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AI in the casino industry is already running rampant. They are usually ahead of the curve when it comes to testing out new tech and AI was not left off the list. The article mentions a few ways AI is making gambling safer, yet also states the downsides of it which I enjoy as a reader. AI gives you customized experiences for the players, white-glove level customer service, and can even assist in the early detection of cheaters.

Hospitality employees are faced every day with multi tasking which can lead to human error. AI has many benefits in making the majority of these tasks automated. Hatboxes will take a guests information, and record it into the database which will allow the staff to make the stay more personalized with information at hand.

The article simply describes the ways in which AI is apart of our everyday lives and how it has not only impacted us as individuals but in the hospitality industry. Years ago, when we thought of AI we would think of big robots but now AI is as small as a chip in an iPhone, or as intangible as data on a software. AI has enabled a deeper level of personalization to guest experience as well as added close to maximum efficiency in the data and intelligence realm. It allows for multiple processes to be happening at the click of a button, lessening the potential exhaustion of our human resources in these businesses. In my opinion, AI has brought exponential convenience to our everyday lives and although sometimes intrusive, it makes life easier. Being able to rely on a piece of technology to remember certain patterns and trends is convenient and efficient.

In this article, the author thoroughly discusses how artificial intelligence has severely impacted the hospitality industry. The author begins with a short description of what AI really is, stating "The term "AI" doesn't have to refer to an autonomous robot that handles the cleaning in your home. It can just as easily refer to the algorithm used to personalize the marketing emails you receive". They then go on to explain how AI can be and IS extremely helpful to the operations side of the hospitality industry. For example, when the front desk phone rings, AI can be implemented to intelligently reroute incoming calls to the correct department's line, alleviating some of the work off of the front desk staff who would've otherwise needed to stop what they're doing to answer the phone for something as simple as a transfer to a different department. Next is a section dedicated to how AI can personalize the guest experience. By collecting data on guests while they're using your website, you can show them offers and amenities at your hotel that are tailored to them. The example in the article states "You might make special offers that speak to their unique needs, such as child-friendly rooms, all-inclusive stays, or experiences that include a room at the hotel, but also tickets to events or shows in the surrounding area". All in all, AI is vital to the hospitality industry. It not only helps guests have the best experience they possibly can, but it also helps the staff with providing the best service they possibly can to the guests.

This article shows how important sustainability is in the hotel industry and how innovation and technology can help companies sustainability efforts. Even though technology like the smartphone has a huge footprint on the environment, they can be used to help in sustainability such as hotels using the smartphones that guests already have to perform some functions without having to use paper. Mobile phones can also be adapted to help in running of smartrooms to improve customer experience and also reduce the footprint on the environment.

A quick read but very enlightening statistics about generational feelings and loyalty to green technologies in hotels.

It is becoming more common for hotels to become more sustainable and green in there business practices. Guests are finding these practices to be expected more often that none. Hotels are now becoming more efficient on there sustainability efforts by utilizing technology in order to reduce costs as well.

The hospitality industry has needed to dive all in on technology for a while now. The pandemic kickstarted the industry to really go all in. Many of todays guests really want a very personalized experience. Hospitality companies are using technology to provide guests with a very unique experience personalized exactly for them. The use of new technology from some companies is just going to have to make other companies try and keep up with them. An arms race of technology is likely to happen in the industry.

Travelport's recent survey found four trust gaps that exist between the travel industry and its consumers. One of those is data privacy, with only 40% of travelers currently trusting companies to responsibly use their data. While the majority of consumers are still not comfortable with companies using any shared data, they are most comfortable with them using data that was sourced from the company and not acquired from external companies or mining.

This article talks about companies transitioning to multifactor authentication as an added layer of protection of cybersecurity.

This article helped me gain a better undestanding of proximity marketing and beacons. Beacons emit radio signals to connect with nearby consumers' mobile devices. This article discusses some of the pros and cons to proximity marketing in order to best engage consumers. Proximity marketing is a fairly new concept that is beginning to skyrocket.

Modern society is an era of big data. There are indeed many benefits to using proximity marketing. But pay attention to avoid excessive spam, so as not to cause customer dislike.

This article talks about the benefits of proximity marketing and why it is the new wave in which companies should get engaged and begin finding ways to utilize this kind of marketing amongst their consumers. The collected data is priceless information for a company to gather about its ideal customers and how to engage them. However, the downsides the article brings up are the legalities around opt-in and the opportunity to allow consumers to opt-out with ease, and the pressures to get the marketing continuously. That is a compliance issue that companies should stay clear and consider. Also, it the importance to build security features to care for this data and information being shared online.

