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E-commerce has made tremendous strides for business transactions but merchants and marketers alike are advised to engage in Social E-commerce. Social commerce reinvigorates the standards of E-commerce and actively engages with buyers while making purchases.

This article explains social media in hospitality and tourism. I really loved the explanation of the SOSTAC method which stands for S-Situation analysis/ Who are we? O-Objectives/ Where do you need to go? S-Strategy/ How you'll meet the objectives T-Tactics/ Details of strategy A-Action/Do your thing C-Control/ How did you do. This method was created by PR. Smith in 1990. It was created for digital strategy, and we still use this method nowadays. This technology helps us define our goals and KPI's as well as understand the buying process, what audience we need to cater to to have a successful following and monetary outcome as well as how to keep that momentum.

Majority of millennials use social media to share their travel experiences with their friends. Social media is a very important tool in this day and age for the travel industry and hospitality. Engagement with potential guests online sets a more positive first impression, and can lead to more bookings and exposure. Social media also allows businesses to reach a larger audience by using targeted ads on different social media platforms. Tracking these ads can help improve the marketing strategies to see which ads are providing more traffic. Having a strict and consistent schedule of posting content can also be helpful, as it shows potential guests engagement with the community, especially if there is a lot of interaction in comments, as well as giveaways thrown in to the mix. Businesses can also partner with influencers to show off their locations for them to their massive followings. This increases the awareness and showcases the property to a large audience that may not have seen it otherwise. Social media, if used properly, can be a great tool to engage with existing and potential guests. Communication and engagement build loyalty, while broadening the audience spreads awareness.

This article discusses how CRM's use social media to promptly communicate with customers. I thought it was very interesting that 70% of the complaints made by customers via a sm outlet are not responded to. Examples are given as to how some companies use teams whose specific responsibility is to respond to customer complaints by text, email, twitter, and/or facebook. I thought it was cool that one guests tweet about loving cornbread, turned into a response by room service to deliver cornbread right to her room.

This article talks about how to increase customers' loyalty by rewarding them for spreading the word on social sites. Since social media grows stronger those days, it is becoming a trend that businesses use them as a marketing approach. Some businesses build loyalty programs with help of social media. With the high traffic and huge net of connection, word-of-mouth can be easily spreaded via social media. Although it brings lots of benefits, social media also brings negative effects to business, such as adding processing time to transactions. But fortunately, we have a solution already. It is called SNAP(social network appreciation platform). Anytime you swipe your loyalty card, the opt-in program of SNAP will automatically post a message on your social media web site, and every purchase you made gives you points, you can trade them for free staff when you accumulate enough points. As a future manager, you can not ignore the growth of social media, and the way it is going to affect marketing strategy. You should take good advantage of it, and i think loyalty program is a really good idea.

The article is highlighting the digital marketing trends in the Hospitality Industry today. Since technology has such a strong presence, in the world we live in, e marketing such as social media, video and social marketing are becoming more important in building brand loyalty. The 6 trends mentioned in the article, are stating how these types of marketing skills have the ability to reach a broader audience and also helps to provide real-time data on how the company is performing. The use of this marketing strategy is creating higher profits and increasing the standards within the hospitality industry. Hoteliers have a bigger focus on legal issues, safety and security, diversity and demographics and the value that such technology brings or adds to the business. A great example used within the article is the use of social media, i think this is the most effective and cost effective tactic. It doesn't take much to have the marketing department create a social media platform(s) and try to advertise via e-flyer, e-menus and even videos that help to increase sales. The use of e-marketing allows a company to reach a bigger audience then just locally. There are plenty of shops that start off small but gain massive success with advertising online. Best example would be Salty Donuts, main source of advertising being social media.

Social Media platforms has radically changed customers purchasing habits. Networking with other users lead to a gathering and sharing of information which then leads to increases in trust and intention to buy. Social Media represents an opportunity to boost brand recognition, increase sales, and promote word-of-mouth communication. This article is separated into two parts; the first discussing theoretical concepts for the growing of Social Media use in recent years, and the second giving point on the key role that social media takes in improving an e-commerce platform. As a theoretical concept, it is believed that social media has a lasting effect on social influence and the trust that consumers have during the purchasing process. This has allowed companies like Facebook to generate mass use through social integration and connecting people with those living around them. For concrete evidence, multiple points attribute the growth in online social platforms. The most successful of these steps has bee the online after-sale service, which allows e-vendors to communicate directly with their customer giving them a chance to witness the attention paid by the e-vendors on their needs and problems. This also allows for customers to rate and review products and services. Social Media has now been shaped to be the ideal place to gain knowledge about brands. So much so that shopping behavior influenced by reading other consumer's comments took place in 46% of all purchasing decisions. The article goes on to give hard data on social networking in emerging markets such as South Asia, Oceania, East Asia and Southeast Asia. It also gives hard data on use of social media in restaurants, with over 82* of all restaurants having some sort of social platform. In conclusion, social media has become a viral phenomenon and learning to manage effectively will lead to an outstanding competitive advantage.

