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sbarr011

Expedia Leads $26 Million Alice Investment in Hotel Tech Push - Skift - 0 views

  • Alice, a startup that sells operations software to hotels, has raised $26 million in a Series B funding round led by online travel giant Expedia.
  • Expedia’s interest in Alice suggests that the online travel company is curious about possibly providing more back-end software services for the hotels that use it to market and distribute their inventory globally.
  • The company “is now at a completely different level,” when it comes to putting into place a set of tools that are broad and comprehensive and that are responsive to what hotels have said their needs are, he claimed.
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  • A key part of Alice’s system is its ability to let guests, front-of-house workers, and back-of-house staff communicate and track requests. For instance, a guest request via a text message for, say, more linens, can be conveyed to the right worker using Alice, the company said.
  • It now processes more than 50,000 requests a week, up from the 10,000-a-week pace it had a year ago. The company anticipates hotels will handle more than two million requests on its platform over the next year.
  • Alice has more than doubled its count of hotel clients this year.
  • It has since evolved into software that aims to provide the first unified platform for a hotel to run its entire back-end operations, such as housekeeping and customer service communication.
  • Expedia officially began to market a series of new tools for hoteliers that it has been adding to its extranet for suppliers since 2015 under the name Expedia Powered Technology. Tools include help with revenue management and messaging with guests.
  • There are other hotel tech brands that offer software-as-a-service (SaaS) solutions that overlap with what Alice’s platform provides, such as the housekeeping-focused services of Amadeus Hospitality’s HotSOS. Other potential players in the market include Sabre Hospitality Solutions and Oracle Hospitality.
  • Expedia’s suite of data analytics tools includes a free service that aims to help hotels set their rates to command the most revenue and Expedia’s first meetings-and-events booking tool to help hotels automate requests for proposals — which today is still, largely, a manual process.
  • Priceline Group has, since 2015, been investing in business services for its hotel partners under the BookingSuite brand. The tools include revenue management software and digital marketing help for a property’s own branded website.
  • Trivago, the hotel metasearch brand that is backed by Expedia (but operates independently), is also offering hotel services, such as for revenue management and hotel management (like Base7booking).
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    Alice, a relatively new start-up which sells operations software to hotels, had a significant investment from Expedia in the previous round of funding. Alice has become a software that provides "the first unified platform for a hotel to run its entire back end operations, such as housekeeping and customer service communication". The system allows guests to send a text message with a request for more pillows or towels, for example, which will be directed to the proper the hotel employee department. Customers can track their requests and both the front and back of house staff can receive communications from guest requests. This IT platform has seen 5 times the amount of requests being generated. Also, the platform has partnered with double the number of hotels and they project more than two million requests will be communicated through this software in a year. Expedia is the largest shareholder in Alice currently. Alice suggests that this is because Expedia could be more interested in "more back-end software services for the hotels that use it to market and distribute their inventory globally." Expedia currently markets tools such as revenue management under the name Expedia Powered Technology to hoteliers. Expedia also offers meetings and events booking tools for hotels. Priceline, which is a competitor to Expedia, also has invested in tools and services that include revenue management software for their hotel partners. Trivago is also offering these services. Alice believes that the size of the market will allow for many other companies to work in this space, and is even open to partnering with other firms to expand. Alice also plans to expand their own business and add personnel with the new funds.
kaylaabad

Better Hotel RFP Process: 6 Effective Improvements | Social Tables - 0 views

  • In the hotel industry, an RFP is submitted by a buyer, which in many cases is an event planner or group organizer.
  • In the hotel industry, an RFP is submitted by a buyer, which in many cases is an event planner or group organizer.
    • kaylaabad
       
      In the hotel industry, an RFP is submitted by a buyer, which in many cases is an event planner or group organizer.
  • The RFP is intended to clearly outline everything that the buyer is looking for
    • kaylaabad
       
      Defined requirements
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  • It can feel like a waste of time and resources responding to and negotiating an RFP that will never be successful.
    • kaylaabad
       
      Do not negotiate with vendors that you are not interested in - It can feel like a waste of time and resources responding to and negotiating an RFP that will never be successful.
  • You can get ready for the RFP process and event planner research with great curb appeal, including making sure that frequently asked questions appear right on the events page of your website.
    • kaylaabad
       
      Hotels can make a good first impression through implementing an RFP page on their site - You can get ready for the RFP process and event planner research with great curb appeal, including making sure that frequently asked questions appear right on the events page of your website.
  • make sure to personalize your responses and tailor them to the planner and event.
    • kaylaabad
       
      Personalization matters when the hotel receives an RFP
  • One way to differentiate from the competition is with superior accessibility and follow-up.
    • kaylaabad
       
      One way to differentiate from the competition is with superior accessibility and follow-up.
  • When you drive a high level of customer satisfaction through the sales cycle, you have a better chance of winning the business
    • kaylaabad
       
      When you drive a high level of customer satisfaction through the sales cycle, you have a better chance of winning the business
  • A Request for Proposal (RFP) is a document sent from a business to a potential vendor to request a proposed cost for certain goods and services.
    • kaylaabad
       
      RFP - A Request for Proposal (RFP) is a document sent from a business to a potential vendor to request a proposed cost for certain goods and services.
  • RFPs are most commonly submitted to hotels by event planners who are interested in utilizing a property’s space.
    • kaylaabad
       
      RFPs are most commonly submitted to hotels by event planners who are interested in utilizing a property's space.
  • A Request for Information (RFI) is simply a request for information about products and services, and frequently precedes an RFP.
    • kaylaabad
       
      RFI - A Request for Information (RFI) is simply a request for information about products and services, and frequently precedes an RFP.
  • Request for Quotation (RFQ) asks for a price quote from a vendor, less information than the typical RFP.
    • kaylaabad
       
      RFQ - Request for Quotation (RFQ) asks for a price quote from a vendor, less information than the typical RFP.
  • By leveraging your CRM, automation, and personalization during the RFP process you will ensure a high-quality sales pipeline and more qualified leads.
    • kaylaabad
       
      To improve RFP process - By leveraging your CRM, automation, and personalization during the RFP process you will ensure a high-quality sales pipeline and more qualified leads.
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    This article shows a different end of an RFP process - the one where the hotel is the vendor. Typically, a hotel that offers meeting spaces can integrate an RFP request into their sites allowing easy access to event planners interested in the hotel. When an event planner submits for an RFP, the hotel has a responsibility to answer in a timely, personalized manner in order to attract the planner. If a hotel has meeting space they would like to sell for business, they should definitely consider a software that allows them to answer RFP's in real time. As the article stated, "By leveraging your CRM, automation, and personalization during the RFP process you will ensure a high-quality sales pipeline and more qualified leads."
delaneyverger

