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cleon087

Green IT | Green Hotelier - 2 views

www.greenhotelier.org/...green-it

hospitality technology

shared by cleon087 on 25 Sep 19 - No Cached
  • Reducing energy, emissions and waste are concepts that have been around for many years, but one area that is often overlooked is information technology (IT).
  • it was estimated that 360 million computers were manufactured.
  • quiring over 10 times its weight in fossil fuels to make.
    • cleon087
      cleon087 on 14 Jun 20
       
      Computers waste a lot of energy and parts
  • ...30 more annotations...
  • 22kg of toxic chemicals, 240kg of fossil fuels and 1,500 kg of water.
  • consuming 15% of the total electricity used in offices
  • 50 million tons of e-waste was generated worldwide, but only 13% was recycled. US Environmental Protection Agency
  • Reusing working computers is up to 20 times more energy-efficient than recycling them
  • hich utilises the naturally cool environment below ground to reduce power consumption, and increase energy efficiency.
  • o date, more than 28,761 IT assets have been recycled (waiting for latest stats), which equates to 629,408lbs of e-waste diverted from landfill.
    • cleon087
      cleon087 on 14 Jun 20
       
      I wonder where is the recycling actually taking pace
  • Big hotel companies have wised up to the costs involved in operating inefficient hardware and are driving system changes to cut wasteful expenditure.
  • nt. A data centre’s life expectancy is relatively long so it is imperative it is built to the highest standards in terms of efficiency as any excess energy use will lead to significant cost implications over the years.
  • most energy-efficient data centre possible.
  • Get the right equipment.
  • Only get the data storage capacity that is currently required and forecast for the lifespan. Many d
  • Don’t have servers or equipment that will not be used.
  • , such as water cooling.
  • allows a single user to access several physical devices on one terminal. A computing device dedicated to an individual member of staff or allocated for one software application is highly inefficient and expensive. Virtualisation consolidates resources, requiring less power and cooling.
  • cloud computing
    • cleon087
      cleon087 on 14 Jun 20
       
      We discussed this in class about the benefits of it.
  • e. Once you know what’s using the power, focus on why and whether it’s possible to reduce consumption. Spotlight on Fairmont Hotels & Resorts - T
  • into account not only the initial outlay cost of hardware, but also the running costs.
    • cleon087
      cleon087 on 14 Jun 20
       
      It's not only important to know the start up cost but what it cost to maintain it.
  • e up to 30% more energy, making it significantly more expensive when looking at the total cost of running that appliance during its lifespan.
    • cleon087
      cleon087 on 14 Jun 20
       
      It doesn't seem obvious but getting something cheaper will cost heavy in the long term.
  • investigate options to upgrade with the latest energy-efficient components to extend appliances’ working life and efficiency
  • Green labels
  • Data centres last 30-odd years and you can’t go back in and fix them, so they need to be efficient. Over time, this saves money as they run efficiently. Servers have to be Energy Star-compliant or I won’t even talk to vendors.”
  • is to reuse, not recycle
  • and flat screens often being replaced well before the end of their shelf life and ending up in landfill, it’s imperative that the most is made of these materials by reusing them productively.
    • cleon087
      cleon087 on 14 Jun 20
       
      Normally people just upgrade because something new came out instead of using it until it stops working.
  • Dumping e-waste on developing countries was until recently commonplace, and it has caused huge environmental problems and harm to human health in countries such as Ghana and China. But new legislation, including the EU WEEE Directive and the 2010 US Responsible Electronics Recycling Act, has stopped countries from being able to export e-waste.
  • dopted a scheme where the cost of recycling an electronic item is included in the purchase price. In Switzerland, they’ve been able to return all electronic waste to their place of purchase since 2005, and in the European Union, Taiwan, South Korea and Japan manufacturers must by law recycle 75% of the e-waste they produce.
  • Smaller, more efficient processors.
  • which have greater memory storage capacity while requiring less energy and space. They are due to be on the shelf in about three years.
  • pecialist data centre design.
  • all sizes are starting to view IT outsourcing as a viable option to gain flexibility and reduce short-term costs and increase transparency of cost structures and processes.
  • 6. Water cooling
  • gaston326 on 25 Sep 19
     
