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How technology is changing the way we plan and experience events - 4 views

mashable.com/...event-planning-technology
shared by mjbengo04 on 27 Feb 15 - No Cached
  • Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work.
  • Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work.
  • planners can use the tech-augmented action to direct traffic to spots and programming that they want to emphasize.
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  • The ways attendees' expectations have changed is due largely to technology in the event space.
  • "The expectation for attendees is that they can be engaged. From the easy stuff — polling, contests, social curation — to environmental changes, such as how IBM has changed their product-demonstration approach at events, or a recent augmented-reality experience we created for UPS … to nuances like RFID tags that personalize digital signage, people expect to see themselves as part of an event."
  • With that as a given, now comes a newer drive on the planner's side: To place more control of events in their audience's hands.
  • She's talking about app and online tools that allow for text-to-screen and text-to-moderator communications, so that moderators have more control over what questions are being asked and who's asking them while on the podium.
  • "We started using apps for all of our events: No paper, no welcome book, no paper agendas — everything digital. That way no one has anything in their hands, which encourages them to interact."
  • "We use live polling at our events via social media. In our workshops, we tell people to tweet at the speaker or use a hashtag when they ask a question. That way the speaker can constantly receive and answer questions in real time."
  • already key to the personalized experience is the advent of beacon technology within the event space. In essence, beacons detect attendees' mobile devices and then push relevant information to those screens
  • "While GPS and geocaching are still popular for scavenger hunts, augmented reality has proven to be a huge step forward in location-based mixed-reality games for corporate team building," Shackman says, regarding how AR intersects with event activities.
  • From on-site wristbands that allow participants to capture moments and information — say you like a sample of a dish at a food event and the wristband can send the recipe to you — to BYOD opportunities surrounding devices such as Google Glass, we're at the front end of a potentially profound shift toward hands-free tech at events.
  • Mobile-app usage in the messaging and social-media space increased some 203% last year. Recently, this kind of functionality is "becoming geo-enabled," says Shackman, "which helps attendees enhance their experience based on their location at a given moment.
  • Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work.
  • Using an app during the events, she says, makes everything more seamless.
  • Camera drones are becoming an incredible technology used in various industries, and the event space is one that will soon take full advantage.
  • Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work.
  • "With this kind of technology, attendees can now ask unlimited questions, and moderators can quickly filter out ones that don't make sense or that disrupt the flow. Furthermore, because speakers can clearly see the questions being asked, they do not get lost among the noise of status updates."
  • "When anyone who has a Bluetooth-enabled device walks past the hotspot, it automatically triggers some sort of video, push notification or message. It's particularly great for welcome tables, so you can send a welcome message, or if you want to announce a retail opportunity, like a special product on sale, somewhere at your event."
  • "Instead of playing on a [map layout], you can walk around in the real world as you look at your screen. And you can do more than simply collect items: You can take over territory, collect virtual items and use them to become more influential."
  • Wearable tech
  • mandi6123 on 27 Feb 15
     
    Events and event planning are evolving into new, dynamic formats. Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work. "It's been fascinating watching just how fast things have changed," said Brian Solis, principal at Altimeter Group, at a New York conference this year.
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  • mandi6123 on 27 Feb 15
     
    This articles shows the dramatic shift in technology for event planning. Customers' expectations are high; they want something interactive and fast. Audiences want to be engaged with the event and with technology such as wifi, mobile devices and tablets everyone can communicate in real time all at once. Social Media is also playing a big part in events. Not opnly can an organizer promote their event prior to it taking place but they can also communicate through social media during the event. As an event planner myself I can tell you how important this is. It has taken some time to adjust to this new time consuming demand but the payoff for the event is worth it. Some other trends mentioned in the article are: Data personalization, augmented reality on the floor, wearable technology, mobile apps and my personal favorite Drones. The Drone technology allows an event planner to see their event from a bird's eye view which allows them to know how the setup of traffic flow went, where they need to add attractions and/or vendors, what time was the busiest at the event and analyze why people are gravitating to certain locations of the event. It is also a great marketing tool; to show the entire event all at once is a great way to showcase the event.
  • tkasischke on 21 Jun 15
     
    Technology is taking over all aspects of the hospitality world especially event planning. Not only does it change things for the event planner but for the attendees as well. One of the biggest changes with technology and event planning is having engaged attendees. Before attendees were thought of as very passive but now with technology it is easy to participate in contests and polls. Another big technology game changer is wearable tech. Attendees can wear wristbands that allow you to gather information about the event you are attending. Disney is a great example with wearable tech with the wristbands that connect everything including payments to your trip. As you can see tech and event planning has come a long way. Technology effects every step of the event planning processes including planning and post event.I feel this is just the start of options the technology world will provide for the hospitality industry.
  • delaneyverger on 06 Oct 16
     
    This article talks about the ways that technology is changing event planning and events themselves. Event attendees are now looking for more engaged experiences, rather than the old way of merely attending an event passively. Social media plays a huge role in how attendees interact with and even plan an event. Participants can interact with and engage with event speakers now more than ever, with participants sending questions to the speaker via social media or other technology that allows for the speaker to answer audience questions in real time. Data personalization allows for event attendees to receive information about the event, allowing them to be involved in the planning process and during the event itself, whether it's through Bluetooth or geofencing technology. Event attendees can take advantage of augmented reality technology to engage in activities. Wearable technology is becoming increasingly popular, as it allows attendees to get information quickly and easily without any real input on the attendee's part. Mobile apps are now becoming more commonplace for events, as it's easy, efficient, and convenient. Drone technology is now being used at events, whether to take pictures or to stream the event to people who could not attend.
  • mjbengo04 on 07 Oct 16
     
    As the world has moved forward with technology, so to has the world of events and event planning. Planners are able to connect with the guests on a whole different level and events have the technology to be able to keep the attendees engaged and interacted. From flying drones to social media, technology has helped selling events a much easier process.
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The Importance Of Proximity In Hospitality SEO - Wpromote - 0 views

www.wpromote.com/...ance-proximity-hospitality-seo
shared by barbaraw12 on 24 Feb 22 - No Cached
amdelgad liked it
  • Domain clustering can be a factor in why your hotel is not ranking in organic search results for “hotels near Times Square NY,” especially if there are multiple hotels in your area. Google wants to make sure users are receiving diverse and relevant search results for their queries. That means that sharing a domain name can sometimes work against you because Google is unlikely to serve a user several hotels that are on the same domain.
  • It’s important to put yourself in a customer or potential customer’s shoes and approach your keyword strategy from that point of view while also considering algorithms, domain crowding, competition, and user intent.
  • Closeness to area attractions and venues is important to SEO, and proximity of your address to a point of interest has become the top-ranking factor in Google. This makes it much harder for your hotel to rank for attractions and points of interest if they truly are not “near” your hotel.
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  • In 2016, the Google Possum algorithm update caused Proximity of the Address to the Point of Interest to become more important.
  • In 2017, the Google Hawk algorithm update eliminated some of the local search filters that were put in place by the Google Possum update and focused on showing search results in the immediate area or in close proximity of the search query.
  • f your hotel lies outside that area, it will be seen as irrelevant to the search query and most likely will not rank for that phrase organically.
  • Hotels that are in rural or suburban areas, however, typically have fewer large attractions or points of interest nearby, so they may rank for attractions that are further away due to less competition in the area.
  • chadidscha on 24 Feb 22
     
