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avanzado

The disruptive mobile wallet in the hospitality industry: An extended mobile technology... - 2 views

  • A self-administered questionnaire was utilised to collect data from mobile wallet users who have used a mobile wallet while dining out in restaurants and cafes. Other than technology self-efficacy and perceived critical mass, mobile usefulness, mobile ease of use, mobile self-efficacy, and perceived enjoyment were discovered to have a positive and significant association with the behavioural intention to adopt mobile wallet in the hospitality industry.
  • M-wallet is a service that enables users to store their debit or credit card information, pay for goods and services, and request/send money from/to their contacts [5]. Just like a physical wallet, a m-wallet can store credit card numbers, electronic cash, owner identity, information of contact, billing or shipping details and other information [6]. As the popularity of m-devices continues to increase, m-wallet is expected to be a prevalent payment method in the future for various financial transactions [4].
  • The Central Bank of Malaysia has been continuing its efforts to accelerate the promotion of m-wallet adoption and use [9]. M-wallet is expected to play a pivotal role in catalysing new consumer behaviours that move users away from cash and towards electronic transactions.
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  • In particular, 93% of Malaysians still prefer to pay cash when dining out [10]. In other words, the utilisation of m-wallet is only at a maximum of 7% in this context.
  • Also, owing to the COVID-19 pandemic that demands everyone to practice a “new normal”, m-wallet is encouraged over cash in making payments to avoid infection [27,28].
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    This article goes into depth directly within the Malaysian hospitality industry, of using mobile wallet specifically in restaurants. The Malaysian country wants to to only use mobile wallet however the citizens are mostly cash users. Mobile wallet or M-wallet is used on our telephones that hold our credit/debit card information and have the ability to pay services, people and more. It can be used in stores, restaurants, online and through applications. Malaysia would like to shed light on the m-wallet for their country to shift to a cashless society. As Covid-19 is a way for the m-wallet to be more seen and used to prevent cash exchanges therefore preventing spreading germs. It then goes into the theories and hypothesis of m-wallet as a whole; the technology used. There was a total of 450 questionnaires and 413 responses for the data in whether using mobile wallet was efficient and the level of difficulty it holds. While in this day and age we all have the ability to use mobile wallet. I believe this change in Malaysia will attract tourism from Americans being able to use m-wallet. This will then limit the currency change and we will be able to use our phones for payments without having to exchange money and being able to be as contact-less as possible. Now, while I do not know what the effects of Covid-19 have been in Malaysia, if the mobile wallet is now their everyday use. I hope that their shift has started to work and is making progress.
ccpanther88

