Why should hoteliers bet on video marketing? | By Estefania Escobar - 0 views
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As consumers use any screen to consume content, the video should gain a space in your marketing mix in order to have an effective strategy.
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For example, around 85% of YouTube travel searches concentrate on destinations, activities, points of interest and general travel ideas.
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Seasonality is also relevant for videos, as travel search peaks in March, July, and October in YouTube, and Google.com travel searchers are mainly related to brands and purchases.
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