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smend120

How AR, VR, and robotics can work together | Artificial Intelligence | - 0 views

  • How AR, VR, and robotics can work together
  • With the help of robots, businesses not only achieve higher efficiency but ensure the safety of their staff in hazardous areas
  • With the help of AR and VR, people can experience surreal atmospheres indoors as well as outdoors
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  • Yes! Together, augmented reality, robotics, and virtual reality can be the ‘Three Amigos.’ VR and AR can offer an immersive medium to operate robots
  • With the help of low-latency networks, people can utilize robots remotely using intuitive AR and VR controls
  • Robot training
  • Virtual reality and augmented reality can be utilized to train robots for different tasks
  • With the help of dual neural networks, robots can learn new tasks by observing and breaking down several actions
  • he first network, known as the visual network, captures an image using the robot’s camera to understand the current state of an object. The other network, imitation network, tries to understand a demonstration and analyze how an action is being performed.
  • Motion sensors in AR and VR gaming can be deployed to train robots. Developers can use a pressure-sensitive trigger on a joystick to teach robots how to control grasping and articulation speed for picking up objects
  • Object recognition
  • Using this approach, robots can learn how to group similar objects together, differentiate between various objects, and identify new items that look similar to those it has already seen
  • Generally, AI-powered robots are exposed to a wide range of data.
  • By using VR, a trainer only requires a 3D VR model of several objects. With this approach, trainers and developers can minimize costs and effort required for collecting data and real-world objects. Using 3D models, robots can also be trained to recognize biological structures in the human body in detail.
  • Operations
  • Virtual reality can be used to develop teleoperating robots that can function with the help of multiple sensor displays.
  • obots replicate a user’s hand movements by using hand controllers
  • In a direct model, a user will be directly coupled to a robots current state
  • With a cyber-physical model, a user is separated from the robot.
  • Using controllers, users can guide hand grippers to move, pick up, and retrieve objects.
  • How AR, VR, and robotics can work together Augmented reality, robotics, and virtual reality can team up to develop innovative applications for various organizations.
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    They can work together. Based on this article, this can be beneficial for all industries.
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    Robotics, virtual reality, and augmented reality can work together to create cutting-edge solutions for diverse businesses. Businesses use robots to increase efficiency while also ensuring employee safety in potentially dangerous situations. Virtual reality and augmented reality, two contemporary technologies, have provided an immersive platform for media and gaming. People can explore strange environments both indoors and outdoors with the aid of AR and VR. The "Three Amigos" can be augmented reality, robotics, and virtual reality when they work together. Robot control using immersive technologies like VR and AR is possible. Business executives need to be aware of the potential benefits of combining virtual reality, robots, and augmented reality. Robots can be programmed to do a variety of jobs using virtual reality and augmented reality. There are two different kinds of neural networks: imitation networks, which attempt to comprehend demonstrations and examine how actions are executed, and visual networks, which use images taken by the robot's camera to understand the current state of an object. Dual neural networks can be used by organizations to enable robots to learn new tasks by monitoring and dissecting several behaviors. Robots that use artificial intelligence (AI) are exposed to a wide variety of data, which helps them learn how to distinguish between distinct objects, group related objects together, and recognize new objects that resemble what they have already seen. The expense and effort needed to gather data and real-world items can be reduced by trainers and developers. Robots can also be taught to recognize certain biological structures in the human body using 3D models. Virtual reality can be utilized to construct teleoperating robots that can function with the help of many sensor displays by employing hand controllers. The homunculus concept of the human brain, which postulates that there is a miniature human inside the brain that controls movement
psanc081

Smart hospitality-Interconnectivity and interoperability towards an ecosystem - 0 views

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    Collection of data from internal and external allow the managers to use mention data to analyze, forecast and plan on marketing, channels of distribution and financial indicators such as occupancy, ADR, RevPAR, and costs.
jsanc478

