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Physical plant or mechanical plant engineers can be found in almost every business sector and industry and are responsible for maintaining large facilities. These individuals usually monitor their facility's heating, cooling and ventilation systems. Additionally, physical plant engineers must also service and repair their facility's plumbing and lighting. According to 2010 data published by the U.S. Bureau of Labor Statistics, the national annual mean salary for a stationary engineer was $52,620. These individuals earned a national mean hourly wage of $25. Physical plant engineers, stationary engineers and boiler operators have a strong background in mechanics. Individuals working in this field often receive formal apprenticeship training with the International Union of Operating Engineers or formal education through vocational or trade schools. Certain states may require licensing for positions in this field. Generally, employers prefer to hire people with at least a high school diploma or GED who have experience in the field.

"Physical plant or mechanical plant engineers can be found in almost every business sector and industry and are responsible for maintaining large facilities. These individuals usually monitor their facility's heating, cooling and ventilation systems. Additionally, physical plant engineers must also service and repair their facility's plumbing and lighting. Physical plant engineers are paid an average salary of at least $50,000 to make sure a plant's systems run safely. "

E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. As we know, digital marketing gots lots of advantages. The first one is content marketing. The issue in this strategy is The key issue in this to get the content right. This strategy needs to be engaging and captivating so as to draw an audience. The second strategy is SEO (search engine optimization). This strategy aims to improve the rankings of the company. The third strategy is the SEA. (Search engine advertising) This can achieve this almost instantly. The fourth one is expanding your social media presence. The social media marketing strategy will aim users for social networking sites including Facebook, Twitter, Instagram, Snapchat, Pinterest, and LinkedIn. The fifth one is email marketing. Email marketing requires creativity. The sixth one is e-reputation. A good e-reputation marketing strategy is multi-disciplinary that often requires input from digital marketing and public image consultants. The last one is user experience. Good user experience is determined by several factors.

In all sectors of economy the hospitality industry is affected the most by digital trends. Content marketing should be a big focus for hospitality like the photos, videos and articles you post about your business. SEO or search engine optimization should be used to improve rankings on search engine results page. Expand your social media presence but post 3-4 times a day with content that is relatable to the current trends going on.

This article goes over how in todays world technology is how everyone one is communicating and because of this digital marketing is the way in. They go over seven reasons why its so beneficial to utilize.

This article is meant to show the different types or e-marketing for the hospitality industry. It also goes on to explain how they can be used in the industry. I also enjoyed the most popular ways to use these tools. With technology moving at a fast pace, e-marketing is the next best way to market and to attract customers.

E-marketing is a tool used by nearly all businesses nowadays. It is through this form of marketing that we are able to spread our word across the globe. When E-marketing, it is important to invest in search engines so that your products, in our case our restaurants and resorts, appear first. Our marketing can appear in the form of ads and pop ups, but also in emails. A big one is using social media platforms such as twitter, youtube and instagram.

Interestingly this article is back from 2014 and back then there was a different perspective on the capabilities of e-marketing as it was rather new to the world of hospitality. Comparing this article to the present just shows how much the experience has brought us and how much e-marketing truly benefits and expands our industry. Through e-marketing we can reach customers we never thought or even imagined of reaching out to.

Financial controllers are the one who has clear ideas about their budget in Hotels. Their job is to monitor cash flows, plan how to save, and follow up. However, it doesn't seem like there is anyone who has budget responsibility in engineering department. It sounds very odd but it is true that hotel should have someone who knows where we can save from and invest to in engineering department. On top of that they are still using Excel spreadsheet to handle on the financials, while advanced accounting software is widely used in every other department. Here is the why hotel should have someone who has knowledge about both financial and engineering. There are many expenses can be controlled in engineering department such as A/C, heater, elevators, and so on. For example, air-conditioning is responsible for almost 60% of a hotel's electricity bill and significant cost savings can be released by installing simple energy saving chiller devices, or by optimizing cooling tower performance. Instead of only fixing broken items, it is also helpful to think about which area can be improved and saved. Engineering department simply can adopt advanced accounting system to control staffing and budgeting at the same time instead of relying on financial department.

The article talks about the new kinds of technology that major search engines such as google are using to reduce the 99% of data that is hidden and largely unsearchable by search engines. This 99% of information is indeed public but the challenge that search engines continue to face is finding a way to access these information. With the use of these new technology they will be able to explore beyond their current reach which will likely return a better quality of information that is delivered to online users. The new technology includes a software developed by Kosmix that would match data bases that contain meaningful information relative to queries been made, hence delivering a summary regarding important topics from numerous internet sources. Google on the other hand uses a web search strategy where it utilizes certain programs to determine the contents of all the websites that it comes in contact with. Deep peep is yet another technology that will send out spiders to crawl the web and index all data base on the web. This seem quite difficult to accomplish as the accumulation of information on the web is so profound that its needs more than just a crawler to penetrate deep beyond the tiny surface of the web that is presently been searched. Indexing every website will be a challenge as many website owners ensure that their websites are built to highly reduce, or block searches by search engines. Website integration technology has also been explore. Websites cross reference each other; an action that is quite similar to semantic web. However in my view if sematic web is unrealized; quite unknown and many online users are not familiar with its potential to interconnect data how is it that another program built on this platform or similar will be able to perform the task that semantic web never did? While the article was written a few years back it goes to show that the endeavors to penetrate unsearchable data bases have long been approached, and presently ther

