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The best guest-facing technology to install at your hotel - SiteMinder - 1 views

  • and ease of use when it comes to the technology within their room. For international travellers, this holds especially true.
  • five types of in-room technology your guests will love:
  • 1. High-speed wifi for your hotel guests
  • ...12 more annotations...
  • Guests expect speeds to be on par with what they use at home.
  • It’s also important to make sure wifi is free. Charging a fee for internet is often a big factor in travellers choosing one hotel over another. 2. Hubs of technology to boost your room experience
  • 3. Netflix and YouTube for guest entertainment
  • . Smart technologies for guest comfort and luxury
  • Smart thermostats
  • smart lighting
  • changing the position of the bed, or opening and closing blinds.
  • Mobile door keys
  • Texting services for hotel concierge and services
  • By 2021 the number of people using messaging apps to communicate will reach 2.5 billion.
  • At no point do they have to leave their room or wait on hold during a call.
  • expect virtual reality (VR) to continue its rise with further progress. Guests will be eager to get a feel for potential destinations before they go, to further enhance their decision making.
  •  
    This article addresses a few essential guest facing technologies that hotels need to be competitive in the modern marketplace. Hotels must provide free hi-speed Wi-Fi and tech hubs/charging stations both in rooms and throughout the property. Guests are seeking more streaming options because this is how the view content at home. Guests feel "high-class" when staying in Smart Rooms and perceive more value, which can justify higher rack rates. Guests appreciate the ability to text a concierge or order services via text. These all speak to the increased level of comfort that people feel in using technology and the need to provide guests with the means to maintain their tech comfort while travelling.
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Hospitality Accounting Software, Hotel Accounting Software | Sage Intacct - 1 views

  •  
    Cloud-based systems are a great way to keep track of a business anywhere you are. They are also great to keep people connected and informed of what they need to know. Sage Intacct is a cloud-based accounting software that is great for hotels, restaurant chains, entertainment venues, resorts, clubs, or other hospitality businesses. It automates hospitality accounting and financial management to give greater visibility into one's business and help make decisions to boost profitability. With the system, your staff can enter and view information for specific properties and locations, without seeing the financials for other sites and businesses. It has features such as franchise operations, fractional ownership, global business units, and other complex holding structures. The greatest part of this system is that it helps keep up with evolving revenue recognition requirements. The system is also great for different ways of measuring performance by viewing accounting and finance information of individual locations, groups of locations, concept, region and/or other dimensions.
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    This article gives a solid overview of hotel and restaurant accounting systems and presents the vender's perspectives.
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Why Being First Might Lead To Being Last | Inc.com - 1 views

  • First movers must deal with far more unknowns, given the idea is untested in the market. First movers have far less data to leverage for decisions making. First movers have fewer opportunities for collaborating with other professionals who might add value to the idea. First movers will have a more difficult time assembling a team that can execute, because more than likely there are few people available with the experience needed. First movers will often find it difficult to lead, as the business inevitably will hit bumps and meet hurdles that will require consistent adaptation and even deciding to pivot entirely. 
    • kmira026
       
      Benefits of wait and see approach
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Hotels Go Green via Smart Computing | Business Article | MBA Skool-Study.Learn.Share. - 0 views

  • Smart Computing is the integration of hardware, software & networking technologies that provide systems with the unique capability to perform real-time advanced analytics.
  • This facilitates intelligent decision making on actions that can be taken in the real world to optimize resource utilization.
  • Smart Energy Utilization
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  • Smart – HVAC System
  • Smart – Demand Controlled Ventilation
  • Smart – Air Conditioning and Heating
  • Smart – Lighting
  • Smart Renewable Energy Generation
  • Smart Water Management
  • Smart Watering of Lawns
  • Smart Showering
  • Smart computing is the new generation of technology. It builds on top of existing technologies, the capability of real time situation awareness and automated analysis
  • Eco-hotels will procure eco-aware devices in the market to gain the respect of customers and the confidence of environmentalists.
  • This increases the feasibility for eco-hotels to adapt to changing needs as they expand and go green
  •  
    In this article, we can learn some cases of hotel green computing. The advantages of smart computing are showed clearly through these cases. Hotel with green computer technology has a better developmental prospect in the future.
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Investing in new technology - right for my business? | Workspace - 0 views

  • Similarly, if you keep doing the same thing in an ever-changing sector, you will probably suffer worse results. So there comes a time when you need to invest in something new to move your business forward.
  • Any investment is a big decision. If it’s an investment in new technology, the stakes are even higher because the playing field moves so quickly.
  • So, without the benefit of being able to guarantee the outcome, what factors should you consider when deciding whether to invest in the unknown of new technology to give you the greatest chance of a positive return?
  • ...3 more annotations...
  • The most important question to ask is: what will the technology add to your business?
  • This is one of the attractions of new technology: it can not only help you to do what you currently do better, but it can also enable you to expand in new directions.
  • It can be helpful to look at a more concrete example to see how to shape your cost/benefit analysis.
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Five ways hotels can use technology for a better guest experience - Insights - 2 views

  • 70s when there was no internet and travelers would make hotel bookings through travel agents or phone calls.
  • made via phone prior to their arrival was tentative and not confirmed
  • , they were forced to look elsewhere
  • ...31 more annotations...
  • hotel was full
  • amaged the hotel’s reputation all over the Internet through negative reviews and posts.
  • rise in Millennial travelers who are highly dependent on their smartphone.
  • preparing their own itinerary and replacing the traditional travel agents.
  • hey are able to use technology and provide value-added services, comfort and convenience to their guests which was not the case in the past.
  • five viable technology solutions that can help hotels serve their guests better and personalize the experience:
  • today’s era:
  • ne in four hotel bookings comes from a mobile device and Millennials alone add up to 38% of these bookings.
  • convenient option to book
  • pre-arrival through mobile apps
  • Tablets are growing in popularity among the new-age generation
  • Front desk
  • tablets at the front desk to check-in/out the guests and take their quick feedback.
  • digital signage
  • digital marketing strategies.
  • Rooms:
  • After Wi-Fi, guests are expecting hotels to provide tablets in the rooms. Seeing this rising demand, many hotels have started investing in tablets and are installing third party apps to give their guests the control of room lights, AC, TV and more.
  • Restaurants/bars/spas
  • point of sale
  • New-age travelers
  • Self check-in technology can play a role in providing convenience to the guest
  • check-in via tablets or phones using a QR code
  • Checking-out the guest can also be done via smartphones or tablets
  • ne of the best ways to connect with a potential guest.
  • n increasing sales while providing a convenient platform for interaction.
  • Engaging potential guests through this feature will make them feel valued and can convert lookers into bookers.
  • decisions are purely based on convenience
  • room doors using a mobile.
  • code on their mobile app through which they get control to their room door.
  • concierge or security.
  • Millennials are a dominating segment that often looks for hotels that offer quick services and technology allows hotels to deliver what they expect. So, strike the iron while it’s hot!
  •  
    Going back to the 70's when internet connections did not rule our minds and travelers would make hotel booking directly with the hotel or use travel agents. When there were no email confirmations, TripAdvisor reviews and when we had to use maps to find the locations. This article talk about five ways hotels are starting to use more technology to connect with the guest. 1) Mobile bookings. 2) Quick check-in with tablets. 3) Self check out. 4) Live chats to help turn lookers into bookers. 5) Door opening with Technology. I choose this article because all these new technology need to work on storage and software and there is no better way than to use cloud computing to run these programs safely.
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    Things have certainly since the 70s, I am glad to have self checking rather than waiting in line. I cannot wait to get my cell phone to give me a key to access my room. With self checking, and room access, I will be glad to bypass all the waiting and processing and get to my room. I'm usually tired from traveling and so it would eliminate any aggression. Get article and great use of technology for hotels.
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The Advantages of Manual or Computerized Accounting | Small Business - Chron.com - 0 views