Getting E-waste Right | Green Lodging News - 8 views

  • In the past decade, televisions have grown bigger, then flatter, then bigger again. The emphasis is on the new: buy now, because your old television is clearly, decidedly obsolete.
  • The demand for the current and the top of the line strikes a chord especially in the hospitality industry.
  • equal to, or greater than, those offered by their competitors.
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  • The result is a product cycle that matches the pace of innovation:
  • Between consumers and businesses, an estimated 50 million tons of electronic waste is disposed of each year. Some of that is recycled properly. The rest is not.
  • Nearly 400 million units of consumer electronics are sold per year. Relatively light regulations and recycling standards result in th
  • Multiple Solutions for Hoteliers Despite the doom and gloom, there are a multitude of solutions to the hospitality industry’s e-waste problem.
  • The remaining 86.4 percent made its way into landfills,
  • Old TVs and computer monitors contain lead, cadmium and brominated flame retardants; all of which are hazardous to personal and environmental well-being.
  • 90 percent of the e-waste that is recycled is sent overseas.
  • Developing countries have become ground zero for e-waste collection
  • . According to the U.S. Environmental Protection Agency, only 13.6 percent of all e-waste was recycled properly in 2007
  • That hotels upgrade their televisions is not an issue as long as their existing units are recycled properly
  • It starts with awareness:
  • Then hoteliers can move to change a different statistic:
  • , hoteliers should seek out domestic recyclers and take care of their e-waste recycling with proven, safe commodities.
  • Environmentally responsible, eco-savvy hotels are in vogue right now, appealing to customers with promises of sustainable travel and accommodation
  • Sustainable building materials, recycling services and even linen reuse programs are tangible ways for guests to see that their hosts are eco-conscious.
  • Green Hospitality with a Backbone
  • Green hospitality makes money, but it mustn’t be without a backbone.
  • Actual green hospitality outweighs the appearance of green hospitality
  • organizations hop on the sustainability bandwagon, it is more important than ever that recycling becomes permanent,
  • This means actively looking for and implementing recycling solutions, not simply shipping our problems overseas.
  • e recycle and reuse more than ever. B
  • E-waste recycling, for most people and companies, is not a day-to-day occurrence, which means we should be ready to handle it when the time comes
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    This article is based on how we can improved e-wastes on doing little changes that will benefit on our future. Most of the e-waste is not recycle properly, we buy things after things and more after more, every time a new technology comes up there is the motivation on buying what is the lasted cool technology, and what about what we have , where does it go ? to the trash or recycle, but we do not know where that recycling goes, I believe learning more about it will help on our routine of how to recycle better and help with this process to proceed right.
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    We quickly move to 'next' as far as technology goes and rarely think about how to get rid of it when obsolete. In the Caribbean for example, there are not may recycling plants for e-waste, in fact, many rarely do recycling on a whole. In the Turks and Caicos, disposing of a television or a phone is as simple as throwing it in the trash among everything else. What happens next? It goes into the landfills and there they lie. Imagine the toxic waste from over 40,000 inhabitants on a small island. While moving with the crowd seems to be the way of the world, I believe government entities must act swiftly in ensuring e-waste is disposed of correctly to preserve this island and its inhabitants for generations to come. The technology should not outpace the disposal thereof.
kyleemcroberts

Going Beyond E-Waste Recycling - Human-I-T - 0 views

  • 25 states have enacted legislation establishing a statewide electronic waste, or E-waste, recycling program.
  • The multitude of state laws can make proper disposal unclear for many who have never recycled old electronics.
  • The confusion can lead to mismanaging E-waste recycling and negatively impact existing programs
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  • California’s Electronic Waste and Recycling Act of 2003 established four main purposes to manage the growing amount of E-waste.
  • facilitate the collection and recycling of covered devices,”
  • intends to eliminate E-waste stockpiles
  • make manufacturers report their efforts to increase the use of recycled materials.
  • end the illegal disposal of covered electronic devices
  • we need to focus more on reusing and donating electronics to a greater cause
  • Only twenty-five states have passed legislation in the last fourteen years.
  • E-waste is changing rapidly and legislation hasn’t kept up with the demand.
  • Encouraging reuse can simultaneously reduce E-waste in landfills and bridge the digital divide in low-income communities
  • Recycling centers don’t always recycle your old devices. It has been well documented (here and here) that most of them ship old electronics to other countries that don’t have strict environmental laws.
shineal