Thinking Outside the Vendor RFP Process in Hospitality Digital Marketing | By Jason Price - 0 views

  • Some believe the vendor RFP process allows a hotel company to pick the most qualified service/product provider through an unbiased decision process. Perhaps this is the case for commoditized supplies or services (housekeeping supplies, linens, laundry, etc.) where the RFP process allows for comparing the proverbial "apples to apples."
  • At a typical hotel, who is equipped with the latest best practices in digital technology and marketing to sufficiently and adequately prepare a vendor RFP? Very few hotel companies have the bandwidth and depth of knowledge to adequately identify the digital needs of the property. Nor can they convey the property's needs and wants in the digital space and where it needs to be in 6, 12, 24 and 36 months from now. Lastly, who at the property can afford to devote considerable time to research and prepare a vendor RFP that asks the right questions, conveys the right objectives and provides a solid framework for evaluating and comparing one digital technology and marketing firm to the next?
  • On the hotel side, the typical vendor RFP process easily takes 50+ hours from beginning to end. On the digital technology and marketing vendor side, time to review, respond, and present takes upwards of 25-40 hours. Typically, three vendors compete and with all parties combined the entire RFP process will cost upwards of $15,000-$20,000. Beyond the cost, this process consumes the time and energy of multiple people and departments on an average of every two years for the hotel company.
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  • The traditional vendor RFP process is not suited for evaluating and choosing a digital technology and marketing partner who will be entrusted to guide the hotel in maximizing revenues from the most important distribution and marketing channel in hospitality: the direct online channel (i.e. the property website). Such an RFP process is typically riddled with contradictions and self-selecting biases, and also represents an antiquated method unsuitable for a fast-paced digital world
  • The traditional vendor RFP process cannot provide answers to crucial questions concerning familiarity with industry's best practices, strategic approach to digital marketing technology and marketing, digital technology innovativeness, quality and depth of direct online channel consulting services, etc
  • Common observations on the RFP experience: It serves as a tool to fulfill administrative requirements or to simply "shop around" when in fact the digital marketing/technology firm has already been privately selected. On paper, every digital technology and marketing firm can present itself at its best and can creatively diminish any weaknesses or embellish any strength. The hotel does not know what questions to ask to get to the heart of what the hotel needs. Digital marketing and technology firms can easily make promises and fall short on delivery and meeting expectations. Over-promising and under-delivering has become modus operandi for a number of players in the industry. Properties can get carried away and request proprietary information like methodologies, access to code, and design work as part of the vendor RFP.
  • Some hotel companies never follow up and leave the evaluated vendors in limbo. Oftentimes hotel companies do not give the digital marketing firm adequate time for proposal development, which demands further use of resources or the delay of other key projects. When management changes, the hotel company is more likely to go into a vendor RFP without evaluating the results and contributions of their current vendor, which can disrupt existing relationships and potentially impede the successes to date. Given the arduous process of the vendor RFP process, there could be a sense of entitlement on both sides that could result in a mutually caustic relationship from the onset.
  • Digital agencies may propose lower costs to win the contract and introduce additional fees later only leading to resentment and regret. Hotels will often push needs beyond the original scope in the vendor RFP and use the proposal as leverage to get more services without paying. Not all digital agencies are the same but as mentioned, any agency can demonstrate on paper its superiority to solve any problem and deliver any service. Behind the scenes an agency can outsource and end up costing the hotel twice what is originally proposed in additional fees.
  • Not all digital agencies are the same but as mentioned, any agency can demonstrate on paper its superiority to solve any problem and deliver any service. Behind the scenes an agency can outsource and end up costing the hotel twice what is originally proposed in additional fees.
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    This article discusses how the traditional vendor RFP (Request for Proposal) model is no longer the ideal way to integrate the right technology marketing that a hotel needs. The traditional vendor RFP model is time-consuming and expensive, and with the way that technology is constantly expanding and changing, hotels need to stay up-to-date with technology more and more frequently, which can mean this process is wasting time and money on an ever-increasing scale. Furthermore, it is not always an accurate indicator of the kinds of technology a hotel might need, especially what a hotel might need in the future, and it is difficult to determine who would best be capable of knowing what the property will need or what exactly to ask for in an RFP. The article talks about three alternatives to the traditional model: the Scorecard model, the Digital Marketing Partner Interview model, and the Trusted Partner model. With the Scorecard model, hotels have a checklist of things they need and can check off each point from each potential vendor. With the Digital Marketing Partner Interview model, which is similar to the traditional vendor RFP process, except that the interview focused on finding a Digital Marketing Partner that aligns with the hotel's management philosophy, values, and culture in order to find the right partnership. With the Trusted Partner model, the hotel works with one particular company with whom they share common goals and objectives, and they work together to solve problems and adapt new technology as the hotel's technological needs are manifested over time.
angelicamm6

US7685025B2 - Web-based integrated event planning and management system and method - Go... - 0 views