E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. As we know, digital marketing gots lots of advantages. The first one is content marketing. The issue in this strategy is The key issue in this to get the content right. This strategy needs to be engaging and captivating so as to draw an audience. The second strategy is SEO (search engine optimization). This strategy aims to improve the rankings of the company. The third strategy is the SEA. (Search engine advertising) This can achieve this almost instantly. The fourth one is expanding your social media presence. The social media marketing strategy will aim users for social networking sites including Facebook, Twitter, Instagram, Snapchat, Pinterest, and LinkedIn. The fifth one is email marketing. Email marketing requires creativity. The sixth one is e-reputation. A good e-reputation marketing strategy is multi-disciplinary that often requires input from digital marketing and public image consultants. The last one is user experience. Good user experience is determined by several factors.

In all sectors of economy the hospitality industry is affected the most by digital trends. Content marketing should be a big focus for hospitality like the photos, videos and articles you post about your business. SEO or search engine optimization should be used to improve rankings on search engine results page. Expand your social media presence but post 3-4 times a day with content that is relatable to the current trends going on.

This article goes over how in todays world technology is how everyone one is communicating and because of this digital marketing is the way in. They go over seven reasons why its so beneficial to utilize.

This article discusses how restaurants can incorporate social media marketing strategies to reach a broader audience base and grow brand loyalty. Post-pandemic, many restaurants are finding it difficult to attract customers to return to dining in. In efforts to bring back foot traffic, restaurants are utilizing social media marketing to advertise their services. Having a social media presence allows customers to know you're there and creates new forms of interaction between restaurants and diners. The article mentions that 99% of Gen Z and millennials will search for restaurants on social media when picking a place to eat. Now more than ever, it is essential for restaurants to have a social media presence because of how many users are on these platforms.

It is crucial that hotels manage their social media presence and reputation if they plan to attract newer customers. The newer generations go to social media sites now to see what people are saying about hotels. A single bad review without a rebuttal can really make people think twice before booking. If its a negative review the hotel has to respond to show good faith to any future bookers that they are willing to respond. Same goes for positive reviews, some guests appreciate the acknowledgment. As its stated in the article its important hotel are aware of the conversation about their property. Another key to social media will be analyzing the data to make sure you are aiding guests through the booking process.

A look at what we can expect as social media begins to play a big factor in the growing future of e-commerce. By leveraging social media tools and focusing on a people-first commerce approach.

Facebook marketplace, instagram links, pinterest links, poshmark, etc..

The business of Event Planning is booming and continues to grow largely in part due to social media. This article explains 10 reasons why they complement each other so well and it all revolves around the social aspect of our daily lives. Social networks bring people together and with today's technology, event planners can target specific groups or individuals quickly and efficiently at relatively little cost. I believe that social media is the driving force behind Event Planning. Without social media like Facebook and LinkedIn, Event Planning would be very costly and time consuming since these social media networks connect you to millions of people with the click of a button. I believe that without them, the task of reaching out to people and the cost of postage would hardly be worth the time.

Social Media can impact not just a specific group but also many different groups. The need for meeting planner to utilize Social Media will benefit both the client/planner. We are so connected with our social media i.e. Facebook, twitter, Skype that neglect to read regular mail and even emails at times. Our phone technology has helped us stay focus on our social media networks (http://mashable.com/2009/04/29/events-social-media/).

In hotels, international eMarketing is very significant because this service industry ensures sales by connecting and interacting with consumers across the globe. So the writer of this article introduse his/her opinion about that Facebook could be a international eMarketing tool, in order to attract international leisure travelers and increases potential sales. Also, the author mentioned that the internet exposure is a determinant of eMarketing adoption, the eMarketing is a kind of varying use of viral marketing, and the social networking websites which mapping social connections to widen relationships and spread information. There are seveal benefits and several ways of using the social networking website to promote the hotels.

I pretty believe that social medias are playing an important role in marketing of hotels, such as facebook. But something I have to say that facebook can not been accessed all over the world. The simple example is that we can not use it in China. The thing I mean that social media also have some negatives and we need to improve.

This article gives us a glance at six different technological trends being used and "revolutionizing" the hospitality industry. The six trends are cloud/software services, mobility, social media, personalized systems, integration, and globalization. The trends are all seen across the board in hospitality nowadays and are making huge changes in the industry. We have been talking about cloud computing and the pros and cons of using a cloud to store information and even with all the controversy, companies are investing and using the cloud. The use of tablets and smartphones has changed the way we interact with technology and the hospitality field is not staying behind. They are developing mobile sites and apps to help customers look at pictures and reviews about a place, check in and check out or make other arrangements. Social media is also revolutionizing hospitality by creating a reputation for businesses whether they be positive or negative. People can freely post about whether they enjoyed their stay at a certain hotel and helps build the online reputation of the company. In addition, more and more companies are looking to become more personalized experience. When I think about this part, I think mostly of the new systems rolling out at Disney World that scream personalization, guests can select their Fastpasses ahead of time, can use MagicBands to purchase things, get into their hotel, get into the park as well as to utilize the Fastpass system and every time a MagicBand is scanned at a touchpoint, the cast members know the person's name and whether they are celebrating something. With integration, customers and staff can access information from different departments all on one system and with globalization companies are trying to use systems that are global and used worldwide. 