Data privacy matters in the hotel industry - Insights - 0 views

  • Data privacy matters in the hotel industryDr Michael Toedt Posted on 3 March 2022
  • Data privacy matters – period. As companies (including hotel chains) collect more and more personal data from consumers for marketing and research purposes, consumers are becoming increasingly concerned with data privacy and data protection. They want control over their data and they want to know exactly how it will be used. With legislative changes giving consumers more rights over their personal information, hoteliers need to both know the law and understand why data privacy is so important to hotel guests.
  • Good data privacy builds trust and loyalty
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  • “Commitment to data protection” drives brand loyalty for 31% of consumers, a figure that increases to 40% for “Trustworthiness”[1].This backs up the findings from a 2018 survey by Salesforce, which found that consumers are more likely to stay loyal to a company, spend more money and recommend its services if they felt they could trust the organization with their data
  • Data breaches cause serious financial and reputational losses
  • Every type of organization could suffer a data breach if adequate data protection controls and systems aren’t in place.
  • Hotels concerned about their ability to adequately protect guests’ personal data should take immediate steps to address this. A common problem is the existence of multiple guest profiles across different platforms within the hotel tech stack, such as the PMS, CRM, RMS, POS, website, etc. Where these are not fully integrated, data has to be updated manually, which carries significant risks.
  • Key legislation explained
  • There are strict rules around how data can be obtained, stored, managed, and used.
  • Achieving data privacy compliance
  • large amount of valuable data held by hotel groups makes them a prime target for hackers and cyber thieves.
  • From compliance and reputational viewpoint, these functionalities are truly invaluable to hoteliers. However, IT can only do so much. Other key considerations for hoteliers include creating robust data privacy policies, providing clear guest communications, and training staff on data privacy processes. Taking a 360-degree approach is the best way for hotels to protect themselves and their guests from data breaches and the associated risks.
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    This article by Michael Toedt on "Data privacy matters in the hotel industry" speaks on the approaches that can be taken to protect guests' data and their privacy since these practices increase guests' trust and loyalty to companies. Accordingly, it is vital for hotels to securely store guests' information. Thankfully, CDM systems make it much simpler for hotel staff to manage data-related requests from clients, such as updating personal details. They also enable one-click deletions, preventing data disputes.
mabbate

How to Use Facial Recognition for Hospitality - 1 views

  • s. For example, the software stores customer payment methods and loyalty memberships which means staff and patrons don’t need to handle cash or cards to pay a bill or collect benefits.
  • Facial recognition technology can save a tremendous amount of time at check-in. For instance, travelers can simply use their face to verify identity without needing to take the time to provide physical documentation.
  • Facial recognition, on the other hand, provides frictionless access to rooms via a smart lock on the door. Also, guests who use hotel facilities, such as a restaurant or spa, can easily update their tab via contactless facial recognition technology, which enhances the customer experience.
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    Facial recognition and the use of biometrics are going to be essential in the future. This article outlines several ways it can impact the hospitality industry in a positive way. The most interesting has to do with F&B capabilities. This system linked with AI will be able to streamline restaurant ordering and payment.
kyleemcroberts

What is E-Marketing? Features, Types & Advantages | Marketing Tutor - 0 views

  • Web marketing, digital marketing, internet marketing or online marketing; all of these words are synonymously used for E-Marketing.
  • technologies and media to connect customers
  • e-marketing has become a very important part of the marketing strategy of different companies.
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  • E-marketing is Cheaper than Traditional Marketing
  • Cost-Efficient.
  • how much sales the business has been made as a result of e-marketing.
  • Instant Response
  • Tangible ROI
  • Disadvantages of E-Marketing
  • ability to collect a wide range of data about your customers.
  • feedback from your target market.
  • Personalized Marketing.
  • exposure
  • e-marketing is that it’s accessible from everywhere across the globe.
  • increase the number of visits
  • No risk at all.
  • competition
  • Privacy & Security Issues.
  • Price competition also increases with higher transparency.
  • fast-changing technological environment,
  • cost is very high.
  • Types of E-Marketing
  • Email Marketing
  • efficient and effective
  • cheap but also very effective.
  • Social Media Marketing
  • Directly communicating with your customers can increase brand loyalty.
  • dependent on technology
  • Video Marketing
  • Video marketing is very effective if it conveys the right message to the right audience. 
kbroo026

