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anaferia

AI Robots: 18 Top Examples of Artificial Intelligence in Robotics 2022 | Built In - 0 views

builtin.com/...robotics-ai-companies

shared by anaferia on 13 Sep 22 - No Cached
  • Artificial intelligence is a branch of computer science that seeks to develop technology to simulate the workings of the human brain.
  • AI has been used to develop and innovate intelligent machines that can be used for everything from manufacturing to assisting healthcare providers.
  • Robotics dates back to 1898, when Nikola Tesla used radio waves to remotely direct the movement of a robot boat in a miniature man-made pond during an electrical exhibition at Madison Square Garden in New York
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  • British polymath Alan Turing explored the mathematical potential of AI. He believed if people could use information and reason to solve problems, why couldn’t computing machinery do the same thing,
  • Top Companies Using AI Robot Technology
  • AI robot Shakey
  • marked the first mobile robot that could reason about its actions, according to the Computer History Museum
  • Companies Using AI Robot Technology
  • Miso Robotics creates AI robots for use in commercial kitchens.
  • Piaggio Fast Forward’s AI robot acts as an extra set of hands
  • Cruise combines AI with machine learning and robotics to develop self-driving, autonomous cars.
  • Starship creates autonomous robots that help to deliver items within a 4-mile radius.
  • Brain Corp’s proprietary technology makes AI robots adaptable and flexible so they can navigate unstructured environments like warehouses and store floors.
  • Outrider produces autonomous, zero-emission systems for yard operations to promote safety, efficiency and sustainability.
  • Skydio is a drone manufacturer using AI to develop technology for autonomous flight
  • Diligent Robotics uses AI to build robotic assistants for the healthcare industry.
  • AMP Robotics puts AI to work to automate recycling.
  • Perceptive Automata uses machine learning to help autonomous vehicles predict human behavior.
  • Hanson Robotics creates AI robots that not only have a human appearance, but also operate with human-like characteristics.
  • Autonomous aircrafts play a role in delivering goods to remote locations, where it’s difficult to get vehicles into the area or cost prohibitive to attempt the delivery.
  • Elroy Air uses AI in its autonomous Vertical Take-Off and Landing cargo aircraft called Chaparral. The AI robot can carry 300 to 500 pounds over a 300-mile range. 
  • UiPath’s Robotic Process Automation software instills AI into robots to help them perform repetitive tasks more efficiently and learn while they go.
  • Neurala created “The Neurala Brain,” AI software that makes an array of devices more intelligent.
  • Sea Machines creates autonomous technology for the marine and maritime industry.
  • Veo Robotics creates industrial robots with 3D sensing, AI and computer vision capabilities that enhance manufacturing operations.
  • iRobot uses AI in engineering home robots like the Roomba robot vacuum and Braava mopping robots.
  • Boston Dynamics’ Spot robot looks like an AI dog robot, and it “has an inherent sense of balance and perception” that’s a product of an AI style the company refers to as “athletic intelligence.”
  • anaferia on 13 Sep 22
     
    As you read and examine the article, you will find that there have been many technological developments in AI and robotics. It has intrigued many on how applying intelligence to robotics will further innovations. Additionally, the article mentions how robotic dates back to 1898 and Nikola Tesla/s story and how fifty years later, Alan Turing, a mathematician explored the potential of AI. Moreover, as the two were combined together to create an AI robot currently many top companies have adapted the use of AI or AI robot technology to help in different industries with different services and duties.
bbalthaser

The Power of Geo-Targeting | Boston Hospitality Review - 0 views

www.bu.edu/...the-power-of-geo-targeting

shared by bbalthaser on 12 Feb 23 - No Cached
  • companies using digital marketing techniques had, have, and will have to adapt the targeting methods to reach their audience. 
  • companies must target audiences efficiently with appropriate messages, not just demographically, but also geographically.
  • Geo-targeting means marketing to a set of specific users based on their location.
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  • Geofencing creates a radius or boundary where ads are posted, whereas geo-targeting regards a more general location.
  • Electronic word-of-mouth communication refers to any positive or negative statement made by potential, actual or former customers about a product or company which is made available to multiples of people and/or institutions and is spread over the internet (Cheung et al, 2010).
  • understanding their guests on a more granular level (Cheung et al, 2010).
  • “Hotels can no longer take a blanketed approach towards their consumers; they must understand where guests are coming from and the impact of a hotel’s digital footprint.”
  • Hotels prioritizing direct business capture approximately 95% more revenue versus the 80% revenue from indirect channels (Revenue-Hub.com).
  • According to Stratosjets.com, “72% of mobile bookings happen within 48 hours of last-minute Google searches that include the words ‘tonight’ and ‘today,’ and 70% of all customers conduct their research on a smartphone” (Steve Deane, 2021).
  • How does a hotel measure the success of geo-targeting? Simply put, revenue. 
  • . According to SmartBugMedia, 71% of consumers prefer a personalized ad experience, and three of four consumers complete an action after receiving a message when approaching a specific location (Amber Kemmis, SmartBugMedia, Jan 2020).
  • VPN allows the user to locate the device in a location other than the actual one. Thus, it could prevent appropriately targeting a user.
  • Existing and past guests are “far more precious” to a property (Starkov) since the CAC (customer acquisition cost) is far less than acquiring new guests.
  • Where are the hotel guests coming from? Are the incoming guests here for leisure, business, or are they group travelers?
  • Use of CRM technology such as Cendyn, Revinate, and SHR, allows the property to create 360-degree guest profiles.
  • Denny’s implemented a geo-targeting strategy that sent specific promotions to existing customers that were within a location which resulted in an 11.6% increase to in-store visits.
  • geo-targeting is an asset for hoteliers to stay relevant.
  • bbalthaser on 12 Feb 23
     
    Geo-targeting is a step above geo-fencing and like that of Proximity marketing is a digital marketing technique meant to geographically target consumers within a set of parameters. The purpose of this is that while digital marketing has been around, is being used and the future of it is quite relevant it requires companies to adapt using various methods of marketing to reach the consumer. And geography is an area that is highly required. And unlike geo-fencing, geo-targeting is more generalized in the locale. It is asserted that companies need to have a better understanding of their guests at a basic level than before. "Hotels can no longer take a blanketed approach---understanding where a guest is coming from and the impact of a hotel's digital footprint" is just as important. A reason hotels might want to use geo-targeting is that direct business captures "95% more revenue than that of indirect channels". Interested enough many guests book last minute and that accounts for 72% off mobile bookings. Geo-targeting relies on revenue to determine its success. One issue noted is the use of VPNs can create miss-targeting when users are receiving messages from a location they are not in. Several things to note are prioritizing a focus on existing and prior guests because they cost less than advertising to new guests. Secondly, using CRM can create personalization through guest profiles and add an extra special factor to their experience. One example shown was Denny's and it showed an increase in visits. Geo-targeting is a marketing strategy that can help companies stay relevant.
  • bbalthaser on 12 Feb 23
     
    This take on proximity marketing is interesting in that it requires a little more thought in implementation because you aren't just narrowing it down to a specific locale, you are creating a wider net to catch people in. That means you have to have a broader understanding of who you are catching which would be multiple targets that may not be alike, but have similar needs. They used the pandemic as an example of how it benefited them to use geo-location, While not marketing to a whole section of the US they targeted a more localized net ( a state away) but not too narrow as to leave out a specific target. It showed some success in that they were able to save money and help bring brand awareness to a different type of consumer. They not only target those locally but "neighbors" and I know that I as a new guest appreciate seeing local people utilizing a product or service and come back for more because it gives me an idea that the product or service or both is appealing to guests. This also helps hinge on the word of mouth of the customer. That is an additional positive aspect of this type of marketing. Seeking local rather than national or global customer-created brand devotion.
smajo003

Location-Based Marketing: The Ultimate Guide [2023] | GroundTruth - 1 views

www.groundtruth.com/...location-based-marketing-101

shared by smajo003 on 20 Sep 21 - No Cached
  • around 83% of marketers say they can run more successful campaigns when they use location data.
    • teresastas
      teresastas on 20 Sep 21
       
      This is because they feel like they understand what their customers need and they can deliver that.
  • more than 225 million American consumers, and 94% of all millennials, now own a smartphone. And they’re using them more and more.
    • teresastas
      teresastas on 20 Sep 21
       
      This is important because location based marketing only works with a smart phone.
  • consumers now spend more time daily on mobile devices (3 hours and 43 minutes) than watching TV (3 hours and 35 minutes).
    • teresastas
      teresastas on 20 Sep 21
       
      I would say that most people watching TV are still on their smart phones. It's clear that if you can advertise to someone's phone it's more effective than TV in this day.
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  • If you want to grab customers’ eyeballs, you need to market where they’re looking. That’s why using location-based  advertising to target mobile device users is a smart marketing strategy.
  • IP address marketing lets you use that location information to target your marketing.
  • GPS marketing lets you target promotions based on this location information.
  • geofencing marketing involves setting up a virtual location or radius so that you can market to people with in that area. Related to that, proximity marketing lets you target advertising and marketing campaigns to people who are within range of a geofence you have previously setup.
  • Beacon marketing or beacon advertising allows you to use physical devices called beacons within the premises of a business to target marketing to people who are within range of that beacon.
  • Blueprints create geographical boundaries around points of interest and locations.
  • Proximity targeting lets you reach your desired customers in real time in or near locations you have previously geofenced.
  • Weather targeting lets you use prevailing or upcoming weather conditions to target ads and marketing promotions.
  • Geoconquesting is about using location data to win business from your competitors.
  • Audience targeting lets you market to people based on location, online and offline behavior, demographics, interests, and more.
  • Location-Based Marketing Benefits
    • teresastas
      teresastas on 20 Sep 21
       