    Proximity marketing is and has become the new method of advertising on a device which virtually anyone has; the cell phone. However, due to its popularity it has turned into something more complex due to the amount of organizations using this feature and the somewhat tight geographic locations. A city like New York is a prime example to how many businesses fight for a glimpse of spotlight regarding proximity marketing. Although, Google plays a huge role in helping locate a business, it does not seem to be an equal opportunist for all hotels, for instance.
  • barbaraw12 on 20 Sep 22
     
    proximity accurately represent your location in relation to major points of interest in your area becomes even more important for the guest experience. Imagine that same hotel really tries to drive home the point that is it near Times Square on its website, only to have visitors disappointed that the attraction is really much further than expected and that other hotels are much closer.
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The Future of Technology in Hospitality is Green | Hospitality Technology - 2 views

hospitalitytech.com/e-technology-hospitality-green
shared by nathaliro on 14 Jan 20 - No Cached
amdelgad liked it
  • the fact that millennials (those born roughly between 1982 and 1996), are going to be the largest generation in the country’s history (at 83.1 million).
  • Simple math tells us that the buying power at large is mainly in their hands.
  • For example, more LED lighting throughout their facilities with sensors can help keep costs down while reducing energy waste.
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  • he hospitality industry is also one known for producing exorbitant amounts of waste.
  • In order to make more green, here are some of the tactics within the headlines of late that are being used to keep up with the sustainable practices to woo this generation, and those others to come.
  • Thanks to technology, hotels have been making strides to becoming more environmentally friendly without breaking the bank.
    • Angelica Saez
      Angelica Saez on 06 Jun 20
       
      It is important to work with different companies to help you establish different ways technology to go green. There are different ways to help the technology to go green for your business.
  • According to Forbes, millennials consider social responsibility and environmental friendliness when making their purchases, so brands have to rise to these significant expectations millennials have when it comes to spending their money.
  • Through the use of an intelligent camera, smart scales and AI-based smart meter technology, Winnow Vision analyses ingredients during food preparation, as well as plates returned to the kitchen, to assess which food items are most wasted and in what quantities.
  • Cruises Also Taking a Stand with Tech
  • the cruise line is implementing technology to help reduce its ecological impact including clean LNG as fuel on its new ships, installing an Advanced Emission Purification system on most of its fleet, making progress with its program to eliminate single-use plastics, and is increasing its number of ships that are zero landfill capable
  • Hotels Continue to Innovate
  • According to the American Hotel & Lodging Association (AHLA) trend survey released earlier this year, supporting sustainable initiatives remains important to the lodging industry as a whole.
  • This tells us that hotels need to continue to innovate and the future of technology in hospitality has to be green, or those brands that do not adopt to these emerging standards face being left behind.
  • it’s hard to ignore the fact that the pace of technology is moving faster than ever before.
  • From the excess food that is thrown out each year, to the overuse of plastics, water and energy – there are many brands in hospitality that are taking the right steps to becoming more sustainable. After all, if they don’t get on the green bandwagon, they risk losing the largest generation of buyers in history.
    • Angelica Saez
      Angelica Saez on 06 Jun 20
       
      When your business goes green it is good for the environment and your business.
  • InterContinental Hotels Group® (IHG®) announced a partnership with technology company Winnow to help its hotels automatically track, measure and reduce food waste for more sustainable and efficient restaurant and bar operations.
  • The technology group Wärtsilä also announced that it will supply and install an Auto Gasification solution for the ‘Regal Princess’, a Princess Cruises vessel. This technology will enable the safe disposal of waste from the ship through a self-fueling thermal decomposition unit, thereby significantly reducing greenhouse gas emissions. It will also lessen the requirement to offload waste at shore facilities.
  • In the case of the Andaz London Liverpool Street hotel, a project with Quimera Energy Efficiency kicked off in 2016 and within a year 21% of electricity and 27.1% of gas consumption was saved. This translates in 500.000kg of CO2 emissions saved and was achieved using the methodology of Monitor & Save, including the Bopstem technology provided by Wisestate which is an IoT solution for HVAC control and automation, without suffering guest comfort.
  • Another big announcement made by MSC Cruises shows its commitment to becoming the first major neutral cruise company in 2020. Starting on January 1, 2020, MSC Cruises will buy enough credits from companies that absorb carbon dioxide to offset all of the carbon emissions from its 17 ships throughout the year. MSC said that it is committed to reduce emissions as technology progresses with an ultimate target of zero emissions. The company intends to invest and work with shipyards and research institutes to achieve this goal. 
  • St. Regis Atlanta integrated green tech into its 10th anniversary redesign (a trend that keeps popping up in headlines), leveraging services from Mode:Green to take advantage of the opportunity and make it a smart building system.
  • While Carnival Corporation, which holds the tag as the world’s largest leisure travel company, is partnering with leaders from the maritime and engineering industries to pilot the world's first fuel cell system designed to power large passenger vessels.
  • Linen and towel reuse programs are nearly universal among properties, and a majority of hotels across all segments have implemented a water savings program.
  • Consumers have way more transparency when making buying decisions and with the right information at their fingertips at all times, the hospitality industry is not immune to the imperative of creating a quality consumer experience.
  • This builds up a bank of data which in turn informs buying decisions, shapes menus and hones food preparation techniques.
  • msbode on 14 Jan 20
     
    This article emphasizes how imperative it is for hospitality businesses to stay on the cutting edge of technology as a part of their business design and strategy if they want to survive in today's competitive market and remain in it, in the near future. The author expresses that today's hospitality market is being driven by Millennials' "the largest generation in the country's history" who patronize businesses that are socially and environmentally responsible. Armed with this information to capture their targeted market, more and more hotels are now incorporating from inception within their physical blueprint infrastructure that is environmentally sustainable and cost-effective. As well as obtaining Green certifications and implementing sustainable software to reduce waste and minimize leakages. This concept has also been adopted by cruise ship operators to reduce environmental impact through the use of technology.
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  • patrick021 on 09 Jun 20
     