Veggie Grill blends technology, efficiency and hospitality at first New York City locat... - 0 views

shared by kbroo026 on 07 Feb 22 - No Cached
  • Veggie Grill
  • employs a mix of smart kiosk technology and high-touch service to elevate both the in-store and off-premise experience
  • "We knew we had to be able to do transactions fast,"
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  • guests can opt-in to use facial recognition to identify repeat visitors. The software might also learn what a consumer likes, suggest a side or beverage or make suggestions based on past orders.
  • "The only way to do that was a combination of cashiers and kiosks, especially in the New York market
  • "The most significant contribution that a kiosk can give you is better flow, less pressure on a cashier,”
  • It's important to have a guest-facing experience no matter what the experience is—kiosk or not.
  • Ideally, kiosks drive more transactions and a restaurant might employ more kitchen staff
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    Like other QSR, Veggie Grill uses a combination of cashiers and kiosks to take orders. Their kiosks, however, have an option to use facial recognition, which aids in recognizing regulars and is able to suggest add-on items. Responding to the often repeated claim that kiosks will cost jobs, they argue that there is always a demand for the guest-facing experience, and that kiosks could contribute to greater demand for BOH staff.
avanzado

Hotel Safety: Security for Hospitality and Hotel Management Companies | By Kacey Bradley - 1 views

  • improved software allows hotel owners to match up specific transactions with the surveillance footage,
  • IT and security departments should work in conjunction
  • Offering employees profit-sharing, a stake in the hotel's future is an effective way to improve security.
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  • Mobile keys, on the other hand, strengthen security and allow guests to bypass the front desk altogether.
  • Most commercial properties have some type of video surveillance system.
  • Profit-sharing gives employees room to grow in a chaotic industry. Most profits come in the form of an end-of-year bonus people can use to their hearts' desire. Beyond increased loyalty, employees with profit-sharing options are more likely to take ownership of their role in the business and improve productivity.
  • Your Wi-Fi should be a secure network users must log in to before using. Make the username and password easy to find. Also, alert guests about possible security risks, such as connecting to public Wi-Fi networks nearby that don't require a password.
  • A straightforward update is an in-room safe. It's easy to come up with relevant items to stash inside, especially when traveling. Guests can stow essential documents, passports, collectible coins, souvenir gifts and more.
  • A safe and secure environment all starts with knowledgeable staff. Set up regular meetings with all employees to talk about guest safety. Go over OSHA requirements and how the team can stay safe in the event of fire and evacuation. You should also provide training on compliance regulations and bloodborne pathogens.
  • In today's technologically advanced world, guest and staff security are more critical than ever. Luckily, you can take plenty of steps to make improvements. From smart surveillance technology to secure Wi-Fi networks, read the advice below to improve your hotel's setup.
  • In today's technologically advanced world, guest and staff security are more critical than ever. Luckily, you can take plenty of steps to make improvements. From smart surveillance technology to secure Wi-Fi networks, read the advice below to improve your hotel's setup.
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    This article basically gives tips about how to create a safe hotel. There are many ways you can ensure that your staff and hotel guests are protected.
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    Among other ways that hotels in the modern are using to ensure safety and security, the article looks at cybersecurity. The author proposes that hotels' security and IT departments should work together to create a safe online environment that "prevents unwanted third parties, like hackers, from intercepting private guest data." This reiterates the significance of updating computer equipment to mitigate potential threats.
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    This is a great article that explains the different ways hotels are trying to make staying at a hotel safer. They start by explaining how they have surveillance cameras placed around the hotel to help them see everything that is happening all at once. Cybersecurity protects the hotels computer systems from being hacked and having people steal all the hotels and customers information. Mobile room keys helps guests find their keys faster because they will now have it on their mobile devices. For hotels the guests safety are their top priority and they train their staff to believe in the same thing.
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    This article is about steps a property can take in order to ensure the safety of their employees and guests. This includes: surveillance cameras, cybersecurity, mobile room keys, safes in rooms, among other things. - Be sure to invest in high-quality cameras that can pick up the little details, such as facial features and bill amounts. - Your Wi-Fi should be a secure network users must log in to before using. Make the username and password easy to find. - Mobile keys strengthen security and allow guests to bypass the front desk altogether. -Set up regular meetings with all employees to talk about guest safety. -In terms of profit-sharing, workers feel a sense of pride or ownership, they will keep their eyes and ears open for signs of waste, fraud or theft.
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    This article talks about hotel's safety and the usage of surveillance cameras, cybersecruity, mobile room keys, guest safety, staff training, and profit sharing. Each section talks about the procedures that should be taken to keep guest and staff safe.
waldjustin13

