Digital Technologies Transforming the Hospitality Industry - Future of work - 6 views
-
Our travel preferences are changing these days. We have started to look out for more casual local experiences - learning about the culture and interacting with local people as part of our vacation (think AirBnB’s success). This is especially true with millennials- who crave authentic and unique experiences as 78 % of millennials prefer to learn something new when travelling. The proliferation of digital consumer hardware and software have also raised the bar. Travelers are now expecting more value and enriched experience from their travel journeys.
-
The result, a number of companies in the hospitality industry are embracing new technologies to provide value add experiences to keep pace with growing expectations. In this respect, the following key trends are emerging:
- ...4 more annotations...
-
Traveling is becoming a popular trend. People love to visit new locations around the world and are expecting a high quality level of technology. The more people travel, the higher their expectations become. The new technology trends being offered in the hospitality industry include wearable technology and sensors. Guests are able to check in and have a key-less room entry with an apple watch or something similar. Rooms are equipped with sensors for lights, an app to adjust room temperature as desired, TV voice recognition, digital news papers, and much more. Another important aspect of technology in the hospitality industry is providing rich travel related multimedia content. People like to use apps or websites such as Yelp, Youtube, or trip advisor to offer travelers suggestions and real life user experiences and reviews. Thus, providing such brands a way to create significant relationships with their current and future customers. Hotels encourage their guests to use social media to share their experiences. Yelp and swarm allows people to check-in and be rewarded for visiting the locations, by offering a complimentary cocktail, appetizer, and so on. In addition, Hotels encourage their guests to hashtag their stay. Robots are entering the hospitality industry, from serving foods, carrying luggage, and acting as hotel receptionists. You will be able to find this in the Henn-na Hotel in Japan.
-
Brands can now differentiate themselves from their competitors through the effectiveness of digital technologies such as sensors, robotics and mobile which provide a unique experience for customers. Sandals for example, uses key card sensors to door guest doors and customers are able to control the smart TV programs with an app on their phone. In addition, we uses a predictive system to monitor our rooms forecast as it relates to travel booking per month / year. The article focuses on five common trends: 1. Personalization by using predictive analytics: One example is Kayak, a travel booking site that uses the predictive analytics for their price forecast. 2. Integrating wearable technology and sensors: Hilton Worldwide and Starwood Hotels integrated Apple Watch in their business operation to enable mobile check-in, keyless room entry and special request. 3. Providing rich travel related multimedia content: Customers are able to review valuable information about their destination through various social channels such as YouTube, Instagram, Twitter, blogs and other websites. 4. Leveraging social media: Social media channels are allowing customers to share their stay experience at a resort and plus give rewards points and discount offers. Marriott Hotels for example, has a PlusPoint reward system. (https://sourceable.net/hotel-design-trends-for-millennial-guests/) 5. Artificial Intelligence: Businesses are using Anybots and Roboceptionist to replace receptionists. (http://www.otrams.com/blog/innovations/artificial-intelligence-in-hospitality-industry/).
-
This article written by Sharma, is providing a brief explanation of how new technology is taking over the hotel industry. From Apple watch room entry, to robots now taking over luggage and receptionist duties, technology is quickly becoming the essence of the hotel industry. Having a successful hotel is now measured by the level of technology associated with that hotel.