E-marketing in Malaysia: some are and some are ignorant - 0 views

  • When Uruguayan footballer Suarez bit an Italian player during a match in the Fifa World Cup in June last year, an Indian restaurant in Kuala Lumpur used it as a marketing tool. On that day, Fierce Curry House in Bangsar offered free biryani meals to those who walked in wearing a Uruguayan football jersey. That is e-marketing for you.
  • In December last year, the bakery called Tommy le Baker posted on Facebook a photo of two large baskets of bread with a poster next to them that said: “Take if you need, pay if you want.” The post was shared numerous times over and within a short time the bread was all taken.
  • Scicom Education Group’s head of Creative Services Vernon Adrian Emuang feels positive about social media in Malaysia when compared to other countries in Southeast Asia. “Perhaps (we are) way ahead of others, in terms of widespread public engagement and intensity of online activity,” he tells The Establishment Post. “Essentially, Malaysians seem pretty clued in. The social media landscape is pretty populated which has facilitated marketing and sales efforts that ride on technology,” adds Mr Emuang.
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  • Mr Emuang says: “As a fragmented market, it is hard to build significant numbers. So it is always important to involve cross-border initiatives.” Especially, the tourism and hospitality businesss. “Boutique accommodation places could register with aggregating travel websites like www.booking.com and www.tripadvisor.com.”
  • Under Budget 2015, the government is giving funds for SMEs to equip themselves with IT facilities for expansion purposes and to venture into overseas market using e-commerce. There is RM80 million (US$24.4 million) to encourage the use of new technology, automation and innovation.
  • “In my consultancy practice, I do not see companies incorporating social media in their crisis communications plans, even though it is very evident that many crises today stem from social media or can spread and be magnified through social media channels. It is only after they are caught like deer in the headlights are they likely to change or take social media seriously,” the Trinetizen Media Sdn Bhd director tells The Establishment Post.
  • “The crux of the matter is that social media forces companies to be more open, transparent and accountable to their stakeholders. But the management culture here, especially with family-owned companies, is closed, almost secretive, and opaque.” Time and the need to expand will force many a business to get into e-marketing.
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    Malaysia and Southeast Asia is slowly but surely adapting strategic social media and e-marketing into their small and medium-sized enterprises (SMEs). This article focuses on the opposing views on how these tools are being utilized and adapted to help these small businesses. Scicom Education Group's head of Creative Services Vernon Adrian Emuang is confident that Malaysia is ahead of the games in terms of social media and "widespread public engagement". This may sound like a far cry considering that 64 percent of the SMEs in Mayalsia were not engaging in social media in 2012. Emuang emphasizes the impact that social media can have, considering that SMEs account for 99 percent of the 5 million registered Malaysian businesses. Zeno Group Malaysia's CEO told The Establishment Post that "lack of knowledge is holding back many of the SMEs. They feel they need not use social media for marketing purposes." Emuang also says that many of these companies are not implementing the proper technological infrastructure to support their ecommerce, should they receive an influx of traffic on their servers, etc. He even shamed the customer service that lacks the manpower to follow-up with the volume of customers. Many hotel and lodging businesses are adapting global initiatives, such as registering with Booking.com or Tripadvisor.com. These outlets allow ecommerce to flow to a much wider, international audience, boosting bookings and revenues at venues that wouldn't have otherwise. Julian Matthews, a famous Digital Media Trainer and Consultant, says companies are operating social media on a tactical rather than strategic level. The Trinetizen Media Sdn Bdn tells The Establishment Post that many companies aren't utilizing Social Media for crisis communication-something many companies we are familiar with fully rely on. In conclusion, social media adds accountability and reliability for the companies and their stakeholders.
Deborah Fromer

Philippines lags behind ASEAN neighbors in competitiveness as a tourist destination | B... - 0 views

  • THE PHILIPPINES is lagging behind most of its neighbors in Southeast Asia in terms of its competitiveness as a tourism destination, a recent report by the World Economic Forum (WEF) showed, citing insufficiencies especially when it comes to business environment and infrastructure.
  • Based on the Association of Southeast Asian Nations (ASEAN) "Travel and Tourism Competitiveness Report 2012," the Philippines ranks seventh out of the eight ASEAN member countries included in the report.
  • The country
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  • trailed behind Singapore, Malaysia, Thailand, Brunei, Indonesia and Vietnam.
  • In ranking the countries, WEF used three subindices that include several categories.
  • In the second subindex of business environment and infrastructure, the categories are air and ground transport infrastructures; information and communication technology infrastructure; and price competitiveness.
  • The Philippines lagged behind the most in the second subindex.
  • It was, however, offset by the ratings the Philippines got for the other categories in that subindex, which ranged from 2.5 to 2.8.
  • Tourism Secretary Ramon R. Jimenez, Jr. said "the figures are not consistent with the continuous growth (average of 16%) of foreign tourist arrivals." "Be that as it may, we are determined to improve country competitiveness in all aspects," he said in a text message yesterday. -- A. E. Barrameda
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    The World Economic Forum (WEF) has indicated that the Philippines is lagging behind in tourism travel due the lack of business environment and infrastructure. There were four millions visitors in 2011 to the Philippines; but based on a Travel and Tourism Competitiveness Report in 2012, by the Association of Southeast Asian Nations (ASEAN) the Philippines is behind in tourism and one of the reasons is the information and communication infrastructure. It is behind countries like Malaysia and Indonesia ranking very low. The Tourism Secretary Ramon R. Jimenez, Jr. indicated, by text, that the figures don't match the growing tourist arrivals and they will improve their countries' competitiveness in all areas.
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    This is interesting since this country is very familiar with the English language, something Americans prefer when traveling, and the travel by Philippine Americans back to the Philippines is frequent for business purposes, but it seems that helping to build a better communication infrastructure is not on the top of there business agendas.
Marla Baldomero