Hospitality and tourism education in an emerging digital economy - 1 views

  • PMS and integration of multiple properties across the globe
  • It is well known that industries are moving with the flow of advanced technology and this is causing disruption in their daily business operations and processes.
  • At present, there is no alternative to digital disruption and businesses large and small must adapt to the changes that are occurring
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  • Technology has been a key driver for hospitality businesses for several decades and it has drastically transformed how the industry operates
  • Every industry has specific software applications that are unique and integral to the management of their daily operations. In the hotel industry, property management systems (PMS) or hotel operating systems are platforms that “enabled a hotel or group of hotels to manage front-office capabilities, such as booking reservations, guest check-in/check-out, room assignment, managing room rates, and billing” ( Oracle, 2019).
  • These systems have also evolved to incorporate functionality that supports food and beverage operations, housekeeping and maintenance management, as well as revenue management.
  • Applications such as Cloudbeds, Preno, Hostaway and Lodgify have become a staple in most hotels today, allowing for the efficient management of hotel fun ctio ns.
  • Similarly, in the restaurant industry, practitioners often rely on restaurant management systems (RMS), POS software designed for the food service industry to make bookings, capture transactions, record orders and manage inventory (FinancesOnline, 2019).
  • At the broader tourism management level, GDS, also known as automated reservation systems or CRS, are computerised networks that centralise services and provide travel related transactions for products such as airline tickets, hotel rooms and car rentals ( Kelly, 2018)
  • GDS serve as a conduit between travel bookers and suppliers and help communicate product offerings, pricing and availability to travel agents and online booking engines.
  • Their functionality and applications are often limited to a specific industry (e.g. hotel, restaurant and airline)
  • Internally, cloud computing allows managers to access data collected from proprietary applications (e.g. RMS, PMS) which can be shared across departments.
  • This data can be accessed from anywhere around the world on demand
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    This paper discusses the role of PMS, POS, and GDS in the hospitality and tourism industry. It identifies key digital literacy and employability skills that students and educators need to develop to better understand and negotiate the changing, digitally focused landscape of the hospitality and tourism sector.
bingkunwu

Impact of AI and robotics in the tourism sector: a critical insight - 1 views

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    Technology has amassed influence in different and dynamic sectors of the economy. Tourism has become the following field that Artificial Intelligence and robotics seem to merge their roles and optimize service and customer experience to evade any current challenges and change the sector. Through a systematic review of AI and robotics as emerging study designs in tourism, radical complementary dimensions to the future of tourism prompt a proactive strategy to make travel arraignments simpler, customized, automated and insightful. As AI allows continuous learning for machines, the introspective field will monetize such knowledge to learn about travellers' behaviours and interests to inclined personal experience. Tourism marketing needs a positive and improved change that will undoubtedly venture into a safe world from the infective Covid-19 pandemic and enhance expertise in applying Robotics and AI. The infrastructure of tourism as a sector with destinations, hotels, and travelling will be endowing the use of AI to prompt it to surpass human performance. Through AI, a wide range of information will be collected, stored and utilized to calibrate the center of satisfaction in the experience shared. Devices such as Virtual Reality, Facial recognition, Chatbots, Google maps, robots, and language translators are set to give the first experience in regulating destinations and facilities and optimizing services within the sector.
bbalthaser

