Converting Data into Business Intelligence in the Hospitality Industry | TravelDailyNew... - 1 views
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hospitality is better primed than most industries to harness all that big data has to offer
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Big data” as a buzzword is often thought to mean a large volume of information, but simply possessing the information is not tantamount to using it in a way that adds value to your business. Therefore, what you want is a “big data strategy.”
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an API-powered data system will provide a holistic snapshot of your business that integrates with third-party business intelligence (BI) vendors to transform raw data into a user-friendly format with gauges, dashboards, trendlines and more to equip you with the exact answers you need to improve your business.
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Article explores the uses of data mining in hospitality. How when used effectively data mining can result in the creation of strategic sales and marketing plans that improve customer satisfaction and retention. Author also discusses the importance of data security and warehousing throughout the phases of executing a "big data strategy."