      There are 4 major marketing benefits to location based advertising. 1. Location Targeting (target ads to customers within a range of your business or competitor). 2. Data Offerings (marketers can gain deep understanding of customers shopping behaviors). 3. Enhanced Targeting (personalizing ads to the consumer making conversions more likely and improving ROI on ad spends). 4. Cost Per Visit Performance Model (you only pay when the consumer clicks on the ad, visits the store, or hits a certain number of impressions)/
  • 1. Location Targeting
  • 2. Data Offerings
  • 3. Enhanced Targeting
  • 4. Cost Per Visit Performance Model
  • Location-Based Marketing Disadvantages
    • teresastas
      teresastas on 20 Sep 21
       
      Four disadvantages of Location Based Marketing. 1. Opt-In Requirements (consumers must give permission for apps to access location data). 2. Non-Smartphone Users (although this is becoming increasing irrelevant consumers without smartphones can't be geotargeted). 3. Inappropriate Targeting (It's important to segment your audience properly to get conversions). 4. Ineffective Location Data (the effectiveness of geolocation marketing relies on accurate location data).
  • 1. Opt-In Requirements
  • 2. Non-Smartphone Users
  • 3. Inappropriate Targeting
  • 4. Ineffective Location Data
  • Location-based marketing is an extremely effective tool for getting the word out about your business. It’s had the most success in boosting in-store traffic and increasing brand awareness. It’s also a relatively cost-effective form of advertising compared with other advertising methods.
  • What is Location-Based Marketing?
    • teresastas
      teresastas on 20 Sep 21
       
      This article covers location-based marketing, explaining that it is when we use location data from a consumers device to display relevant content to them. It also discusses the importance of location0based marketing and why we should be using it, citing that "consumers now spend more time daily on mobile devices than watching TV". We learn that there are many types of location-based marketing but the six key types are IP address marketing, GPS marketing, geofencing marketing, proximity marketing, beacon marketing and blueprints location-based marketing. The article also discusses how to use location-based marketing correctly and the benefits and disadvantages.
  • Opt-In Requirements Place-based advertising only works when users use the location technology on their phones AND give verified apps access to that data. However, many people don’t do this because of privacy concerns. Without their participation, there’s no way to use location targeting with this group of users.
  • smajo003 on 06 Apr 23
     
    Opt-In Requirements When learning about location based marketing, I immediately thought about the opt-in requirements that many shoppers would not agree to. Because our phones are sued for everything, allowing such access can pose concern for privacy threats.
rnobl005

Booking Holdings Buys Activities Distribution Startup FareHarbor - Skift - 0 views

skift.com/...istribution-startup-fareharbor

shared by rnobl005 on 22 May 18 - No Cached
  • Booking Holdings Buys Activities Distribution Startup FareHarbor – Skift
    • rnobl005
      rnobl005 on 22 May 18
       
      Module 3: Networking (Rebecca Noble) I came across this story a few weeks ago and thought it made sense to post about this week as it has to do with e-commerce. Booking Holdings' recently purchased a start up called FareHarbor in what is speculated to be a $300 million deal. FareHarbor is a reservation system designed for tour operators to distribute and sell their products online. Booking Holdings used to be known as the Priceline Group - the company now owns Booking.com, Priceline, KAYAK, OpenTable, and a few other tourism related brands. The idea is that customers buying a hotel room in Paris who know they want to take a tour of the Eiffel Tower can package those two purchases together. This deal is evidence that travel corporations are making a big push to be full service agencies and e-commerce plays a big part in the ability to do so. The article cites a few other similar deals, specifically Expedia.com partnering with a restaurant reservation platform called, Reserve (reserve.com/about). It also talks about Airbnb's own tour offerings, which they call Experiences. There are many other companies similar to FareHarbor that allow tour operators to sell their products online, many of which specialize in a specific geographic region. As such we may see large corporations like Booking Holdings buy these smaller companies so they have tours in popular destinations worldwide.
  • Booking Holdings said Thursday that it will acquire U.S.-based, experiences booking-software provider FareHarbor.
  • The FareHarbor acquisition will help provide content to expand Booking.com‘s upselling of consumers on tours after the consumers have already bought another product from the online travel giant.
    • rnobl005
      rnobl005 on 22 May 18
       
      Booking Holdings will utilize the tour excursions supported by the FareHarbor software as an upsell when customers are purchasing other products on Booking.com.
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  • The price tag could be relatively “hefty” — as in more than $300 million — speculated one source who is knowledgeable about the tours and activities sector.
    • rnobl005
      rnobl005 on 22 May 18
       
      $300 million is a HUGE price tag. I think this purchase is a significant statement on the importance of e-commerce in the tourism industry.
  • Both deals — FareHarbor and Reserve — accentuate an accelerated focus on in-destination activities, whether they are visiting a hot restaurant or tours and attractions.
    • rnobl005
      rnobl005 on 22 May 18
       
      Reserve is an e-commerce software system used for restaurant reservations. They recently made a deal to become the exclusive restaurant reservation provider for Expedia.com.
  • Airbnb officials recently said that they plan on being in 1,000 cities with their Experiences product by the end of this year, and they project profitability in Experiences by 2019.
    • rnobl005
      rnobl005 on 22 May 18
       
      In addition to offering local places to stay, Airbnb now offers tours, or what they call "Experiences." I've heard mixed reviews about this service. They spin it as touring the city you are in with a local guide. But that guide could legitimately mean any person off the street. Guides that lead tours and excursions through legitimate tour operating companies have way more experience and depending on the city they are in have to pass some sort of certification examine to lead tours.
  • The purchase denies TripAdvisor’s Experiences unit a chance to enhance its relationship with suppliers and to make the end-to-end technology experience more seamless between suppliers and consumers.
    • rnobl005
      rnobl005 on 22 May 18
       
      TripAdvisor is a competitor of Booking Holdings, so this deal can be seen (according to the author of the article) as a defensive tactic to control the market.
  • Notable players in B2B tech include Bokun, Musement, Once There, Palisis, Redeam, Regiondo, Rezdy, Rezgo, Tiqets, TourRadar, TrekkSoft, Trip.me, and Veltra.
    • rnobl005
      rnobl005 on 22 May 18
       
      This are all companies similar to FareHarbor that support tour operators in various parts of the world. The majority of Rezdy's tour inventory, for example, is in the Asia Pacific region. With so many individual companies offering similar services I can see large companies making a move towards purchasing smaller companies to expand their reach geographically.
  • FareHarbor debuted a predictive pricing platform powered by artificial intelligence to help operators select optimal rates for activities.
    • rnobl005
      rnobl005 on 22 May 18
       
      Having worked for a tour operator I can see why this is a super lucrative tool. Tour pricing adjusts seasonally based on when the destination is in peak season. Having AI tell you when to adjust the price on your product is a vast improvement operationally because you don't have to dedicate the time to monitoring sometimes thousands of tours by hand.
  • rnobl005 on 22 May 18
     
    Module 3: Networking (Rebecca Noble)
abroo041

Must-Know Event Technology Trends for 2020 | Social Tables - 3 views

www.socialtables.com/...event-technology-trends

shared by abroo041 on 09 Jul 17 - No Cached
  • In addition to speeding up registration time, incorporating RFID technology into events will help with both qualitative and quantitative data analysis, thereby making it easier for planners to target what worked during their event and what didn’t.
  • Though event apps are admittedly helpful, they now have a new hurdle to face. Producing an application to be used for one event is costly, time consuming, and inefficient, as users must learn how to interact with the app for each new event attended. Phone storage space is very important to consumers. Many are hesitant to download an application that they will only use once. Thus, event apps that can continue to deliver value to customers beyond the date of the event itself, are going to become a huge trend.
  • RFID also has the potential to allow attendees to become more engaged with the event across various social platforms.
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  • Menu options, travel directions, appointment updates, facial recognition software and contact information are just the beginning of the very real ways that event planners will soon be able to use wearable tech.
  • Event technology trends aside, the number one thing for any event professional to remember, is to let your tools work for you, rather than the other way around. The purpose of implementing advanced technology is to make your life, and the life of those whom you plan events for, as easy as possible.
  • 5G will also make it more feasible to incorporate the cutting-edge into event experiences.
  • Projection mapping is the act of creating an augmented reality experience with the help of projectors.
  • this visual technology proves to be an efficient and cost effective way to create optical illusions in nearly every location.
  • event technology adoption can increase attendance by 20%, increase productivity by 27%, and decrease costs by as much as 30%.
  • branded apps provide limitless opportunities to interact with consumers right on their own phones
  • Apps can be customized to appear as if they were created specifically for events or stays, while offering functionality that serves to enhance and personalize the attendee experience.
  • Planners can utilize branded multi-use apps to connect with attendees and engage them on a variety of levels before, during, and after the occasion.
  • Event spaces can create customized apps to enhance experiences and share things like helpful facts, historical tidbits, and even the personalities of their unique employees,
  • Because they’re often cloud-based, these programs also provide accurate, customizable, and collaborative project planning that’s accessible by all managing parties
  • With event diagramming software, both event planners and venues are able to map everything out visually
  • provides helpful tools like drag-and-drop diagramming, 3D walkthroughs, and seating software on a single platform.
  • Hotels especially can use apps in this way, allowing guests to control their rooms from their phones and even communicate with chatbots to find nearby attractions.
  • Projection mapping5GBranded multi-use appsEvent diagramming
  • It also opens up new possibilities for app developers to push the boundaries of current event tech trends
    • abroo041
      abroo041 on 23 Jun 20
       
