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Contents contributed and discussions participated by shawndab

shawndab

Cybersecurity revenues in tourism to exceed $2B - hotelbusiness.com - 0 views

  • cybersecurity will generate revenues of $2.1 billion in 2025 in the travel and tourism industry, up from $1.4 billion in 2021, forecasts GlobalData, a leading data and analytics company.
  • highlights the growing demand for cybersecurity products and services by travel and tourism companies in order to protect their customers’ personal data.
  • Travelers now expect a seamless experience while traveling, resulting in companies using technologies such as Internet of Things (IoT) and cloud. However, this has made the sector vulnerable to cybercriminals as these technologies collect more personal and sensitive but valuable data.”
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  • not only are customers put at risk, but so is an entire company’s reputation.
  • A string of high-profile attacks in the industry has led to the scrutinization of cybersecurity strategies, with regulators now clamping down and fining companies that fail to protect their customers’ data.
  • Therefore, the risk of cyber-ignorance is escalating, and tourism companies need to start taking cybersecurity seriously.
  • “Effective cybersecurity strategies must involve contingency planning, as merely investigating an attack in its aftermath
  • “Hiring a CISO is a good start but if travel and tourism companies want to prove that they are committed to cybersecurity,
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    This article is about the demand for cybersecurity products and services. Using more technology has made our industry more vulnerable and a lack of protected data can leave a company's reputation at risk. It mentioned how cyber-ignorance can be more costly in the long run. Hotels need a contingency plan to be proactive and not reactive.
shawndab

2022 social media trends hoteliers need to know about - Insights - 0 views

  • Social media features all the possibilities to put communities in a single circle.
  • #tiktoktravel hashtag
  • Note that these 26.1 billion users are not only millennials.
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  • . At times, the process needs you to blend in before positioning where you can outshine the competitors.
  • Influencer marketing wins if you’re after a reliable social media strategy
  • identify the influencers who can assist you in boosting your social media hotel awareness.
  • authenticity
  • requesting personalities like famous figures or celebrities in your hotel can assist in building trustworthiness
  • have a trademarked hashtag and inspire potential audiences to use a particular hashtag whenever they stop by your hotel.
  • You can target several sponsored posts in specific areas using the users’ GPS.
  • Most users prefer short-form videos, running at approximately 90 seconds or fewe
  • social media marketing has grown to become a strategy that converts – even in hotels.
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    This article talks about how hotels should make use of TikTok and using certain hashtags, influencers or inviting celebrities to stay at their hotel. It is talking about the importance of being consistent and short like 90 seconds or less. Using trademark hashtags and GPS sponsored content.
shawndab

Philips partners with Nowatch to create cortisol monitor to help people control stressf... - 0 views

  • Nowatch, a new contender in the expanding biometric fitness tracker market has developed a wearable device, in partnership with Philips, which measures cortisol levels and alerts users about their stress load up to 60 minutes in advance.
  • an interchangeable gemstone – but they can measure metrics such as temperature, breath rate, heart rate, movement, blood oxygen and sleep, in addition to stress – with the goal being “complete mind and body wellbeing”.
  • Coining the term “awareable” to describe Nowatc
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  • According to the American Institute of Stress, stress can degrade your immune system, damage your body's ability to fight infection, rewire the brain and impact gut health.
  • It employs biosensing (a devices used to detect a substance) through electrodermal activity (EDA). This process measures changes in conductivity produced in the skin by the sweat glands.
  • Cortisol helps regulate sleep cycles, blood pressure and blood sugar levels, but those with higher levels risk developing mental and physical health problems.
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    These new biometric devices will help consumers monitor their cortisol levels and reduce their stress. They are called "awareables" because you can not tell the time with them but you can become more aware of your body's wellbeing. The interchangeable faces look like gemstones and would be great retail for a hotel spa.
shawndab

Orangetheory launches MaxHR, an AI-driven heart rate tracking system | @FitTechGlobal - 1 views