    Green IT is an aspect of technology that many people do even consider when thinking about sustainability. According to Computer Aid International, "The production of a computer requires 22kg of toxic chemicals, 240kg of fossil fuels and 1,500 kg of water. 80% of life-cycle energy use is accounted for before we even switch a PC on for the first time." This statistic alone should be enough for us to take action. Marriott has started taking action, however. They created an underground data center where the power consumption goes down and efficiency goes up. Cloud computing is also a massive help due to the fact that the physical software wont be on the desktop computers or laptops being operated so the power consumption will be lowered there as well.
  • gaston326 on 25 Sep 19
     
    Green IT is an aspect of technology that many people do even consider when thinking about sustainability. According to Computer Aid International, "The production of a computer requires 22kg of toxic chemicals, 240kg of fossil fuels and 1,500 kg of water. 80% of life-cycle energy use is accounted for before we even switch a PC on for the first time." This statistic alone should be enough for us to take action. Marriott has started taking action, however. They created an underground data center where the power consumption goes down and efficiency goes up. Cloud computing is also a massive help due to the fact that the physical software wont be on the desktop computers or laptops being operated so the power consumption will be lowered there as well.
  • cleon087 on 14 Jun 20
     
    This article focuses on the importance of having green IT in business. It shows example of other hotels that have already adopted green IT. Not only this but it offers tips for businesses that are looking to adopt green it. It highlights the issue of recycling computers instead of reusing it . They recommend to use the appliance until it doesn't work.
emilywest5

Big data and analytics in tourism and hospitality: opportunities and risks - ProQuest - 0 views