  • The system and method of the invention enables an event planner or organizer (also known as a “client”) who wishes to organize an event to contact,
  • The process of planning an event thus requires the following steps carried out by the organizer of the event and individual vendors: 1. Organizer creates a plan 2. Organizer searches for vendors 3. Organizer contacts vendors 4. Vendors ask for organizer's requirements 5. Organizer provides information about event and his or her requirements 6. Vendors prepares and submits a proposal 7. Organizers repeats all the above again if he needs proposals from more vendors to compare 8. Organizer compares proposals received 9. Organizer negotiates with chosen Vendor 10. Vendors prepares contract/agreement 11. Organizer and vendor enter into contract 12. Organizer pays booking/signing amount to vendor for the event
  • U.S. Patent Publication No. 2002/0128934,
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  • It is accordingly an objective of the invention to provide an event planning and management system and method that overcomes the disadvantages of traditional event planning methods by providing: hybrid management; integrated venue, food, entertainment, and transportation booking; dynamic contracting; and integrated payment.
  • 1. Organizer Searches for Vendors; 2. Organizer compares and selects Vendors; 3. Organizer Selects one of the available Packages or creates/builds a package; 4. Organizer Provides information about event and makes a BOOKING REQUEST; 5. Vendor provides final quote and confirms availability, Or Vendors Re ask for additional information and repeats all of the above; 6. Organizer compares proposals received from other vendors contacted in same way; 7. Organizer confirms one of these and makes deposit to confirm booking Or ask for additional information and repeats all the above again. The option in step 3 of creating or building a package based on lists of specific items (such as dishes or menu items) offered by the vendor, rather than merely selecting between a limited number of available packages, offers a particularly attractive and powerful event planning tool that is unlike anything currently available.
  • BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a block diagram of a system according to a preferred embodiment of the invention. FIGS. 2-33 are screen shots illustrating the manner in which vendors are enabled to customize offerings to clients. FIGS. 34-47 are flowcharts summarizing vendor and customer side processes for implementing the invention. FIG. 48 is a screen shot of a menu creating page that enables a customer to create custom catering packages by selecting individual menu items.
  • To send a Booking Request for any service, a few details about the event and venue are required like
  • Among the search results, they can click on any of the links available to view the venue profile which has details like
  • Upon obtaining the search results, the customer can click on any of the links available to view the catering company profile, which has details like:
  • To send a Booking Request for any service a few details about the event and food preferences are required such as:
  • Upon receiving the search results, the customer can click on any of the links available to view the entertainer profile, which has details like:
  • To send a Booking Request for any service a few details about the event and venue are required such as:
  • To send an entertainer Booking Request, some additional details may be required such as:
  • After receiving the search results, the customer can click on any of the links available to view the Limo profile which has details like
  • As indicated above, to send a Booking Request for any service a few details about the event and venue are required such as:
  • In addition, to send a Limo Booking request, some additional details that may be required include:
  • Step One of Three
  • Step Two of Three
  • Step Two of Three
  •  
    Web based system to create any type of event and be able to book and organize any amenity needed for the event. Complete customization of event can be done and all legal and binging documents can be added in order to be followed and agreeded on.
abroo041

Must-Know Event Technology Trends for 2020 | Social Tables - 3 views

  • In addition to speeding up registration time, incorporating RFID technology into events will help with both qualitative and quantitative data analysis, thereby making it easier for planners to target what worked during their event and what didn’t.
  • Though event apps are admittedly helpful, they now have a new hurdle to face. Producing an application to be used for one event is costly, time consuming, and inefficient, as users must learn how to interact with the app for each new event attended. Phone storage space is very important to consumers. Many are hesitant to download an application that they will only use once. Thus, event apps that can continue to deliver value to customers beyond the date of the event itself, are going to become a huge trend.
  • RFID also has the potential to allow attendees to become more engaged with the event across various social platforms.
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  • Menu options, travel directions, appointment updates, facial recognition software and contact information are just the beginning of the very real ways that event planners will soon be able to use wearable tech.
  • Event technology trends aside, the number one thing for any event professional to remember, is to let your tools work for you, rather than the other way around. The purpose of implementing advanced technology is to make your life, and the life of those whom you plan events for, as easy as possible.
  • 5G will also make it more feasible to incorporate the cutting-edge into event experiences.
  • Projection mapping is the act of creating an augmented reality experience with the help of projectors.
  • this visual technology proves to be an efficient and cost effective way to create optical illusions in nearly every location.
  • event technology adoption can increase attendance by 20%, increase productivity by 27%, and decrease costs by as much as 30%.
  • branded apps provide limitless opportunities to interact with consumers right on their own phones
  • Apps can be customized to appear as if they were created specifically for events or stays, while offering functionality that serves to enhance and personalize the attendee experience.
  • Planners can utilize branded multi-use apps to connect with attendees and engage them on a variety of levels before, during, and after the occasion.
  • Event spaces can create customized apps to enhance experiences and share things like helpful facts, historical tidbits, and even the personalities of their unique employees,
  • Because they’re often cloud-based, these programs also provide accurate, customizable, and collaborative project planning that’s accessible by all managing parties
  • With event diagramming software, both event planners and venues are able to map everything out visually
  • provides helpful tools like drag-and-drop diagramming, 3D walkthroughs, and seating software on a single platform.
  • Hotels especially can use apps in this way, allowing guests to control their rooms from their phones and even communicate with chatbots to find nearby attractions.
  • Projection mapping5GBranded multi-use appsEvent diagramming
  • It also opens up new possibilities for app developers to push the boundaries of current event tech trends
    • abroo041
       