Full article: Decent work and tourism workers in the age of intelligent automation and ... - 1 views

  • two UN SDG8 recommendations for policy and action: ‘[a]dopt a human-centred approach to embracing new technologies’ and ‘[s]hape the impacts of digitalisation with public policies’ (UN, 2019United Nations (UN). (2019, July 10).
  • Two aspects of surveillance capitalism hold explanatory power for understanding the potential direction of the worker condition and are drawn upon throughout this paper: first, worker freedom is replaced with digital monitoring, behavioural manipulation and other forms of worker performance management through instrumentarian power; and second, production mechanisms shift to create certainty of outcome through reducing (or replacing) worker autonomy (Zuboff, 2019Zuboff, S. (2019).
  • where ‘[m]achine processes replace human relationships so that certainty can replace trust’.
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  • The economic rationality for technology adoption (Morozov, 2013Morozov, E. (2013). To save everything, click here: Technology, solutionism, and the urge to fix problems that don’t exist. Allen Lane. [Google Scholar]) is built around cost minimisation and organisational effectiveness. Technology is often discursively framed as a tool for achieving sustainability (Gretzel et al., 2015Gretzel, U., Sigala, M., Xiang, Z., & Koo, C. (2015).
  • A disruptive product offers a ‘distinct set of benefits, typically focused around being cheaper, more convenient, or simpler’, and has a power to transform a market ‘sometimes to the point of upending previously dominant companies’ (Guttentag, 2015Guttentag, D. (2015).
  • Worldwide, accommodation and food service roles are estimated to be at greatest risk of being automated out (78% risk) by 2030 largely due to the high number of automatable interactions and predictable physical work (McKinsey, 2017McKinsey. (2017).
  • it can become difficult for human workers to compete with intelligent automation. These systems have the potential to reduce the need for lower-skilled tourism roles involving routine and interactive tasks as well as significantly decreasing the tasks required from human workers (Ivanov, 2020Ivanov, S. (2020).
  • The move towards quantifying human actions into analysable data to drive well-intentioned (from a business mindset) interventions, is a form of techno-solutionism (Morozov, 2013Morozov, E. (2013).
  • detail how advances in sensing and recording technology have led to expansions in surveillance. These technological developments extract worker data that is often visible to managers but not always workers, and this power asymmetry means the data can be mined for pro-managerial, pro-business insights that can work against employee interests. Data can be collected on individual worker speed and accuracy, with adherence to process serving as proxy for ability (Beer, 2018Beer, D. (2018)
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    This lengthy article provides a grim outlook for the lowly skilled/paid worker in the workforce when technology has been applied to improve outcomes in management. The article insinuates that companies/employers benefit likely at the expense of employees who are affected by technological innovation. Three key points are emphasized in that surveillance capitalism, disruption innovation and techno-solutionism are behind the pushout of low-skilled workers. And companies are not providing a solution to improving a sustainable economy and sustainable workforce which are goals of the United Nations. However, the United Nation's goals are not keeping up with societal trends. Surveillance Capitalism can be construed as digital monitoring in the workplace. Used as a way to control and manipulate performance outcomes which may shift to automation if employees don't perform. Further disruption innovation is defined as a "disruptive product that has particular benefits that focus on the cheap and easy that have the power to overturn markets". This is seen with automating basic tasks in food service such as ordering. Finally, the use of technology as an excuse to "rationalize" cost-cutting/management changes is what is considered Techno-solutionism. This article highlights various technologies already in use in the industry, most with much success and a few that did not pan out. Trial and error, but at the cost of retaining employees.
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    Tourism is paying a heavy price to accommodate a growing trend making "people" expendable. The competition isn't comparable and unless we change our processes and thinking in how we use technology more jobs will be gone. We can't be an all-knowing, 24/7 never tires robot. The industry is undermining the value of a person. Ridding themselves of them has larger implications for society and our future. Eventually, it could be us too. What value do we offer? And how do we enhance humans over technology?
lflor087