Location, timing, relevance of the ad is the most important using location-based marketing. All phone these have a GPS implemented on their phone and can provide a location. Companies can make immediate offers to individuals if they are in proximity of the businesses. In hospitality, restaurants can give discounted offers to people walking near the restaurants.

While Covid-19 has caused some major challenges to the hospitality industry, the industry is particulairy known for changing and adapting to an ever evolving world around it. Covid created a big push for hotels and large properties to begin to assess their technology stratagies moving forward and the industry is expected to continue to see a large push for new advances in technology that not only will help to create more sustainable properties but an overall better and more enjoyable guest experience. While this does potentially create an overall more enjoyable guest experience, the upfront capital expenditures for properties could cause potential impacts to the bottom line as well as disrupt the guest experience during renovation times.

Advertising costs were mentioned a few times within this article. With that being said, a few ad channels are becoming limited. For the most part, advertising is currently being done through Google or forms of social media. Chatbot has really become a priority for investors. What this article is trying to find out if having chats means faster/more reservations or reduces time spent with customers over the phone. Getting rid of a phone conversation seems like a plus because most consumers prefer to text or email rather than talking on the phone. China has developed ways for consumers to pay using their smartphones (like Applepay). So far it's been a success in China, being that it's cheaper for merchants and a convenience for guests. Unlike China, Applepay still hasn't been a huge success. Air BnB has been successful in marketing tactics in this generation. This is due to the fact that they change methods/tactics and increased efficiency. Although it may cost more, it is more effective when it comes to more revenue.

This article talks about the development of sustainable technology and how it relates to tourism in Barbados. It mainly discusses new technologies and how the country plans to create more business opportunities that promote tourism but also help the economy to thrive. The main takeaway is that the country hopes to become a fully renewable economy by 2030. It has many different natural resources and business opportunities that will allow for the skilled labor that is necessary to do so.

Opportunities for adopting green initiatives are becoming more and more common in the hospitality industry. IT updates and implementations have become a sustainable practice to reduce cost, provide a better guest satisfaction and environmentally friendly. One of the ways to start off the green initiatives is by effectively reducing energy and paper consumption; this gets done by using smart phones to replace key cards and using emails to reduce paper flow. Another green initiative is the effective technology practice such as energy star which is the system that powers down a computer automatically after it has not been used for a period of time. The use of digital media (social media) instead of print media is a fantastic way to save money while lowering the impact on the environment. Green initiatives are coming up pretty fast and are required to have a strong commitment but all vary depending on the size of organization, demand of business and location of doing business. I have seen many hotels implementing green initiatives in their facilities which at first can become extremely costly but in the long term very cost effective and environmentally friendly and expand the guest experience. I have seen hotels that have a HVAC system which senses the presence of someone in the room, this system puts the AC temperature high when room is vacant and lowers the temperature when it is occupied. Additionally the lighting of the room works the same; it turns on when someone is present and automatically turns off when the room is vacant. Just these two initiatives alone can save the property millions of dollars in a period of a year. In my opinion, going green is a great way to benefit every one involved, the guest, the environment, and cost efficient (long term) for hoteliers. The green initiative has not yet been a giant boom, but in a few years a larger amount of guest will prefer to stay in a green environmental friendly hotel then with a non green hotel. I believ

The article explains how the pandemic offers a "good opportunity for pioneers to act". In a study that was conducted, there was a preference for a robot-staffed hotel. This could be due to, however, the contagious nature of COVID-19.

This article mainly describes the current main trends of artificial intelligence in revenue management, guest experience, and daily operations. AI's concierge service, chat robot translator, ultra-dynamic pricing, forecasting utility, team booking software review data collection, intelligent function charts, and intelligent recruitment are the main manifestations of future technological development. Through these artificial intelligence, the hotel can simplify some service procedures, provide more personalized and improve the guest's staying experience. But at the same time, we must also realize that intelligent technology cannot completely replace employees.

"AI is already changing the guest experience across the travel lifecycle, including the on-property experience."

If we begin to look at things through more of a local economy then we will begin to have more responsibility on how we dispose of our e waste. Because we have more of an understanding of how it will directly effect the environment around us.