      The world of technology is advancing every day. As technology grows and advances, so does its use in the events industry. This blog post discusses some of the technological advances that have made their debut in the events industry and how they can improve an event, how they help the event planner and venue, and even shows us examples of how they are used in real life. It gives statistics on how these technologies have benefit events. For example, when the blog post speaks about gamification, it mentions that "gamified events see a 44 percent increase in engagement". The post is not only suggesting to us that adding gamification is a good idea for future events, but it shows us how well gamification works.
  • Knowing event technology trends—and adopting the most valuable ones—gives planners and venues the competitive advantage
  • Studies show that using event technology can increase attendance by 20 percent and increase productivity by 27 percent. 
  • Each match automates personalized actions, such as printing a badge with the attendees name, sending an email with a scannable lunch voucher, and finalizing a swag bag for their ticket-tier (no sense creating swag bags for no-shows).
  • The technology speeds event check-ins, improves security, and helps businesses at tradeshows collect more valuable leads by tracking attendee visits to booths.
  • can also use facial recognition to watch for crowd flow bottlenecks and collect session attendance data so you know what worked—and what didn’t.
  • The ability to support advanced tech like facial recognition makes venues more attractive to corporate planners. The technology also allows automation at certain access points, which means lower manpower requirements and lower costs. 
  • Properly integrated apps add value to events, providing attendees with more opportunities for networking, interaction, and engagement with peers, speakers, and exhibitors.
  • Offering tech to support projection mapping provides bang for the buck. There’s no need to physically construct or deconstruct any part of your exhibit hall to add this fun, popular technology to your toolbox and draw more events. 
  • This visual technology is an efficient, cost-effective way to create optical illusions on anything—from cars to landmarks to stages.
  • With tradeshow or conference maps, speaker bios, and schedules in the event app, there’s no need for bulky information packets. Push notifications in the apps help keep attendees informed and on schedule. Planners can also use apps to personalize the event agenda through live polling and attract event sponsors with the option of targeted attendee surveys.  
  • Event spaces can create customized apps to share helpful info like maps, historical tidbits, and even the personalities of their unique employees
  • Easy-to-use 3D event diagramming software provides accurate, customizable, collaborative project planning regardless of venue design or size.
  • Give clients peace of mind and leave nothing to chance on the big dayUpload a floor plan to work with, so you know the diagram is to scaleTake clients and stakeholders on 3D ‘fly throughs’ to clarify your visionPlan seating charts and manage attendees’ meal choices or other preferencesHelp staff easily identify and accommodate VIPs and guests with special requests
  • Sales reps can collaborate with planners in real time, share variations on the event proposal, and visually portray upsells.
  • Attendees can use this tech to follow slide presentations, participate with quizzes and polls, take notes, and engage in text-based Q&A. They can also view graphs, tables, videos, and other content; and follow website and social media links. 
  • Any speaker can keep an audience attentive and engaged with this technology, leading to good reviews and a successful event.
  • Supporting second screen tech for presentations is much less expensive than making physical upgrades that aren’t in the budget. 
  • This data underscores the importance of social media sentiment analysis in monitoring your brand and messaging, keeping an eye on competitors, and making improvements to services during and after events.
  • Tracking attendee activity on social media during an event provides actionable data to help you make adjustments in real-time
  • Replenishing food and beveragesEasing show floor bottlenecksDriving session attendanceAddressing technology issues (mobile apps, Wi-Fi, or audio/visual)
  • Venues can social media sentiment to promote popular services and learn where there’s room for improvement:
  • Wristbands and smart badges using near-field communication (NFC) chips keep disruptions and lines to a minimum, thereby increasing attendee productivity and engagement.
  • Access different event areasExchange information with peersReceive exhibitor marketing materialMake cashless purchases
  • Wearable tech helps you speed-up check-in, control access, and monitor attendee behavior with less staffing. It also improves ROI for exhibitors, who can drive attendees wearing the tech to visit a booth of interest based on an individual’s profile.
  • On-site staff can use real-time data to learn when they need to offer overflow rooms or investigate security breaches, such as non-VIP guests in restricted areas. 
  • Indoor wayfinding helps attendees navigate exhibit halls with ease,
  • gather useful attendee behavioral data, send leads to sales team members in real-time, and build attendee profiles to send targeted messaging
  • You can also incorporate proximity advertising options as a value-add for exhibitors and sponsor
  • Post-event, you can utilize IPS data to see where attendees spent their time visiting booths and attending presentations.
  • Adding hotel bars, restaurants, spas, gift shops, and other amenities to the location map can help drive additional revenue during events while improving the attendee experience
  • store attendee admission information on their person, helping to detect fraud and streamline access
  • Attendees can review their travels throughout a tradeshow and see who they interacted with, while exhibitors are notified in real-time when sought-after prospects come into their booth.
  • Planners can generate pop-up directions for attendees based on their location at an event instead of investing in producing/shipping/replacing physical signage
  • validates your event and highlights improvement opportunities by tracking session popularity, length of attendee visits to exhibitor booths, and strong tradeshow traffic.  
  • RFID and beacon technology helps security and general event staff do their job better in real-time, which is essential for building trust and streamlining crowded events
  • event planners are turning to venue sourcing platforms to connect with the perfect site for their particular event.
  • discover detailed venue layouts, capacity ranges, and on-site services
  • Venue platforms offer exceptional ROI and generate more leads through improved discoverability.
  • Convey elements that make your venue uniqueShowcase your event spaces visually with accurate floor plans, 3D diagrams, quality photos, and videosLeverage the success of past events with testimonials and social media accolades
  • artificial intelligence (AI) tech is using badge scans, social media info, and other behavioral data to match attendees with people they should meet or seminars they may want to attend. 
  • Instead of taking-up significant time pre-event and on-site manually recommending seminars, exhibitors, and sponsors to attendees, AI can do it for you—even in real-time—based on their profiles and preferences captured during registration. 
  • it requires transparency and advance notice about how you may use data submitted by attendees. 
  • Attendees entering the geofenced area triggers predetermined actions, such as event check-in, push notifications, or advertising related to the event. 
  • Planners can sell geofencing to exhibitors and sponsors to reach attendees at events, or even promote their event on attendee devices at a competing event under a separate geofence. You can also provide attendees with a better experience via seamless registration and check-in, along with automatic app downloads as soon as they walk on-site.
  • provides analytics, both post-event and in real-time to help you better understand things like the duration of an attendee’s time at an event and overall peak attendance. 
  • Hotels can serve ads promoting their brand, facility, and services to attendees at events
  • once a prospect visits an event website, ads for that event will appear on any subsequent websites the prospect visits, in the form of website banner ads, search engine results, and pop-up or push ads on mobile apps. 
  • Event marketing teams should develop relevant and creative ads with clearly visible event dates to convince prospects who have visited an event website, but haven’t yet registered
  • venues can use it to generate return visits from event planners
  • retarget attendees during events with offers for in-house services like food and beverage, spa, and discounts on extending their stay.
  • Gameplay creates an immersive attendee experience, while generating leads and booth visits for exhibitors via quizzes, scavenger hunts, and trivia on mobile apps.
  • Gameplay fosters a sense of common purpose; creates an environment of collaboration and trust; facilitates easier communication; and boosts attendee confidence. You can also gather information about attendee engagement and interests via game choices.
  • Promoting the use of gameplay on-site showcases a venue to organizations looking for facilities supporting team building exercises as well as immersive attendee experiences.
  • Event technology is a term used to describe all of the digital tools and software used in the events industry. Everything from check in & registration, to diagramming, to social media tools, and more can be considered event technology.
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    RFID, event applications, wearable technology, virtual reality, and social media are upcoming popular uses for event planners. With RFID event planners are able to keep better track of the guests attending the event as well as keeping them more involved. I first heard of this a few months ago when attending an event and it described that a chip with RFID was placed inside the wristband-type ticket. For me, the most interesting thing is the wearable technology! Imagine an event where you can have directions given to you or a layout of the event right on your wrist! Also, the watch can notify you of events happening within an event or you can see order your food or see the menu. To know that soon enough it will be a norm for everyone to have some type of wearable technology and that event planners can truly get the guests involved through this use is exciting.
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    This article discusses five major event technology trends. The first is RFID, which can assist in registration time but even more important is being used to gather both qualitative and quantitative data analysis. This kind of data acquisition is great because it allows for planners to analysis, study and understand what worked and didn't work for their events. The second is multi-use apps. These apps allow the event to incorporate important aspects like activities, scheduled break down, and speaker info all at once. Additionally these apps allow attendees to socialize with other participants, and expand their network. The other technologies are some that can definitely change the industry once they are fully integrated. These include: wearable technology, virtual reality, and social media.
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    Nowadays the event planning becomes more and more popular. With the development of event planning, we have 5 event technology trends shaping the future of event planning. The first on is RFID-radio frequency identification. In addition to speeding up registration time, incorporating RFID technology into events will help with both qualitative and quantitative data analysis, thereby making it easier for planners to target what worked during their event and what didn't. In this way, it will be easier to foster repeat attendees. The second one is multi-use apps. It's easy to use apps to solve problems. event apps that can continue to deliver value to customers beyond the date of the event itself are going to become a huge trend. The third one is wearable technology. Like google glasses should be a trend in the future. Facial recognition and contact information make the event planning more easier. The fourth one is VR. VR is a great way to up attendee engagement during events. The last one is social media. Social media will be a really important trend. Social media is more than likely the way that investors and sponsors will advertise your event.
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    This article introduces four new advances to technology that help ease the process of event planning. Projection mapping, 5G, Branded multi-use apps, and event diagramming.
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    This article shares the technology innovation with meeting/convention operations and how these technology help offer better guest satisfaction.
Melissa Krajewski