www.proquest.com/...2533423793

hospitality tech software business travel hotel Technology

shared by emilywest5 on 26 Feb 23 - No Cached
  • The purpose of this paper is to examine and provide insights into one of the most influential technologies impacting the tourism and hospitality industry over the next five years, i.e. big data and analytics. It reflects on both opportunities and risks that such technological advances create for both consumers and tourism organisations, highlighting the importance of data governance and processes for effective and ethical data management in both tourism and hospitality
  • This paper identifies and examines key opportunities and risks posed by the rising technological trend of big data and analytics in tourism and hospitality. While big data is generally regarded as beneficial to tourism and hospitality organisations, there are extensively held ethical, privacy and security concerns about it. Therefore, the paper is making the case for more research on data governance and data ethics in tourism and hospitality and posits that to successfully use data for competitive advantage, tourism and hospitality organisations need to solely expand compliance-based data governance frameworks to frameworks that include more effective privacy and ethics data solutions.
  • Technology (and its rapid development) is one of the key megatrends and driving forces that are seen to shape the future of tourism (Yeoman, 2012, 2018; Yeoman and McMahon-Beattie, 2018) via changes that will impact the way tourism and hospitality providers interact with travellers.
  • ...15 more annotations...
  • A recent business report on key megatrends and market disruptors suggests that technology and new ways of engaging and interacting with customers are fuelling the rate of disruption as currently businesses are able to reach new customers in new ways and can reinvent customer engagement around service and convenience (Boumphrey, 2019).
  • One of the most important uses of data is to improve personalisation, travel companies using the information they gather to make specific adjustments to their offerings.
  • Currently, considerable amount of structured and unstructured data are produced globally (Nunan and Di Domenico, 2013; Verdino, 2013), a so-called “digital exhaust” (Wang, 2013; Barocas and Nissenbaum, 2014) that is passively generated by users of products and services using mobile devices (Shilton, 2009), an abundance of publicly available data shared on social networking platforms (Nov et al., 2010) and customer data and information purposely collected by tourism organisations’ booking systems or customer relations management (CRM) systems
  • This abundance of data and the act of processing data on a large scale has led to the concept of “Big Data,” which Mayer-Schönberger and Cukier (2013) define as “things one can do at a large scale that cannot be done at a smaller one, to extract new insights or create new forms of value, in ways that change markets, organisations, the relationship between citizens and governments, and more” (p. 6
  • ndeed, one of the latest Euromonitor International travel industry reports confirms that big data and analytics is expected to be the most influential technology impacting the industry in the next five years (Bremmer, 2019), followed by artificial intelligence and the Internet of Things.
  • The use of data is viewed as a disruptive innovation in the tourism and hospitality industry, although it allows organisations in the industry to facilitate personalisation, offer convenience, save costs and overall gain competitive advantage (Evans, 2020).
  • These technological advances provide significant opportunities for businesses to harness the wealth of data to support their activities and gain competitive advantage. The efficient uses of data and analytics drive process and cost efficiencies and strategy and change (MicroStrategy, 2018).
  • In particular, in the tourism and hospitality sector, the effective use of big data is associated with revenue management (e.g. using and combining internal data, such as occupancy rates and current bookings, with external data such as information about local events, school holidays and flight information to forecast demand and maximise revenues); market research and strategic marketing purposes (e.g. identifying customer trends to best cater marketing opportunities); customer experience and reputation management (e.g. social media conversations and online reviews, service usage data and internal feedback via customer surveys). A good example of an organisation that successfully uses big data to gain competitive advantage is AirBnB (Evans, 2020; Guttentag, 2019).
  • These concerns have been intensified by recent global cyber-attacks and more specifically by significant data breaches in a wide range of industries and sectors, including the tourism and hospitality industry (Armerding, 2018; PwC, 2016, 2017). The hospitality industry is now in the media spotlight because of high profile breaches (PwC, 2016, 2017).
  • One of the biggest data breaches of the 21st century has affected one of the largest hospitality companies, Marriott International. Starting in 2014, the data breach occurred on systems supporting Starwood hotel brands, which were acquired by Marriott in 2016 and affected ∼500 million customers worldwide, with the breach only being discovered in September 2018. Data and information on names, contact information, passport numbers, travel information and other personal information were compromised, and information on credit card numbers and expiration dates of more than 100 million customers was stolen (Armerding, 2018).
  • Indeed, the 2018 Global State of Enterprise Analytics survey found that globally 49 per cent of companies surveyed believed that the primary challenges organisations most commonly face are data privacy and security concerns (MicroStrategy, 2018). Similarly, another recent industry report shows that over 40 per cent of tourism industry professionals claimed that data privacy and cybersecurity are one of the most influential factors impacting digital commerce in this sector (Bremmer, 2019).
  • Not surprisingly, privacy is now the top data issue and concern for organisations
  • When selecting analytics solutions, tourism and hospitality organisations are required to address the growing concerns around privacy and security of customer data by putting in place well-designed data governance frameworks capable of providing quality data and be able to provide effective frameworks of data security and protection for all stakeholders
  • Potential frameworks for ethical data management and digital privacy specific to tourism and hospitality would need to identify, in addition to the protections afforded under the recent General Data Protection Regulation (GDPR) (ICO, 2018), how data is collected, what it is used for and who has access to it and why
  • Big data and analytics are playing a crucial role in digital transformation efforts of organisations in general and in the tourism and hospitality industry, thus driving greater effectiveness and efficiency and the strategy to define new business models and bring about successful change (Evans, 2020; MicroStrategy, 2018)
  • emilywest5 on 26 Feb 23
     
    This was about the risks in the hospitality and tourism industry when it comes to big data and analytics. Big data is so important in the hospitality industry because it's how companies know who to cater to and with what and how. In addition to the importance of big data, there are risks that come with it. A few risks are data leaks, hackers, etc. Companies invest money in their systems so these things are avoided.
sosor012