      The world of technology is advancing every day. As technology grows and advances, so does its use in the events industry. This blog post discusses some of the technological advances that have made their debut in the events industry and how they can improve an event, how they help the event planner and venue, and even shows us examples of how they are used in real life. It gives statistics on how these technologies have benefit events. For example, when the blog post speaks about gamification, it mentions that "gamified events see a 44 percent increase in engagement". The post is not only suggesting to us that adding gamification is a good idea for future events, but it shows us how well gamification works.
  • Knowing event technology trends—and adopting the most valuable ones—gives planners and venues the competitive advantage
  • Studies show that using event technology can increase attendance by 20 percent and increase productivity by 27 percent. 
  • Each match automates personalized actions, such as printing a badge with the attendees name, sending an email with a scannable lunch voucher, and finalizing a swag bag for their ticket-tier (no sense creating swag bags for no-shows).
  • The technology speeds event check-ins, improves security, and helps businesses at tradeshows collect more valuable leads by tracking attendee visits to booths.
  • can also use facial recognition to watch for crowd flow bottlenecks and collect session attendance data so you know what worked—and what didn’t.
  • The ability to support advanced tech like facial recognition makes venues more attractive to corporate planners. The technology also allows automation at certain access points, which means lower manpower requirements and lower costs. 
  • Properly integrated apps add value to events, providing attendees with more opportunities for networking, interaction, and engagement with peers, speakers, and exhibitors.
  • Offering tech to support projection mapping provides bang for the buck. There’s no need to physically construct or deconstruct any part of your exhibit hall to add this fun, popular technology to your toolbox and draw more events. 
  • This visual technology is an efficient, cost-effective way to create optical illusions on anything—from cars to landmarks to stages.
  • With tradeshow or conference maps, speaker bios, and schedules in the event app, there’s no need for bulky information packets. Push notifications in the apps help keep attendees informed and on schedule. Planners can also use apps to personalize the event agenda through live polling and attract event sponsors with the option of targeted attendee surveys.  
  • Event spaces can create customized apps to share helpful info like maps, historical tidbits, and even the personalities of their unique employees
  • Easy-to-use 3D event diagramming software provides accurate, customizable, collaborative project planning regardless of venue design or size.
  • Give clients peace of mind and leave nothing to chance on the big dayUpload a floor plan to work with, so you know the diagram is to scaleTake clients and stakeholders on 3D ‘fly throughs’ to clarify your visionPlan seating charts and manage attendees’ meal choices or other preferencesHelp staff easily identify and accommodate VIPs and guests with special requests
  • Sales reps can collaborate with planners in real time, share variations on the event proposal, and visually portray upsells.
  • Attendees can use this tech to follow slide presentations, participate with quizzes and polls, take notes, and engage in text-based Q&A. They can also view graphs, tables, videos, and other content; and follow website and social media links. 
  • Any speaker can keep an audience attentive and engaged with this technology, leading to good reviews and a successful event.
  • Supporting second screen tech for presentations is much less expensive than making physical upgrades that aren’t in the budget. 
  • This data underscores the importance of social media sentiment analysis in monitoring your brand and messaging, keeping an eye on competitors, and making improvements to services during and after events.
  • Tracking attendee activity on social media during an event provides actionable data to help you make adjustments in real-time
  • Replenishing food and beveragesEasing show floor bottlenecksDriving session attendanceAddressing technology issues (mobile apps, Wi-Fi, or audio/visual)
  • Venues can social media sentiment to promote popular services and learn where there’s room for improvement:
  • Wristbands and smart badges using near-field communication (NFC) chips keep disruptions and lines to a minimum, thereby increasing attendee productivity and engagement.
  • Access different event areasExchange information with peersReceive exhibitor marketing materialMake cashless purchases
  • Wearable tech helps you speed-up check-in, control access, and monitor attendee behavior with less staffing. It also improves ROI for exhibitors, who can drive attendees wearing the tech to visit a booth of interest based on an individual’s profile.
  • On-site staff can use real-time data to learn when they need to offer overflow rooms or investigate security breaches, such as non-VIP guests in restricted areas. 
  • Indoor wayfinding helps attendees navigate exhibit halls with ease,
  • gather useful attendee behavioral data, send leads to sales team members in real-time, and build attendee profiles to send targeted messaging
  • You can also incorporate proximity advertising options as a value-add for exhibitors and sponsor
  • Post-event, you can utilize IPS data to see where attendees spent their time visiting booths and attending presentations.
  • Adding hotel bars, restaurants, spas, gift shops, and other amenities to the location map can help drive additional revenue during events while improving the attendee experience
  • store attendee admission information on their person, helping to detect fraud and streamline access
  • Attendees can review their travels throughout a tradeshow and see who they interacted with, while exhibitors are notified in real-time when sought-after prospects come into their booth.
  • Planners can generate pop-up directions for attendees based on their location at an event instead of investing in producing/shipping/replacing physical signage
  • validates your event and highlights improvement opportunities by tracking session popularity, length of attendee visits to exhibitor booths, and strong tradeshow traffic.  
  • RFID and beacon technology helps security and general event staff do their job better in real-time, which is essential for building trust and streamlining crowded events
  • event planners are turning to venue sourcing platforms to connect with the perfect site for their particular event.
  • discover detailed venue layouts, capacity ranges, and on-site services
  • Venue platforms offer exceptional ROI and generate more leads through improved discoverability.
  • Convey elements that make your venue uniqueShowcase your event spaces visually with accurate floor plans, 3D diagrams, quality photos, and videosLeverage the success of past events with testimonials and social media accolades
  • artificial intelligence (AI) tech is using badge scans, social media info, and other behavioral data to match attendees with people they should meet or seminars they may want to attend. 
  • Instead of taking-up significant time pre-event and on-site manually recommending seminars, exhibitors, and sponsors to attendees, AI can do it for you—even in real-time—based on their profiles and preferences captured during registration. 
  • it requires transparency and advance notice about how you may use data submitted by attendees. 
  • Attendees entering the geofenced area triggers predetermined actions, such as event check-in, push notifications, or advertising related to the event. 
  • Planners can sell geofencing to exhibitors and sponsors to reach attendees at events, or even promote their event on attendee devices at a competing event under a separate geofence. You can also provide attendees with a better experience via seamless registration and check-in, along with automatic app downloads as soon as they walk on-site.
  • provides analytics, both post-event and in real-time to help you better understand things like the duration of an attendee’s time at an event and overall peak attendance. 
  • Hotels can serve ads promoting their brand, facility, and services to attendees at events
  • once a prospect visits an event website, ads for that event will appear on any subsequent websites the prospect visits, in the form of website banner ads, search engine results, and pop-up or push ads on mobile apps. 
  • Event marketing teams should develop relevant and creative ads with clearly visible event dates to convince prospects who have visited an event website, but haven’t yet registered
  • venues can use it to generate return visits from event planners
  • retarget attendees during events with offers for in-house services like food and beverage, spa, and discounts on extending their stay.
  • Gameplay creates an immersive attendee experience, while generating leads and booth visits for exhibitors via quizzes, scavenger hunts, and trivia on mobile apps.
  • Gameplay fosters a sense of common purpose; creates an environment of collaboration and trust; facilitates easier communication; and boosts attendee confidence. You can also gather information about attendee engagement and interests via game choices.
  • Promoting the use of gameplay on-site showcases a venue to organizations looking for facilities supporting team building exercises as well as immersive attendee experiences.
  • Event technology is a term used to describe all of the digital tools and software used in the events industry. Everything from check in & registration, to diagramming, to social media tools, and more can be considered event technology.
  • kdibe001 on 09 Jul 17
     
    RFID, event applications, wearable technology, virtual reality, and social media are upcoming popular uses for event planners. With RFID event planners are able to keep better track of the guests attending the event as well as keeping them more involved. I first heard of this a few months ago when attending an event and it described that a chip with RFID was placed inside the wristband-type ticket. For me, the most interesting thing is the wearable technology! Imagine an event where you can have directions given to you or a layout of the event right on your wrist! Also, the watch can notify you of events happening within an event or you can see order your food or see the menu. To know that soon enough it will be a norm for everyone to have some type of wearable technology and that event planners can truly get the guests involved through this use is exciting.
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  • nicolettevelez on 25 Jun 18
     
    This article discusses five major event technology trends. The first is RFID, which can assist in registration time but even more important is being used to gather both qualitative and quantitative data analysis. This kind of data acquisition is great because it allows for planners to analysis, study and understand what worked and didn't work for their events. The second is multi-use apps. These apps allow the event to incorporate important aspects like activities, scheduled break down, and speaker info all at once. Additionally these apps allow attendees to socialize with other participants, and expand their network. The other technologies are some that can definitely change the industry once they are fully integrated. These include: wearable technology, virtual reality, and social media.
  • linanzhang on 29 Oct 18
     
    Nowadays the event planning becomes more and more popular. With the development of event planning, we have 5 event technology trends shaping the future of event planning. The first on is RFID-radio frequency identification. In addition to speeding up registration time, incorporating RFID technology into events will help with both qualitative and quantitative data analysis, thereby making it easier for planners to target what worked during their event and what didn't. In this way, it will be easier to foster repeat attendees. The second one is multi-use apps. It's easy to use apps to solve problems. event apps that can continue to deliver value to customers beyond the date of the event itself are going to become a huge trend. The third one is wearable technology. Like google glasses should be a trend in the future. Facial recognition and contact information make the event planning more easier. The fourth one is VR. VR is a great way to up attendee engagement during events. The last one is social media. Social media will be a really important trend. Social media is more than likely the way that investors and sponsors will advertise your event.
  • samanthapoorman on 28 Feb 19
     
    This article introduces four new advances to technology that help ease the process of event planning. Projection mapping, 5G, Branded multi-use apps, and event diagramming.
  • zxu009 on 23 Apr 19
     
    This article shares the technology innovation with meeting/convention operations and how these technology help offer better guest satisfaction.
anaslip