Grand Millennium Kuala Lumpur Debuts Integrated Facebook Hotel Booking System - MarketW... - 0 views

  • Fans can now book comfortably within the Facebook environment with Sabre Hospitality Solutions' innovative social network technology
  • the hotel is rewarding Facebook users with a special fans only rate.
  • What sets us apart is the Sabre Hospitality Solutions' technology that allows users to book directly and safely without leaving the Facebook environment."
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  • provide us a good e-commerce platform that provides a reward for their loyalty to our brand on one of the most popular social networks."
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    Facebook is becoming more and more popular around the world and it is becoming a social media requirement for companies to utilize for their customers. Grand Millennium Kuula Lumpur realized this and became the first hotel in Malaysia to use Facebook as a booking engine, allowing its 30,000+ followers to book hotel accommodations comfortably and in a secure environment with a special fans only rate. Friends of the hotel's Facebook page feel confident when booking through this mechanism because the page links directly to the hotel's real-time reservations system, allowing customers to check availability and book rooms instantly. This is all done without ever leaving the Facebook page. Sabre Hospitality Solutions understands the growth of social media and is helping hotels engage guests through this new technology by providing the most comprehensive social media optimization solution available. They are helping hotels build loyalty, tap into new market segments, build buzz and grow their business through online communities. This is a very important and relevant marketing tool for Malaysia because their total number of Facebook users at the end of 2011 grew to over 12 million.
alhmcr

General OneFile - Document - Firefly chooses Sabre as first global distribution system - 1 views

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    Sabre, a long time leading technological provider for the travel industry has recently partnered with the Southeast Asian regional carrier Firefly. This allows for expansion to destinations such as Malaysia, Southern Thailand, Singapore, and Indonesia.
dominiquewalker

Mobile more important to travellers than deodorant | PhocusWire - 0 views

  • "the single most indispensable item [travellers] carry with them, ahead of their toothbrush, deodorant and driver's license."
  • a mobile phone is
  • global scale
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  • South Korea, Malaysia and Thailand
  • Chinese, South Korean and Japanese.
  • Mexicans
  • Brits, Germans
  • Australians and Americans
  • the sample was asked whether they look for and use "free" wifi hotspots to get connected. Around 70% do so
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    The almighty smartphone. Worldwide study, spanning different continents shows a commonality between peoples, and the importance of a smart-device i.e. phone, tablet etc. in their travels.
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    This short but sweet article gets straight to the point. It discusses a world wide study that was carried out spanning different continents shows a commonality between peoples, and the importance of a smart-device i.e. phone, tablet etc. in their travels. Demographics included; Chinese, Japanese, American, British and Mexican to name a few. The mobile smart phone was found to be "the single most indispensable item [travellers] carry with them, ahead of their toothbrush, deodorant and driver's license."
Lymaris Collazo

MAHB: e-commerce platform shopMYairports to contribute 10pc in sales | Money | Malay Mail - 0 views

  • Malaysia Airports Holdings Bhd (MAHB) expects its travel-retail e-commerce platform, shopMYairports, to contribute at least 10 per cent in sales for its non-aeronautical segment.
  • MAHB group chief executive officer Datuk Mohd Shukrie Mohd Salleh said the group is looking to achieve RM280 million in sales from the shopMYairports in next two to three years.
  • The airport operator achieved RM2.8 billion in total retail sales last year, before being hit by the Covid-19 pandemic.
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  • its digital transformation initiative to enhance passenger experience, particularly on the retail front, and also part of its efforts to facilitate business recovery of airport retailers that had been adversely affected by the impact from the pandemic.
  • He said 39 airports managed by MAHB nationwide will have access to the platform.
  • “The first phase of the shopMYairports will focus on domestic travellers and local home shoppers,”
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    It is not new that the pandemic has caused a global crisis and a lot of businesses had loss. Covid-19 has forced to moved more into electronic commerce. This article is about a model that Malaysa airports has implemented to increase their sales with a mobile app. Basically the app is about shopping in the app and picking up your stuff on the shop. The app, that is currently in work to add more features, is looking to add concierge services.
marble_bird