Why we care about location marketing - 0 views

martech.org/-care-about-location-marketing

shared by sosor012 on 01 Mar 23 - No Cached
  • tailor marketing messages at the granular level, based on where your consumers are, in real time
  • you could send a discount offer on a product or service by text message when a customer enters a pre-defined location
  • Delivering offers to target customers is the key benefit of location-based marketing.
  • ...11 more annotations...
  • . Advertising on mobile devices captured the largest share of digital advertising in 2022 at $34 billion. (Overall, spend on digital marketing was a staggering $77 billion.)
  • Location-based marketing (or “proximity marketing”) delivers ads and offers to potential buyers based on their location. There are two ways to identify the locations of potential buyers: 
  • three primary methods of location-based marketing
  • Location-based marketing works best for brands or businesses with retail locations
  • location-based marketing lets marketers to deliver highly targeted messages that reach consumers as they go about their daily activities. 
  • Geofencing: Reach them where they are
  • Geotargeting: Reach them where they’ve been
  • Geoconquesting: Get them to go somewhere else
  • increase foot traffic and improve customer experience,
  • boost customer retention and loyalty.
  • Privacy is also a concern.
  • sosor012 on 01 Mar 23
     
    The article "Why we care about location marketing" discusses the pros and cons of location based marketing. Location based marketing delivers ads and offers to audiences based on their location by using 3 primary methods: geofencing, geotargeting, and geoconquesting. This in turn increases foot traffic, helps boost customer loyalty, and gives insight into what a customer wants; however there are certain concerns such as privacy concerns. All in all, in 2022 advertising via mobile devices captured the largest share of digital advertising at $34 billion.
mmoutsatsos

Digital Transformation in the Hospitality Industry | Boston Hospitality Review - 0 views