  • Such information may be analyzed to help business owners make future financial decisions, using the advantages of either manual or computerized accounting.
  • Computerized accounting has the advantage of increased efficiency and time management when compared with manual accounting.
  • Computerized accounting has the advantage of higher accuracy when compared with manual accounting
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  • The potential for human error is greater when employees are manually completing accounting procedures.
  • The advantages of manual or computerized accounting systems may be equal when it comes to reliability.
  • Manual accounting can function independently of machines so that work continues when "the system" isn't working.
  • modern backup systems and increased functionality, the disadvantage of reliability in computerized accounting may be lessened.
  • the subtlety and focus of an analysis’ conjecture or hypothesis depends on the person operating the system.
  • manual accounting may have an advantage over computerized accounting systems.
  • computerized accounting systems lose their potential for sophisticated analysis.
  • analysis may be hampered or obstructed by software design.
  • Computerized systems can cost millions of dollars to purchase, implement and maintain. It may be necessary to purchase updated software with some regularity.
  • automatically updated and instantly available.
  • It can be costly to staff qualified accountants to complete manual accounting processes, but it can also be costly to staff accountants familiar with specific computerized accounting software and programming.
  • Computerized systems can produce invoices, purchase orders and other documents more quickly.
  • small business owners who are not tech-savvy may prefer to use physical records instead of software
    • yvenisem
       
      still a dangerous game to play
  • All calculations are performed manually, which eliminates the risk of duplication mistakes and corrupt data
    • yvenisem
       
      didn't consider this
  • Computerized accounting systems are significantly more complex and involve a learning curve
    • yvenisem
       
      can be daunting to learn for many people
  • Additionally, there is no risk of data loss or leaked financial information due to data breaches.
    • yvenisem
       
      good pro
  • Some may require switching to the latest computer technology, leading to higher costs
    • yvenisem
       
      might not be financially feasible for many
  • manual accounting is prone to human error
    • yvenisem
       
      #1 con in my eyes
  • computerized accounting provides companies with financial intelligence
    • yvenisem
       
      so much easier to do everything where you know what the finanical outlook will be like
  •  
    This article compares the advantages and disadvantages of having a computerized accounting system and then also completing the task by hand. When looking at different factors it is clear that it seems like an owner would run a risk going either way because where the computer would lack in areas, the human touch would prevail and then where a human touch would lack in other areas, the computer would prevail. Therefore, I would conclude that it is probably better to have a little bit of both to help make the process smooth but not over bearing on a human or even on the computer.
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    This article basically goes over the pros and cons of switching over to computerized accounting systems like Quickbooks and Freshbooks. It goes over the main concerns like data breached and human error, but it also deleves a little deeper to discuss how many of the software require regular system and hardware updates in order to have the software run efficiently.
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Council Post: Nine Ways Tech Companies Can Stay Ahead Of The Curve - 2 views

  • Technology is changing at an exponential rate, with new software and systems emerging constantly
  • The fast pace of technological advancements requires businesses in the field to spare no effort in staying up to date with the changes or, indeed, being at the forefront of change, if they want to stand out and be successful.
  • ways in which tech businesses can be prepared for change and stay ahead of the curve.
  • ...20 more annotations...
  • Embrace The Discomfort
  • Be receptive and adaptive to change, however uncomfortable that may be.
  • Tech execs need to disrupt the current thinking within an enterprise, they need to be agile in decision-making, take risks and keep up with the innovation ecosystem.
  • Respond Rapidly To Change
  • Technology executives need to be able to respond rapidly to this change, not let it overwhelm them
  • It is important to understand the strengths and weaknesses of your team.
  • Be Disruptive And Agile
  • Focus On Innovation
  • Understand Scale
  • Not Be Afraid To Ask 'Dumb' Questions
  • Be Innovative And Proactive Instead Of Reactive
  • With the rate technology advanced in the past, executives needed to be flexible and adaptable
  • Technology leaders need to innovate, to be proactive rather than reactive. The ones who will be successful are the ones who will find new, creative ways to use technology to make their teams better
  • Innovation isn't about managing at scale. It's about focusing on the one key product that will win an industry
  • Technol
  • From the internet of things to artificial intelligence, the tech space is ever-evolving and is doing so at breakneck speed
  • his is how critical items, especially in cyber defense strategies, get missed or simply incorrectly configured. Leadership is knowing when your team needs help
  • he best thing I can say will bring success to any technology exec is to get a coach.
  • Their coach helps them be accountable, bounce ideas around and will be there for them when they need advice and support.
  • Are their technologies and teams going to scale to the challenges they are facing today and tomorrow
  •  
    This article looks at the ways that companies can use to remain ahead of the curve in technology. Such ways include being receptive and adaptive to change, understanding the strengths and weaknesses of their teams, responding to change quickly, as well as being disruptive and agile. The article also encourages businesses to pay attention to innovation, and to be proactive and innovative, instead of reactive.
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    This is a great read. When a company is willing to see where they can improve (just like anyone in life), it gives them a better edge at being successful. If they turn a blind eye to growth and change, they do not realize how detrimental this can and will be to their company.
  •  
    I thought this article was very informative and useful for companies who are innovative and like to think ahead. It is important to be adaptive and flexible when change arises. It is also important to be quick when responding.
  •  
    This article was very interesting and informative. It is eye-opening to the business owner because it mentions ways in which companies can be steps ahead from the competition. This is important for a company because as things change and evolve, a company needs to be able to adapt to the circumstances to be able to survive and not be replaced by another company.
  •  
    the article explains how companies can stay ahead of the curve in technology and outdo their competitors
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New Study Reveals Technology Investment Priorities for Hotels - 0 views

  • Chain hotels 77% more likely to increase technology investments, while independent counterparts prioritize room renovation
  • Reliance on technology is becoming increasingly important in the lodging industry as hotels begin to recognize how they can gain key competitive advantage with strategic technology investments.
  • cost continues to be the key barrier with technology adoption for many hoteliers
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  • technology investment decisions are based on affordability and value.
  • more than half of the chain hotels prioritize technology that seamlessly integrates with their existing systems.
  • small independent hotels surveyed, 1 in 4 cited complexity as their biggest challenge when adopting technology, with 1 in 3 saying ease of use is a priority when evaluating solutions.
    • Angelica Saez
       