Technological developments continue to have a great effect on all aspects of our lives, the hospitality industry not being an exception. Calum McIndoe in his article "Six Technology Trends Revolutionising the hospitality industry" outlines areas of technology that managers within the industry need to take advantage of. Cloud technology, though this concept is fairly new it can provide great financial benefits to companies as it cuts cost greatly due to the fact that it eliminates the heavy hardware requirements traditional technology offered. Mobility, the fact that portable devices can add a competitive edge to the service offered. Think traditional services being provided on the go away from a fixed station. Social; the popularity of social networking sites have changed the face of hospitality and tourism marketing completely. Properties are now forced to monitor social networking sites to learn about customer demands and to also learn about the image their company has out there and how they can improve it. According to Mr. "for any hotel to not at least monitor social medis is tantamount to willingly flying blind." Personalized systems; value for customers within this industry has to do greatly with the personal touch added to the service delivered. These merged systems allows properites to use data to ensure that guest needs are met. Integration; the joining of isolated systems used in all areas of operations on the property. The use of integrated systems allows for the pulling of data from the different departments thus ensuring proper management of services delivered and revenue management. Globalisation; It is important that hospitality companies adapt to changes and trends brought about by globalisation. Whether the current global outlook is taken into consideration when considering how a company operates can greatly impact the final product.

((NOTE: The author already highlighted the article in yellow when I found it, my personal highlighting is in PINK. Sections 5 and 6 are not highlighted in pink because I agree with the parts that the author highlighted yellow in those sections; Diigo toolbar will not let you highlight over something that has already been highlighted.)) This article mainly focuses on the technological changes in the hotel industry in pertinence with storing hotel information versus the traditional method(s) used by hotels that involved little to no technology at all. The article lists six different points or examples and states that businesses, especially small or upcoming businesses, need to follow by these six trends. The part of the article that stood out to me the most when reflecting on the lectures and power points for this week is the first trend. The first trend speaks about a "cloud" software (which I am not really familiar with so excuse me if my explanation is not 100% sound) and announces that "around 85% of the queries we see from hospitality companies and hotels include a serious look at cloud computing". The author lists a few reasons why such a high percentage of hotels are doing it this way. He basically says that you do not need special staff or special training to maintain the system; the system maintains itself so you can have more time to focus on your guests and trends in their patterns. Also, as far as the cost is concerned, "upfront investment is lower with the cloud as there are no initial hardware costs or associated expense…". Even though I am not very familiar with this service just yet, I like the idea of freeing up employee time to go and interact more with the customers; attending to the customers' needs is the most important thing in my eyes. The article goes on to list mobility, social media, personalized systems, integration, and globalization as all equally important parts to this revolution of technology pertaining to the hospitality industr

It is clear that email is one of the most effective and efficient ways of reaching out to your consumers directly, however there are always the ups and downs to this form of marketing. It is predicted that by 2015 there will be an increase of nearly 4.1 billion email accounts compared to the 3.1 billion email accounts as of 2011.   The most common form businesses used email marketing was to send out newsletters, coupons, ads, alerts, etc., now consumers also are looking for more interaction with the business through social media. They want instant responses through Twitter, LinkedIn, blogs and other social networks.  With using all the social networking sites in relation to the business, consumers can also see other consumer reviews.  Using these forms of communication for the business and client, helps to build their customer relationship with each other. As businesses track the movement of their website and emails by monitoring what the consumer clicks on, they gather information on what the consumer is looking for and can then cater to their needs. As positive as social media can be for a company, it can also be negative with bad user reviews and complaints.  Word of mouth is the fastest marketing tool for consumers when they have a bad review.  

This article is about social media and tourism are so alike biggest the are the top industry's in the world. User generated content is used by 40% of online travel researchers to determine whether they visit a destination. The tourism industry is using social media for there marketing strategies more than other traditional advertising. People are constantly on the Internet, Facebook, twitter and any other social media website, so I think that would be one of the best ways to advertise. There are over 300 million global users on Facebook alone, so what better way is there to advertise anything through that social network. Through twitter the tourism industry can tweet deals and hash tag different things where people will click on it and bring you to the twitter page directly. Social media can increase a tourism business, revenue and brand name.

How Social Media is affecting E commerce. E Commerce is a growing business anyway we look at it. But like any business, how do you continue to grow it as times change. How do you market the business in a new way based on trends? This quick read article points out 5 great ways that social media is marketing e commerce and outlets on social media that are driving it.

This research article looks at how social media has been used in recruitment for the hospitality industry. It highlights that while it has become common practice, there are many layers of concerns including it violating certain legal rights of potential employees, generating biased decisions based on gender and race, and the practice not producing demonstrably better results than hirings done without reviewing potential employee Social Media Profiles (SMPs).