www.bu.edu/...on-in-the-hospitality-industry

hospitality software technology

shared by mmoutsatsos on 31 Jan 22 - No Cached
  • We are now experiencing the fourth industrial revolution, a period marked by emerging technologies such as artificial intelligence, robotics, virtual reality, the Internet of Things, and fifth-generation wireless technology.
  • The recent Covid-19 pandemic has accelerated this digital transformation resulting in a widening technology-mediated customer experience.
  • Service robots are “system-based autonomous and adaptable interfaces that interact, communicate, and deliver service to an organization’s customer” (Wirtz et al., 2018, p. 109).
  • ...46 more annotations...
  • The core interactive and communicative features differentiate service robots from other self-service machines, which result in unprecedented human-technology interactions in the hospitality industry.
  • he service production process, disinfection robots, which emit UV light to kill viruses and bacteria, were announced to be used in airports and hotels worldwide to ensure a safe and clean environment (Greg, 2020).
  • The robots drive around autonomously in high-touch public areas and select rooms at the hotel, removing all airborne viruses and bacteria. As an extension of the hotel’s “SmartStaySafety” operation, the use of UVD robots not only provides a safe environment but also assures guests that they are being protected. 
  • In
  • the service delivery process, service robots assist frontline staff in a sequence of service encounters. For instance, the robot concierges assist employees with guest greetings upon arrival, transporting luggage, guiding guests, and delivering room service.
  • service robots can effectively respond and interact with guests, even in multiple languages. 
  • While robots make significant contributions to operational efficiency, they also raise concerns.
  • Service robots are still novel in hospitality. Their ability to cope with unexpected, dynamic conditions remains to be fully explored.
  • If guests do not follow the pre-set route, service robots may fail to respond, which can lead to a service failure.
  • AI-powered online chatbots are also employed to provide swift answers to customers via live chats.
  • provide customers with immediate responses 24 hours a day, significantly improving customer engagement.
  • customers believed VR simulations would be the best tool for hospitality operators to create a compelling customer experience.
  • VR can make a huge difference in a customer’s booking stage.
  • Through the digitally accommodated environment, customers can have a much clearer sense of what they are expecting, thus attracting more prospective customers.
  • VR application is the virtual tour video,
  • This not only offers customers a chance to experience prior to booking, but also allows the hospitality business to benefit from the “try before you buy” marketing strategy. 
  • Unlike VR, which puts customers in a completely virtual environment, augmented reality (AR) is about enhancing the physical environment and the experience of exploring one’s surroundings in real-time.
  • The current applications of AR in hospitality are largely for entertainment and practical purposes.
  • One example is the Best Western Hotel Group’s experiment with AR and Disney stars.
  • Another application of AR is indoor navigation
  • Internet of Things (IoT) refers to “an ever-growing network of connected devices which communicate with a central server as well as with each other” (Car et al., 2019, p. 163).
  • IoT provides integrated services, such as automated door locks, light switches, electric blinds, and voice-assistant devices, which are connected on a network.
  • These allow customers to control or monitor their devices from a central server, such as a mobile phone or a tablet. 
  • For example, customers can use their mobile phones for self-check-in and check-out.
  • Rooms also become “smart” with the help of IoT, which is also called the “connected room” at Hilton hotels.
  • Customers can also use voice-controlled assistants, for example, the Amazon Alexa, to control those in-room features, and order food or drinks, which can be delivered by autonomous delivery robots.
  • In addition, devices, such as luggage carts with GPS function and sensors in the parking lot, can help customers to locate their luggage and cars. Thus, IoT helps improve service processes and makes customer experiences smoother.
  • It obtains real-time data through continuous tracking from various devices, as well as a collection of customer information that was previously unavailable, such as preferences, routines, and habits (Marek & Woźniczka, 2017).
  • there are several emerging issues that hospitality practitioners must take into consideration when embracing digital technologies, which include security, privacy, costs, and human touch in hospitality. 
  • IoT with locational information can send real-time personalized recommendations to customers based on their stored preferences.
  • IoT can collect customers’ preferences for in-room features, and the data can then be used to customize the room settings for their next stay.
  • Security is a fundamental issue in digital transformation in any industry, including hospitality.
  • Also, t
  • he broad connection of various devices brings vulnerability to digital networks.
  • Thus,
  • hospitality managers must prepare for security implications of digital transformation, which can be accomplished by adopting high-security technologies to reduce software vulnerabilities, building resources to mitigate risk of cyber-attacks, and training employees on cyber-attack prevention.
  • Privacy is another important factor as highly personalized services rely on storing and tracking customer preferences and behavior through digital technologies.
  • a transparent, strict, and clear privacy policy clarifying what data can be collected and shared, and who can own the data, is necessary.
  • Another challenge is associated with the high costs of employing these digital technologies.
  • For small businesses, using digital technologies in their daily operations may require significant upfront investments.
  • it is becoming critical for hospitality businesses to consider what digital technologies would most benefit their business.
  • for small hospitality businesses, they need to prioritize what works best for them when adopting digital technologies.
  • the paradox between digital convenience and in-person experience.
  • hospitality, particularly in fine dining restaurants, customer-staff interaction is highly valued by customers.
  • it is important for hospitality businesses to strike a balance between digital convenience and in-person experiences
  • Key considerations include judging what services cannot be replaced by digital tools, preservation of the choice for customers to decide between digital or human services to maximize customer experience, and incorporation of interactive digital features in the process.
  • mmoutsatsos on 31 Jan 22
     
    This article talks about the current applications of 3 innovative technologies and how they are used in the hospitality industry.
sydneywolfson

5 Ways Biometrics Could Change the Hospitality Industry | RoomKeyPMS - 0 views

roomkeypms.com/...ce-of-the-hospitality-industry

shared by sydneywolfson on 10 Jun 21 - No Cached
  • Biometrics aren’t just used to enhance the guest experience. They can also help create in-house efficiencies as well, such as with a biometric-based system to track when employees
  • Check-in via facial recognition is already active at hotels in China. FlyZoo, a 290-room hotel located in Hangzhou, allows guests to select their floor and room during booking on their mobile app.
  • Skipping all check-in formalities may not always been an option, but fingerprint or facial scanning can help to expedite the process.
  • ...4 more annotations...
  • First, by making guest rooms accessible only by fingerprint or facial scanning, it eliminates the needs to manage key card inventory and the headache of lost, stolen, or deactivated cards.
  • The use of biometric data can help to ‘announce’ guests, their information, and their preferences without them having to provide any additional information.
  • Requiring the use of a fingerprint to authorize any additional payments during a hotel stay, such as food and beverage orders, spa treatments, or in-room entertainment purchases, makes check-out billing quick and accurate.
  • As the population becomes more comfortable with the use of biometrics in everyday life — such as using our fingerprints or faces to unlock our mobile devices — they will come to expect that same ease of identity verification for other purchases or experiences, like travel.
  • jbjer002 on 10 Jun 21
     