      Technology in the hospitality industry is very important. Technology is always used in the hospitality industry and it is evolving more everyday.
  • The study polled 1,215 global hotelier participants in July 2019 for a choice based study to determine how hotel properties are prioritizing their technology investment spend.
  • Partner Central Mobile App improvements
  • New "Rooms and Rates" overview page
  • New "Marketing" overview page
  • New adaptive home page
  • Multi property portfolio dashboard
  • According to a new survey of more than 1,200 hoteliers by Expedia Group, the world's travel platform, chain hotels1 are nearly twice as likely as small independent properties2 to prioritize technology investment. Alternatively, small independent properties are 1.5 times as likely as chain hotels to prioritize room renovations - indicating a gap in technology investment strategies among different hotelier segments.
  • 54% of hotels plan to increase their technology budgets for 2019, while only 8% plan to decrease.
  • Expedia Group is making enhancements to its platform so partners not only have the right resources whenever and wherever they need it, these solutions are delivered through intuitive and easy to use tools.
  • Chain hotels are classified as properties self-selected as part of a chain affiliation or group of properties with more than 100 rooms, while small independent properties are classified as properties with no chain affiliation and 100 rooms or less.
  • with nearly half of the small independent hotels surveyed i
  • chain hotels place significant investments in technology
  • nvest in how best to serve all our partners
  • prioritize with easy to use filters.
  • the simplified view streamlines information
  • new page reduces the number of links
  • managing rooms and rates easier with modified calendar navigation
  • view inventory and availability and make real time updates to reduce errors
  • he page brings the top five countries with the greatest booking opportunity
  • This personalised experience that enable suppliers to identify certain time-sensitive tasks they should take to accelerate booking potential on Expedia Group's marketplace.
  •  
    This article summarizes the findings taken from research done within the Expedia Group's global hotelier panel consisting of 1,215 hotelier participants that used a choice-based study to compare technology investments between defined hotel chains and small independent hotels. In summary, chain hotels were likely to invest twice as much in technology when compared to small independent hotels. Conversely, small independent hotels were likely to invest more in rooms reservations than chain hotels. The I.T investment strategy varied among the two hotel segments. Small independent hotels choose technology based on affordability, value, and complexity of technology, whereas chain hotels bought technology based on its ability to integrate into their existing systems, the price was not mentioned.
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    I think the biggest reason for the percentage of small hotels to not be thinking (as much as big hotel chains) for technological improvement is ROI. The small hotel chains mindset is to improve their rooms because they are going to give them faster results on the ROI than being edgy on technological advancements. While on the long run, big chains know that they are competing against other big brands to stay ahead on their technological improvements for their guests Even though the difference from big chains to small chains percentage in regards to "planning on increasing budgets on technological improvements for the hotels" is twice as much as small chains plans to increase budgets on "room improvement" which is 1.5. Hector Pachon
  •  
    This article is about chain hotels 77% more likely to increase technology investments, while independent counterparts prioritize room renovation.
  •  
    Technology investment is likely to increase at about 77% in large chains properties. Many properties are investing based on affordability and pertaining to their budgets. Some of them are relying more on their existing systems to integrate with the newer to remain cost efficient. Large hotel groups such as Expedia is taking large risks and movement into investing with properties of small and large chains to help grow the industry along with the development of I.T investments.
  •  
    Reliance on technology is becoming increasingly important in the lodging industry as hotels begin to recognize how they can gain key competitive advantage with strategic technology investments. The study polled 1,215 global hotelier participants in July 2019 for a choice based study to determine how hotel properties are prioritizing their technology investment spend.
  •  
    My opinion on this article surrounds my personal experience in the way I have been able to experience third party extranet portals and because of these enhancements that Expedia has developed for hotel partners, I have seen a tremendous amount of return on investment that goes into technology development. Many consumers have been influenced by these third party sites because they offer a type of experience that is different from traditional booking methods and often times consumers are able to snag cheaper rates than they would with booking hotel direct. I would like to see how this trend goes on in future years because I have seen more third party bookings in recent months and it should follow that trend for years to come.
  •  
    The article focuses on applying technology in the hospitality industry, based on the study conducted by Expedia Group (Big Think). The article summarized the research study conducted on 1215 hoteliers worldwide, assessing the focus and prioritization of technology investments by these businesses. The study provides that Chain of hotels are twice as likely to invest in technology than SME in the hospitality industries, with these SMEs being 1.5 times more likely to invest in renovations. In the year 2019, approximately 54% of hotels focused on increasing their technology investments, with only 8% focusing on reducing the same. This provided that more hoteliers were willing to "stay ahead of the curve" than those that focused on adopting the "wait and see" approach. In this respect, hoteliers identified that their main technology investments were influenced by the value and affordability of the same and the capacity to integrate them with existing technologies. On the other hand, the main challenges associated with the technologies were complexity, affecting 25% of the respondents, and ease of use, affecting 33.33% of the respondents (Big Think). In focusing on technological advancement, the Expedia Group focused on technological elements such as Partner Central Mobile Application improvements, new "rooms and rate," page improvements, new "marketing" improved pages, new homepages adaptive, as well as multiple-property portfolio dashboards. With regard to the market perspective, digital marketing/website optimization, smart room, reputation management, revenue management, guest check-ins, and payment solutions were the main technological focuses for the hoteliers. Focusing on the reasons hoteliers were motivated to invest in technology, the study established that improving productivity, improving loyalty and repeat visits, improving guest experiences and reviews, reducing costs, and improving revenue generation topped the list.  
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Global distribution system (GDS): Complete guide for hotels - SiteMinder - 1 views

  • More than 600,000 travel agents plug into the GDS every day on behalf of companies to book flights, hotels, car rentals and destination activities.
  • Despite the growth of third party online travel agencies (OTAs) like Booking.com and Expedia, the GDS remains the number one way to promote your hotel to the corporate travel market globally.
  • A GDS is a worldwide conduit between travel bookers and suppliers, such as hotels and other accommodation providers.
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  • The history of global distribution systems dates back to the 1960s when a more sophisticated method was needed to keep track of flight schedules, availability, and prices
    • anonymous
       
      This is how GDS started back in the day in order to keep track of things however nowadays it is used for so much more.
  • Hoteliers are always looking at ways to increase their reach to attract more customers, increase revenue, and make a profit
    • anonymous
       
      Hence why GDS is so beneficial for hotel companies and other industries.
  • As soon as a reservation is made on the GDS or an online booking website, the channel manager instantly reduces inventory across all channels, including the hotel’s own website, and automatically delivers the reservation details back into the PMS or central reservation system (CRS).
    • anonymous
       
      Reservations are now made quick and easy with this system. It gives customers a pleasant experience.
  • There are several major global distribution systems that house and process the majority of data from hotels, airlines, and other distributors. These include Amadeus, Sabre, Galileo, Worldspan, Apollo, and Pegasus.
    • anonymous
       
      Here we can see some examples of GDSs.
  • The Apollo reservation system was used by United Airlines until 2012, when it switched to SHARES, a system used by its former Continental Airlines subsidiary.
  • Sabre is seen as a pioneer for online travel agencies, corporate booking tools, revenue management, and web and mobile itinerary tools, to name a few.
  • Galileo traces its roots back to 1971 when United Airlines created its first computerised central reservation system
  • created by other airline groups in an attempt to gain market share in the computer reservation system market.
  • Worldspan is a Travelport platform, and is the technology leader in web-based travel eCommerce, offering solutions for all facets of travel business online. As a leading GDS, Worldspan provides travel distribution, technologies and services for thousands of travel companies worldwide, including travel agencies, corporations, travel suppliers and travel websites.
  • Amadeus has the biggest global footprint of any of the GDSs, with a potential reach to millions of guests.
  • Abacus was founded in 1988 and became a leading provider of travel solutions and services in the Asia Pacific region.
  • Pegasus Solutions pioneered the hospitality reservations industry.
  • The best systems will connect your hotel directly to the world’s most prominent GDSs
  • Using a software provider to tap into the GDS saves a lot of money and time.
  • Essentially, the GDS can increase hotel bookings and revenue by placing hotels on more β€˜supermarket shelves’ globally.
    • anonymous
       