  • has introduced a new AI-powered heart-rate tracking system called MaxHR to boost the personalisation and efficiency of members’ workouts.
  • Orangetheory has introduced a new AI-powered heart-rate tracking system called MaxHR to boost the personalisation
  • and efficiency of members’
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  • it records peak heart rate over a period of time
  • it allows every member to know their personal statistics
  • and efficiency of members’ workouts
  • This data is used by trainers to improve the impact of sessions by identifying exactly when users should decrease or increase effort.
  • "For years, the standard of fitness heart rate tracking across the category has been an age-based formula
  • The trainer-led sessions alternate cycles of high-intensity work followed by lower intensity which allows the cardiorespiratory system to partially recover.
  • Orangetheory says the new algorithm is designed to evolve and become more accurate over time.
  • Orangetheory’s system is based on post-exercise oxygen consumption (EPOC) where the body continues to use oxygen and burn calories for a period of time after the workout.
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    Orangetheory gym has launched a new system driven by AI. The club has always used heart rate tracking that was previously age-based. Now with the New AI-powered MaxHR, it considers other factors. This technology is used to increase the efficacy of an individual's workout.
shawndab

Priceline gets Hawaiian Airlines' NDC content: Travel Weekly - 0 views

  • The airline no longer sells Hawaii interisland flights in the GDSs; they are only available via NDC and direct channels. 
  • It also doesn't have to pay Hawaiian's GDS surcharge of $7 per segment on U.S. mainland flights.
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    The IATA's (International air transport association) New Distribution Capability (NDC), is allowing Priceline the option to sell interisland flights in the Hawaiian islands. This deal will also mean that Priceline will not have to pay the GDS $7 per segment surcharge on U.S. mainland flights.
shawndab

On-demand Wellness Software Market | Cloud-Based Segment Growing Immensely and Expected... - 1 views

  • The On-demand Wellness Software Market is projected to grow at a solid pace during the forecast period.
  • The advancement of digital transformation initiatives across multiple industries is expected to drive the worldwide On-demand Wellness Software Market during the study period.
  • The report covers the revenue, sales volume, price, historical growth, and future perspectives in the On-demand Wellness Software Market.
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  • North America is expected to hold a considerable share in the global On-demand Wellness Software Market.
  • GlamSquad
  • Soothe, Inc
  • The growing number of On-demand Wellness Software Market players across regions is expected to drive market growth further.
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    This new report is forecasting cloud-based wellness software to be a good financial investment. It is predicted to grow at a solid pace thru 2030. This research is based on the diverse market and detailed analysis from 2017-2021. Some of the top companies covered in this report offer services from in-home massage to health beauty services on-demand. Cloud-based services such as these offer digital technology access at a low start-up cost.
shawndab

Peloton becomes the latest pandemic boomtime business to announce restructuring, as out... - 0 views

    • shawndab
       
      As a spa & fitness leader, I have had many hotel guests tell me they access the hotel finder on the Peloton site to make their accommodation decisions.
  • gyms being forced to close and people looking for alternative exercise options – a "pivot" with which Peloton became near-synonymous
  • Peloton is set to axe around 800 jobs, increase the price of its equipment and close some of its retail operations as part of efforts to turn around the decline in its business.
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  • share price plummet from a high of US$162 in December 2020 to the current US$13.
  • The company has struggled to capitalise on its pandemic successes
  • ess to announce restructuring, as out-of-home fitness bounces back
  • cease making its own products and, instead, expand its partnership with Taiwan-based manufacturer Rexon.
  • The move came just 14 months after Peloton acquired equipment creator Precor, in a deal worth US$420m, renaming it Peloton Commercial.
  • Peloton Bike+ will increase by US$500 to US$2,495. The price of the Peloton Tread will increase by US$800 to US$3,495
  • "Price is just one of the many levers we will continue to explore as part of our business transformation strategy."
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