    Nothing ground breaking from what we have already heard. But the lack of response from the majority of the industry to implement is astonishing.
  • carlatj on 23 Jun 21
     
    Rapid Check-in, Easy & secure payments, Personalized Guest Experience, Quick Payment all sounds really good but there's other uses, tracking employees.
  • sydneywolfson on 12 Feb 22
     
    This article talks about the biometrics in hotels. For example, In China, there is facial recognition to check into the hotel. Facial recognition can also be used as a "room key" as well.
smajo003

Technology in Hospitality: 20 Trends Shaping the Industry - 0 views

hoteltechreport.com/...tech-in-hospitality

technology hospitality trends industry

shared by smajo003 on 09 Mar 23 - No Cached
  • With so much innovation and change in the hospitality space, it can be difficult to decide what new software to purchase or where to allocate budget. Although the industry changes rapidly, it’s clear that a few key trends are driving hotels forward.
  • 2. Digital cashless tipping Fewer guests are carrying cash, but service workers like valets, housekeepers, bartenders, and bell staff still expect and deserve tips. The solution? Digital tipping apps that allow guests to leave tips via credit cards or other digital payment methods. By scanning a QR code or clicking a link, guests can access the platform, and the platform handles tipping employees out.
  • 3. Contactless Check-in The pandemic expedited the industry’s shift toward contactless check-in, as hotels sought solutions for guests and employees who wanted to minimize face-to-face contact. But this trend is here to stay, as both guests and hoteliers can benefit from faster and more convenient check-in processes via mobile apps and digital room keys or self-service check-in kiosks that scan IDs and dispense room keys.
  • smajo003 on 09 Mar 23
     
    Technology is shifting rapidly and the hospitality and tourism industry is adjusting accordingly. As customers begin to change their way of interacting with business, so must the business. As an example, more customers are becoming familiar with self check out options therefore many companies are adding this service to their stores. Customers are also changing the way they pay for things, like apple pay or google wallet, cash is a rare payment option. So in the restaurant industry tips are now becoming a quicker thoughtless transaction, so digital tips are the norm now. This article will open our eyes to 20 trends that will shape the industry through technology, and this only touches the surface.
chicao27

In-store location-based marketing with beacons: from inflated expectations to smart use... - 1 views

The article offers an overview of the origin of this relatively new marketing technology. The study presents probabilities and strategies for introducing beacons in the system. References are from ...

technology hospitality

started by chicao27 on 08 Apr 23 no follow-up yet
mattiebell

Top 10 Hospitality Technology Trends for 2023 - 0 views

www.mitel.com/...cation-tech-trends-hospitality

shared by mattiebell on 12 Jan 20 - No Cached
  • role of technology in hospitality businesses has drastically expanded.
  • Most of this activity relies directly or indirectly on technology, making IT more important to hotel operations and the guest experience than ever before.
  • Today, many guests prefer technology over human interaction for simple tasks.
  • ...11 more annotations...
  • There’s a whole range of basic guest requests that can be automated with the right technology, which frees hotel staff up for other activities that enhance the guest experience
  • The room phone of the future may serve as a hub for a larger connected experience.
  • the demand for bandwidth at hotels is only going to grow.
  • Many guests are even beginning to include these kinds of technologies in their online hotel search criteria, so hospitality businesses that lack them may eventually find themselves at a disadvantage.
  • Modern meetings run on technology.
  • These tools allow hotels to find out about guests’ wants, needs, desires, complaints and more—and jump into the conversation if it makes sense.
  • And if you see an opportunity, you can get out in front and begin planning accordingly. After all, in hospitality, every advantage cou
  • increase in a migration to cloud technologies.
  • Something as complex as that needs a single hub from which to operate—and guest apps for personal mobile devices are the natural place to host all of these functions.
  • The virtual reality market is expected to grow from $16.67 billion in 2022 to $227.34 billion by 2029.
  • In 2023, sustainability is going to make its way further up the list of must-haves for hotel guests. In fact, it’s already happening. Kind Traveler’s 2022 Impact Tourism Report found that a resounding majority (96%) of survey respondents said it’s important the money they spend on travel makes a positive impact on the places they visit.
  • sherylvelazquez on 12 Jan 20
     