      It gives hotels the ability to expand and increase the number of customers they get by exposing them more internationally.
  • there are still more bookings being generated through the GDS than through hotel websites.
  • The GDS is indeed a unique and direct marketing tool for your hotel.
  • booked quickly and efficiently.
  • The GDS can help hotel managers uncover new market segments to promote their products to
  • More travel agents are relying on the GDS to find the best places for their clients to stay.
  • the GDS improves search positioning and displays your brand messaging during the search and booking process
  • Hotels generate more revenue through a GDS because it places the hotel’s information, availability and rates in prominent locations where it is easy for travel agents to find.
  • you can market all of your rooms to all of your distribution channels at one time.
  • Your GDS should help you maximise your bookings and increase your revenue
  • the capability for the GDS to integrate completely with your existing PMS, online booking engine and channel manager.
  • help you make the best decisions regarding your marketing strategy and distribution plan.
  • discover and tap into the most powerful and motivated market segments.
  • trial the GDS for a short time and measure results before continuing your subscription.
  • Because cruise travellers rely heavily on travel agents for their trip arrangements, it’s highly likely any hotel bookings will also be made through this channel.
  • A GDS is a worldwide conduit between travel bookers and suppliers, such as hotels and other accommodation providers
  • Cruises tend to rely on more conventional channels like travel agents to reach and convert guests.
  • With the cruise industry currently in a state of growth, it represents a chance for hotels to get a slice of the revenue.
  • It appears travel agents are driving most of this success, with 70% of cruise bookings made via this channel.
  • Cruises do all the hard work to book their guests but often they will arrive a day or two early or depart a day or two after their cruise, booking at hotels for the extra time.
  • Most prominent is your hotel description
  • you eliminate the frustration of signing up with each individual platform, and you can connect to all of the top providers without paying the individual fees.
  • The GDS is often used to tap into the corporate travel market because it has the ability to present hotels, flights, and car rentals in one simple interface which is convenient.
  • Live rates and availability are sent from a hotel’s property management system (PMS) directly to the GDS and online booking websites via a channel manager.
  • What are the major GDS systems?
  • here are several major global distribution systems that house and process the majority of data from hotels, airlines, and other distributors. These include Amadeus, Sabre, Galileo, Worldspan, Apollo, and Pegasus.
  • There are several major global distribution systems that house and process the majority of data from hotels, airlines, and other distributors. These include Amadeus, Sabre, Galileo, Worldspan, Apollo, and Pegasus.
  • Amadeus GDS
  • Sabre GDS
  • Galileo GDS
  • Worldspan GDS
  • Apollo GDS
  • Abacus GDS
  • Pegasus GDS
  • – like the ones mentioned above – so you don’t have to worry about signing up to each one
  • individually.
  • In one fell swoop you can access all the retail and traditional travel agents you want:
  • There are a few specifications which will greatly aid successful GDS connectivity: Being centrally located Being located close to an airport Room capacity of more than 20 rooms Lodgings that are set up for corporate markets and not affected by seasons
  • Here’s a checklist to ensure you’re using the GDS to its full potential:
  • 1. Pooled inventory
  • 2. Commission-free structure
  • 3. Integration capabilities
  • 4. Comprehensive reporting
  • 5. Ability to target specific markets
  • 6. No lengthy contracts
  • 7. Simple and affordable connection
  • Essentially, the GDS can increase hotel bookings and revenue by placing hotels on more β€˜supermarket shelves’ globally. This approach is particularly effective at capturing international corporate travellers. You can gain lucrative international corporate business, particularly if you’re near a major airport gateway or close to government or commercial enterprises.
    • yoevelyn
       
      This article goes into how to optimize the use of GDS for a hotel operation and the author touched on a point we have discussed in the class before: how to market your local hotel to an international audience. The author suggests that adding your property to a GDS can be a cost-effective way to bring those international business travelers, specially if your hotel is near an airport.
  • The number of bookings generated through a GDS generally outpaces that of direct bookings
  •  
    This article goes in depth into GDS. It explains the concept of the GDS is and how eaxctly it works. It also gives examples of some major GDSs. It talks about the benefits of using GDS in hotels.
  •  
    The global distribution system in the hospitality industry is beyond vital in the act of keeping the ball rolling. GDS provides live products and offers to travelers across the globe. Whats really amazing about GDS is that live availability and rates are transferred through a channel manager directly to online booking sites. This allows guests to acquire the best rates the soonest as opposed to waiting to call a hotel or resort to see what they have and at what price.
  •  
    This article shows us everything we need to know about Hotel GDS. It includes GDS in the hotel industry, GDS work way in travel, seven major GDS systems, the way to access leading GDSs with GDS software, GDS conditions of use, benefits of connecting hotel to the GDS, and how to use the GDS to capture cruise travel bookings at hotel.
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Proximity Marketing Examples: 28 Retail Companies Nailing it with their Campaigns | Bea... - 0 views

  • Unacast’s latest Q4 Proxbook report confirms that beacon deployments are on track and the numbers align with ABI Research’s forecast of 400 million beacons to be deployed by 2020
  • we bring you a comprehensive list of 28 retail companies that are making a mark with their proximity marketing campaigns via beacons.
  • Eat touted this move as a β€œstrategic pillar” in its communications because it allowed the company to access more information about customer behaviour and drive business intelligence to make precise decisions about how consumer behaviour can be influenced.
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  • As a part of this program, the chain tapped a popular Turkish loyalty app called Shopping Genie, to target customers while they were around the premises of a local McD CafΓ©.  Customers got mobile coupons, via the app, which prompted them to purchase a coffee and receive a beverage from the new drink line for free. This proximity marketing campaign via beacons helped McDonald’s achieve 20% conversion rate with 30% of users who received the promotion!
  • Bluetooth beacons were deployed at the point of purchase, where customers were waiting in line to pay or just moving around.
  • These beacon notifications offered two Red Bull cans for $4! Apart from making a profit out of campaigns, Red Bull also monitored the entire campaign in real-time and captured customer behaviour.
  • The retail giant used GE light bulbs to house beacons and send push notifications of specials and discount coupons to in-store customers. These beacon-equipped LED bulbs can track shoppers within a store by using the beacons hidden inside them
  • Carrefour has extensive iBeacon networks in all 28 of its hypermarkets in Romania through which the retail chain offers its consumers a simple, intuitive, and fun app for orientation inside hypermarkets from area to area
  • The retailer’s beacon-enabled app automates the commercial content delivery and collects essential data about in-store consumer behaviour. Its proximity marketing campaign keeps consumers informed about the products, services, and actual special offers from each of the store departments.
  • Popular convenience store group Nisa piloted iBeacon technology to track its shoppers by attaching Bluetooth Low Energy (BLE) beacons to trolleys and baskets
  • These sensors picked up the signals emitted by beacons and collected location data which was then fed to a cloud-based server for analysis.
  • used iBeacon technology to gamify the Ladies’ Night event with brands providing offers, discounts, freebies, and prize giveaways. Many retailers such as Hotel Chocolat, Krispy Kreme, Cath Kidston, and House of Fraser, participated in the event
  • The event was highly successful as it saw more than 500 app downloads within the first three hours, with over 500 offers redeemed. All 120 hotspot offers were redeemed within the first 52 minutes of the event.
  • Best Buy implemented a beacon strategy to help boost sales and improve personalisation of experience. The retail giant chose to use their own application as well as Shopkick retailing app to offer rewards to shoppers, simply for stepping foot in the door.
  • Hammerson rolled out beacons across their shopping centres to improve personalisation of consumers’ shopping experience. Their beacon-enabled Plus app was initially trialled at Les Terrasses du Port in Marseille and it ranked among the top 10 lifestyle apps in France.
  • The app also allows a consumer to call for assistance. A member of the staff receives the request informing them that a customer is waiting for help
  • UK supermarket Waitrose started using iBeacon technology at its relatively new experimental Swindon store to deliver price promotions to consumers when they were near a particular aisle or food counter
  • UK supermarket giant Tesco launched its β€œbiggest trial” of iBeacon technology, in partnership with consumer goods company Unilever, by deploying beacons in 270 stores across London. They launched the β€˜Mpulse app’ as a part of the Pink and Black marketing campaign
  • using beacons to target passers-by based on their interest. They change campaigns based on distinct seasons including prom season at colleges
  • Oscar Mayer worked out an interesting deal with the supermarkets which would allow them to place beacons at the deli counter. This location helps them convince shoppers to buy the specials of the week while waiting at the counter.
  • Amazon, the retail giant started a new convenience store in Seattle, U.S. in Jan 2018. Amazon Go is an 1800 sq feet mini market filled with food and technology. They have deployed an array of cameras, beacons and other proximity sensors to make the store one-of-a-kind
  • World-famous brands such as Hamleys, Armani, Longchamp, and Hackett form the 80% of the retail companies that have deployed beacons in their Regent Street stores with the aim of pushing exclusive and personalised marketing messages to customers via iBeacon technology. Shoppers receive alerts and tailored content about everything, from new in-store promotions to exclusive offers only available for visitors to Regent Street, as they pass
  • Neiman Marcus, the high-end retail chain, piloted beacons at three storesβ€”Austin, TX, Walnut Creek, CA, and San Antonio.
  • Rite Aid has installed beacons in over 4,500 US stores for retargeting and personalization of user experience. This large-scale beacon deployment by the Pharmacy chain is the largest beacon installation program in a retail setting till date. In fact, it has even surpassed the one undertaken by the famous Macy’s
  • a collection of beacon-level proximity data to strategize their retargeting plan and achieve personalization capabilities similar to those that have been used in e-commerce
  • Walgreens has innovated considerably in the mobile retail space by using iBeacon and other technologies at over 7000 locations.
  • leveraged iBeacon technology at ten of its stores to boost its loyalty program.
  • Target, the second largest general merchandise retailer in the US, announced that it will start testing beacon technology in 50 of its stores nationwide.
  • The recommendations may appear both as push alerts and in-app updates on the Target app’s β€œTarget Run” page, which is designed like a social media news feed offering deals, top-pinned items on Pinterest, and more
  • beacons to bridge the gap between online shopping and in-store experience. Their beacon-enabled app notifies consumers if any item in their mobile shopping bag is in stock,
  • The store has deployed beacons with individualized campaigns for each department, which makes the customer experience interesting and focussed
  • Macy’s expanded its beacon program to all stores nationwide, by installing more than 4,000 beacons. This step was a part of the retailer’s efforts to make bigger investments in omnichannel retail technologies. This Thanksgiving, Macy’s also used a beacon-triggered mobile app game at its 700 stores, to engage shoppers
  • Urban Outfitters announced that they will be rolling out beacons at 15 of their stores located in Philadelphia, Boston, New York, Atlanta, New Jersey, and Delaware, more than a year ago. The US multichannel fashion and homewares retailer decided to take a different route unlike the conventional route of using aggressive promotions.
  • Kenneth Cole is using beacons to create more compelling, personalized customer experiences with an aim to β€œprovide value and offer at the time of need when customers are in the store
  • launched beacon networks in more than 100 of its top-performing stores located in states such as Chicago, Dallas, Miami, New York, and San Francisco. The idea was to implement iBeacon technology at the stores with the highest traffic levels and best traction with Shopkick.
  • Supermarket giant Woolworths successfully completed a beacon trial with one store using iBeacon technology to improve customer service around click-and-collect. Thereafter, the chain announced that they are looking to roll out beacons across all of its 254 click-and-collect stores with the aim of allowing consumers to place their order online and pick them up in-store
  • it has decided to distribute free BLE beacons to about 150,000 gas-station convenience stores in the United States and Canada
  • Alex and Ani used beacons in all of its 40 stores to optimize store layouts and product placement. Contrary to popular belief that beacons are only for β€˜pushing’ ads, the popular Rhode Island-based jewellery brand used beacons differently in its trial period without using them to promote flash sales and other discount promotions.
  •  
    the article gives examples of retail stores and how they use proximity marketing to promote their products
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Virtual Reality and Its Possibilities for Hospitality | Hospitality Technology - 0 views