The Trump Organization Announces the Purchase of Miami's Legendary Doral Hotel & Countr... - 0 views

  • The Trump Organization plans to make a major investment in the resort and golf courses with the intention of restoring Doral to its former grandeur.
  • “When Doral first opened, it was considered the best resort in the world,” stated Donald J. Trump, chairman and president. “The combination of the property’s incredible location in the heart of Miami and our very significant investment in upgrading the resort will enable us to return Doral to its former glory if not surpass it. When completed, Doral will be the finest resort and golf club in the country.”
  • “Our ability to create value through the development process combined with the strength of our brand and our unsurpassed hotel and golf management capabilities make us the ideal owner of this iconic asset,”
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  • Earlier this month, TRUMP HOTEL COLLECTION announced it had been selected by the U.S. General Services Administration as part of an exhaustive and competitive RFP process to be the developer of Washington, D.C.’s The Old Post Office, the most sought-after hotel development opportunity in the country.
  •  
    It was recently brought to my attention that Donald Trump has expanded his portfolio with the $150 million dollar purchase of Miami's Doral Hotel & Country Club. I was casually watching the coverage of the 2012 World Golf Cadillac Championship on NBC and saw Ivanka and Donald on the screen but just brushed it off because of their well known passion for golf. To be honest, it was more exciting for me to see Watson fall to Rose after missing a birdie putt in the playoff round. Anyways, after searching Market Watch for 'IT Investment' and 'RFP' I stumbled upon this article and it all made sense. I am now pleased to summarize the exciting $200 million dollar investment Mr. Trump made with intentions to "reposition all aspects of the resort" resulting in a "greatly enhanced guest experience." Although not explicitly stated, I assume this investment will also include a 'renovation' of the current IT structure of the hotel and country club to increase productivity, revenue and ultimately ROI. Linda Robertson, from the Miami Herald, reported on March 8th that Mr. Trump stated, "to have 800 acres in a city like Miami -that opportunity will never arise again." It will be interesting to see how The Trump Organization follows through on their investment and achieves their goal of making Doral a "world-class facility benefiting of the resort." This article also mentions that The Trump Hotel Collection had been selected by GSA as the preferred developer for Washington D.C.'s The Old Post Office after an "exhaustive" Request For Proposal review. After researching the topic I could not find for what exact reasons he won, besides money. I will take a further look into the news. A lot of exciting new developments for The Trump Organization in the recent few months.
Rui Zhu

Ridout & Maybee LLP: Canadian Patent Office launches Green Technology Initiative - 0 views

  • Under the proposed new service standards, the Canadian Intellectual Property Office would aim to produce a substantive office action for expedited applications within two months from the receipt of the applicant’s request for expedited examination.
  • In addition to relaxing the requirements for expedited examination for patent applications related to green technology, the Canadian Intellectual Property Office has also indicated that it will be setting new service standards to speed up the prosecution of all patent applications that benefit from expedited examination. 
  • The proposed amendments would relax the requirements for expedited examination for patent applications related to green technology.  Specifically, the proposed amendments would permit patent applications related to green technology to be granted accelerated examination without the payment of an additional fee. 
  •  
    Green initiative has a great value for both economy and environment. Some countries' governments had drafed some regulations supporting this concept of development. Canada is one of the most early contries focusing on thise issues. The Cnadian Intellectual Property Office is mainly responsible for detail jobs related to green technology developing and spreading. They made some standerds toward some primary industries in both demastic and international market. Nowadays, they plan to update their strategies and standards to make these industries more productivity and eco-friendly. All of the agencies or ministries regarding to these issues attmpt to iprove their ability to solve green product problems through a proaction approach. In my opinion, all of these efforts are benefit to sustaianable development of local economy and society.
yuqiongliang

How to Select an HRIS - 0 views

  • Step 1: Initial Assessment
  • if the department has the need but does not have the time available to take on the data-gathering and evaluation process, hiring a consultant to assist with this process may be a wise choice.
  • Step 2: Assessing Organizational Needs
  • ...17 more annotations...
  • HR professionals should look beyond the needs of the HR department and consider the strategic plans of the organization.
  • the minimum system requirements for each organization will differ to some degree. However, each organization will need a system that will gather, organize and securely maintain employee data.
  • An ESS allows employees to view and update their personal information in the system.
  • The greater the value that the organization will see from the module, the more likely it could be considered a need versus a want.
  • Step 3: Assessing the Project Parameters
  • Budgetary constraints
  • Step 6: Request for Proposal (RFP)
  • Time constraints
  • it is essential to ensure sufficient lead time to complete the request for proposal (RFP), technology selection and review, and implementation processes.
  • Step 4: Evaluating Available Packages Against Needs and Project Parameters
  • The specific needs and requirements can be listed down the left-hand side of the spreadsheet, and the vendors and products to be assessed can be added across the top.
  • Following an initial elimination of packages and providers that do not fit the needs of the organization, it is time to take a more critical view of the remaining options.
  • A time clock-based system may be more effective in a manufacturing environment in which all employees pass through specific entry and exit portals and all work is performed onsite. Matching the system availability with the needs of the organization will help ensure a better value on the investment.
  • Step 5: Selecting the Project Committee
  • Technological constraints
  • Step 7: Demonstration and Evaluation
  • Step 8: Choosing Between the Finalists
  •  
    Many HRIS choices are available at different price points providing different levels of functionality. Given the importance of the choice the employer is making, the package selected should meet its current needs and have the flexibility to grow and expand with the organization into the foreseeable future. However, constraints from budgets, hardware and time will affect the choice made.
rnobl005

