Social Commerce in Hospitality: Hotel Yearbook Digital 2020 Report - 0 views
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In this scenario, hoteliers should try to develop an authentic storytelling on different channels (i.e. respecting channels’ characteristics) stimulating exogenous eWord of Mouth and attaching call to actions as the ones above; additionally they should monitor and eventually try to stimulate social media activities from guests (endogenous eWord of Mouth), where real and authentic experiences do came up in different social media (again respecting channels’ characteristics) with the aim of generating conversions. As Seth Godin said, it is time to get off the social media merry-go-round thus entrusting social media with a form of commerce that intercepts authenticity, and connects to the lifestyle of customers.
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lclar060 on 27 Jan 20Connecting lifestyle of target audience with the brand's image is ideal to drive revenue. In fact, social media is one of the most efficient platforms for this to take place because of its reach to a diverse set of population.
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In fact, the concept of Social Commerce could be of help to better understand the evolution of digitally mediated social communication. Social Commerce can be understood as a subset of e-commerce; it is essentially about enhancing the online shopping experience with social media and facilitate social interaction and experience sharing.