7 Applications of Augmented Reality in Hospitality Industry | Analytics Steps - 1 views

  • augmented reality it works in enhancing the experience and satisfaction of the customers. 
  • The prime concern of this industry is the best customer experience while providing their services.
  • Augmented Reality or AR is an interactive experience or enhanced version of the real world to be presented in a more understandable way with the help of computerized tools.
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  • can open up various opportunities for a better and smooth customer experience.
  • enhance the physical surroundings by making them more interactive. 
  • stay rooms can have a 3-dimensional display feature on the portal so that the visitors can have a look at them in a realistic way while they are booking
  • extended information provided to them for further detailing enabling them in better choices and decision making by having a 360 degrees virtual tour before being physically present.
  • make the maps more reliable and informative but will make the visits more convenient and informative for the customers. 
  • this is not just a tool to provide a better customer experience, this can be used by the management to maintain the guests and give out accurate instructions and details on the AR-based portal. 
  • This technology is predominantly being used in the hospitality industry to make the people exploring the premises have various wireless connectivity opportunities using their smartphones only. 
  • can help in getting details about the guest and their preferences and choices.
  • This will help in generating a personalized experience for the guest as well as make the process of allotment convenient for the staff. 
  • The users can get related information about the machines and areas under maintenance and also about the estimated time taken in resuming the facility so that they can feel transparent enough with the inconvenience.
  • can call for room service or whatever they need in a rather uncomplicated and hassle-free way in the language of their choice. 
  • Hospitality is a service-based deal.
  • The hotels can enable augmented reality-based games in their premises to keep the visitors engaged and entertained throughout.
  • Augmented Reality or AR is an interactive experience or enhanced version of the real world to be presented in a more understandable way with the help of computerized tools.
  • digital tools like - animations, graphics, sounds, etc. to be able to create an amalgamation of the real and the virtual worlds to be able to get a detailed view of what is present or the necessary information related to it which is put on. 
  • can be accessed via smartphones and internet-based devices. This can be done via scanning a barcode printed on real-life items to get an artificial view of them or by applications specially crafted for specific purposes.
  • 1. Interactive Hotel Rooms 
  • Also augmented reality-based interfaces are capable of providing a lot of information to the guests or to the staff that they might need, this makes the process as easy as pointing the camera to a real thing which might then connect to the related server to fetch the required information. 
  • Augmented reality can be used by hotels to enhance the physical surroundings by making them more interactive.
  • The stay rooms can have a 3-dimensional display feature on the portal so that the visitors can have a look at them in a realistic way while they are booking a room or seeking to grab a service. 
  • 360 degrees virtual tour before being physically present. 
  • 2. Map Features 
  • Hotels and resorts around the tourist hub can have this feature where the visitors can point their smartphones to a map to get a view of the other places of interest and their timings with other details nearby
  • 3. Gamification 
  • The hotels can enable augmented reality-based games in their premises to keep the visitors engaged and entertained throughout.
  • Hotels can engage in games like treasure hunts by taking them to a virtual platform, improvising the features as per their discretion which can be played on their premises.
  • 4. Beacon Technology
  • Beacon Technology works by the Bluetooth-based interface somehow connected to the concept of augmented reality which allows the people operating to send related information when the users are in specific locations. 
  • This technology is predominantly being used in the hospitality industry to make the people exploring the premises have various wireless connectivity opportunities using their smartphones only. 
  • 5. Guest Recognition
  • guest recognition can become the catalyst in providing relatively better and convenient services to them.
  • Augmented reality-based applications can help in getting details about the guest and their preferences and choices. IoT based cameras can be used in connectivity with the AR setup working by providing the details about the guest and their previous stays, the services they took, room preferences, food preferences, etc.   
  • 6. Maintenance Information
  • The users can get related information about the machines and areas under maintenance and also about the estimated time taken in resuming the facility so that they can feel transparent enough with the inconvenience.
  • 7. Translation Facilities 
  • In such a case augmented reality can come to the rescue, for instance, the guests can point their smartphones at the various texts and guides or even the hotel menu, for instance, to get the related information with the option to choose from multiple languages.
  • Examples of AR in Hospitality   Starwood Hotels uses beacon technology to send the virtual keys to the guests which helps them in unlocking the room using their phones.   Holiday Inn has this feature where the guests can point their smartphones to see the realistically virtual depictions of famous celebrities in the hotel.   Premier Inn has rooms with maps installed in them enabling guests to point their smartphones at them to have information about the nearest points of attraction.    The Mansion uses AR-based brochures to display its accommodation facilities to its guests. 
  • AR can be put to use combined with other technological dimensions like IoT, big data, and virtual reality to maximize usage. Also, this is not just a tool to provide a better customer experience, this can be used by the management to maintain the guests and give out accurate instructions and details on the AR-based portal. 
  • e most hassle-free ways
  • ces in th
  • The host and guest mutual interaction seek to deliver and get the best servi
  • Hospitality is basically an umbrella term for multiple guests and host-based services like hotels, motels, resorts, restaurants, theme parks
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    Augmented reality is flooding the hospitality industry with its many features. As stated in the article, "AR is an interactive experience or enhanced version of the real world to be presented in a more understandable way". Anyone is the hospitality industry knows and are aware of the convenience and satisfaction AR/AI/VI brings to both the guests and businesses. A great example mentioned is the article is how AR can aid travelers from out of the country where there is a language barrier. This provides an untroubled trip, and not to mention a safer trip for someone in a new country. A feature we are seeing a lot now-a-days and many hotels using is 3D models of their rooms and amenities. This allows the guest to tour and experience the hotel without even stepping foot in the hotel yet. AR/AI/VR provides a realistic experience as well as aids in collecting data for businesses and creating better and even personalized experiences.
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    This article delves into numerous different uses augmented reality (AR) could have in hotel properties. AR is an interactive experience and/or enhanced version of the real world. AR has the abiliy to mobile with internet connection and cell phones. This article suggests interactive hotel rooms, maps, or even guest recognition. They even mentioned how Holiday Inn will allow for cameras on phones to show celebrities in the hotel or even Starwood Hotels utilizing beacon technology to send keys to guests smartphones.
rnobl005