Meeting Planners Are Struggling With the Fast Evolution of Event Technology - Skift - 1 views

  • Meeting Planners Are Struggling With the Fast Evolution of Event Technology – Skift
    • rnobl005
       
      Skift posted this article almost a year ago but I felt like it was still applicable today. It definitely speaks to this week's subject of integrating IT into a business and the time invested. Event related technological solutions have boomed in recent years but this article finds that meeting planners are having trouble navigating cloud-based event management platforms like Cvent. I actually had personal experience with this in my previous role - I was on the receiving end of the RFP meaning planners would want me to generate quotes for them. Unfortunately our venue didn't have consistent pricing rates so I would have to personally contact the requestor to learn more about their event, which defeats the purpose of the software. Eventually we just stopped using the system altogether but couldn't figure out who to speak with at Cvent to close our account - so to some planners it appeared as though we were flat out ignoring their business. What I found interesting about this article is that those planners also had issues with the system, specifically with the lack of clarity and poor response rates. Another point of contention is that planners are using technology post-event to measure ROI, but they are having a lot of trouble implementing this data to make future programming better. Mike Mason, VP of sourcing and hospitality solutions with etouches (another event management platform) discusses a new tool that allows planners to measure attendee engagement but admits that firms need to build in a better support system for their clients.
  • Almost one out of two meeting planners today says that event technology is a primary pain point, according to a new study published by etouches.
    • rnobl005
       
      On one hand it's great that we have software that can assist planners, but it doesn't seem to be making their lives any easier.
  • “Planners cite poor transparency and accuracy over pricing, along with lack of clarity and poor response rates, as their main pain point with venue selection.”
    • rnobl005
       
      This is referring to the Cvent platform.
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  • the overwhelming pain point for planners is the length of time it takes to receive responses from hotels for their digital requests for proposals (RFPs), and the often inaccurate and/or omitted costs supplied within those responses.
  • Post-event, 65 percent of planners say that they’re using technology to measure the overall return on investment (ROI), but at the same time, how they analyze and use that data to inform future event programming and design remains a challenge.
    • rnobl005
       
      This is referring to the etouches platform.
  • Toward that end, Cvent launched a new Group Business Intelligence tool this summer, designed to provide real-time data and analytics of hotels’ group business leads, and those of their competitors, in a single platform, helping hotel sales staff prioritize incoming queries and score leads.
    • rnobl005
       
      Hopefully this will make the RFP response process less overwhelming for the venue sales teams.
  • it’s incumbent on event tech firms across the industry to do a better job managing expectations and delivering the support necessary to help planners use technology more effectively.
  • we need to play a much more concentrative role in the process to help you benefit from it, because unless you benefit from it, and see the ROI, it’s just gonna be a pain in the butt
    • rnobl005
       
      This is a quote from Mike Mason at etouches.
  • With the exponential rise of digital RFPs, hotels are challenged with prioritizing the onslaught of proposals they receive, which is the root cause for the lengthy time it often takes to respond to planners.
  • Loopd integrates bi-directional wearable smart badges, a mobile event app, and a cloud-based analytics engine. When attendees are using the Loopd badges, which can transmit contact information and any other kind of digital content, event organizers can track how attendees are moving through the event, and which programming is most popular.
    • rnobl005
       
      This is a platform run by etouches. I would find this system really valuable if I were a conference attendee. It's a way for me to get the most out of the experience. However, a lot of this rides on the backend functioning properly.
  • The tool is also intended to make it easier for hoteliers to examine leads, dissected by specific time periods, customer segments, competitor rates, response times, and peak night volume, helping calculate the potential value of each piece of group business with more context and business insight than before.
kaseyfl9568

5 Reasons Why Request for Proposals Are Crucial to Your ERP System Search and Selection - 1 views

  • Rather than a web based demo, we advise you spend 1.0 to 1.5 days minimum looking at every aspect, and to schedule your various department managers into system functions affecting their responsibilities.
  • If the vendor isn't willing to spend the time on-site with you, you will never understand how the system is designed and how good the fit will be for your company, or what modifications might exist.
  • Experienced vendors often add great insight to the changes that their system will bring to your business environment, but also can tell you what changes will be required to take best advantage of their system.
  • ...5 more annotations...
  • Forces You to Define Requirements
  • Allows for comparison of one system to another
  • Gets control of product demonstrations
  • Gets you thinking about Return on Investment
  • Produces an organized selection methodology
  •  
    Anything worth INVESTING in that will assist in building your business is worth researching and looking into. Buying blindly is a very foolish thing to do. By doing your homework and comparing IT investments, you have the ability to see what is the best fit for your business. You can compare and customize what will be most beneficial for you and your company. This will force you to define what you need and see how it will benefit your establishment.
jhazz003

Expedia Announces Suite of Software and Technology Products for Hotel Partners - 0 views