Microsoft announced that they have partnered with Yelp to enhance their search results.  Google being the number 1 search engine, others are always looking for new ways to compete and possibly take over the number 1 spot.  Yelp is a website that provides users with reviews on businesses such as restaurants, hotels, bars, etc., like most free search engines, Yelp makes their money based off of advertising on their page. Aside from the addition to Yelp, Bing also added a Facebook connection to their search results.  If someone looks up a certain company that has a Facebook page, that page and user reviews will also come up in their search.  Recently Google added a feature called "The Knowledge Graph".  This feature can help distinguish the difference amongst your search if the topic you are researching has various meanings.  Bing came up with doing a "Snapshot" of the pages you search for to help you see more information about what you are searching for.    

Hotels put their information on the search engines, such as the Google, for their potential guests getting the information about their hotels. When people search on the Internet, they will focus on the first page of the search results, and for the hotels, if they are being listed in the top pages, they have more chances for attracting guests. However, how to boost their visibility in the hotel space on Google, Bing and the other local search engines? This article gives us three steps. Firstly, claim your local listings. Claiming your local listings will help the hotels ensure the name, address and phone number being consistent across the Internet correctly, and also show that the hotel is an active business owner. Secondly, tweak your onsite location pages. Here contains two basic steps: the corporate umbrella website conundrum , which is suitable for a hotel management group; and single domain per location, refers to a smaller business with one location. Thirdly, get a little more technical. Do not ignore the small changes, such as repeating addresses and other location information, these small changes can strengthen your credibility and lead to increased visibility.

From my personal experience I will choose the search result on the top page. So this article is very useful for the hotels to increase the website visit. The high website visit means more potential customers.

Yeah, put information of hotels on search engines is a great idea as a advertisement promotion. But it takes lots of money, and more expensive with the more popular search-engine. How to spend lowest money to have most benefit? Anyway, this is another problem, this article is good to summarize a guidance for hotels.

This article describes how MasterCard is expanding its e-marketing engine to the country of India. It will use a program to target experiences at certain cities. For example, Paris is a popular destination, so the program will offer special events, such as a visit to the Louvre after closing hours. The company is targeting India because of its growing more affluent population.

This article discusses the important issue of data security especially when it comes to a hotel's PMS. It goes into two areas of particular vulnerability: the booking engine used by hotels and the actual PMS. By hosting a 3rd party booking engine off site, it is still the responsibility of the hotel to secure and keep guests' date secure. They need to ensure that their partners are adhering to proper compliance and rolling updates for security. The second area of focus is the PMS itself and how it is hosted: whether locally or through a cloud based system. Regardless of the location of the host, data security is the responsibility of the hotel.

To prevent the potentially harmful effects by the disaster, the chief engineer Sam Lota of Sheraton Sacramento Rancho Cordova Hotel set up a detailed engineering contingency plan. The plan can protect physical plant systems, computer systems, gas system, etc., and can also back up the electric's battery power and phone system. Instead of reacting to crises as they occur, Lota set up some action plans in advance. He asked staff to review the emergency procedures and make sure the emergency generator can be used smoothly. However, the emergency plan does not specifically deal with the computer system interruption caused by earthquake. Some experts advised that the data should be backed up in an offsite location.

E-marketing is pretty much an enhancer to revenue management, sustainability in tourism specially in development companies. Nonetheless, e- marketing also encourages individuals to do their booking for hotels and flights via the internet and trains bookers to learn about the search engines when booking flights. In essence, e- marketing encourages to learn about different types of search engines that are available to individuals for traveling and it benefits the different advertising companies as well as the travelers.

When Room Key entered the pantheon of metasearch engines, initial reactions varied. While big chains were seemingly excited for this alternative to third-party search engines, independent hoteliers maintained a reserved skepticism, wondering what place, if any, there will be for them on the site. These independent owners are taking a wait-and-see approach when it comes to Room Key's potential influence on independents and hotel search-engine landscape.

Good example of the wait and see method as discussed last week. Be interesting to see how this one plays out for Room-Key as well as the smaller independent chains...

The article briefly reviews the digital marketing branch in the hospitality industry. In this modern age, hotels need to have an updated and optimized website running. Most guest or OTA rely on hotel websites to gain information about the hotel and amenities and prices they have to offer. They must be visually appealing and easy to access. Apart from using hotel websites, search engines are also popular amongst bookers. Search engines like google or bing use keywords to narrow their search when finding hotels so having such keywords or phrases in the hotel main page on the website will allow people to access their hotel website quicker. Hotels also rely on advertising on sites like Facebook, Twitter, or Instagram. Heavy populated social platforms is one of he best ways to have a business advertise themselves to the public. The best part is that social media marketing can be cost-effective.