10 Examples Of Customer Experience Innovation In Hospitality - 1 views

www.forbes.com/...ence-innovation-in-hospitality

innovation technology hospitality software

shared by anaslip on 24 May 20 - No Cached
  • When a guest feels the hotel understands them, they are 13% more likely to stay there again. The majority of hotel visitors want to experience new technology
  • Marriott is testing the technology at its hotels in China, which shortens check-in time from three minutes or more to less than one minute.
  • InterContinental Hotels Group is creating AI smart rooms in its hotels in China. The rooms allow guests to use voice control technology and speak naturally to get personalized assistance for both business and personal travel.
  • ...9 more annotations...
  • Aloft Hotels uses Botlr, a robot butler, to deliver items to guests around the clock.
  • Guests at New York’s Yotel can have their bags stored with Yobot, a robotic luggage concierge. Robots aren’t entirely replacing humans, however—a lesson learned by the Henn-na Hotel in Japan, which fired half of its all-robot staff to employ more humans.
  • More hotels are moving away from traditional room keys to leverage RFID technology through guest wristbands. The technology is popular at resorts like Disney World and Great Wolf Lodge.
  • The Cosmopolitan in Las Vegas has Rose, an AI concierge who can help guests book spa services and restaurants and offers insider information like secret menu items at the hotel bar. Four Seasons Hotels uses Four Seasons Chat for 24/7 chat service that is powered by humans, not AI, for a more personal touch and responds to messages in 90 seconds or less.
  • . Hilton Hotels has introduced mobile check in for rewards guests to seamlessly check in, choose their room and unlock the door through an app. 
  • ach room at the CitizenM Hotel in Amsterdam comes equipped with a MoodPad tablet, which allows guests to change the temperature, TV, window blinds, alarm and lighting in one place. Some Marriott hotels have smart shower doors where guests can jot down their ideas while in the shower and then email the image to themselves for future use. 
  • A number of hotels and resorts, including Radisson and Omni, offer the service and have seen improved customer satisfaction and online booking rates. 
  • Hilton uses location-based services at some of its resorts to alert guests to events and activities that might interest them based on where they are on the property.
  • The wall of each room at Hub by Premier Inn in the U.K. includes an AR map of the local area. When guests point a smartphone at the map, they can learn about local attractions and get recommendations for the best things to do and see.
  • anaslip on 24 May 20
     
    This article tells us about 10 new innovations in the hospitality world. Mostly it is talking about some innovations in the hotel industry such as face recognition at the registrations, voice-controlled rooms, and smart amenities.
emilywest5

Automation and artificial intelligence in hospitality and tourism | Emerald Insight - 0 views

www.emerald.com/...html

technology hospitality tech software business

shared by emilywest5 on 05 Feb 23 - No Cached
  • Human knowledge, services and robotics applications were the most significant factors influencing automation and AI implementation. Practitioners and researchers in the hospitality and tourism industry could apply the proposed framework to develop sustainable strategies for implementing and managing automation and AI. The proposed framework may also be useful in future studies examining AI implementation in the hospitality and tourism industry.
  • Smart technologies like automation and artificial intelligence (AI) have become important elements of hospitality and tourism
  • Hospitality and tourism firms use smart technology to dynamically enhance consumer experience (Buhalis and Sinarta, 2019). Smart hospitality and tourism have provided opportunities for firms to enhance their operations and productivity, resulting in higher quality products and better processes for delivering services to customer
  • ...12 more annotations...
  • Although hospitality and tourism organizations have already implemented smart technologies such as AI and robotics into their business activities (Epiknetworks, 2018), the companies adopting them are still limited owing to the individual, organizational and external environment barriers.
  • Researchers still need to engage better, investigate and understand these nascent developments (Murphy et al., 2017), and limited studies have examined the implementation challenges.
  • Technological development plays a vital role in tourists’ decision-making processes. Digital technologies and cyber-physical systems may even act as extensions of a tourist’s self (Stylos, 2019). Several researchers have focused on the importance of including AI in tourism education (Murphy et al., 2017) and to be prepared for technology shifts in their industry
  • They also suggested that employees in the hospitality and tourism sector should study robot design and machine learning to link changes in technology to the international tourism industry.
  • In future, tourism will take place in a robonomic economy and tourists will demand a high-touch service experience
  • The use of smart technologies such as chatbots usually receives positive feedback and the benefits of this technology outweigh the challenges (Buhalis and Yen, 2020). The advancement of novel technologies involves a process of knowledge management, including maintenance, disruption and change. This needs the integration of technologies and institutions and results in the growth of new values and services (Vargo et al., 2015).
  • Service providers need to think critically about how AI applications in hospitality and tourism might affect people’s use of the service. They should also consider what needs to be changed to ensure that robots and employees work together seamlessly to augment the service experience (Buhalis et al., 2019). Smart technologies and AI could disrupt services in the hospitality industry, altering customer engagement plans and expectations (Helkkula et al., 2018).
  • Hospitality software has moved from local to server-based to Web-based to cloud-based platforms (Leung, 2020). The future smart infrastructure with high-speed networks enables efficient data exchange amongst databases in real time and therefore immediate service (Buhalis and Sinarta, 2019)
  • Technologies tested in previous studies have been improved by highly interactive systems, increased capability and a more user-friendly interface, so examining perceived interactivity of technology has become more important for advanced robot acceptance models (Go et al., 2020). Ivanov et al. (2019) stated that robotics was not introduced early to the travel, tourism and hospitality industries, because of the complexity of human reactions to customer needs.
  • Customers must experience feelings of enjoyment and satisfaction interacting with the robot. Customer attitudes are shaped by experience, and employee skills depend on education and training, as well as the company’s needs (Ivanov et al., 2019). Robots are expected to eventually overtake humans for cognitive tasks, with human input only required for duties requiring empathy and emotion
  • Intelligent agent technology is one of the most useful methods for supply chain management because it combines social ability, intelligence and collaboration (Alsetoohy and Ayoun, 2018). Alsetoohy et al. (2019) claimed that current procurement practices lack coordination and proactivity between suppliers and buyers, intelligent tools for finding suitable suppliers, performance evaluation and automation
  • By pairing robots and humans, service delivery can be optimized, leading to increased productivity and reduced costs
  • emilywest5 on 05 Feb 23
     
    This study was about adoption and automation of AI in hospitality. It gives great insight on the process as well as what people think of AI and their opinions. In addition to that, this study goes into different techniques that were used to understand how and why AI should be implemented. Human interaction cannot be beat, along with personal touch and humans can't remember everything a computer can, but if you have robots and humans working together you can get the best of both worlds. Smart technologies are now and the future.
ivonneyee

Modern Management Technologies in the Hospitality Industry - 2 views

The article talks about how it's worth investing in proximity marketing to increase the speed of a customer's decision, increase engagement, and eloyalty. The article states that marketers who know...

started by ivonneyee on 22 Nov 21 1 follow-up, last by ivonneyee on 22 Nov 21
anonymous

Another rumour quashed then - Amadeus backs growing anti-Google lobby | Tnooz - 0 views

www.tnooz.com/...acks-growing-anti-google-lobby

gds ota google

shared by anonymous on 01 Jun 12 - No Cached
  • The floodgates have opened – last week’s frenzy of activity, when Expedia and then TripAdvisor submitted complaints to the European Commission about Google, has clearly triggered something. To paraphrase, as both pretty much argue the same thing, the complaints centre on accusations of unfair practices in search which, the pair argue, is damaging the industry and consumers. No major surprises there, given that Expedia and TripAdvisor were original members of the FairSearch anti-Google lobbying group in the US. What raised just a few eyebrows was when, a few hours after TripAdvisor’s statement was released, ETTSA (European Technology and Travel Services Association) came out in support of the pair. ETTSA primarily represents the interests of the GDSs, as well as online travel agencies such as Expedia, Ebookers and Travelocity, in Brussels, but the decision to publicly back individual companies effectively puts the GDSs, under the umbrella of their representative body, also up against Google. Fast forward a few days and now Amadeus has decided to publicly back Expedia’s complaint to the EC.
  • Amadeus, alongside ETTSA, is particularly concerned about the likely impact of Google Flight Search, when it eventually expands outside of the current customer base of the US.
  • But for Amadeus, which just a few weeks ago saw its UK MD Diana Bouzebiba suggest again that Google needs partners in Europe, to now also come out in support of the anti-Googlers will speak volumes to those that have watched closely ever since June 2010, when Google first announced its acquisition of ITA Software. Clearly Amadeus is not expecting to be forming a major partnership with Google any time soon. Unless it is some kind of weird reverse psychology, of course.
  • anonymous on 01 Jun 12
     
    The contention between these OTA's and Google is a bit confusing and requires further research, but I think what is essentially at hand is severe competition. Google Flight has implications to cross over into OTA territory, which puts GDS's in a difficult position: support the OTA's or enter another profitable partnership with Google. Amadeus seems to be backtracking on its stance regarding new Google Flight Search, originally implying forming a partnership with Google, and now stating it is taking the sides of "anti-Googlers Expedia and TripAdvisor.
cleon087

10 Property Management Systems To Look At In 2019 | By Matt Pliszka - Hospitality Net - 0 views

www.hospitalitynet.org/...4093102.html

hospitality PMS

shared by cleon087 on 30 Sep 19 - No Cached
  • With more than 65% of reservations made online, so many channels available to distribute your hotel services, and online aggregators, it's especially important to monitor and manage your hotel or resort's online presence.
  • Booking calendars
  • Displaying bookings in one place can save a hotelier a lot of trouble and effort.
  • ...30 more annotations...
  • Channel integrations.
  • oftware Integration
  • Automation and analytics
  • Hospitality management software
  • BedBooking - best for calendar & mobile app
  • Cloudbeds - best for an advanced property management system
  • LiveChat - a software to chat with customers visiting your booking page Buffer - software to manage and schedule your social media postings MailChimp - a software to automate your email marketing campaigns Pipedrive - a CRM to handle sales of your hospitality business Slack - an obvious-choice tool to help you communicate with teammates at your hotel
  • Hostaway - best for booking websites
  • yieldPlanet - best for channel manager
  • Smoobu - best for dashboard view
  • Stardekk - best for restaurant module
  • Hotelfriend - best for built-in CRM
  • Avail - best for rentals & leases
  • Guesty - best for messaging automation
  • Tenant Cloud - best for accounting
  • vast amount of problem-solving features in one place,
    • cleon087
      cleon087 on 21 Jun 20
       