    The current innovation trends of hospitality prove that this industry is steadily developing with more sustainable tactics.Hotels are implementing more energy saving products to reducing energy waste. Cruise corporations are partnering with industries to find solutions in powering vessels with cell technology rather than emission cruising.
  • sanchezgema_ on 07 Sep 20
     
    -As technology advances consumers are being more transparent with their buying decisions. -Buying power lies on millennials who are roughly 83.1 million. -Millenials consider social responsibility and environmental friendliness when making their purchases. -Sustainable practices include censored lighting/temperature. -Cruise ships have installed a purification system to reduce its ecological impact, have decreased the use of single use plastics, and have increased the number of ships that are zero landfill capable. -Linen and towel reuse programs and water savings programs are nearly universal among properties.
  • Danaisy Abascal-Yero on 17 Jun 22
     
    This article introduces the different initiatives that the hospitality industry is taking with regard to technology in order to align with their target market or a large segment of their market. As being perceived, millennials are sought to be the largest generation in the country's history which leads companies to infer that they have a massive amount of buying power in their hands. Hospitality companies are now making strides to become more environmentally conscious. Some of these initiatives is incorporating LED lights throughout the facilities to reduce energy waste and cut down on costs. Another initiative is incorporating new systems in the guest rooms that enhance the stay while keeping it green like systems that adjust temperatures in the rooms, remotely powered shades, etc. Other companies are even using systems as a tool to help track, measure, and reduce food waste for more sustainable and effective restaurant/bar operations. It is no secret that technology is ever-evolving, and it will continue to develop as new features are discovered.
  • pjohn091 on 19 Jun 22
     
    Article discusses millennials as the largest generation in U.S. history, and the speed at which technology progresses. In addition to paying attention to millennials' purchasing decisions, other industries must also meet their financial expectations. Many brands are taking steps to become more sustainable in the hospitality industry despite its reputation for producing massive amounts of waste.
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Press release: Target Field becomes first MLB stadium to achieve LEED Platinum Certific... - 0 views

www.mlb.com/...um-to-achieve-leed-platinum-ce target field mlb stadium certification platinum
shared by ryanbonifas on 30 Sep 22 - No Cached
  • Target Field becomes first Major League Baseball stadium to achieve LEED Platinum Certification via new rating system
  • Minnesota Twins receive highest honor bestowed by the U.S. Green Building Council for continued excellence in Operations and Maintenance at the “Greenest Ballpark in America”
  • Minnesota Twins announced today that they have been awarded LEED Platinum certification for Existing Buildings: Operations & Maintenance – making Target Field the first Major League Baseball venue to receive the U.S. Green Building Council’s highest possible honor via the new LEED v4.1 rating system.
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  • LEED (Leadership in Energy and Environmental Design), developed by the U.S. Green Building Council (USGBC), is the most widely used green building rating system in the world and an international symbol of excellence.
  • Target Field is also the nation’s first sports venue to earn three levels of LEED certification through Arc, the state-of-the-art digital platform that uses real-world data to help benchmark, measure and improve sustainability performance.
  • “The Minnesota Twins’ fifth LEED certification at Target Field demonstrates tremendous green building leadership,” said Peter Templeton, interim president and CEO, USGBC.
  • ryanbonifas on 30 Sep 22
     
    The Minnesota Twins are leading the way in green initiatives in becoming the first MLB stadium to achieve LEED Platinum Certification. As the landscape has changed with the desires of fans and guests to public assembly venues, venues across the country are doing their part to go green and obtain LEED certification. It is a great initiative the venue management industry has engaged on, not only at the major league level, but stadiums, convention centers and performing arts venues are all doing the same.
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Cloud Computing in the Hospitality Industry | Some Interesting Facts | SOEGJOBS - 1 views

www.soegjobs.com/ts-cloud-computing-hospitality cloud computing
shared by alomariee98 on 17 May 21 - No Cached
  • Cloud Computing in the hospitality industry has already started to play a crucial role. May it be SaaS in the Hospitality Industry or infrastructure-related services; the cloud is sure to play even a bigger role in future.
  • Cloud Computing is definitely one of the biggest innovation in the hospitality industry and for almost every other industry
  • So, now you see the opportunities your hotel business can have in terms of shifting some or all of your software services to the cloud and saving huge on costs. Plus, cloud computing gives you more flexibility
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  • It’s a mixture of SaaS, PaaS and IaaS. Which means Cloud Computing in hospitality can play a big role through Software as a Service, Platform as a service and Infrastructure as a service.
  • Most of the hotel businesses pay fortunes to the Online Travel agencies as commission.Cloud computing in hospitality has made the technology available to even small and medium businesses.
  • Hotel businesses now don’t need to give away most of their profit to online and offline travel agencies. They can improve their own website and start taking direct bookings.
  • 95% of people have used the cloud in some way or the other but are not aware of it.
  • 87000 companies have already migrated to the cloud.
  • The hospitality and travel industry can save huge costs by integrating cloud computing in a lot of their service offerings.
  • Plus, cloud computing gives you more flexibility. It is the future with technology taking the front seat as far success within any industry is concerned.
  • Best practices for improving direct bookings include using technology to your advantage. Cloud computing just makes all this a lot cheaper and convenient.
  • Hospitality businesses which know the importance of cloud ensure that their services are seamlessly integrated.
  • Data Analytics in the hospitality industry is already used to the best advantage for understanding and acquiring customers.Cloud computing and data analytics can go hand in hand for the benefit of the business on the whole.
  • It’s cost advantage and automation advantage that would continue to be key to success in the hospitality industry.
  • In fact, over 65% of companies in the USA had shifted to the cloud by 2011 itself. Think of the number by now.
  • Cloud computing is a revolution that is becoming a commodity across all industries.
  • Cloud computing is just about managing things through remote services rather than through local infrastructure like Hosted Virtual Desktop , Cloud servers, file storage like dropbox GPU Dedicated Server and more.
  • Cloud computing does have a bigger impact on a lot of other industries than it has on the hospitality industry. However, its impact and importance are increasing even in the hospitality sector.
  • Cloud computing is just about managing things through remote services rather than through local infrastructure.
  • So, there is a big chance that you are using cloud computing in more than one way.It can be for saving and viewing pictures (Facebook, Dropbox etc.).
  • over 95% people have used it but might not be aware of it.
  • Hospitality businesses which know the importance of cloud ensure that their services are seamlessly integrated.
  • Technology is becoming a major driving force as far as the success for hospitality organisations are concerned
  • carlatj on 17 May 21
     
    Cloud computing is proving to be the way to go. It's pros are much more than the cons, this including the financial saving any company can have by implementing cloud computing. "95% of people have used the cloud in some way or the other but are not aware of it." Cloud computing is becoming essential for hospitality, specially hotels and resorts, because of the flexibility it provides the business. Also because people are becoming used to certain services that are only possible because of cloud computing. Benefits of cloud computing can be allowing clients to check-in and out without having the need for a front desk clerk. This alone saves time and money for the business and guest alike.
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  • barbaraw12 on 03 Sep 22
     
