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Contents contributed and discussions participated by Ashlee Livingston

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Ashlee Livingston

Hotel Industry Deals With Its Online Critics - NYTimes.com - 0 views

www.nytimes.com/...s-with-its-online-critics.html

shared by Ashlee Livingston on 16 Sep 13 - No Cached
  • Ashlee Livingston on 16 Sep 13
     
    This article takes a look at the positive and negative sides of online hotel reviews. Although online reviews play a large part in guests decision to stay at a property they are not always fair or accurate. This article takes a look at the factors influencing these negative reviews.
Ashlee Livingston

Green Marketing: The Benefits of Green Marketing | Hotel Industry Magazine - 0 views

www.hotel-industry.co.uk/...green-marketing

shared by Ashlee Livingston on 07 Sep 13 - No Cached
  • enables them to generate additional positive publicity and engage with existing and new target customers.
  • 80% of travellers are willing to pay extra to visit an eco-friendly destination or business
  • meant that environmental issues were given a low priority – ignoring the fact that there are often cost savings associated with such things as improved energy and waste management.
  • ...3 more annotations...
  • responding to the challenges of the recession and keeping overheads down
  • hoteliers who rely on business trade may be the first to start seeing customers staying elsewhere if they aren’t making any efforts to demonstrate environmental responsibility.
  • greenwash’ accusations
  • Ashlee Livingston on 07 Sep 13
     
    This article is an interview with Leigh Tymms from Green Edge Environmental on the marketing benefits of going green. The most beneficial is generating a positive reputation with customers looking to go green. These customers are increasing everyday. According to the article, a report by Travelocity stated that 80% of travelers are willing to pay extra to visit an eco-friendly destination. Basically, more and more guests are taking into consideration the size of a hotels carbon footprint. Although it may be costly originally, in the long run it is also economically beneficial for hotels to go green. Tymms warns that hotels ignoring the green trend in hospitality risk losing customers. And he also suggest that hoteliers make sure they are actually taking steps to go green and not just marketing false claims for revenue gain. 
Ashlee Livingston

Speedy Check-In Lets Hotel Guests Bypass Front Desk - 1 views

www.nytimes.com/...-guests-bypass-front-desk.html

shared by Ashlee Livingston on 29 Aug 13 - No Cached
  • The hospitality industry is moving toward more automated check-in systems
  • “Customers are used to A.T.M.’s at the bank instead of tellers, checking in for airplane flights online, and they are now looking for that same efficiency when they arrive at a hotel,” Mr. Craig said. “No one wants to wait in line for the front desk anymore.”
  • an upset customer posting to Twitter, Facebook or TripAdvisor can easily share bad impressions with a wide group of people.
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  • automated check-in was also a plus for hoteliers who wanted to assign additional duties to the front desk staff. “When a guest checks in late at night and the same employee can make sure the check-in goes smoothly and also sell them something to eat,” he said, “the hotel has saved money on staffing, increased its revenue and increased customer satisfaction.”
  • The different check-in methods are meant to provide options for guests, not to supplant any,
  • “Leisure guests here for shopping, dining and culture may want the opportunity to talk with our front desk associates to get some quick recommendations, versus a person here on business who may prefer to check in though the Web or self-check-in kiosk,
  • welcoming, like coming to a friend’s house
  • remove the physical barriers between the guests and the staff
  • hides the technology but uses it to prepare for and personalize each check-in.
  • orientation takes place at the same time as check-in
  • “There’s a lot of preplanning, technology and communications going on behind the scenes, but humans are the most important part of hospitality, so we keep the technology parts hidden
  • Ashlee Livingston on 29 Aug 13
     
    This article is giving the reader a look into the new check in procedures being implemented by hotels across the world. This "speedy check-in" allows for guests to by pass the traditional front desk check in and instead opt for check in via kiosks located in the lobby or even checking in before arrival. The automatic check in trend began as a way to relieve guests from having to wait in long lines when arriving at their hotel to check in . The option for speaking with front desk associates is still there but would rather serve as more of concierge, with suggestions on restaurants and questions regarding any leisure activities within the city or hotel itself. Some hotels are also taking the approach of personal greeters who approach the guest upon arrival, making the check in process more like a welcoming into a friends home. Overall I love the idea of being able to bypass hotel lines, especially during holidays when lines tend to get quite long or when arriving to a hotel fairly late in the night. Being able to arrive and head straight to the room allows for smoother check-ins and more efficient use of front desk associates. The personal greeters also provide more of an at home feeling. Guests can feel like they are personally being cared for as opposed to just being another occupied room. 
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