      It makes it so convenient to have something all in one place. Especially with what is happening now with Covid-19, it is important for employees to be able to login from home.
  • rooms' management, channel management, booking engine, payment processing & analytics.
    • cleon087
      cleon087 on 21 Jun 20
       
      This keeps it organized because you have all your things connected. You want it all to be on the same page because you do not want a room to be double booked.
  • a simple calendar app, letting you sync your calendar reservations from Booking.com & Airbnb, solving one of the most common hotelier's organizational problems which are visualizing your property's schedule in one place. It provides an outstanding calendar app which can help you manage everything on the go.
    • cleon087
      cleon087 on 21 Jun 20
       
      This is important because your GM can access this from their own phone and be constantly updated.
  • e software integrates with many different solutions, including Zapier, letting you set up automated workflows in your business.
    • cleon087
      cleon087 on 21 Jun 20
       
      This is crucial for people that manage more than one property or have to keep up with a large hotel. It makes it easier to solve issues because you have easy access to information.
  • Guesty will let you set up automated messages, depending on the timing or other triggers such as cancellation or changes to the reservation system.
    • cleon087
      cleon087 on 21 Jun 20
       
      This adds the hospitality to things, you want your guest to know that you care. This is sometimes difficult to message all your guest when you have a large hotel.
  • c between numerous distribution channels in one place.
  • ou dive deeply into the competitiveness of your pricing of
    • cleon087
      cleon087 on 21 Jun 20
       
      This helps in setting the prices depending on the month and the day and on facts.
  • Something you should definitely be looking at if you're a smaller property management business, not able to set up a more advanced custom website
    • cleon087
      cleon087 on 21 Jun 20
       
      I like this because it is a program that makes it easy for family owned hotels or small hotels that need help.
  • oftware solutions provided by Stardekk, you will also find a restaurant module, letting you manage a restaurant within your hospitality business.
    • cleon087
      cleon087 on 21 Jun 20
       
      This is great for establishments like an hotel that also has their own restaurant inside.
  • Hotelfriend offers an all-in-one hotel management solution with the focus on letting your sales team send and manage personalized offers for your hotel services
    • cleon087
      cleon087 on 21 Jun 20
       
      This is a nice feature because you can target people like businesses and large groups that need a special deal.
  • it's free to use in its basic version.
  • l your reservations available at a glance by using a single cockpit/dashboard
  • Using the best technology out there will never mean you will suddenly turn your business into a successful one.
    • cleon087
      cleon087 on 21 Jun 20
       
      I really like the point that was made here.
  • Use the right property management system
    • cleon087
      cleon087 on 21 Jun 20
       
      I also like this point because it is important to find the fit for your business and guest.
  • LiveChat - a software to chat with customers visiting your booking page Buffer - software to manage and schedule your social media postings MailChimp - a software to automate your email marketing campaigns Pipedrive - a CRM to handle sales of your hospitality business Slack - an obvious-choice tool to help you communicate with teammates at your hotel
    • cleon087
      cleon087 on 21 Jun 20
       
      This makes it easy to reach your guest and maybe answer questions that will determine whether they stay at your hotel or not.
  • pvega018 on 30 Sep 19
     
    A rather new article set up as a guide to help anyone in the hospitality industry regardless if they are in lodging, hotels, restaurants, etc. this article describes different property management systems that facilitate everyday service. Throughout this article the different systems express their main usage and recommendations on how to remain more organized are addressed. Mainly, this article shows how to properly " operate a variety on online tasks," while remaining organized and doing it the most convenient way possible.
  • cleon087 on 21 Jun 20
     
    This article is about different PMS, and what they can offer for your company. It includes features that would be good for a property that is large all the way to one that is small. It mentions different PMS that can send automated but personal messages to your guest. This article highlights the importance of picking the right PMS for your company because it all depends on the culture and guest that you have.
asanc036

7 restaurant technology trends to watch in 2022 - 2 views

hospitalityinsights.ehl.edu/restaurant-technology-trends

restaurant technology trends

shared by asanc036 on 30 Aug 21 - No Cached
  • Many restaurants have turned to tech in the last couple of years, even if reluctantly, to adapt to a new reality.
  • 1. Online ordering systems and delivery apps
  • he food delivery market is now worth more than $150 billion globally, which has more than tripled since 2017 largely attributed to the pandemic, according to statistics from McKinsey.
  • ...26 more annotations...
  • 2. Contactless payment
  • It’s estimated that contactless payments will triple from $2 trillion to $6 trillion worldwide by 2024, and having such options are reportedly extremely important for 34% of customers.
  • 3. Online table reservation system
  • initiative Experiences
  • OpenTable is offering
  • unique culinary events and dining experiences
  • Ramen Nights in celebrity chef Hugh Acheson’s dining room, a ‘side-dish’ of line dancing lessons or a fixed-price tasting menu,
  • 4. Digital kitchen ‘boards’
  • Kitchen Display Systems (KDS) are a digital menu board for kitchen staff
  • Directly linked to the restaurant’s point-of-sale (POS) system, the screen displays orders automatically according to priority and flagging any special dietary requests.
  • racking meal delivery times and monitoring inventory to signal when a product is out of stock,
  • 5. Automated inventory management software
  • tracking food and beverage stocks, anticipating quantities and even scheduling reorders
  • implementation of such software
  • reduce food wastage, which is reportedly costing the hospitality industry $100 billion annually.
  • (AI) technology, companies like Kitro
  • cut food waste and costs
  • platforms like Too Good to Go also save restaurants from wasting their food surplus
  • 6. QR codes
  • QR codes
  • allows customers to access online menus, order and pay – without contact –
  • 7. Air purification technology
  • bipolar ionization
  • purifies the air and surfaces in indoor spaces by neutralizing contaminants
  • systems which make use of ultraviolet light
  • f both air and surface sanitization
  • dnune013 on 30 Aug 21
     
    "Technology and innovation are what have helped, even saved, restaurants as they transform how they operate to not just survive, but thrive, in this new connected and contactless era" "Third-party food delivery apps like UberEats, Foodpanda, or Door Dash will continue to be an important solution for those not able to offer in-house ordering and delivery services" "Contactless technology is going mainstream, and it's not just about placing an order online, but also about paying with a smartphone, smartwatch or smartcard via an app or touchless device" "technology-enabled reservation systems, restaurants can manage seating, waitlists, customer loyalty and dining preferences as well as collect vital client data be it for contact tracing or market insights" "Kitchen Display Systems (KDS) are a digital menu board for kitchen staff helping restaurants streamline back-of-house operations" "companies like Winnow are helping restaurant owners and managers cut food waste and costs and run their businesses more efficiently and sustainably" "auto-scanning barcodes with smartphone cameras on posters, tables, coasters, doors or websites allows customers to access online menus, order and pay - without contact" "air purification technologies to promote 'clean air'" https://diigo.com/0lmspn
  • dnune013 on 30 Aug 21
     
    Some of these technologies such as food delivery services, and conctactless payments I have grown used to as a consumer. However, technology like KDS to improve the back of house operations or air purification technologies are more behind the scenes type of technologies that I have not given much thought so I found this article interesting.
  • asanc036 on 27 Aug 22
     
    Many restaurants are adapting to a new reality. Some of the digital trends to watch in 2022 are as follows: 1. Online ordering systems and delivery apps - Food delivery market worth more than $150 billion globally. 2. Contactless payment estimated to triple from $2 trillion to $6 trillion by 2024. 3. Online table reservation system such as Open table Experiences initiative offering unique culinary events and dinner experiences. 4. Digital kitchen boards such as KDS, a digital menu board for kitchen staff linked to the restaurant's POI which displays orders automatically and efficiently. 5. Automated inventory management software tracking food and beverage stocks, anticipating quantities and scheduling reorders. 6. QR codes that allow customers to access menus online, order and pay. 7. Air purification technology like bipolar ionization and ultraviolet light.
dbake008

The Different Types of Cloud Computing and How They Differ - 0 views

www.vxchnge.com/...erent-types-of-cloud-computing

cloud computing benefits security technology hospitality

shared by dbake008 on 23 May 21 - No Cached
  • clouds, in the tech sense, are incredibly versatile
  • Cloud computing still relies upon the same physical server hardware that forms the backbone of any computer network. The difference is that cloud architecture makes the processing power and storage capacity of that hardware available over the internet.
  • Cloud deployment describes the way a cloud platform is implemented
  • ...25 more annotations...
  • , how it’s hosted, and who has access to it.
  • A completely on-premises cloud may be the preferred solution for businesses with very tight regulatory requirements,
  • The great advantage of a public cloud is its versatility and “pay as you go” structure that allows customers to provision more capacity on demand.
  • On the downside, the essential infrastructure and operating system of the public cloud remain under full control of the cloud provider
  • Public clouds typically have massive amounts of available space, which translates into easy scalability
  • The primary advantage of a hybrid cloud model is its ability to provide the scalable computing power of a public cloud with the security and control of a private cloud
  • less economical model than the public cloud
  • private clouds lack the versatility of public clouds
  • Simply put, hybrid clouds combine public clouds with private clouds
  • A cloudbursting model uses the public cloud’s computing resources to supplement the private cloud, allowing the company to handle increased traffic without having to purchase new servers or other infrastructure.
  • A misconception about both colocation and the cloud is that they’re an “either-or” investment. As mentioned, the two can be deployed together as part of a hybrid cloud model, enabling more streamlined application management
  • If controlling the environment is essential, as are tight security regulations because of your industry, private cloud solutions offer both security and control.
  • work with a service provider who has significant experience in the the hybrid cloud model as there are potential performance and security risk inherent to the need for the two different servers (public and private) to communicate and share data.
  • Although not as commonly used as the other three models, community clouds are a collaborative, multi-tenant platform used by several distinct organizations to share the same applications.
  • scalability is a benefit
  • system remains highly flexible,
  • The shared storage and bandwidth can create issues with prioritization and performance as servers adjust to demands
  • In some cases, a single public cloud isn’t enough to meet an organization’s computing needs. They turn instead to multi-clouds, a more complex hybrid cloud example that combines a private cloud with multiple public cloud services
  • IaaS is the most comprehensive and flexible type of cloud service available. Essentially, it provides a completely virtualized computing infrastructure that is provisioned and managed over the internet.
  • Situated a bit higher up the cloud computing pyramid is PaaS
  • PaaS provides the framework needed to build, test, deploy, manage, and update software products
  • SaaS is a fully-developed software solution ready for purchase and use over the internet on a subscription basis
  • it can be cost effective, though the initial expenditure for the private cloud should be considered
  • when looking for a cloud services provider, you want to choose a company that not only knows, but understands your business or industry
  • The bottom line is this: if you are in the market for a colocation partner, you want to make your research process as exhaustive as possible. Consider all possible scenarios, all possible needs, and how your provider can meet or exceed your service expectations while partnering with you for succes
  • dbake008 on 24 May 21
     
