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AI in Hospitality: The Impact of Artificial Intelligence on the Hotel Industry By Hotel Tech Report Last updated January 25, 2023 9 min read Revenue Management Systems Livechat & Chatbots TABLE OF CONTENTS Hotel Operations Hotel Revenue Management Hotel Marketing Hotel Sales & MICE Guest Experience Human Resources and Labor Large Chains

estimated that 14% of jobs across 21 countries are at high risk of automation.

rtificial intelligence (AI) can greatly improve hotel operations by automating repetitive tasks such as booking and contactless check-in processes, freeing up staff to focus on providing personalized service to guests.

In 2008, Bank of America became one of the first organizations to test electronic badges that tracked and analyzed employee behavior. The experiment, in which call-center workers agreed to be followed electronically for a month, found that groups of employees who spent time together were more productive.

The tracking-badge technology used in the Bank of America tests, developed at the Massachusetts Institute of Technology Media Lab

“Human social interaction is rapidly becoming more measurable at a large scale, thanks to always-on sensors like cellphones. The next challenge is to use what we learn from this behavioral data to influence or enhance how people work with each other,”

Smart technology is transforming the events industry, making planning easier and events more exciting

Organising an event is a logistical nightmare and one of the biggest developments is software to assist with tasks such as registration and email responses.

The second is around the collection and analysis of data.

Hospitality industry operators often collect information to better serve their customers.  Information may be collected during various touch points, including employee-guest interactions, the company website, and through business partners, and may include personal identifiable information, preferences, groups with which customers are affiliated, etc.  While customers understand that sharing their personal information helps businesses better serve their needs, they also have a right to know how that personal information is being collected, used and shared.

Protecting Consumer Privacy in an Era of Rapid Change:  A Proposed Framework for Business and Policymakers

This final report calls on Congress to enact general privacy, data security and breach notification, and data broker legislation in order to protect consumer privacy.

Extending its comprehensive portfolio of applications and technology solutions that are designed to help airlines reduce costs and enterprise risk,

The Oracle Airline Data Model is a standards-based, pre-built database schema that helps airlines optimize the collection, storage, and analysis of passenger data from reservations, sales, operations, loyalty, customer service and finance in their data warehouse.

Oracle Airline Data Model makes this easier by delivering a comprehensive passenger data model with pre-built industry specific key performance indicators, OLAP cubes for multi dimensional analysis and data mining for predictive analytics. Built to work with Oracle data warehouses, airlines can quickly and easily realize the benefits."

For the end user, having the ability to conduct payments on mobile is extremely convenient. For businesses and financial institutions, the convenience and security of mobile payments can bring new revenue sources via e-commerce, and enhance customer loyalty through programs that leverage consumers’ mobile data

The hospitality industry has been quick to embrace mobile payment technology as operators seek industry-tailored mobile solutions that improve efficiency, boost profitability and increase guest satisfaction. Case in point: Gaylord Hotels’  poolside ordering and payment uses an iPod Touch, featuring mobile POS software and an attachment that allows the server to scan, collect payment and print a receipt from anywhere, so guests never have to leave their cabana

The future of mobile payments offers unrivalled opportunity for businesses, but ensuring its security is vital to maintain consumers’ trust. End users expect secure access to services from any device. With application security growing increasingly threatened, fraud prevention in this area is top priority. Ultimately, non-intrusive clientless verification of fraud activity helps both businesses and consumers

water-efficient fixtures can reduce water and sewer bills by up to 30%, while energy-efficient lighting can reduce electricity use up to 75%. Increasingly granular data collection, remote management and analytics are helping hotels exert more nuanced control over energy use, uncovering new pockets of savings without impacting guest comfort.

Better mobile, cloud or web-based access encourages managers to fully use energy saving systems such as EMS

Solutions such as Verdant’s enable users to create recipes — setting profiles they can apply to groups of rooms, based on exposure, season, etc. Since installing the system nearly a year ago, average run times for HVAC systems at Baywood fell from between 34.5-57% to below 23%.