  • Omni Hotels & Resorts is the latest partner to take advantage of Expedia's package solution. "Omni Hotels & Resorts is excited to further leverage our marketing partnership with Expedia to bring our guests the option to book their total vacation experiences directly with us," said Peter Strebel, chief marketing officer and senior vice president of sales for Omni Hotels & Resorts.
  • Partner Loyalty Enrollment: Initially tested with Red Lion Hotels Corporation last fall, the technology has advanced to now allow hotel partners to enlist and sign up users from Expedia sites for their brand loyalty programs. This program has grown to include three other chains.
  • MICE Booking Technology: The MICE solution is the first tool that truly automates the booking process for meeting organizers and hotels in real time, making RFPs (requests for proposals) a thing of the past. Hotels can increase MICE sales efficiency by integrating the MICE online booking engine on their website, allowing customers to configure and directly book their meeting, including group lodging, online. This technology further enables hoteliers to yield prices for meetings and groups, based on multiple dynamic criteria to increase revenue. The MICE solution is currently live with Best Western Central Europe and the NH Hotel Group in Germany with promising results. A global rollout will begin soon.
  • ...3 more annotations...
  • Rev+:
  • As p
  • art of Expedia® PartnerCentral (EPC), the company's partner portal which helps hotels manage their properties and rates, Rev+ is a revenue management tool designed to provide actionable data and insights to empower partners to make smart decisions to optimize their revenue. Rev+, an essential tool for revenue managers, comes at no additional costs for hotel partners, and doesn't require additional sign-up.
  •  
    Expedia has announced new technology and software for hotel partners that will help hotel partners drive knowledge and efficiencies. "Expedia Powered Technology was born from rethinking how we work with our hotel partners - through listening to their needs, and leveraging our technology as a driver for industry solutions," said Cyril Ranque, president, Lodging Partner Services. It is vital for Expedia, the world's largest online travel company to listen to their hotel partners and to follow the growing technology advancements. Omni Hotels & Resorts has been the latest partner to join the Expedia's package solution.
ppate011

GDS business can be a significant source of incremental bookings and increased margin f... - 0 views

  • Every hotelier knows the advantage of direct online bookings to their hotel. But there is more to direct than just bookings on your website booking engine.
  • At Bookassist our metasearch management team has delivered metasearch bookings growth of 130% in the first quarter of 2018 versus the last quarter of 2017 (see https://bookassist.org/company/testimonials/en/)
  • The GDS is a large computer network that represents a single point of entry to travel agents and travel sites worldwide
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  • A 2017 study of more than 900 travel agents located throughout 52 countries revealed that travel agents are continuing to report a record use of the GDS for hotel reservations.
  • It’s important to note also that GDS corporate business typically delivers a quality customer that usually augments hotel F&B/C&B revenue using his employer expenses to wine and dine in the hotel, in contrast to leisure travellers who tend to spend outside the hotel.
  • Because of the fixed transaction fee element, calculation of the CPA of a GDS booking will depend on the hotel sale rate achieved and the length of stay.
  • For the individual hotelier, the requirements for applying to consortia or account managing their property on the GDS can be onerous.
  • RFP is “request for proposal”, where companies make the market aware of the volume of bednights they expect to need for the upcoming year.
  • GDS business can be a significant source of incremental bookings and increased margin.
  • It’s time to make sure that you are open for business on the GDS.
  •  
    Over the few years, travel agents are using booking through Global distribution systems. Hotels however are having to pay a 20% booking fee when people book through GDS. Travel agents are also now using Airbnb, and alternative booking, because they aren't seeing any commissions on them. GDS is a large computer network that represents a single point of entry to travel agents and meta search sites. GDS are heavily used in the business and corporate travel accounts. GDS corporate business typically delivers more revenue for hotels because business travelers usually eat and drink in the hotel, rather than travel outside the hotel and spend money. Travel agents use commissionable and non-commissionable booking that, where commissionable bookings must add typically 8-10% agency commission on top of the GDS fees. GDS can be a good source of incremental bookings and increase margins.
  •  
    Over the few years, travel agents are using booking through Global distribution systems. Hotels however are having to pay a 20% booking fee when people book through GDS. Travel agents are also now using Airbnb, and alternative booking, because they aren't seeing any commissions on them. GDS is a large computer network that represents a single point of entry to travel agents and meta search sites. GDS are heavily used in the business and corporate travel accounts. GDS corporate business typically delivers more revenue for hotels because business travelers usually eat and drink in the hotel, rather than travel outside the hotel and spend money. Travel agents use commissionable and non-commissionable booking that, where commissionable bookings must add typically 8-10% agency commission on top of the GDS fees. GDS can be a good source of incremental bookings and increase margins.
ramomar4

It's RFP Season: Are you ready? Twelve ways to be sure, by John Manderfeld - 0 views

  • Effectively managing requests for proposals (RFPs) is an important process that can get fumbled by even the most capable hotel general managers and sales departments. Since this time of year is "RFP season", now is a good time to review your RFP procedures. Of course, you should be receiving and responding to RFPs throughout the year-but because many travel management organizations plan on a calendar-year schedule, you will receive most RFPs for the upcoming year during July through September.
  • Travel managers have been using RFPs for years for selecting hotels for group business and volume transient accounts. Ten years ago, they mailed or faxed long forms to be completed and returned. Now, most RFPs are sent by e-mail or posted on RFP Web-sites. RFPs for group travel are sent year-round; and the volume-transient RFPs are usually done once a year.
  •  
    Various things to consider when going through a RFP process are: * Make sure you set a timeline and deadline. * Do not rely only on your company's procurement offices alone to do the work for you. * Look for regional vendors also that might offer better and competitive. * Do research on what the competition is doing and using. * Respond to all RFP's and follow through the whole process.
  •  
    It is interesting to see how digital this process has become in the time I have been in the hotel business. It is a great movement though as it allows hotels to get faster communication with groups than they had previously.
Stephanie Menendez

GOP Senator Asks Why Border Security Can't Be More Like Disney World | ThinkProgress - 0 views

  • Cornyn made the reference during a discussion of an amendment proposed by Sen. Jeff Sessions (R-AL) that would add a biometric entry-exit system and effectively delay the path to citizenship for years.
  • Cornyn argued that not having biometrics like fingerprints or iris scans “could lead some people to conclude that this bill is designed to fail.”
  • “photo tool”
  • ...6 more annotations...
  • Disney World uses a biometric system to ensure people do not commit ticket fraud.
  • If they are that easy, affordable and good enough for the Magic Kingdom, they ought to be good enough for the United States. Senator Sessions’ amendment would guarantee they would not be eligible for lawful citizenship until there is a biometric entry/exit system.
  • “It is true that Disney World used a fingerprint, and then when Disney Land went ahead to use their system they used a picture because it was better,”
  • “two ports of entry. We have 329 ports of entry in the United States, which include land, sea and air. If we are talking about being able to read cards at all ports of entry for those leaving the U.S, it is more daunting than it is at Disney World or Disney Land.”
  • Atlanta and Detroit attempted to implement a biometric system like Republicans requested.
  • “you can change the way your face looks” but a visa “has to be the same. You cannot tamper with it.”
Amy Sena

Destination Hotels & Resorts Integrates Elite Meetings International's Most Cutting-Edg... - 0 views