    This article gives examples of the various types of cloud computing and their advantages and disadvantages. It shows that there are cloud-based options that can be appropriate for every business.
ovila009

Proximity Marketing Examples: 28 Retail Companies Nailing it with their Campaigns | Bea... - 0 views

blog.beaconstac.com/...-proximity-marketing-campaigns

shared by ovila009 on 16 Nov 20 - No Cached
  • Unacast’s latest Q4 Proxbook report confirms that beacon deployments are on track and the numbers align with ABI Research’s forecast of 400 million beacons to be deployed by 2020
  • we bring you a comprehensive list of 28 retail companies that are making a mark with their proximity marketing campaigns via beacons.
  • Eat touted this move as a “strategic pillar” in its communications because it allowed the company to access more information about customer behaviour and drive business intelligence to make precise decisions about how consumer behaviour can be influenced.
  • ...35 more annotations...
  • As a part of this program, the chain tapped a popular Turkish loyalty app called Shopping Genie, to target customers while they were around the premises of a local McD Café.  Customers got mobile coupons, via the app, which prompted them to purchase a coffee and receive a beverage from the new drink line for free. This proximity marketing campaign via beacons helped McDonald’s achieve 20% conversion rate with 30% of users who received the promotion!
  • Bluetooth beacons were deployed at the point of purchase, where customers were waiting in line to pay or just moving around.
  • These beacon notifications offered two Red Bull cans for $4! Apart from making a profit out of campaigns, Red Bull also monitored the entire campaign in real-time and captured customer behaviour.
  • The retail giant used GE light bulbs to house beacons and send push notifications of specials and discount coupons to in-store customers. These beacon-equipped LED bulbs can track shoppers within a store by using the beacons hidden inside them
  • Carrefour has extensive iBeacon networks in all 28 of its hypermarkets in Romania through which the retail chain offers its consumers a simple, intuitive, and fun app for orientation inside hypermarkets from area to area
  • The retailer’s beacon-enabled app automates the commercial content delivery and collects essential data about in-store consumer behaviour. Its proximity marketing campaign keeps consumers informed about the products, services, and actual special offers from each of the store departments.
  • Popular convenience store group Nisa piloted iBeacon technology to track its shoppers by attaching Bluetooth Low Energy (BLE) beacons to trolleys and baskets
  • These sensors picked up the signals emitted by beacons and collected location data which was then fed to a cloud-based server for analysis.
  • used iBeacon technology to gamify the Ladies’ Night event with brands providing offers, discounts, freebies, and prize giveaways. Many retailers such as Hotel Chocolat, Krispy Kreme, Cath Kidston, and House of Fraser, participated in the event
  • The event was highly successful as it saw more than 500 app downloads within the first three hours, with over 500 offers redeemed. All 120 hotspot offers were redeemed within the first 52 minutes of the event.
  • Best Buy implemented a beacon strategy to help boost sales and improve personalisation of experience. The retail giant chose to use their own application as well as Shopkick retailing app to offer rewards to shoppers, simply for stepping foot in the door.
  • Hammerson rolled out beacons across their shopping centres to improve personalisation of consumers’ shopping experience. Their beacon-enabled Plus app was initially trialled at Les Terrasses du Port in Marseille and it ranked among the top 10 lifestyle apps in France.
  • The app also allows a consumer to call for assistance. A member of the staff receives the request informing them that a customer is waiting for help
  • UK supermarket Waitrose started using iBeacon technology at its relatively new experimental Swindon store to deliver price promotions to consumers when they were near a particular aisle or food counter
  • UK supermarket giant Tesco launched its “biggest trial” of iBeacon technology, in partnership with consumer goods company Unilever, by deploying beacons in 270 stores across London. They launched the ‘Mpulse app’ as a part of the Pink and Black marketing campaign
  • using beacons to target passers-by based on their interest. They change campaigns based on distinct seasons including prom season at colleges
  • Oscar Mayer worked out an interesting deal with the supermarkets which would allow them to place beacons at the deli counter. This location helps them convince shoppers to buy the specials of the week while waiting at the counter.
  • Amazon, the retail giant started a new convenience store in Seattle, U.S. in Jan 2018. Amazon Go is an 1800 sq feet mini market filled with food and technology. They have deployed an array of cameras, beacons and other proximity sensors to make the store one-of-a-kind
  • World-famous brands such as Hamleys, Armani, Longchamp, and Hackett form the 80% of the retail companies that have deployed beacons in their Regent Street stores with the aim of pushing exclusive and personalised marketing messages to customers via iBeacon technology. Shoppers receive alerts and tailored content about everything, from new in-store promotions to exclusive offers only available for visitors to Regent Street, as they pass
  • Neiman Marcus, the high-end retail chain, piloted beacons at three stores—Austin, TX, Walnut Creek, CA, and San Antonio.
  • Rite Aid has installed beacons in over 4,500 US stores for retargeting and personalization of user experience. This large-scale beacon deployment by the Pharmacy chain is the largest beacon installation program in a retail setting till date. In fact, it has even surpassed the one undertaken by the famous Macy’s
  • a collection of beacon-level proximity data to strategize their retargeting plan and achieve personalization capabilities similar to those that have been used in e-commerce
  • Walgreens has innovated considerably in the mobile retail space by using iBeacon and other technologies at over 7000 locations.
  • leveraged iBeacon technology at ten of its stores to boost its loyalty program.
  • Target, the second largest general merchandise retailer in the US, announced that it will start testing beacon technology in 50 of its stores nationwide.
  • The recommendations may appear both as push alerts and in-app updates on the Target app’s “Target Run” page, which is designed like a social media news feed offering deals, top-pinned items on Pinterest, and more
  • beacons to bridge the gap between online shopping and in-store experience. Their beacon-enabled app notifies consumers if any item in their mobile shopping bag is in stock,
  • The store has deployed beacons with individualized campaigns for each department, which makes the customer experience interesting and focussed
  • Macy’s expanded its beacon program to all stores nationwide, by installing more than 4,000 beacons. This step was a part of the retailer’s efforts to make bigger investments in omnichannel retail technologies. This Thanksgiving, Macy’s also used a beacon-triggered mobile app game at its 700 stores, to engage shoppers
  • Urban Outfitters announced that they will be rolling out beacons at 15 of their stores located in Philadelphia, Boston, New York, Atlanta, New Jersey, and Delaware, more than a year ago. The US multichannel fashion and homewares retailer decided to take a different route unlike the conventional route of using aggressive promotions.
  • Kenneth Cole is using beacons to create more compelling, personalized customer experiences with an aim to “provide value and offer at the time of need when customers are in the store
  • launched beacon networks in more than 100 of its top-performing stores located in states such as Chicago, Dallas, Miami, New York, and San Francisco. The idea was to implement iBeacon technology at the stores with the highest traffic levels and best traction with Shopkick.
  • Supermarket giant Woolworths successfully completed a beacon trial with one store using iBeacon technology to improve customer service around click-and-collect. Thereafter, the chain announced that they are looking to roll out beacons across all of its 254 click-and-collect stores with the aim of allowing consumers to place their order online and pick them up in-store
  • it has decided to distribute free BLE beacons to about 150,000 gas-station convenience stores in the United States and Canada
  • Alex and Ani used beacons in all of its 40 stores to optimize store layouts and product placement. Contrary to popular belief that beacons are only for ‘pushing’ ads, the popular Rhode Island-based jewellery brand used beacons differently in its trial period without using them to promote flash sales and other discount promotions.
  • khadija2050 on 16 Nov 20
     
    the article gives examples of retail stores and how they use proximity marketing to promote their products
Michelle Wilson