As technology advances so does the way consumers buy products and services. In order to keep consumers happy the hospitality industry has adapted itself to be more mobile and convenient. Mobility and convenience are two very important factors when making a website or app for E-Commerce. Many hotels and restaurants have created apps for cell phones and tablets so that guest can have convenience and mobility when booking a reservation or ordering a meal. E-Commerce profitability is maximized by using digital marketing. Two major sources for digital marketing are search engines and social media ads. Through digital marketing companies can constantly advertise to consumers anywhere at anytime in a cost efficient manor. Search engine marketing allows companies to increase the number of visitors to their website by putting them at the top of search engine results.

To summarize this article, it mainly discussed how the layout of digital marketing within the hospitality industry is constantly changing and highly important. This is something that is a challenging task for most hospitality businesses, especially hotels. It was said that there are many factors/questions to consider when approaching digital marketing such as " How much does it cost to acquire a new guest and how do we encourage this new guest to book directly through a brand's website?" Websites are plays a vital role in digital marketing are one of the main starting points. Hotels and other hospitality businesses should be frequently updating websites with useful information that compliments more visuals such as images and videos. In addition to that, it was even mentioned how making sure that the website is easy to navigate and readily accessible to customers is essential. After carefully reading more into article, SEM (Search Engine Marketing) was mentioned. This is more like an assessment in a way and a method to show where a hotel or business stands as a brand. For example, if your were to simply google the word hotel, brands such as Marriott and Hilton would most likely be at the top of the list. That is actually good and will benefit those brands greatly in the aspect that there reputation, which possibly stems from online review sites and social media platforms, is well known. These online review sites are capable of monitoring and responding to customer inquiries/comments. The article also touched basis on how the demand of social media presence is vital and should not be overlooked. Social media proves to be cost effective and efficient. Simply using hashtags with either the brand name or keywords can attract prospective customers which in return will generate more revenue. Overall, the article was clear that as far as the hospitality industry goes, digital marketing is something that has evolved in so many ways and can generate good revenue if the plan

Digital marketers in the hotel industry are adapting to the changing climate for OTA's guest expectations, advertising, and competition. Hotel Websites must be clean, low text, and image based with opportunities for guest to comment or ask questions. How to guests find you online? How can we create strategic links from the website to a brand's social channels for increased retention? Business owners will need to learn search engine marketing (SEM) to ensure that sites appear high on listed results of search engines. Paid advertising and Geo-targeting advertisement will be essential in offering the right products to the right markets. Markets must set measurement goals to monitor performance at different stages of ad campaigns and decided if ads should be adjusted. Lastly, the social media craze is still going strong, and being aware of current trend such as Instagram and hashtaging will be crucial in for current success.

This article was very interesting because it provided us with 5 different strategies to effectively use e-marketing for hotels. The five strategies they come up with are: Optimize your website for search engines, Strengthen your local SEO, Encourage interaction on social media, Educate guests with content marketing, and Dominate your competitors with PPC. All of these are very helpful hints that we might have heard of before, but it is crucial to go more in depth. I found very interesting that all of them are free except for the last one that requires a bit of an investment.

Augmented reality has changed the way facilities management functions. AR technology has capabilities of tracking preventative maintenance check-ups and wearable technology to provide instructions to engineers. These systems also store and maintain work order statuses and relay communications to other team members and departments.

This article tells us how Augmented Reality (AR) is a major tool for the Hotel Industry. AR can be used for interactive hotel rooms, augmented hotel environments, and Beacon technology. AR is the key for providing information to guest before and once they arrive to improve their experience.

Digital marketing is a term that has been around for quite awhile but hasn't been very well defined, encompassing things like banner advertising, search engine optimization (SEO) and pay per click. Because it is digital, a reporting engine can be layered within a campaign allowing the organization see in real-time how that campaign is performing, such as what is being viewed, how often, how long, as well as other actions such as responses rates and purchases made.

This article looks at hotel maintenance management from an engineering perspective, with some attention to I.T. It lays out and explains in detail requirements for successful operation and upkeep of a physical plant. For example, it discusses building maintenance, citing "roofing repair leakages, reproofing the entire building, taking care of building surfaces, pitting, & erosion of exterior surfaces," etc.

This current events article discusses the forward motion of cloud computing.  Baidu Inc, China's leading search engine, is investing about 1.6 billion dollars into cloud computing.  This improves their hold on the young Chinese mobile internet space.  This should solidify them as the largest Chinese search engine, following Google's vacating in 2010. 

Six of the largest hospitality firms around the world (Hilton Worldwide, InterContinental Hotels Group Choice Hotels International, Hyatt Hotels Corporation, Marriott International, and Wyndham Hotel Group) have joint to create a new online hotel search engine. Roomkey.com is the name of this new search engine and its main purpose is to enhance the hotel booking experience for customers. As it is described in the article Roomkey.com expects to differentiate itself from other search engines by providing accurate information straight from the source. They believe choosing a hotel is a personal decision and the more information customers can feel more confident in there booking decision. In the near future it is intended for this page to be an interactive site where people can comment and plan or compare their vacations with others. At the beginning it will focus only in U.S travelers and then it will expand to English speaking countries.