  • SpeedRFP Pro, a product of EMI, represents the most robust version of the request for proposal tool currently available to hotels.
  • Instead of getting differently formatted RFPs from various portals, DH&R hotels will receive their electronic RFPs within their Delphi sales and catering system—without the need to rekey anything.”
  • SpeedRFP was launched in 2010, and in addition to Destination Hotels & Resorts, serves as the primary online RFP system for Preferred Hotel Group, Dolce Hotels and Resorts, Hospes, as well as many notable independents such as The Broadmoor, Wynn Resorts Las Vegas, Palms Place Hotel and Spa, PGA National Resort & Spa, and more than 130 hotel Web sites.
  •  
    Destination Hotels & Resorts has implemented SpeedRFP. SpeedRFP represents the most robust version of the RFP tool currently available to hotels. The hotel RFP's are routed directly to Delphi sales and catering system. This system also allows for Global and National Sales Offices to be involved in the RFP process.
Kassandra Baumgardner

Sales and Event Management Web Application Boosts Sales and Productivity for Restaurant... - 1 views

  • Tripleseat, a cloud-based Sales and Event Management application for the Hospitality Industry, announced they have recently achieved the milestone of having over 400 restaurants, hotels and unique venues as customers.
  • delivered over $200M in leads
  • managed over $500M in events
  • ...12 more annotations...
  • result has been chaotic events, lost sales and not enough time to grow the business.
  • private parties and events represents over 30% of a restaurant’s revenue but it requires a coordinated sales effort to be successful
  • The event business is a $26 billion a year industry and it is being run on post it notes and ad hoc technology.
  • To fix the problem, I had to develop a easy-to-use, no hardware/software solution that was fast and intuitive."
  • stores all of the past client data
  • he web application can easily integrate with existing websites and social media channels
  • Tripleseat, a cloud-based Sales and Event Management application for the Hospitality Industry, announced they have recently achieved the milestone of having over 400 restaurants, hotels and unique venues as customers
  • Founded in 2008, Tripleseat has delivered over $200M in leads and managed over $500M in events in cities like New York, Boston, New Orleans, San Francisco, and Chicago. Jonathan Morse, a former Event Sales Manager, founded Tripleseat after he realized that restaurant Event Sales Manager were still using paper and pens to manage their banquet business.
  • Morse explained that private parties and events represents over 30% of a restaurant’s revenue but it requires a coordinated sales effort to be successful.
  • Tripleseat, a web based sales and event application that can deliver and capture leads while simplifying the booking and planning of events, ranging from conferences to banquets to private dining affairs.
  • Tripleseat has enhanced my ability to service customers fast and efficiently with all of the tools right at my fingertips. The integrated system stores all of the past client data and has helped me reduce paperwork and focus on sales."
  • Tripleseat is a Sales and Event Management web application that increases event sales and streamlines the planning process
  •  
    Tripleseat offers a cloud-based system that keeps client information-even little details- and can be used to assist event planners. Private parties/events represent over 30% of a restaurants revenue and event managers lose time and money conducting their planning the way that they have before. Tripleseat streamlines the process and makes finding leads and simplifying the planning process. 
  • ...1 more comment...
  •  
    The event planning industry was seen by Morse as a billion dollar industry so he decided that the planning and booking process had to be streamlined. The result was a "web based sales and event application that can deliver and capture leads while simplifying the booking and planning of events." The application makes the business more efficient as it stores clients data, so that more emphasis can be placed on sales. "The web application can easily integrate with existing websites and social media channels," so that leads and proposal requests can be made easier.
  •  
    This article talks about a Tripleseat company a cloud base sales and event management application for the hospitality Industry, announced they have recently achieved the milestone of having over 400 restaurant hotel and unique venues as costume. Tripleseat has delivered over 200m in leads and managed over $500 million in event in cities around the country. THE EVENT BUSINESS IS a $26 billion a year industry and it is being run on past it notes. Tripleseat, a web base sale and event application that can deliver and capture leads while simplifying the book and planning of event
  •  
    This article discusses a program called Tripleseat that was created in 2008 as a way to better organize sales and even planning within the hospitality industry. The program is a cloud-based software that provides a competitive edge that event managers need. The founders of the software said that the idea came when he realized that Event sales managers were still using paper and pens to organize their events. He said that event planners were losing sales by not having a simple organized system to track their events. The point of Tripleseat is to provide a fast yet simple to learn program that allows event sales managers to easily book and plan any sort of event no matter the size. It keeps track of little details as well as past client information, there is less paperwork, and managers are able to focus on sales. Since this is a web application it can easily be integrated with other websites as well as social media. It is a sophisticated event planning system, but is also offered at a manageable cost. This type of system sounds like a great system to use. I only wonder if it is able to interface with a property management system of a hotel? Especially one that isn't cloud-based.
ccpanther88

Newmarket Releases Delphi 2015 - 0 views

  • More than 100,000 users log in to a Newmarket technology solution every day in over 150 countries. Newmarket continues to listen to those users by advancing the features and functionality of Delphi 2015 so customers can increase revenue, reduce costs, and improve guest satisfaction.
  • an enhanced reporting engine, and increased visibility to lead and RFP details via MeetingBroker, the pinnacle of RFP distribution platforms in the hospitality industry.
  •  
    Delphi, by Newmarket Inc., is a Property Management System that continuously improves its ability and popularity year after year. As of November of 2014, Delphi has released its latest version, Delphi 2015. Globally speaking, there are over 100,000 Newmarket technology users that access these systems in over 150 countries daily. Delphi is a PMS system that can collect, distribute and manage RFP distribution within any set of properties. Recently, they adapted StarCite RFP integration and are announcing a partnership with MeetingBroker, another reporting engine. Both StarCite and MeetingBroker allow proposal requests to automatically populate in selected Delphi accounts, bridging the gap between consumer and seller much more quickly and accurately. I have personally used Delphi on a daily basis over the past year at work and I can honestly see the huge benefit these types of systems can have. It's ability to interface with Synxis, Opera and other room reservation systems is crucial in successfully reaching perfect occupancy numbers. On an event management level, it can merge legal-binding documents specific to that event. At the same time, it can hold a certain amount of guestrooms or certain event space for certain prices at certain times. These room holds interface with reservations and front office departments while the space holds interface with catering, banquet, accounting, and convention services departments. Delphi is an incredible tool that is the true foundation to property-wide events. It's ability to manage rooms, space, menus and revenues is a lifeline to the success of many properties.
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