    Over 87,000 companies have already migrated to the cloud. Due to cloud hotel business don't have to give away their profit to online and offline travel agencies because they have improved their own website to where they are taking booking straight from their own website.
  • jordanskj on 04 Sep 22
     
    In this article, there are discussions on many interesting and helpful facts about cloud computing in the hospitality industry. Cloud computing plays a very crucial role in the industry, and has changed the game for the industry in such monstrous ways. It has been extremely helpful for the hospitality industry, making the functionality of a business much simpler. An example of one of fun facts about cloud computing is that it makes taking bookings from guests a breeze. "Hotel businesses now don't need to give away most of their profit to online and offline travel agencies. They can improve their own website and start taking direct bookings". It can eliminate a hotel having to outsource or pay a third party company to take their bookings, meaning that the hotel can take home all the profit and not have to give a cut to someone else. Another fun fact touched on in the article is that by 2021, "Over 50 billion devices would be connected by Cloud". This is beneficial for hospitality companies (and in other industries as well) because data analytics that are found in cloud usage can help build a better customer experience, and that "services are seamlessly integrated". Overall, cloud computing in the hospitality industry has been increasing over the years and will further shape it into a more technologically advanced industry.
  • alomariee98 on 05 Sep 22
     
    This article is showing us that cloud computing is a big innovation in the hospitality industry as well as other industries. It tells us that cloud computing is a mixture of SAAS, PAAS, and IAAS. It shows us a diagram explaining why it is a mixture and it also gives you different opportunity ideas. The article is mostly mentioning hotels and different examples like how cloud computing makes it more convenient to be able to do a faster check-in. Technology really is becoming a major driving source regarding hospitality.
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The Top 8 Event Technology Trends to Watch in 2020 - Accelevents - 1 views

www.accelevents.com/8-event-technology-trends-2020
shared by anonymous on 08 Oct 20 - No Cached
  • technologies are making life easier for event planners, and attendee experiences are being elevated
  • The COVID-19 pandemic has forced many planners to transition their live event into a virtual or hybrid event
  • transform their virtual event, trade show, expo, or conference into a full 360-degree experience.
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  • growing audience in the virtual event space
  • speaks directly to their interests and needs.
  • Facial recognition technology is a software tool that tracks and logs a person’s facial features
  • streamline check-in, and provide contactless entry to your event.
  • Facial recognition allows for a contactless registration
  • becoming increasingly concerned about their privacy and may be turned off by this option
  • enhance your cybersecurity
  • Through the use of event platforms and social media, you can deliver content to people who may have been unable to attend in-person while increasing brand awareness and messaging.
  • accessibility for event-goers who may have difficulty attending live events.
  • A positive attendee experience is one of the hallmarks of a successful event
  • event app or platform to create personalized communications.
  • “build your own agenda” option
  • Whether you use translation software or a remote translation app, you will improve accessibility and allow all attendees to feel connected to and engaged with what you are presenting.
  • Artificial intelligence can analyze data collected from event attendees and turn it into personalized recommendations.
  • provides a clearer picture of attendee behavior allowing for adjustments to be made mid-event that will streamline and improve the overall experience.
  • sponsor can understand their target demographic and the more value they will gain from their participation.
  • Gamification is one way to facilitate audience engagement and encourage active participation and networking.
  • project management tools and event technology to save them both time and money.
  • integrates with social media, CRM, and email marketing platforms to make event promotion and marketing a breeze.
  • automate some of your administrative tasks
  • anonymous on 08 Oct 20
     
    Event technology is forever changing and adapting to current environments. With COVID-19, event technology will be more prevalent than ever. Augmented Reality and Virtual Reality can make the attendee feel like they are in the middle of the event while actually being far away. Facial recognition software allows for streamlining check-in, but also allows for entry to be contactless. As most events have become virtual, livestreaming is very important to bring the event into the living room of those that cannot physically attend. Event apps are becoming more and more popular in that they bring all of the event information right onto an attendee's smartphone and allows them to customize their experience. Attendees can participate from far and wide, so having the information be translated into their language increases their accessibility and inclusion. Artificial intelligence collects user data and turns it into personalized recommendations for their event experience. Games brought into an event increases audience engagement and allows for team building and friendly competition. Event planners have project management software available to them to help streamline their planning and saves them time and money by not having to manually do certain tasks.
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Hotel eMarketing and Internet 'e'volution - Creating an Online Culture at Hotels | Youn... - 0 views

www.younghotelier.com/...ng-an-online-culture-at-hotels
shared by Jing Huang on 24 Sep 12 - No Cached
  • Articles and Reviews Videos Education and Training News Email Alerts Feedback The Cast About Us Hotel Game Archives Hotel eMarketing and Internet ‘e’volution – Creating an Online Culture at Hotels Posted by JJ on Thursday, March 20, 2008 · 1 Comment  Are you a hotel eMarketer looking for ways to better communicate, educate and develop the role at your property/ies? This article explores some of the issues surrounding these efforts, complemented by a dose of perspective and a generous helping of best practices, all garnished, hopefully, by your own ideas and experiences. By Jitendra Jain
  • Impact and Perspective: According to the popular statistics site, internetworldstats.com, at the end of 2007, we had 1 in 5 people on the planet already connected to the Internet…and this number is growing fast. While 80% of the world waits to jump onto the bandwagon, the 20% who’re already on it are struggling to hold on for dear life. The Internet is to business today what electricity is to industry and good living…without it there would be chaos! That puts a little perspective on just how reliant we’ve become on this relatively new platform…but also how much we stand to gain from it in terms of breaking down communication, transaction and education barriers. And the pace of development and the evolving uses of the Internet have been dizzying to say the least. Marketers…and your average Internet Joe have been forced to constantly re-learn and evolve.
  • So the future of e-commerce in the hospitality industry is guaranteed to be a bright one. And the savvy hotel emarketer has a lot to gain, including room to grow, experiment and “wow” (from SEO to SEM, blogging to social networking, there’s plenty to keep the eager hotel eMarketer busy experimenting). But what about those in the industry just climbing on-board, especially employees in hotel operations and those struggling to make sense of the opportunities and challenges presented by the Internet? What can hotel eMarketers do to ensure interest and support at hotels? How do you create a culture of understanding and mutual growth?
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  • at the end of 2007, we had 1 in 5 people on the planet already connected to the Internet…and this number is growing fast.
  • E-commerce and e-marketing are just starting to make a mark in the industry
  • the future of e-commerce in the hospitality industry is guaranteed to be a bright one.
  • Irine Wallace on 24 Sep 12
     