Ping Identity Shares Best Practices for Securing and Managing User Access to UltiPro at... - 0 views

eon.businesswire.com/...Single-Sign-On-to-UltiPro

HRIS SSO HR payroll employee satisfaction identity security

shared by Michelle Wilson on 05 Apr 12 - No Cached
  • ing Identity solutions for human resource applications help companies get the most out of their HR technology investments. The company’s cloud identity management solutions allow employees to securely access UltiPro and other Web-based HR applications using Single Sign-On (SSO), while making it easier for Human Resource Information Systems (HRIS) to provision and manage user accounts. Whether a customer chooses PingFederate cloud identity management software or PingOne cloud identity management as a service, Ping Identity’s products are designed to work with existing HRIS systems, as well as a wide variety of Web-based environments and business applications. Connections—The Ultimate Partner Forum is Ultimate Software’s annual customer conference. Each year, a dynamic group of more than 1,000 HR, payroll, and talent management professionals come together to learn about UltiPro product enhancements, industry best practices, and compliance regulations. On March 29, 2012, at 10:45 a.m. PDT, Ping Identity Senior Technical Architect Paul Madsen will join Ultimate Software’s Vice President of SaaS Technology Jim Jenson and Director of Strategic Alliances Jennifer Brafman Staffen in a track session for UltiPro Enterprise that will cover “The Advantages of Single Sign-On and How to Get There.” The session will repeat at 4 p.m., PDT, March 29, 2012, in a track session for UltiPro Workplace. To learn how Ping Identity’s cloud identity management solutions work with UltiPro and other HR applications, please stop by the Ping Identity booth. The Ultimate Connections Conference begins today and continues through Friday at the Bellagio Hotel in Las Vegas. About Ping Identity | The Cloud Identity Security Leader Ping Identity provides cloud identity security solutions to more than 800 of the world's largest companies, government organizations and cloud businesses. With a 99% customer satisfaction rating, Ping Identity empowers more than 42 of the Fortune 100 to secure hundreds of millions of employees, customers, consumers and partners using secure, open standards like SAML, OpenID and OAuth. Businesses that depend on the Cloud rely on Ping Identity to deliver simple, proven and secure cloud identity management through single sign-on, federated identity management, mobile identity security, API security, social media integration, and centralized access control. Visit pingidentity.com for more information. Contacts fama PR for Ping IdentityWhitney Parker, 617-986-5011pingidentity@famapr.comFollow Us on Twitter: @PingIdentityJoin our LinkedIn Group: Ping Identity CloudSubscribe to our YouTube Channel: PingIdentityTV Recent Stories from Ping Identity UNC’s Kenan-Flagler Business School Turns to Ping Identity to Solve Identity Management Complexity April 04, 2012 DENVER--(EON: Enhanced Online News)--Ping Identity today announced that the University of North Carolina’s Kenan-Flagler Business School has selected PingFederate to ease the management of identiti... more » Ping Identity Partners with Macnica Networks April 03, 2012 TOKYO--(EON: Enhanced Online News)--Ping Identity®, The Cloud Identity Security Leader™, today announced that it has partnered with Macnica Networks Corp., the leading value-added distributor in Ja... more » Ping Identity Launches Certified Service Partner Program April 03, 2012 DENVER--(EON: Enhanced Online News)--Ping Identity announced its Certified Service Partner Program. more » More Stories class
  • Ping Identity solutions for human resource applications help companies get the most out of their HR technology investments.
  • allow employees to securely access UltiPro and other Web-based HR applications using Single Sign-On (SSO), while making it easier for Human Resource Information Systems (HRIS) to provision and manage user accounts.
  • Michelle Wilson on 05 Apr 12
     
    This article shares some information about a Ping Identity that was demonstrated at the Ultimate Connections Conference in Las Vegas which was held at the end of March. Ping's experts were on hand to discuss how Ping Identity can help eliminate multi-employee passwords, increasing security. Ping uses cloud identity management solutions which will allow employees to access web-based HR applications using SSO (single sign-on), making it easier for HR managers to monitor user accounts. Pings systems are designed to be used with a wide array of products already in use. This is very interesting and will help the HR department, making their job a little easier by not having to worry about misuse of employee sign ons.
kpony001

Air Canada Begins Using a New Way to Distribute Fares to Partners - Skift - 0 views

skift.com/...o-distribute-fares-to-partners

technology hospitality software tech business travel

shared by kpony001 on 28 Jan 19 - No Cached
  • The shape of the future is unclear.For a glimpse at what may come, look to Air Canada, which this week processed its first transaction via a new platform called NDC Exchange.
  • For several years now, Air Canada has offered internet-based connections for online travel agencies and travel management companies to access its airfares. These worked outside of the incumbent three giants of travel distribution, Amadeus, Sabre, and Travelport.
  • About 40 to 50 agencies access Air Canada’s application programming interfaces, or APIs, to process about a million tickets a year via direct connections that avoid the intermediaries.
  • ...21 more annotations...
  • it enables the airline to have enhanced control over how the content appears on travel agency reservation systems to make sure they’re presenting their full-service products in the best way and not encouraging customers to shop by lowest price.
  • Air Canada
  • began using NDC Exchange, a platform that does the work on Air Canada’s behalf to transform data from its web services into a way that’s readable by sellers using any of the different versions of New Distribution Capability.
  • NDC Exchange was created by airfare filing clearinghouse ATPCO
  • and SITA,
  • the airline industry has heavy control of both organizations, which may help keep costs below what they would probably have to pay third-party distribution giants to do the same work.
  • The platform could become more valuable if it effectively enabled the cross-selling of ancillary services between airlines.
  • If the vision is mostly fulfilled, the NDC Exchange could take on a life of its own. It could become more than a mere data transformation tool that acts as an integration layer during a presumably temporary spike in updates to the New Distribution Capability standard.
  • “There is a nominal cost to use it for airlines and a nominal cost to use it for the sellers, but if the costs stay low and the system has low latency, then the value would be worthwhile,”
  • Wallis said, “My wish would be to put all of my partners in the NDC Exchange, though it would take more than a year to get there.
  • For this platform, SITA is taking on the role of providing the IT networking for messaging and data services to power the exchange, while ATPCO transforms the data.
  • The NDC Exchange runs on SITA’s cloud-based infrastructure and airlines use its 24/7 call-center support to handle any troubleshooting.
  • Amadeus’s Elena Avila, executive vice president, head of Americas, airlines, said, “Air Canada is a long-term partner that we’re thrilled to be working with both on the IT and the distribution side.
  • Amadeus Anytime Merchandising will equip Air Canada to address evolving industry initiatives, such as NDC.”
  • Sabre announced “a commitment to advance at an industry level” new technological and business practice methods with American Airlines and several key players in corporate travel
  • A Sabre spokesperson said in an interview, “Efforts like the one you highlighted [by ATPCO] are often focused only on offer creation, whereas Beyond NDC is focused on developing end-to-end solutions that let airlines retail, distribute and fulfill across the entire traveler journey.
  • Amadeus announced an NDC-X program that’s working with Qantas and American Airlines and with travel sellers like Flight Centre, Travix, American Express Global Business Travel, Carlson Wagonlit Travel, and BCD Travel.
  • The traditional masters of this task — Amadeus, Sabre, and Travelport — could choose to plug into it. But they might have to accept commercial terms that would be less lucrative than past arrangements.
  • Verteil Technologies, an Indian IT provider, will use the NDC Exchange to aggregate the New Distribution Capability content and then enable Indian travel agencies to issue standalone New Distribution Capability tickets.
  • Australia- and New Zealand-based corporate travel technology company Serko is plugging into NDC Exchange.
  • Other vendors launching on NDC Exchange include Airlines Reporting Corp., Innfinity and Atriis.
  • kpony001 on 28 Jan 19
     
    Air Canada's new platform, NDC Exchange, which works outside of the GDSes, allows the airline to manage the way its bookings appear on travel agency registration systems. The system was created by ATPCO (Airline Tariff Publishing Co.) and SITA, the latter of which transforms the data while the former provides the data services that make it have the ability to run,. Recently, several GDSes, such as Sabre, Amadeus, along with other entities like Verteil Technologies, Serko, and more, have also began to utilize their own NDC Exchange program.
laboygrisell

Why Event Management Software? 10 Reasons to Get Started - 3 views

blog.hubilo.com/sons-event-management-software

Technology Event Management Software Hospitality

shared by laboygrisell on 22 Jun 20 - No Cached
  • The global EMS market is forecast to grow at a CAGR of 8.42% during the period 2016–2020
  • Event management software is an investment with a definite return.
  • Event management software provides detailed analytics of every digital aspect of your event starting from the event website, event app, registrations, ticketing to overall feedback.
  • ...22 more annotations...
  • Event management software assimilates multiple event planning tasks in one single place. A major plus, in this case, is the time and money that it saves up for the event planners.
  • Why Event Management Software? 10 Reasons to Get Started
  • Why Event Management Software? 10 Reasons to Get Started
  • event website
  • payments online.
  • Event Registration and ticketing– Creation of your event website and event app– Event promotion– Event Networking– Attendee Management– Feedback– Event analytics to track it all
  • networking platform
  • Another benefit of digital check-ins is that it helps in ensuring event security.
  • Every event planner wants his/her event to stand out, to make an impression.
  • Easy answer: customization.
  • very element of your event is customizable. You can design your event website and event app and tailor it as per your brand requirements.
  • Event management software can hand down provide you the value addition of a number of vendors at almost half the cost
  • event management software was created to make planning speedier and more efficient.
  • planning in terms of event website, networking platform, event analytics,
  • Attendees can register on your event website, move on to choose the type of ticket they wish to purchase and pay using the payment portal hosted on your own domain.
  • A QR code is basically a two-dimensional barcode that can be scanned
  • Event management software is the collective term for a wide range of software products used in the management of professional and academic conferences, trade exhibitions, conventions, and meetings.”
  • Making the most of these event analytics can really help you maximize your overall event ROI.
  • Event promotion is one of the most important aspects of event planning.
  • event networking platform feature of the software
  • Event networking platform is a great way to help attendees fulfill their agenda of networking as well as drive engagement throughout the event.
  • Some event management software work on subscription models. This is a great option for event planners who conduct a lot of events within a year. You can create and manage multiple events from a single platform.
  • sharlabrunsvold on 22 Jun 20
     
    Last updated on Feb. 14th, 2018, this article discusses the multiple benefits of event management systems. Event management systems can assist in event registration, promotional efforts, attendee management, and feedback. They are customizable and allow event planners to monitor the event planning process. In addition, they are time and cost-friendly, can track event analytics, and provide an organized way for planners to plan multiple events at a time.
  • laboygrisell on 05 Oct 20
     
    In this article you'll find tips on how crucial is the technology advancement in all types of the events.
sherylehlers