  • Virtual Reality (VR) is a computer-generated simulation of an environment that allows a person to fully submerge into a different world.
  • Marriott uses virtual reality in marketing its event spaces to its clients. Meeting planners can help prospective clients visualize potential meeting spaces before the client is required to make a final decision on whether to reserve the space or not.
  • Tech advisor Digi-Capital estimates the worth of the VR industry will reach $30 billion by 2020 and Goldman Sachs suggests it will reach $110 billion by 2025.
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  • Some may even argue that the simulation of real travel situations experienced through VR will reduce the travel anxiety that some people may have.
  •  
    Interesting article that explains how VR is currently being used by large branded hotels like Marriot. Using VR as a key to present as a selling points separates those hotels from their competitors. The fact of being able to present conference space to conference planners is another tool to help close business.
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How social media marketing is helping in hospitality recovery, Hospitality News, ET Hos... - 0 views

  • Instagram started as a photo posting site and would have never imagined the impact it would have on driving travel inspiration and building a relationship between the guest and hotels.
  • BCV, one of the leaders in helping hotels leverage social media, started on this journey ten years ago to help hotels realize the value of social media and the role it can play in driving engagement and, eventually, revenue.
  • Before we entered 2020, in Asia, 55% of millennials were basing their booking decisions on social media
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  • In 2019, 63% of social media marketers confirmed that social listening would be crucial in 2020 to continue to engage the traveler
  • over 40% of social media users are now asking questions on Property and Destination Opening instead of asking for cancellations, showing a highly engaged potential guest.
  • organizations that respond well to a crisis and continue communications see a 20% increase in brand value as opposed to those companies that respond poorly see a 30% decrease
  • she owes the success of the campaign on turning the focus from the brand to the guest and their needs during the quarantine.
  • Building trust is critical for a brand, however sustained engagement to drive bookings and revenue from social media is the key success metric for most marketing leaders.
  • mitigating negative reviews is critical for driving demand in the future.
  • encouraging guests to share photos and awarding a two-week stay voucher and promoting the health standards and safety measures taken by the brand.
  • BCV’s RoI focussed strategy that micro-targeted source markets and personas created tailored content for Cinnamon hotels to deliver more than 200 room nights worth of revenue and an RoI that exceeded 200.
  • Brands need to understand who their target audience is, what they care about, and how they manage their time to capture their attention.
  • Instagram now has a shopping feature, which allows users to check out new products from brands in a few swipes. This shows that visual content is more crucial than everβ€”you can literally put a price tag on your photos on Instagram now.
  • Every Digital Platform has its own metrics and today, Digital Marketers can track close to 50 metrics to show success such as followers, traffic, share of voice and many more however as hospitality marketers emerge from this pandemic
  •  
    An excellent article that discusses how companies have changed their social media approach during Covid. Instead of selling the destination or the experience itself, hotels are trying to sell the concept of safety and security. Also, the article goes into detail about flexible date plans and more, all being advertised through their social media accounts. Overall, social media is still as important as ever, but the way companies approach it has changed drastically.
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Hotels need to pay better attention to social media to drive revenue | Hotel Management - 0 views

  • Brands need to measure whether or not they’re accessing their target audience on social media, and whether those interactions are helping move the customer through to booking,”
  • Hotels need to pay attention to the conversations around their brands online, and they need to get involved,”
  • Social media users are using social media to figure out where they’re visiting next, what they’re going to do when they get there, and where they are going to stay,”
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  • The companies that are best at tracking social media return are measuring all of their marketing efforts including organic and paid social so they can see how social media is driving traffic and influencing purchasing decisions.”
  •  
    It is crucial that hotels manage their social media presence and reputation if they plan to attract newer customers. The newer generations go to social media sites now to see what people are saying about hotels. A single bad review without a rebuttal can really make people think twice before booking. If its a negative review the hotel has to respond to show good faith to any future bookers that they are willing to respond. Same goes for positive reviews, some guests appreciate the acknowledgment. As its stated in the article its important hotel are aware of the conversation about their property. Another key to social media will be analyzing the data to make sure you are aiding guests through the booking process.
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Hotel Accounting: Three Trends on the Horizon | Hospitality Technology - 0 views

  • the behind-the-scenes services and solutions that power the guest experience are evolving just as quickly
  • M3, a cloud-based financial platform for the hospitality industry, recently hosted hundreds of hospitality accounting professionals from across the globe at its biannual Partners’ Meeting. The event allowed hoteliers to see first-hand how quickly the industry is evolving to help solve real-world issues facing today’s hoteliers.
  • Customized technology that allows properties to work more efficiently in a way that makes sense for them will continue to gain traction in the hospitality accounting industry.
    • anonymous
       
