Hilton launches meetings-focused Signia brand | Hotel Management - 0 views
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At a launch event in New York City, Hilton President/CEO Christopher Nassetta noted
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“There is a gap, we believe, in the upper end of the meetings and events space.
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The Hilton team talked with owners and developers of meeting-focused hotels for several years to get a handle on the brand.
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At a recent even at NYC, the CEO of Hilton, Christopher Nassetta, announced that the Hilton team is developing meeting focused hotels as a means to get the upper hand on event management. These hotels are being built with events such as conventions and business meetings in mind while constructing a five-star property. Thus, a new brand, Signia, was created as a means to improve upon flexibility in its architecture, as well as more daylight, modern design, and more spacious volume, as well as an upgraded culinary experience, and technologies that help run meetings more efficiently, likely updates in their event management system. This premium quality is something that has been constantly asked by them from customers. In the future they are planning to stretch out internationally.