12 Ideas for Your Hotel's Social Media Marketing Strategy in 2023 - 1 views

www.cloudbeds.com/...tel-marketing-and-social-media

social social media social media marketing media marketing technology hospitality hotel

shared by sherylehlers on 13 Jun 23 - No Cached
  • social media is one of the most crucial tools in any hotel’s marketing strategy for promotion and advertisement. Social networks can give your property exposure like never before to help increase brand awareness and drive more direct bookings.
  • promote your hotel as an experience,
  • Social media marketing requires consistent posting, testing, and optimization across various social media channels to attract new customers and build brand awareness.
  • ...30 more annotations...
  • Engagement.
  • Brand awareness.
  • Analytics
  • Acquisition.
  • Content marketing
  • Customer service
  • TikTok
  • Facebook
  • YouTube
  • Instagram
  • find an influencer that aligns with your hotel’s brand and voice
  • Snapchat.
  • key to standing out is to develop your brand’s voice and consistently share your values to attract like-minded travelers to your property
  • 5 most popular social channels in 2023
  • you must emphasize features that make your hotel stand out, including your unique design, beautiful surroundings, local food specialties, and nearby attractions worth sharing.
  • launch a marketing campaign that offers exclusive loyalty discounts. This approach shows both past and potential guests that you value their loyalty and are willing to recognize them with rewards.
  • launching contests on various platforms, you engage with a larger portion of your customer base and accumulate more followers.
  • To maintain active engagement and foster new bookings, you need to make sure you:
  • Regularly share updates
  • Answer prospect inquiries in a timely manner Add new, high-quality images and videos Showcase your property’s best features Promote a unique guest experience
  • tools like Hootsuite or Sprout Social to help manage your accounts by allowing you to schedule future posts in bulk and view and manage all your social media platforms from one dashboard
  • Influencers are usually content creators or bloggers who are viewed by their followers as brand ambassadors and people who share authentic experiences.
  • Once you’ve found your brand’s voice, your visual content, videos, descriptions, and interactions with travelers must be consistent with your brand culture and follow brand guidelines where possible
  • By strategically adding popular hashtags to your content, you make your social media posts more searchable and easier for potential guests to find
  • digital marketing tool you can use is paid social media campaigns
  • Facebook ads are probably the most popular way to target your audience, and from the Facebook Ads Manager platform, you can also create ad posts for Instagram.
  • a “call to action” button that links directly to your booking engine so visitors browsing your social media page can get to your booking engine in one click.
  • Love it or hate it, TikTok is the social platform taking over the world of social media marketing. Increasingly travelers are using TikTok to research and plan their upcoming trips, especially Gen Z’s and millennials, who make up 80% of platform users (between 16-34 years old).
  • To increase your online presence and rank higher in search engine results, 2023 is when hoteliers need to prioritize short-form video content as part of their marketing plan.
  • Highlight activities or local places to visit, like restaurants or cafes, in exchange for a repost on their social platforms.
  • sherylehlers on 13 Jun 23
     
    Social media marketing is impacting the hospitality industry and if you don't already have a strategy you need to start one. You can do this by reviewing your goals which might include increasing engagement, brand awareness, analytics, acquisition, content marketing or customer service. Next you will want to pick a social channel to implement your strategy on and be creative with it. Whatever you decide strategy wise start small and build on it to reach new customers and build loyal ones.
natalieemmanuel

Point-of-sale malware has now infected over 1,000 companies in US | Ars Technica - 0 views

arstechnica.com/...cted-over-1000-companies-in-us

shared by natalieemmanuel on 19 Sep 14 - No Cached
  • According to the US-CERT advisory, the group behind the Backoff malware operation scanned the Internet to find potential victims by detecting installations of the remote-desktop software frequently used by service providers to manage the point-of-sale systems of their retail clients. The attackers look for remote desktop solutions like Microsoft’s Remote Desktop, Apple's Remote Desktop, Chrome Remote Desktop, Splashtop 2, Pulseway, and LogMeIn, according to the advisory. Once a potential target is identified, the group uses the equivalent of a digital sledgehammer, attempting to break into the system using a list of common passwords.
  • Such techniques are a common threat to small retail businesses, according to Trustwave, who helped the government agencies in their analysis of and response to the 'Backoff' program. A third of cybercrime attacks on businesses focused on the point-of-sales systems in 2013, according to the company's 2013 Global Security Report. In 31 percent of incidents, attackers exploited weak passwords to gain access to targeted systems
  • natalieemmanuel on 19 Sep 14
     
    It is hard to forget how thousands of Target customers financial information was compromised last year due to a breach in security of the company's POS. Target is not the only company that has been infected with this program that steals credit and debit card information. Actually, there have been more than a thousand businesses affected by this malware that has come to be called "Backoff." The malware targets POS systems and has stolen millions of credit card numbers as well as personal information on millions of customers. A large majority of cybercrime is focused on attacking business's POS systems. The malware attacks systems by going through a list of common passwords until it is able to hack the system. "Backoff" then disguises itself as a compatible Java component and collects credit card information. However, Apple has recently announced Apple Pay and many believe this can diminish a lot of cybercrime.
  • natalieemmanuel on 19 Sep 14
     
    It is hard to forget how thousands of Target customers financial information was compromised last year due to a breach in security of the company's POS. Target is not the only company that has been infected with this program that steals credit and debit card information. Actually, there have been more than a thousand businesses affected by this malware that has come to be called "Backoff." The malware targets POS systems and has stolen millions of credit card numbers as well as personal information on millions of customers. A large majority of cybercrime is focused on attacking business's POS systems. The malware attacks systems by going through a list of common passwords until it is able to hack the system. "Backoff" then disguises itself as a compatible Java component and collects credit card information. However, Apple has recently announced Apple Pay and many believe this can diminish a lot of cybercrime.
amoon008

Artificial Intelligence for Hotels: 9 Trends to Know | Cvent Blog - 0 views

www.cvent.com/...ficial-intelligence-for-hotels

intelligence hotels

shared by amoon008 on 28 Mar 21 - No Cached
  • using artificial intelligence for hotels is “not just a matter of gaining a competitive advantage; it’s imperative in order to stay in business.
  • “94% (of C-level executives) reported that artificial intelligence would ‘substantially transform’ their companies within five years
  • 49% of survey respondents say that the hotel industry ranks right in the middle at a grade of “C” for artificial intelligence implementation
  • ...15 more annotations...
  • Hyperdynamic pricing allows booking engines to automatically search social media, past user data, and even world news to display rates that maximize earning potential.
  • Improve revenue management and help save the environment with energy, water, and waste-monitoring tools.
  • Chatbot translators can quickly identify languages used by website visitors based on their location. They can also translate scripts on the fly and manage simultaneous guest inquiries from all over the world
  • AI is already changing the guest experience across the travel lifecycle, including the on-property experience
  • Consider chatbots for your hotel if you’d like to create consistent guest experiences and free up time for front desk staff to provide the best possible service for guests who are physically present. 
  • Hotels such as the Radisson Blu Edwardian in London and Manchester use artificial intelligence concierges to check guests in or out, order room service, and answer questions 24/7
  • Artificial intelligence is used in the hotel industry for revenue management, guest experience, and the automation of daily operations.
  • Cvent Passkey for Hoteliers uses smart technology to maximize the sales potential of existing business, improve the booking experience, and seamlessly organize all related departments.
  • Machine learning (a subset of AI) makes it easy to automatically collect, store, and analyze data from across a variety of online sources. 
  • "Wow" event planners with products such as Cvent Event Diagramming — an intuitive tool used to create 3D diagrams of event spaces.
  • Hilton and IBM teamed up to create Connie (named after Conrad Hilton), the first in-person customer service robot for hotels. The AI model can learn from guests and adapt over time while answering questions, fulfilling simple booking tasks, and improving its own speech over time. 
  • Hospitality recruiters are using machine learning to hire hotel employees in ways that go beyond the outdated resume model. Using personality profiles of existing team members and gamification-based tests, IHG and other top hotel brands have recruited thousands of employees. 
  • Keep an eye out for the tools, gadgets, and platforms that aren’t available now but are set to create a noticeable impact on the industry
  • Look out for passports with guest health information built in so medical professionals on or offsite can quickly access information such as their medical history, current medications, and allergies in an emergency.  Stay tuned for star ratings for hotel guests so properties can see information about their past stays. Look forward to robots as support staff to help ease the burden of late-night shifts and the effects of a high turnover industry. 
  • While AI robot concierges, room service delivery, and cleaning machines have the potential to replace 25% of today’s hospitality workforce, experiments such as Henn na Hotel in Japan
  • jiayi017 on 28 Mar 21
     
    This article mainly describes the current main trends of artificial intelligence in revenue management, guest experience, and daily operations. AI's concierge service, chat robot translator, ultra-dynamic pricing, forecasting utility, team booking software review data collection, intelligent function charts, and intelligent recruitment are the main manifestations of future technological development. Through these artificial intelligence, the hotel can simplify some service procedures, provide more personalized and improve the guest's staying experience. But at the same time, we must also realize that intelligent technology cannot completely replace employees.
  • amoon008 on 07 Feb 22
     
    "AI is already changing the guest experience across the travel lifecycle, including the on-property experience."
Jingjia Zhang

10 Tech Tools that Help Event Planners Do Their Job - 0 views

www.eventplanning.com/lp-event-planners-do-their-job

shared by Jingjia Zhang on 17 Nov 12 - No Cached
  • thanks to how fast and innovative technology has become, there are a number of tools to help ease the stress of planning and to help you not only plan in ease, but become an even more successful event planner. We share with you our top tech tools for event planners
  • 1.) HeyTell:
  • 2.) Square
  • ...8 more annotations...
  • 3.) Pathable:
  • 7.) TicketLeap:
  • 4.) Planana
  • 6.) Yapp
  • 5.) Maestro Market:
  • 8.) LinkedIn CardMunch
  • 9.) Storify
  • 10.) Pinterest:
  • Jingjia Zhang on 17 Nov 12
     
    This article introduce 10 tech tolls that help event planners do their job, they are1. HeyTell, a software which can make your group's phone like talkie and walkie. 2. Square, a reader which can atttach to smart phone to accept credit cards. 3, pathable, 4, planana, 5, maestro market, 6, yapp 7, ticketleap, 8, linkedin cardmunch, 9, storify and 10, pinterest. These new tech all provide convenience to  event planners.
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