      1. Smarter, personalized solutions are putting time back into the hands of hoteliers In order words saving time by cutting back on things that used to take up a lot of time but now would be much faster and quicker to do with the help of technological advancements. This will give hotel managers the chance to spend less time on their computers and instead more time helping guests.
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  • Insight enables users to create custom reports with data from the industry’s most recognized data providers, along with operating statistics, brand data and proprietary M3 financial and labor data into a personalized, actionable dashboard allowing hoteliers to make real decisions in real time
  • can save hours of time previously spent manually exporting data to create various types of reports
  • M3 recently debuted a new electronic imaging solution that relies on Optical Character Recognition (OCR) to extract key data from imported documents and eliminate the need for manual input.
    • anonymous
       
      2. Automated Imaging (AI) is changing the way accountants do business. AI would be very beneficial as it is very accurate and it has a memory which saves important information and the more one uses it the faster it works.
  • The more a hotelier utilizes this system, the easier it becomes, as the solution learns and stores critical information, significantly speeding up A/P workflow with each use.
  • millennial employees play a critical role in helping to identify valuable trends as well as negative trends in need of adjustment.
    • anonymous
       
      3. Millennial employee is just as important as the millennial guest. Given that the millennial generation are the more tech savvy generation it is equally important to have them as guests as it is to have them as employees. Not only are they up to date with all the technological equipment but they also know what trend are happening now.
  • harness the potential of employees in this age range or risk getting left behind or over investing in archaic solutions.
  • It used to take days to add a new hotel to our system, but we’re now able to get up and running in an hour or two through cloud-based tech solutions.
  • employers can maximize productivity and buy-in from the millennials on their payroll.
  • the behind-the-scenes services and solutions that power the guest experience are evolving just as quickly
  • Day-to-day processes are becoming smarter, more efficient and more streamlined, saving hotels and property management firms both time and money in the process.
  • #1. Smarter, personalized solutions are putting time back into the hands of hoteliers.
  • Successfully managing these assets demands cutting-edge adaptable solutions tailored to our industry.
  • allowing managers to spend less time behind a computer and more time in a hotel’s lobby interacting with guests.
  • #2. Automated Imaging is changing the way accountants do business.
  • #3. The Millennial employee is just as important as the millennial guest.
  • . In hotel accounting, the bells and whistles of excessive new technologies take a back seat to real solutions proven to boost bottom lines, which allows hotels to run leaner and more efficient than ever before.
  •  
    The article talks about three trends that are happening now within the hospitality industry relating the accounting topic.
  •  
    The paradigm shift of technology is shaping the hotel business and powering up the operational and financial performance. we witness increased automation and intelligence in Hotel Accounting Services out there. The robust Hotel Accounting Software even leverage the Business Intelligence, in delivering the insights on key performance indicators . Accounting Software can not only help hotel saving cost but also can help hotel increase productivity
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19 Event Trends You Need to Know for 2020 | Social Tables - 0 views

  • Planners should adjust budgets to a
  • nticipate higher rates, and book event space as early as possible.
  • This year’s mantra is β€œbook now!” The longer you wait, the more you’ll pay. Or even worse, you won’t find a viable space for your event.
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  • Planners will try to book events further in advance. This leaves hotels and venues in a pickle: Taking early bookings could mean missing out on higher-value events later.To avoid missing out on revenue, hotels and venues need to segment business intelligently. That way, you can avoid the pitfalls of traditional lead-scoring biases that hurt RFP management.
  • In 2020, brands will invest in events as a marketing channel. In fact, in a recent event marketing survey, 52% of respondents said that event marketing drove more business value than other marketing channels. (Only 8% said it drove less business.)
  • Planners should create ample private meeting spaces and β€œcollision spaces.” Some events do this by providing fewer chairs than attendees. With fewer empty seats, they’re encouraging movement and interaction.
  • Large, minimalist spaces with easily accessible bars are the perfect recipe for a networking event. Venues like this can use the networking angle to promote event space to corporate clients.
  • These attendees blend the worlds of business and leisure. It’s given rise to a new, multi-generational segment that drives destination decisions. (See: our Hotel Market Segmentation Guide for more on this.)
  • Attendees want more control over the event agenda. In fact, 96% of the Social Tables audience believe events are expected to be more personalized than ever.
  • 16. Sustainability will be center stage at events.
  • For proposals, try showcasing multiple event-specific variations. This adds value for the planner by helping them better meet their event objectives, while adding value for the hotel or venue as an upselling technique.
  • According to Billboard, there over 800 annual music festivals in the U.S. alone, and they attract 32 million attendees in total. 14 million of those attendees are (surprise, surprise) millennials.
  • At smaller levels, adding performances to the agenda can go a long way in engaging attendees. However, for larger events, creating a festival-like atmosphere requires access to a variety of spaces that are exclusive to one group.
  • A bigger focus on wellness could revolutionize F&B β€” replacing beef with the proverbial Brussels sprout.
  • While you don’t need to offer 11 choices for every hour, you can empower attendees to mold the event to meet their individual needs.
  • Sustainability initiatives are your chance to make a positive impact while painting your brand in an equally positive light.
  • Meetings are growing and evolving rapidly, and each is an experiment in applying new methods to find a perfect formula.
  • Industry Performance TrendsAttendee Experience TrendsMeeting Destination TrendsEvent Technology TrendsMeeting Design Trends
  • Demand will continue to outpace supply
  • be dynamic, you have to be flexible, and–above all–you have to be in tune with attendee desires.
    • cleon087
       
      This takes a special person and not everyone can so this.
  • Meetings are growing and evolving rapidly, and each is an experiment in applying new methods to find a perfect formula.
  • predicts 5-10% growth in demand. At the same time, the development pipeline is slowing.
  • It’s also the spontaneous conversations that come with serendipitous networking.
    • cleon087
       
      It's important to be connected because that is what sets you apart.
  • nticipate higher rates, and book event space as early as possible.
    • cleon087
       
      Rates constantly vary and it is important to be up to date and book ahead of time.
  • At the same time, face-to-face time takes a hit β€” making it a more treasured commodity in our modern world.
  • redict it’ll grow about 2.41% in North America. CWT expects an even higher hike of 3.7%.
  • Planners should create ample private meeting spaces and β€œcollision spaces.” Some events do this by providing fewer chairs than attendees. With fewer empty seats, they’re encouraging movement and interaction.
    • cleon087
       
      I like this idea because it makes people talk to each other and not be seating all the time.
  • Why? Well, take the speed of your current 4G LTE smartphone internet and multiply it by 1,000. (Think: putting the Millenium Falcon into hyperdrive.)
  • For events β€” especially large-scale events β€” sustainable initiatives are now the expectation.
  • Fast, reliable WiFi will soon become the norm, opening up new engagement opportunities and nontraditional venues for events.
  • β€œI think many hoteliers will be unhappy with the significant investments they are making now into cabling that will become obsolete just as soon as 5G launches.”
  • Apps present an opportunity for personalization and engagement at each stage of the event lifecycle.
  • Hotels and venues are developing sophisticated apps that enhance the in-venue experience. Whether it’s Wembley Stadium’s virtual tour guide or Marriott’s sophisticated in-app chatbot functionality, branded apps are adding value in multiple ways:
  • everage lobbies, rooftops, and other communal areas for networking events.
    • cleon087
       