How This Wearable Tech Device Provides Custom Marketing at Large Events - 1 views

shared by rnobl005 on 15 Jul 18 - No Cached
  • How This Wearable Tech Device Provides Custom Marketing at Large Events
    • rnobl005
       
      I was hoping there would be a chance to share this article during the semester. This article from 2016 discusses an RFID bracelet that allows the event host to collect information on the attendees - however it doesn't have to be personal data, it's more about their interests and then using this information to create a memorable experience. Interactive marketing is a dominant force in the industry. Many consumers feel as though they need to connect to a brand before they work it into their lives. Technology can aid that process along.
  • On November 2 at the 50th Annual Country Music Association Awards in Nashville, a new tech product debuted that offers a different way for planners to communicate directly with their attendees
  • Hurdl has created a wearable device that has applications at a variety of events such as festivals, sporting events, trade shows, and fund-raisers. The brains of the wristband are housed in a circular LED button called a Pixl that attaches to the wristband. Guests receive a band upon arrival at an event, and then activate it by texting the unique code associated with their band to a phone number. In response, the guest receives a text that has an opt-in privacy policy and asks a series of questions created by the event host to gather the data they want for the event.
  • ...4 more annotations...
  • “The client can ask any question. 'What team are you cheering for? What’s your favorite song? How are identifying your gender?'” says Hurdl co-founder Betsy McHugh. “From that point forward, the event happens, and your wearable will light up based on your unique answers. For example, if Beyoncé wants to light up all the single ladies, or a sporting team wants to light up all the people who served in the military.”
    • rnobl005
       
      While the concept behind the bracelet can translate to almost any setting, the way each event using the technology is different which makes every experience unique.
  • create a meaningful communal experience
  • Once the guest activates the wristband via text, the event host can communicate directly with that person. “Now that we’ve built this one-to-one communication network … you get to not only be part of the experience, you can also can get a text from the host. It could say, ‘Go to the concession stand to get a free Coke for the next 10 minutes,’ or ‘Go to the merchandise stands and you’ll get 10 percent off,” McHugh says.
  • In a trade show environment, Hurdl’s algorithm can analyze the anonymized data to help sponsors and exhibitors target messaging to specific attendees.
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