ContentServer.pdf - 0 views

shared by marble_bird on 07 Jul 20 - No Cached
  • The development of technology has made it easier for the traveller to book hotel rooms by the website. The number of online websites that provide services for the hospitality industry is on the rise.
  • According to Quinby and Jain (2012) (which research the OTA market in Australia, China, Japan, India, Indonesia, Malaysia, New Zealand, Singapore and Thailand), the Asia Pacific’s online travel booking on 2011 is estimated to be US$ 1,6 billion/year and predicted to rise 30% to 40% on the next periods
  • In the hotel industry, the internet has had a big impact on the evaluation of the distribution channel, which pushed the industry from a traditional operation (offline) to an online operation system
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  • The use of the internet has changed the hospitality industry by helping organize, promote and market tourism products and services, as well as helping communication, online transaction, and distribution systems for hoteliers and consumers
  • With the growing number of hotels in Indonesia, the number of online websites which offer hotel rooms also increases.
  • this study examines the process of online hotel decision making by focusing on the effect of website quality on the customers’ e-Trust.
  • The two key issues we wish to examine are: (1) whether customer’s perception of the website’s usability influenced e-Trust; and (2) whether customer’s perception of the website’s ease of use influenced their e-Trust.
  • Nowadays there are more travellers than ever that search the internet medium for information of the tourist destination and the process of booking the trip, as evidenced by the increase of information access through the search engine and social media and also online hotel booking
  • A hotel’s website is not only an information channel but also a trading form, where it not only provides news and data, creates a brand image but also works
  • as a sale tool. But this ease does not come without a weakness. Communication by the internet creates uncertainty and risks have become an intrinsic attribute of e-commerce from them complexity and anonymity of online purchase.
  • A good website must be easy to use, understandable, and navigate well (Aziz, 2014). The easiness of using the website’s features can influence the customer’s interest in using the online service and push their booking intention
  • Because OTAs are such an important channel for hotel distribution, the industry should pay close attention to the way hotels are presented on OTA web pages.
  • The level of usability of a website will determine whether a user will stay or leave to find another website
  • website quality becomes the main factor in e-commerce because the perception of the website quality will trigger the customers’ purchase intention directly.
  • The ZEN Rooms website effectively delivers information and adopted a good interaction design to make sure consumers can easily navigate the website and find useful information.
  • Usability refers to whether a hotel’ s website can provide sufficient information about the product and the service, while ease of use showed the level of which a hotel’s website is easy to navigate and customer-friendly.
  • e-Trust is the consumer’s trust or confidence that the seller will not abuse the consumer’s vulnerability .
  • Sparks and Browning (2011) found that consumers depended on the easiness of information processing while evaluating a hotel based on online reviews.
  • risk-taking behaviour based on consumer’s positive expectations of a hotel’s website was called e-Trust. E-Trust plays an important role in online booking because of the risk that comes with online service
  • A hotel’s website that has good usability has a significant result on the consumer’s e-Trust. This finding is in line with previous study from Bai et al. (2008) and Wang et al. (2015) which also stated the significant impact between the usability variable towards online booking intention, where the higher a website’s usability was, it automatically affected customer’s e-Trust and willingness to make an online hotel booking.
  • The effect of usability of the website and ease of use of the website on e-Trust among participants of this research is elaborated upon in Table 1. The data in this table display the outcomes of a multiple linear regression analysis.
  • The other variable in this study, which is the ease of use, did not have any significant result on consumer’s e-Trust. This finding is different from previous studies conducted by Shen and Chiou (2010) and Venkatesh and Agarwal (2006) which stated that a website’s ease of use could help consumer’s online booking intention.
  • There is no significant impact between genders and e-Trust. The findings of this research propose that gender does not play a significant role in the attention of guests toward e-Trust and both genders are highly confident of having online booking purchase of hotel rooms.
  • The current study is not without limitation, such as the scope of the research. Future studies could conduct similar research but through a mobile application instead of the website. The internet keeps developing and there are changing platforms from website to mobile application so the use of mobile in the hotel industry is unsurprising and expected
  • The importance of having information towards the relationship between a website’s usability and consumer’s e-Trust is essential to help maintain the attributes of a website’s quality to keep consumer’s e-Trust of the hotel.
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    This article covers an Indonesian study performed to study factors that influence online bookings of consumers. The main factors considered in the study were the perceived usability of the website and the ease of use. The study found that perceived usability influenced the decisions of the consumer, while the actual ease of use did not.
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