1. Enhanced Connectivity to Guest Services and Staff Members

2. Intelligent Environmental and Entertainment Controls

It therefore makes a great deal of sense that many hotels have adopted the same smart systems that can be found within homes. Examples can include (but may not be limited to):Personalised control over settings such as room temperature, lighting and even window blinds.Using the Internet of Things (IoT) to offer guests immediate wireless access to centralised smart systems.Dedicated integration with devices such as smartphones and tablets.

Unacast’s latest Q4 Proxbook report confirms that beacon deployments are on track and the numbers align with ABI Research’s forecast of 400 million beacons to be deployed by 2020

we bring you a comprehensive list of 28 retail companies that are making a mark with their proximity marketing campaigns via beacons.

Eat touted this move as a “strategic pillar” in its communications because it allowed the company to access more information about customer behaviour and drive business intelligence to make precise decisions about how consumer behaviour can be influenced.

This focus must be seen in the context of two key issues: first, that hotels collect large amounts of data from their guests, both directly and through third parties; and second, that the hospitality industry has a checkered track record in protecting personal information.

Trustwave's 2018 Global Security Report reported that nearly 12% of the incidences investigated by Trustwave originated at hotels

Almost every breach involving hotels that have been reported over the past several years generated not with core hotel functions - check-in and check-out, reservations, etc. – but from companies engaged by hotels to provide services to the hotel.

Advances in IT have prompted the hospitality and tourism industries to move in a new direction, i.e. internet marketing or eMarketing (Leung et al., 2015)

On the other hand, from the customer perspective, tourism and hospitality are an information-intensive consumption experience because a customer might make considerable efforts to collect information and understand the image of a travel destination before making a purchase decision (Kim and Law, 2015). In this regard, search engines and social media are two of most fundamental information sources for making such decisions (Xiang and Gretzel, 2010). With their information-sharing capability, social media empower customers, granting them a “democratic consumption culture” by reducing information asymmetry and increasing their bargaining power (Leung et al., 2013). The pervasiveness and powerful computational capability of mobile technology make it possible for tourists to easily access information, book online services or even make impromptu purchases (Kim and Law, 2015). Apparently, the tourism and hospitality industries have been facing a revolution that has arisen largely because of IT turbulence (Piccoli, 2008).

Studies suggest that IT plays a prominent role in the tourism and hospitality industries, and it will be imperative, and indeed beneficial, for tourism and hospitality practitioners and scholars to keep abreast of all the advances in IT

When Cloud computing first appeared on the technology horizon, protel realized early on that the future of IT is mobile and in the Cloud. So as early as 2009, protel acquired the first "Cloud clients" for bookatonce, their brand-new web-based property management software (PMS).

When Cloud computing first appeared on the technology horizon, protel realized early on that the future of IT is mobile and in the Cloud.

Today, already more than 4,000 clients use Cloud solutions by protel. All of them enjoy a newly-won piece of independence because web-based applications can be accessed through an Internet browser on different types of devices regardless of operating system or native language.

Consumers

Consumers

people are spending, and continuing to spend, more and more online.

Several of the recycling initiatives are housed in the delivery area, where you can see the following not-so-glamorous but significant processes:

Perhaps the crown jewel of the hotel’s sustainability program is an aerobic composter, which is housed in the same corner as the water treatment facility.

Hawkins also co-founded Localecopia, an independent non-profit organization that encourages local sustainable business and food sourcing by serving as a “matchmaker” between food producers and chefs, restaurateurs and hospitality operators. 

“Restaurants are looking for a competitive mobile ordering solution that will match the functionality that major restaurant companies are bringing to market, while minimizing the operational impact of adopting this new technology,”

Heartland Mobile and Online Ordering automates the ordering process, saving restaurant operators time and money. The solution’s robust functionality reduces the manual processes of servers taking orders by phone, entering orders into a POS (point-of-sale) system and manually processing payments. As a result, restaurants see increased throughput of incoming orders and improved sales.

Hire a well-trained staff and a knowledgeable IT manager.

Refine the process.

. Demand timely output