    ARTICLE SUMMARY Introduction and evolution of Internet has revolutionized the way hotel operators and business in general approach daily activities and strategic planning. Internet is to modern business what electricity was to the industrial revolution. Internet has become a very important tool in generating revenues, lowering costs, increasing productivity, and increasing online visibility and therefore hotel and tourism operators need to utilize this tool to compete and be successful. The future of eMarketing in hospitality and tourism industries is bright and will serve the industry well for many years to come.
  • ...1 more comment...
  • Irine Wallace on 24 Sep 12
     
    ARTICLE SUMMARY Introduction and evolution of Internet has revolutionized the way hotel operators and business in general approach daily activities and strategic planning. Internet is to modern business what electricity was to the industrial revolution. Internet has become a very important tool in generating revenues, lowering costs, increasing productivity, and increasing online visibility and therefore hotel and tourism operators need to utilize this tool to compete and be successful. The future of eMarketing in hospitality and tourism industries is bright and will serve the industry well for many years to come.
  • Laura Montoya on 15 Oct 12
     
    This article talks about e-marketing and how it is going to take over the industry. It mentions that the number of people on the interent is increasing and rapidly. E-marketing need to "create interesst, excitement and buy-ins at their hotels". Now with social media, e-marketing is becoming more accessible. "The level of emphasis and extent of experimentation varies greatly by hotel group and location, but growing importance, both for generating revenues, lower costs adn online visibility, is indisputable".
  • Jing Huang on 03 Apr 13
     
    Are you a hotel eMarketer looking for ways to better communicate, educate and develop the role at your property/ies? This article explores some of the issues surrounding these efforts, complemented by a dose of perspective and a generous helping of best practices, all garnished, hopefully, by your own ideas and experiences. By Jitendra Jain
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Job Tips - Job Tips for Getting Started in the Meeting and Event Planning - 0 views

hospitality.about.com/...Hot-Tips-Getting-Started.htm event planning job getting started tips insider
shared by marilyn diaz on 01 Oct 12 - No Cached
  • We all know having contacts can be priceless when exploring a new career.
  • Three industry pros share the wisdom of their years.
  • Volunteer. Just like any other field, the more experience you can bring to the table, the better - and volunteering is the perfect way to test the waters.
  • ...8 more annotations...
  • Network. Greg Jenkins, partner and co-founder of California-based Bravo Productions, cites another important reason as to why volunteering is an ideal place to start, "…it provides opportunities for networking.
  • Join. You don't need to be a full-fledged meeting planner before you can become a member of one (or more) of the many respected associations of the events world.
  • being a part of an association is invaluable.
  • Research. Before you're even hired, it's a good idea to become as familiar as possible with the meetings and events industry.
  • invest in one or two industry guides
  • Carter explains, “For those individuals that would like to explore event planning as a career, you need to know that the hotel event/convention business is a unique industry. It is extremely important to gain a basic understanding of the business including hotel operations, terminology and sales concepts before assuming it is the right career for you.
  • To get started, read a meeting planning primer or concise reference manual to give you an idea of what you will encounter while planning meetings. Industry articles will also give you a feel for what event planners face each day.”
  • Be Real. As Carter advised, know what you're getting into before you jump in. Landing a job you regret is a waste of time and resources, yours and your employer's. Greg Jenkins provides this final bit of caution, "…if you enjoy a 9-5 job, the event and meeting industry is probably not for you. The hours and days are quite erratic and can be long and exhausting."
  • marilyn diaz on 01 Oct 12
     
    This article is how to be successful in entering the event planning industry. It has tips from insiders on things they did to become successful. It states that networking is key. Volunteer and get to know people in all types of events from school functions to jazz festivals. People interested in the event planning field should join one or more associations in this field. Research should be done, for example read books, articles and learn what you can. If you want to be an event planner in the hotel industry then you should also learn the terminology, sales concepts, and gain a basic understanding into the the hotel/convention business. Last be realistic, this is not a 9 - 5, it is hectic and your schedule will fluctuate from event to event.
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Hotel Industry Trend: Mobile Proximity Marketing Gives Hoteliers and Their Advertisers ... - 3 views

www.eglobaltravelmedia.com.au/...-guests-increase-revenues.html
shared by Qike Chu on 07 Nov 12 - No Cached
  • andexclusivity. 
  • Today, hotels and advertisers have a new tool to reach their guests after they check in: interaction via the guests’ mobile devices—only now, it won’t be by dialing a number or sending a text message. 
  • Proximity marketing is one of the most effective advertising tools to become available for hoteliers.
  • ...10 more annotations...
  • Proximity marketing offers hoteliers capabilities that traditional advertising never could alone, which is why it is such an effective marketing for hoteliers. 
  • Proximity marketing provides a tool to reach guests beyond just traditional advertising campaigns by adding to existing digital signage and television advertising. 
  • Proximity marketing appeals to what guests want, offering hotels and advertisers increased customer engagement, interaction andexclusivity.  By notifying guests of exclusive promotions hotels have to offer through their mobile phones, hotels and advertisers have a greater chance of customers responding to their advertisements, and therefore a greater ROI on their marketing spend. 
  • Changing technologies provide a new way for hotels to interact with guests.
  • As hoteliers search for new marketing tools to increase interaction with their guests, and advertisers switch budgets from traditional advertising to newer, more interactive “new media”, it is clear that the future of hotel marketing is ready to evolve.
  • With such an increase in the use of mobile devices, hotels and advertisers are now provided with an interactive and immediate way to connect and engage with their guests.  Research shows that 98% of hotel guests turn on the TV within five minutes of entering their room.  This means that within the first five minutes of checking in, hotels are provided with a captive audience that is primed for information and offers.
  • By the end of 2011, 91% of Americans will own mobile phones, and Smartphone penetration will double.
  • by using wireless Bluetooth® capabilities—95% of mobile phones, including Smartphones are Bluetooth-enabled – to reach guests via their mobile devices, hotels and their advertisers can now offer promotions to guests after check-in, directly onto their mobile phone.
  • Research has shown that proximity marketing increases the response rate of traditional mobile marketing making it more effective: through mobile advertising, over 1.2 billion in digital coupons were issued in 2010 (over 41% growth) and response rates for mobile location-based couponing was 23-33 percent.  By adding proximity marketing into the mix, hoteliers can encourage guests to react to an advertisement immediately, create repeat business, and in turn generate larger ROI for hotel advertisers.
  • Increased interaction engages the customer in a hotels promotion.
  • Yue Li (3011472) on 07 Nov 12
     