      Depending on the type of the event, is what makes you decide what to highlight about the space or not.
  • Because today, 86% of consumers expect companies to act on social and environmental issues β€” and they’re more than ready to vote with their dollars.
  • 0% of event planners reported that their jobs require more experience creation than just 2-5 years ago
  • Content:
  • Destination
  • Technology:
  • 90% of respondents stated that event security should still be a top priority for the industry.
  • That could mean avoiding coastal destinations during hurricane season or avoiding certain areas of the city to ensure safety outside of event hours.
  • . Event diagramming software can help in this regard by allowing venues and planners to collaborate on a single source of truth
  • Security is a significant value add and a key selling point in initial communications.
  • you’re providing any personnel, such as security, custodians, and administrators.
    • cleon087
       
      It is also important to put this in your contracts and to initially discuss it as well.
  • ess furniture, fewer seats, smaller portions, less irrelevant decor… you get the picture. A
  • reate a step-by-step safety checklist for execution during on-site setup, and another safety checklist for the day of the event.
  • Less is more when it comes to the material.
  • It’s a movement that stands in direct opposition to the gaudy ballrooms of old
  • Have evacuation plan
  • c, open floor plans that make minimalism a possibility.
  • lassic combinations of whites and greys
  • ewer seats means more mingling.
  • lutter-free to promote a clean, open feel that keeps the focus on content.
  • Hotels, however, may find themselves scrambling to reinvent their event spaces. It could be time to rethink these spaces β€” along with lobbies and other communal spaces that set the aesthetic tone for the hotel at large
  • Larger chains should look to boutique hotels, which create visual identities that are often more closely aligned with the appeal that nontraditional venues offer.
  •  
    The article talks about major trends in tourism events, ranging from green initiatives through F&B to the 2nd largest reason people go to events is networking opportunities and providing quiet areas where people can network in is a good idea. More events are being planned so it is necessary to book event venues early.
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  •  
    According to the article, in 2020 event planners will have to be more alert and ready. The need for events and meetings is growing rapidly. Due to this, planners need to be more alert and ready to book group event spaces. It would be wise to increase rates to guarantee a profit out of it. Apart from this, planners would need to book months in advance to guarantee a good spot and a decent rate. Planners now need to be open to networking and face-to-face meetings to be able to get good rates, meet more clients, and find good venues to use. A new trend occurring is how people now want their trips or days to be planned out to every detail. Event planners need to be aware to book accordingly and create am agenda for their clients.
  •  
    Like everything nowadays is evolving, also the meetings are evolving in order to stay trendy and appealing for consumers. Meetings are growing exponentially YOY at a rate of between 5-10% according to the prestigious CWT meetings and events company for 2020 (without counting coronavirus). The reality is that the meetings industry also needs to evolve in order to stay in business with the new trends, clientele and times. This list provides 19 trends that every event planner needs to consider to make their event a success, including but not limited to the new demographics in the world (millenials).
  •  
    This article is about 19 event trends that event planners should be informed about. People are expecting different things from events that in the past years where not expected. Trends have changed, for example, it is a trend now to have minimalistic events instead of gaudy ones. Now people also expect creativity out of the event and to have a unique event. People also care about security of the event and fast WI-fi. All these trends are important to know and will continue changing with the years.
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25 Eco-Friendly Hotel Ideas for Sustainable Properties | Cvent Blog - 0 views

  • Hotels around the world are rolling out a plethora of green initiatives like smart showers, solar power installations, and waste diversion.
  • Sustainable hotels are businesses that significantly reduce their environmental impact through green best-practices in maintenance, services, logistics, products, and supplies. The core elements revolve around reducing waste, saving energy, and cutting down on water usage.
  • Utilizing Internet of Things (IoT) technology, these same room amenities can be connected to apps so guests can change settings remotely. 
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  • Make your staff eco-friendly
  • 1. Create a green team.
  • 2. Target low-hanging fruit to start.
  • 3. Make the hiring and training process green.
  • Ensure guest services are eco-friendly
  • 4. Focus on efficiency. 
  • 5. Upgrade your transportation offerings and services with sustainability in mind.
  • Make guest rooms more green  6. Automate conservation.
  • When hotels go green, they do less damage to the environment, lower costs, and win goodwill from guests. 
  • 7. Furnish rooms sustainably.
  • Make food services eco-friendly 8. Reduce waste during events.
  • 9. Incorporate reusable dishes, silverware, glasses and mugs.
  • 10. Shop local.
  • 11. Compost and donate food from your kitchen.
  • Make the gift shop green 12. Stock-up with sustainable items.
  • 13. Operate with efficiency.
  • 16. Install a worm composting bin.
  • 15. Water wisely.
  • Smart irrigation systems
  • Create hotel landscaping and gardening that's eco-friendly 14. Cut down on runoff.
  • Keep hotel utilities green 17. Keep things shady.
  • 18. Automate water and energy conservation.
  • 19. Invest in green infrastructure.
  • Make hotel maintenance green 20. Give your operations a check-up.
  • 21. Keep an eye on your systems.
  • Ensure hotel waste management is sustainable 22. Ditch the plastic water bottles.
  • 23. Compost whenever possible.
  • Go green for purchasing 24. Make green decisions.
  • 25. Shop for certified green appliances.
  • Share the good news about your sustainable hotel:
  • As you take steps to improve sustainability, it’s imperative to get the word out about these positive practices.  Social media is popular with environmentally conscious consumers.
  • Incorporate your sustainability business practices into your search engine optimization (SEO) marketing efforts to rank higher in Google search results.
  • Partner with green business organizations.
  • Email marketing is another key tool in sharing your news.
  • The hospitality industry should be wary of greenwashing when sharing sustainability stories, as environmentally conscious consumers react negatively to this practice.
  •  
    The focus on sustainability or "going green" is quickly becoming a major trend. This article introduce 25 ways that hotels can use to develop sustainable economic. Supporting sustainable initiatives is important to the lodging industry as a whole. hotels need to continue to innovate and the future of technology in hospitality has to be green, or those brands that do not adopt to these emerging standards face being left behind.
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article_32_vol_5__1_.pdf - 1 views

shared by anonymous on 05 Jun 20 - No Cached
  • Much has changed in the business world since the birth of technology and the subsequent discovery of the world wide web (www) in 1989.
  • Much has changed in the business world since the birth of technology and the subsequent discovery of the world wide web (www) in 1989.
  • According to South African Tourism (2015), more than 180 million bed nights were sold in 2015, making the hotel industry an attractive client of e-commerce.
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  • suppliers and customers meet in a virtual space to perform transactions using Internet technology as it has the potential to add substantial value to business operations and competitiveness of a business.
  • scene of the famous lion-buffalo-crocodile battle watched more than 75 million times on YouTube)
  • e-commerce has not only
  • changed the way business is conducted, but has increased the revenue of organisations tremendously, in particular that of the travel and tourism industry.
  • The top three visited travel sites include Booking.com, Expedia.com and Hotels.com.
  • online travel booking is the specific business-to-consumer (B2C) transaction in the context of online tourism
  • right: Β© 2016 A
  • understand how the various online sales platforms interconnect.
  • the internet consumer of today assumes all businesses worthy of trade have a website;
  • it is not enough for hotels to rely on their web pages alone for room sales.
  • An aspect of e-commerce revolves around how social media affects a hotel’s online presence, and how it is used as a tool for gaining a notable share in the e-commerce market for hotel room sales.
  • In an increasingly competitive market place, tourism products require an effective distribution strategy for a firm to reach its target tourists and local markets
  • Although the statistic does not identify the specific modes used to make room reservations, it can be presumed that electronic sales made up a considerable percentage as sales method.
  • The Internet is an ideal platform for the tourism industry
  • 1) they are intangible, 2) their production and consumption cannot be separated, 3) they are perishable, and 4) they are seasonal
  • survey conducted in Hong Kong of 249 leisure travellers, 80% searched for hotel information using Web tools, with more than half making their bookings through hotel host websites or third-party websites
    • anonymous
       