    This article discusses the top 10 communication trends in hotel technology. It shows that the role technology plays in hotel will only continue to grow because like mentioned a lot of activities directly or indirectly use technology. Some of these trends include things like service automation, guest apps, and location based services. These advances will allow hotel staff to be more focused on customer satisfaction and improving hotel operations.
  • mattiebell on 10 Jan 23
     
    This article discusses some of the main trends that will advance the hospitality industry throughout the new year. It covers many of the topics we discussed in the lecture, such as virtual reality, the importance of innovation, and key modernization concepts. It also talks about subjects relating to sustainability and green topics that will drive how the hospitality industry plans to remain a carbon-managed entertainment option.
robfitzpatrick

Virtual event platform market to see skyrocketing rise as global companies move operati... - 1 views

www.traveldailynews.com/...e-operations-to-remote-working

shared by robfitzpatrick on 06 Oct 20 - No Cached
  • The recent turn of events in the global economy have created a need a for a rapid adaption to the situation.
  • Virtual Event Platform Market have been ideal in transitioning to remote working, ensuring business continuity.
  • corporate enterprises will all migrate to virtual event platforms to tackle the going COVID-19 pandemic.
  • ...12 more annotations...
  • collection of registration data helps virtual event organizers to gain actionable insights for decision making operations.
  • integration of networking capabilities to establish connectivity among attendees
  • network-based platforms enable attendees to connect and schedule appointments with sponsors, performers and exhibitors.
  • Virtual fair, conference, and trade show platform providers are entering into strategic partnerships and collaborations with innovative technology providers in order to procure and integrate technologies like artificial intelligence (AI) and Deep Learning into their solutions.
  • virtual event platforms are expected to collected copious amounts of data
  • identifying the prominent consumer sentiment to deliver improved and customized solutions.
  • will allow the vendors to adapt to the changing needs of businesses and institutions.
  • deploying cloud-integrated virtual events management and hosting solutions for emerging end-users operating in banking, financial services, and insurance
  • healthcare and consumer electronics industrie
  • virtual conferencing solutions for medical institutions and societies in order to virtually accommodate high profile meetings with heavy public throughput.
  • operating in healthcare and research and academia industries as professionals rushed to gain insights on the clinical studies performed to tackle rising COVID-19 infections.
  • are gaining technical support by forming partnerships and collaborations with leading networking and connectivity technologies providers.
  • robfitzpatrick on 06 Oct 20
     
    The article talks about the switch companies are making from in-person to virtual event platforms. With the current pandemic and the increase of remote working, virtual events are gaining in popularity. They are convenient and allow attendees to network and connect with sponsors, performers, and exhibitors digitally. Virtual event platform companies are using the cloud to integrate customizable solutions for clients. They are also engaging in collaborations and strategic partnerships with innovative companies to incorporate new technology solutions such as AI and Deep Learning into their platforms. This technology also enhances data collection from your attendees that businesses and organizations will use to identify consumer sentiment and deliver customized and improved solutions on future events. Vendors will use this data to develop new strategies for technology enhancements and modifications to their virtual content to adapt to businesses' changing needs. This technology isn't just being used in the hospitality industry. End-users in many different sectors such as banking, financial services, healthcare, and academia, are using this technology to stay connected for high profile meetings and share information to provide better research on COVID-19. These businesses are partnering with networking and connectivity providers to gain technical support and collaboration. This will be a trend that will significantly impact events in the hospitality field as it provides convenience for attendees and cost savings for the companies as they do not need to spend on venues, F&B, and hotel accommodations.
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