    Proximity Marketing is the trend of the marketing sector of the hospitality industry. Based on the statistics, there is a great increase in using proximity marketing recent years. And there are some reasons why hotels choose to use this technology. First, it enables the hotel to reach potential customers and providing electronic forms of advertising. By notifying guests of exclusive promotions hotels have to offer through their mobile phones, hotels and advertisers have a greater chance of customers responding to their advertisements, and therefore a greater ROI on their marketing spend. Second, from the perspective of the hotel, it decrease the advertising cost in terms of decreasing labor cost. It is said that proximity marketing has a tremendous revenue-production potential, and more hotels are engaging in using proximity marketing.
  • Yongjoon Ji on 07 Nov 12
     
    Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. It is now becoming one of the most popular marketing tools in any industry especially in hospitality. Marketing people from hotel industry were looking for new marketing tools past few years. Instead of sending out promotion mails or emails, they need to have better ideas. What they realized is that wish an increase in the use of mobile devices, hotels can communicate and provide better service with guest cell phone. They also realized guests usually watch TV, while they are waiting to be C/I. So hotel is now providing offers while guests are in line. It is a Win-Win situation. The way to find communication is now the key of marketing. Proximity Marketing is a type of eMarketing that will help to communicate with guests with low cost.
  • Qike Chu on 08 Nov 12
     
    According to this article, it said that by the end of 2011, 91% of Americans  owned mobile phones, and Smartphone penetration have been doubled. Obviously, it becomes a trend in hospitality industry nowadays that more and more people use smart phones and tablets. Based on wireless such as bluetooth, it allows hoteliers to interact with customers much easier and more convenient. Proximity marketing is one kind of eMarketing which is very popular in daily life. It is well known that better marketing brings better sales which of course increases revenues of companies. By sending guests nearby informations about promotions and discounts, hotels attract more guests than before. However, too much informations sent to guests will make them sucks and they have no choice to select what they really want. So in my opinion, I think it should be improved.
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Smartphones on Track to Become Room Control Devices | Top Stories | | Hospitality Magaz... - 1 views

hospitalitytechnology.edgl.com/...come-Room-Control-Devices83585 smartphones hospitality room control devices
shared by Xueling Wang on 17 Jan 13 - No Cached
  • The newest trend in the hotel space is allowing guests to control everything in the room with one device.
  • yiran DING on 17 Jan 13
     
    This article presented the possibilities of  the usage of smartphone as the single control device in hotel guestrooms in the near future.  "The newest trend in the hotel space is allowing guests to control everything in the room with one device". Hotel Technology Next Generation(HTNG) recently published a new standard for single remote control to support multiple devices. There already are technology that use television remote for this function. And because of the popularity of smartphones and tablets, guestrooms are now expected to have these devices. HTNG is also working on standards for these devices, they are believed to be able to replace the television as the focal point of control in the future. Although the offering tablet devices in guestrooms is still new to the industry, only several high rank hotels have done. And the usage rates of tables stand much higher than the usage rates for television, These devices have multiple functions vary from ordering room service to turn off the light.   The article also discussed the necessity of television for guestroom control. Many hotels use products that enable guests to connect their own devices onto television and make these devices the remote control for televisions or other devices in the room. 
  • Xueling Wang on 20 Jan 13
     
    The newest trend in the hotel space is allowing guests to control everything in the room with one device. With the popularity of smartphones and tablets, experts believe they will replace the television as the focal point of control.  People are familiar with smartphones and tablet applications and therefore adoption using those devices rather than a television is more likely Today. In a hotel, if it has not switched to flat-screen TVs, it is probably angering a lot of customers. On the other hand, the experts  don't think the typical customer expects to find an iPad, the trend may shift to just offering apps because smartphone use is becoming even more widespread.
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Do hotels need to green up, make their guests happy and healthy? | Reuters - 0 views

www.reuters.com/...ls-green-idUSLNE8AL00W20121126 green hotel
shared by Kassandra Baumgardner on 20 Jan 13 - No Cached
  • A hotel stay might have once been thought of as an opportunity to overindulge on rich buffet food, multiple luxuriant baths and mini-bar nightcaps, but is the modern business traveller more likely to demand gluten-free breakfasts, in-room yoga mats and a green-energy policy?
  • The initiative will, its proponents hope, help to achieve consistency in the way hotels report their emissions.
  • Farrant said that though he is not yet seeing a sufficient degree of customer maturity or interest in making purchase decisions based around environmental considerations, the initiative "is starting to drive public sector procurement and corporate purchase decisions."
  • Kassandra Baumgardner on 20 Jan 13
     
    Trends in the hospitality industry are changing. Hotels were once considered the place to indulge and splurge a little, but now we are beginning to see hotels change their approach to attracting customers. Properties around the world have begun to make changes that are reducing their carbon footprint, but those changes cannot always be seen by the guest. This means that many guests do not even realize that its happening. Many changes will begin to happen as customers express their concerns more publicly. Surveys are showing that a growing number of guests want to see green initiatives within hotels, and wouldn't mind paying a little more to stay at green hotels. There is work being done to measure a customer's carbon footprint and this knowledge will give hotels some consistency in the way they report their emissions. Although still in its early stages, green initiatives provide great marketing opportunities for hotels, and they are starting to see that they can attract more people through these initiatives. Green Initiatives are will continue to becomes increasingly more popular for guests. As guests continue to become aware of the effects of their carbon footprint they are going to look for ways to help reduce it. One area will be in the hospitality industry. This is a great opportunity for hotels to increase profits, by marketing to this type of traveler.
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Hotel Security: Locking Systems | Hotel Industry Magazine - 0 views

www.hotel-industry.co.uk/...hotel-security-locking-systems
shared by Melisah Miller on 18 Mar 13 - No Cached
  • Historically, hotel users travelled with less high value transportable goods. However, in today’s world this is no longer the case. Most clients now travel with laptops, mobile phones, iPads and so on. This obviously appeals to the less law abiding members of society and today’s conscientious hoteliers are addressing this threat with increased traceability and security.
  • Mechanical keys are no longer an acceptable security measure in the Hotel sphere. They are easily lost and readily duplicated. A lost Key will necessitate the changing of the entire Lock at the guest room if security is to be maintained. Modern RFiD card systems negate the need for concern in this area, a lost card can simply be deactivated and rendered useless to a potential intruder, when combined with the audit trail of events at the lock this inspires guest confidence.
  • RFiD locking systems are becoming the technology of choice in today’s market. As there is no physical contact between the card and the lock there is no need for open channels for card insertion or interference from external sources. The cards themselves have no magnetic strip or microchip on the surface of the card and the limited information on the card is securely encrypted (No personal information is contained on the card at all).
  • ...2 more annotations...
  • Today’s biometric locks are reliable, cost effective and aesthetically pleasing. I think it is only a question of time before we see the emergence of cost effective systems based at reception that will read the clients print and update the room lock remotely.
  • Security requirements in hotels will inevitably become more of a deciding factor for consumers when booking rooms. As consumers become more aware of the technology hoteliers with a blasé attitude to security will inevitably see their occupancy rates suffer.
  • Kristen Kaminski on 18 Mar 13
     