      They wouldn't be able to gather this information on technology unless they had the proper technology to do so.
  • Social commerce should be considered broader than the act of sharing shopping experiences with others, as it has challenged and redefined traditional vendor-push business models and marketing strategies (GonΓ§alves Curty & Zhang, 2013:260-261).
  • E-commerce allows the tourism consumer to purchase tourism products and packages online and act as his or her own travel agent by building personalised travel packages and eliminitaing the need for traditional processes
  • From a hotel business perspective, e-Procurement is a good example of the innovative use of technology in the lodging industry
  • 2B
  • E-procurement can be defined as a business-to-business (B2B) tool that supports the buying process
  • implementing e-procurement has become an important enabler for achieving a flexible and responsive supply chain.
  • An example of e-procurement or a business-to-business transaction would be a hotel selling its rooms to OTAs on a wholesale or commission basis.
  • e-commerce in the modern tourism and hospitality industry is important because the Internet is the lowest cost hotel-booking channel, most travellers research hotel reservations on the Internet, and social media and online hotel reviews are an increasingly important decision factor.
  • there are three most common retail sales channels – brick-and-mortar, catalogue and the Web – across the elements that characterise the shopping and business ownership experience
  • Travel services are categorised into Accommodation and Airlines, as these two components constitute a large part of the hospitality industry.
  • This research study is focused on room sales, therefore the distribution channels used for this purpose will be explained, namely, Online Travel Agents (OTAs) and merchant sites.
  • Today, e-commerce focuses on profitability.
  • challenge for retailers is to attract the attention of the digital natives (consumers who have grown up in the digital world) and persuade them to spend more, as well as to attract digital immigrants (consumers who are presumed to resist new technology or at least have trouble accepting it) to this way of shopping.
  • Social media can increase communication for a website and create brand awareness.
  • a social network is a virtual community, profile site or website on the Internet that brings people together in a central location, to talk, share ideas and interests or make new friends.
  • platforms such as social network services (
  • is one of the main reasons for advancement in Web 2.0 technologies and developments in e-commerce.
  • social commerce providers started their businesses by combining group-buying with selling discount coupons offered from their partners over the Internet.
  • E-commerce mainly helps in the generation of leads, presenting information about the tourism product to the customers, and facilitating the transaction process electronically
  • consumers have become the storytellers and are the new brand ambassadors.
  • social media is driven by word-of-mouth and if done properly can improve positioning in the market
  • e-commerce is still new. Getting (2007), maintain that most online communities are free and are growing at a rapid rate.
  • An online rating site is a system of ranking places, products and services via customer reviews based on past experiences.
  • TripAdvisor is classified as a meta-search engine, which is defined by Webopedia (2015) as a search engine that queries other search engines and then combines the results.
  • the prevalence of traveller reviews had a significant impact on the online sales of hotel rooms and that hotel managers should seriously consider the impact that online reviews of their hotels on these websites have on the consumer.
  • Online channels allow the potential customer to see the location details and compare hotel prices easily, as well as read online reviews which have a wider reach and are less ephemeral than traditional word-of-mouth reviews.
  • Figure 1 further illustrates the direct booking channel guests have to hotels via the Internet.
  • Reservation System (CRS) in the 1960s to the Global Distribution System (GDS) in the 1980s and the advent of the Internet in the early 1990s, the tourism industry has always been confronted with the rise of new technological developments
  • rapid growth of online travel agencies caused traditional indirect distribution channels through tourism intermediaries to decline
  • The Internet has become an integral part of everyday life. In order for businesses to be sustainable, they need to have an e-commerce presence
  • it is a service that can be readily offered to global markets and it can become a trade platform joining suppliers and buyers from around the world
  • with technological advancements, firms are increasingly reaching out to their customers through a variety of channels such as e-commerce, m-commerce and brick-and-mortar establishments. Heinemann and Schwarzl (2010:1) contend online retail today is taking place at a higher level of evolution than in the initial years of e-commerce.
  • there are technical and non-technical aspects associated with e-commerce
  • How can hotels compete in a digital world and what will their future business models look like?
  • an intranet as a private network, operated by a large company or organisation, which uses internet technologies, but is insulated from the global Internet by a firewall (a system designed to prevent unauthorised access). An extranet, however, is an intranet that is accessible to some people from outside the company
  • studies in the tourism and hospitality arena have indicated that ICT is a tool particularly suited to this industry for a variety of reasons.
  • The Internet has become an integral part of everyday life. In order for businesses to be sustainable, they need to have an e-commerce presence
  • The hospitality industry is an ideal trade for making use of e-commerce and the social web.
  • Reputable booking sites such as Booking.com, Expedia.com and Tripadvisor are visited by over 300 million online visitors each month.
  • Internet users have become demanding in their expectations of company presence online.
  • β€œif I can’t find enough information on your hotel it’s probably not a good choice.”
    • anonymous
       
      BOTTOM LINE
  • E-commerce is expected to reach global sales of $1.5 trillion by 2018 (Statista, 2016), and therefore hotels in CT will need to increase their presence on the internet, not only on booking sites, but also on the social web in order to receive a sizable share of electronic sales.
  •  
    This article talks about where the internet has brought us in the business world and where it is taking us. There are other articles included to support the idea that hospitality businesses need the internet inorder to successfully reach out to and market toward customers. Along with the idea that if a business does not have an online presence,that, is an untapped stream of revenue. As well as the combined business efforts that go into delivering a flawless product to its customers via the web. There were two case studies that took place in order to understand the role e-commerce has played and will potentially play in the hospitality industry.
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Hotel digital transformation in the aftermath of coronavirus | PhocusWire - 1 views

  • The hotel industry has experienced its share of crises, including economic downturns, terrorism, and natural disasters, but nothing has shaken the hospitality sector quite like the COVID-19 pandemic
  • While hoteliers make decisions about layoffs and closures, hotel technology companies are grappling with emerging trends that will shape the future of the industry. 
  • In this article, we'll discuss six long-term trends that coronavirus has accelerated. We’ll connect these trends to technologies that are likely to see a surge in popularity in the aftermath. 
  • ...10 more annotations...
  • this time will undoubtedly accelerate the long term trend towards digital transformation in hospitality in a variety of ways that will create a stronger hospitality industry in the medium to long term.
  • n the past, hoteliers might not have given much thought to managing their hotel from afar, but during this crisis, it became evident that technology solutions that employees can access remotely are crucial to keeping operations on track. 
  • loud-based property management systems enable hoteliers to manage their properties entirely off-site, from man
  • aging reservations to setting rates, in contrast to older local-based systems that staff can only access on hotel computers
  • cloud-based guest messaging systems allow hoteliers to communicate with their guests about reservation changes, cancellation policies, and refunds - all without setting foot on property.
  • Rehiring and training staff can be costly and time-consuming, so a savvy hotelier will look to digitization of SOPs via task management software, engineering software, and internal communication platforms to streamline the process.
  • We’ll surely see hotels reaping the benefits of leaner and more efficient operations for years to come when they realize opportunities to cut costs.
  • Hoteliers can reduce their expenses by switching payment processors, cutting vendors who charge high upfront integration fees and more
  • The only way to be this fast is to automate the revenue management process.
  • we anticipate that when the storm passes, we’ll see a rush of innovation and creativity coming from travel technology companies who can adapt to these six emerging trends.
  •  
    This article is interesting because it hits directly at the hotel industry and how the coronavirus has affected them in a negative and positive way, Yes, it has placed a temporary standstill for them and has caused plenty of layoffs and furloughs, but hoteliers are taking this downtime to brainstorm about the future of the hotel industry. How this forced remote work will make them create a more technological approach to their systems in order to ramp up sales and turnovers.
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    I read you comment before I read the article and I was SURE there are no positives to this pandemic. However, you are so right! This time off allows companies to prepare for a major comeback. And, allows companies to prepare for where the industry is heading. I appreciate that the article talked about long term trends that COVID-19 will shape for the future of the industry.
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