    Nowadays, people are traveling with more valuables than they used to years ago. As a result, "hotel security measures are now paramount for hoteliers, and selecting the right type of locking system for the property can be a minefield for owners". Mechanical keys and poorly maintained electronic door locks do not offer guests a sense of security. Modern RFiD card systems are becoming the popular technological choice for hoteliers. Biometric locks, which read a fingerprint or face, are reliable and cost-effective, as well. However, they are more of an ideal security solution for offices, back-of-house, or wine stores. Not only are the RFID locks harder to hack, they are cost-effective as well. The lack of physical contact between the card and the lock makes open channels for card insertion unnecessary. The cards do not have a magnetic strip or contain microchips. The card itself only has encrypted non-personal information associated with it. In addition, since there is no contact between the card and lock, "there is no requirement for read head cleaning or replacement of read heads due to wear". As a result, the amount of faulty cards is minimized and guest satisfaction increases.
  • Yujia Xie on 21 Mar 13
     
    As this article mentioned, more and more people pay attention on the issue of hotel security because of the development of modern technology. People began to worry about their safety. For the locking system, we use RFID card systems to ensure the safety. Even though it is lost, we can deactivate it at soon. It also reduce the burden of employees in Front Desk. At the same time, we should observe surrounding environment and learn to protect ourselves. In my opinion, the updating of this locking system is a very good idea to save cost and more efficiently.
  • Melisah Miller on 22 Mar 13
     
    This article answers questions that summarize the change in hotel security. The article explains why hotels have taken a new route in locks for the guests, stating that the needs of a secure stay has grown with the changes in the value of goods that each customer brings.  The article concludes with a brief description of how hotel security will evolve over the next 5-10 years.  overall i think this is a good article that explains some of the questions that many people have.
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- Hotels Going the Green Way with Technology - 1 views

www.idsnext.com/-the-green-way-with-technology Green hotels
shared by Claire Conway on 12 Jun 13 - No Cached
  • Hanqing Yang on 12 Jun 13
     
    There are of course numerous ways a hotel property can go green. Depending on need and budget, one can choose from a range of options and technologies. There are tons of technologies right now designed for hotels to save energy.But, since energy-efficient equipment may be costlier both in terms of installation and capital costs; the hospitality industry is acknowledging the long term benefits to be reaped in terms of reduced maintenance and energy saving, especially when energy costs are escalating. With technology constantly improving and becoming cost effective, initiatives that seemed too expensive just a short while earlier are now within reach of most hotels. Going green using techonologies can be easy for big hotels , but for smaller scale hotels, the installation and maintence costs too much. But we believe that with the fast development of technology , go green will be acceptable for every hotel.
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Motel.com Launches The Green Hotel Initiative | Virtual-Strategy Magazine - 0 views

www.virtual-strategy.com/...aunches-green-hotel-initiative motel green initiative hotel travel
shared by marylauren1717 on 05 Feb 13 - No Cached
  • Motel.com is an environmentally conscious company, and felt that it was the right thing to do to launch an initiative to make it easy for folks looking for a “Green Hotel”.
  • Motel.com is now maintaining a “green-feature” search, listing all of the Hotels and Motels that are Eco Friendly, and considered friends of the environment. Many such facilities listed in this new Green Hotel Section are actually Certified by the Greenkey Eco-Rating System, administered by Green Key Global. This new site improvement will now identify those Eco Friendly Hotels, as well as show the best rates.
  • The company reports that many Americans are now aware of the benefits of living an environmentally sound life, and want to be a contributor to further this concept. They know that conserving water, electricity, and natural gas can have a huge economic impact. When people are living this sustainable lifestyle at home, they would like to continue it when they travel. Staying at a “Green Hotel” is a natural choice for them.
  • marylauren1717 on 05 Feb 13
     
    Motel.com has now launched an initiative to allow customers to search for green hotels. Before this plan was put into action, customers who possessed that green thumb were unable to decipher which properties would meet their sustainable criteria. With a new "green feature" search, Motel.com lists all of the Hotels and Motels that are considered Eco Friendly or friends of the environment which efforts such as conserving water, electricity and natural gas. These properties listed as Eco Friendly are certified by the Greenkey Eco-Rating System by Green Key Global. "The Green Key Eco-Rating Program and Green Key Meetings Program are graduated rating systems designed to recognize green hotels, motels and resorts that are committed to improving their environmental and fiscal performance." With Americans becoming increasingly environmentally conscious, stay in an Eco Friendly Motel or Hotel has become a priority. Indeed, when I travel, I like to stay at a hotel that is better than my home. With these new initiatives in the back of my mind, staying at a certified Eco Friendly hotel would definitely meet my criteria. 
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5 pressing hotel security concerns for 2012 - 0 views

www.hotelnewsnow.com/...7229 hospitality security concerns technology
shared by Katie Gallagher on 23 Jun 13 - No Cached
  • Katie Gallagher on 23 Jun 13
     
    This article was all about the hotel security concerns for 2012. The 5 things the article lists as issues are: IT, terrorism, skimmers, liability and insurance fraud, and finally security as taboo. IT in a concern for hotel security because mobile and cloud technology is becoming very popular. Companies that do not protect their information with passwords are even more at risk. Data protection needs to include end to end management so companies are not just patching the security. Terrorism is another issue that was a concern in 2012. Hotels need to keep staff and travelers knowledgeable about possible threats, but in a way that does not scare them. Campaigns were placed in airports to educate travelers about notifying security upon seeing something suspicious. Another thing that hotel security should be concerned about is skimming. Skimming is a device that catches credit card numbers. Usually there is a need for an inside man for this type of threat. These people usually aren't criminals, but opportunists. Prevention of this in your hotel could be to hire an investigative team man making that known to the employees. This will keep honest people honest. Insurance fraud is one of the greatest business risks and it's the most expensive. Claims could be as small as a guest seeking a free room for stubbing his toe to a drawn out worker's compensation case. Liability is the label that hoteliers are held liable for criminal acts of a third party. Hoteliers should properly educate themselves on these issues and consulting an attorney if necessary. The final issue is security as a taboo. Security should become a part of day to day operations and hoteliers will be better able to address it. Hotel executives should insist their GM's make security a priority. This article was written for the year 2012. I still think that all these issues are relevant in 2013.
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Ipad Restaurants, Ipad POS, Ipad Point of Sale, Ipad for Restaurants, Restaurant Softwa... - 2 views

www.isispos.com Ipad Iphone POS Restaraunt
shared by frank rodriguez on 05 Oct 12 - No Cached
  • ISPOS delivers on all fronts an iPad Point of Sale system for restaurants that is completely mobile and offers the restaurateur a unique tool set and a truly mobile experience that is easy to use, reliable and affordable
  • Hundreds of amazing features await you. With our easy-to-use interface, amazing features, and rock-solid stability, ISISPOS is quickly becoming the new standard in restaurant POS
  • Included with your ISISPOS purchase, 365 days of service.
  • frank rodriguez on 05 Oct 12
     
    Hey all, Here is an article I found about a POS system that is supported by either an IPAD or an Iphone device. There are many pros to buying a system like this for a company that is just starting out. If someone is having problem you can call and the ISISPOS system will provide 24 hours a day customer service. Because the world is getting faster and more demanding, it is becoming necessary to find other ways of pleasing the customer in a more efficient manner. With this technology, one has the ability to be completely mobile and is not restricted to conventional forms of typical POS problems. It is affordable and easy to use. With cloud computing, your business can save an enormous amount of money versus sticking to the traditional infrastructure. Instead of buying new hardware and software every so often, one can now rest easy with cloud computing technology because it updates on its own and has the ability to be accessed from anywhere, even home! It is literally like having your business in the palm of your hand.
  • Nelson Placa on 06 Oct 12
     
    Great Post! Two days ago, I had the opportunity to visit a restaurant where the staff utilized an iPad to take the orders. This was a non-franchise restaurant; I can't imagine how much money the owners spent on such technology. The food came out quickly, I am not sure if the utilization of the iPad helped expedite our order, however it was done quickly. Once we asked for our check, the server was able to send the request to a printer and brought the ticket very fast. I wanted to play with it, but didn't feel comfortable asking the server.
  • Gaby Belardo on 08 Oct 12
     
    I really enjoyed getting to know more about these POS systems that are supported by Iphones and Ipads. They seem to be very advantageous to restaurants, and I agree with your point that they do not provide the typical POS problems. I feel that the cloud computing technology has really made these systems entirely beneficial. These systems are getting closer to becoming virtually perfected.
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VingCard Allure - ASSA ABLOY Hospitality (VingCard Elsafe) - Electronic hotel locks - 0 views

www.assaabloyhospitality.com/...allure
shared by mikepsantos on 16 Jan 17 - No Cached
  • Based on VingCard’s RFID locking platform, Allure consists of a variety of wall panels, giving designers freedom of choice with a state of the art design-centric hardware and software solution. Allure integrates VingCard’s most advanced contactless locking solutions into its interior electronics, including Radio Frequency Identification (RFID) compatible locking technology, as well as full compatibility with the Visionline online solution. With ASSA ABLOY Hospitality Mobile Access you can also open your hotel room using your cellphone as a key. Read more about Mobile Access here.
  • mikepsantos on 16 Jan 17
     
    The RFID lock hardware are not in all hotels and resorts due to the high expense, but as the technology becomes widespread which will drive cost down it will become the standard.
  • mikepsantos on 16 Jan 17
     
    This will be the industry standard in the next decade! Those who do not upgrade will lose market share.
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Cloud PMS - A Safe Bet for Security, Liability and Payments - By Jos Schaap - 0 views

www.hotelnewsresource.com/article93171.html technology cloud pms
shared by anonymous on 18 Feb 17 - No Cached
  • As cloud usage continues to soar, we can rest assured that these percentages will increase.
  • anonymous on 18 Feb 17
     
    A hotel's PMS is at the core of all functions, but outside threats are becoming more common. "In a report researched by Sky High Networks, the percentage of organizations that experience at least one threat per month from data exfiltration (hackers) is 49.8%." Keeping guest information private is critical and when information is leaked it is hard for the company to gain back guest trust. It is clear that society is becoming more and more comfortable with e-commerce. This article points out that reliance on cloud based PMS systems may be the next best thing. These systems use hi-tech encryption which make it near impossible for hackers to breach. However the article says properties must choose a PMS that makes the most sense. Technology is constantly changing and jumping on the bandwagon of cloud computing may not be the best decision. Who knows what new technology will be implemented next.
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Travel and Hospitality: Delivering Safety, Service, Sustainability and Security | SGS - 0 views

www.sgs.com/...travel-and-hospitality #sustainability #cybersecurity #hospitalityandtourism
shared by mtorres619 on 26 Mar 17 - No Cached
  • mtorres619 on 26 Mar 17
     
    The importance of delivering safety, security, sustainability, and service in the hospitality industry is becoming an important aspect of our society. This article discusses each principle and addresses essential information that can help deliver legendary experiences to guests. As social media and review sites become a way to engage costumers in expressing their overall experiences it is important that you ensure the up most excellent experience in every aspect to create consumer loyalty. * Safety - must be the number one priority in any hospitality business. Any issue that violates the duty of care of any guest should be addressed and taken very seriously to avoid negative affects to the brand. * Service - Excellent and hospitable accommodations is the reason why frequent travelers return to the same establishments. Training your staff to be diligent and welcoming will help promote the brand values. * Sustainability - one of the latest trends is environmental sustainability within the industry. Guests are conscious of the importance of sustainability and want to feel like they are part of the movement by booking hotels that are "Green". * Security - due to the large risks of security breaches any business is susceptible to be a victim of cyber attacks. It is important to promote security by having a proactive and preventive plan in case of a security breach.
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THE GREEN HOTEL - 0 views

translate.googleusercontent.com/translate_c hotel technology tech green
shared by Te Gu on 10 Feb 12 - No Cached
  • Te Gu on 10 Feb 12
     
    Today environment become green is more and more important. And advent technology is used in different industries in order to create a green environment. Hospitality industry also applies new technology. If the hotel becomes a green one, it will be a future value of your development. If the hotel becomes a green one, it will be welcome by the guests and increase the customers' loyalty. If the hotel becomes a green one, the staffs will very happy, because the environment is very good at their health and the hotel is very beautiful. It will reduce the turnover because the staffs feel comfortable. Except the feeling of people, another side is energy-saving measures. It is also a very important factor of hotel such as energy management systems, fluorescent bulbs, ceiling fans, linen cards, lights out cards, motion sensors for public rest rooms, meeting rooms, exercise rooms, etc., energy bills are much reduced. If the hotel is green, it means your hotel is responsibility for guests and staffs healthy. If they feel that you really care their health, they must give your some reward, which is benefit for your hotel. There's just no doubt that when odors, fumes, soot, droplets and residues of toxic, poisonous chemicals are not in the air, on our food or on anything we touch, we are not absorbing or breathing them. The green hotel will have a higher quality and price because it green theme which is good for guest and earn more profit because of lower cost which attributes to energy-saving measures.
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