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This article touches on GDS bookings and bookings via Expedia specifically. It is one of the most well-known websites used by consumers. Many don't know that cutting out Expedia and selling rooms via GDS systems only costs hotels about 10% of the share, which is much lower than the usual standard for bookings through other agencies. Some data from travelport showed that there was a 30% growth in GDS direct bookings in 2014. Some brands are taking GDS properties from their sites because they feel they don't offer the level of customer service they require. With this example it's clear to see that the relationship between the hotel, GDS systems and sites like Expedia, can get very complicated. Expedia acts as the middle person between the GDS systems like Pegasus and the customer using the site for booking. Each outlet provided for bookings has pros and cons, so it is best to do your research on what is best for your hotel.

This article talks about both the pros and cons of eCommerce in the hospitality industry. It talks about how it has changed and helped the industry but also the side effects that it may have.

Every HR department needs to utilize software which meets the specific requirements of a company without overspending. Every organization is unique in nature, so there is no universal "best HR software" on the market.

Module 3: This article focuses on the importance of GDS systems during the challenges of COVID-19. With an emphasis on travel agents using the GDS, hotels will be able to continue to thrive and survive. According to the article, " travel agents will play a key role in connecting hotels and travelers, especially given the flexibility and changes that may be required of travelers in the coming months." This article provides insights for hotels to best optimize using a GDS for travel agents to find them. The article states, "Rate parity is important to 89% of travel agents worldwide - if they see a better rate elsewhere, they'll actively book away from your property." I believe using a GDS will be the only way in the future to continue to travel and save money. Tripadvisor is my go to when it comes to finding out about a resort and which website has the best rate for the same room.

A list of the best Property Management Systems of 2020. 

Capterra is a webiste that offers the proper research for businesses to look for a software that works best for them. The article discusses the most popular software solutions that works best for small hotels. The list of the software's discussed already included what reviewers loved, their advice for improvement, and cost. This is a great article for small hotels to look at because it is an easier way for them to select a software that suits them best.

These are the most popular software that are used by small hotels specifically

Smaller hotels run with tighter profit margins. This article discusses the 7 top softwares that are available to a small hotel that have many features i.e. front desk, bookings, food and beverage - all in one software application.

This article describes the challenges that hoteliers face when it comes to accounting principles. There are four major issues that arise: Enterprise Resource Planning, Staff Variations, Data Overload, and Core Challenges. Choosing the proper system to manage your finances is an important issue when dealing hotel accounting. Taking into consideration your varying staff levels into the financial arena is also important. In addition you must choose what data is important to your financial success. Once you determine the data to use its very important on what you do with it. Its important to have someone on staff that will understand how to interpret the information and make it useful. If no one is on staff then the choice to outsource the task will be the next option.

Every hotel company would like to build their own enterprise back-office system. It is more cost effective solution would be to partner up and invest in hotel sector specific technologies. With needs to staff variations real-time monitoring of labor is essentially in reducing labor cost. Another cost-effective and efficient solution is to outsource any finances and accounting practices that the hoteliers can't perform themselves

Its no secret that a hospitality companies financies and accounting tools can be complex with there own unique challenges. Cloud based reporting tools are there to help manage and monitor transactions in real time through an array of data sets.

The Hospitality industry have been greatly impacted over the years by the advancements made in technology. Customers have everything assessable by the click of a button or utilization of an app. Various software is being created to provide for quick and easy service but in turn takes away from the personal experiences.

This article is about the new advances in technology and investing whether it has been taken too far. It analyzes the new advancements such as apps where reservations are made. These new technologies have been made to enhance experience but not replace the warm feeling that hospitality gives you. The article concludes that we haven't taken it too far, instead it has made guest experience better. Especially when it comes to checking in, and not having to wait a huge line when you just want to get to your room.

As we learned this week, technology is impacting the hospitality industry. As the article states- "improving a guest's experience depends on the ability to identify the individual guest's preferences." This reminded me of the Smart Bar video we watched this week. Technology can enhance the quality of experience. However, depending on the businness/ company- most people would be unwilling to put a an investment into tech unless they see a significant uptake from the technology. Even though technology plays a major role in the industry, it has not completely took over human interaction.

This article is telling us about some advantages of cloud computing in hospitality industry (hotel industry). You won`t need to store any data outside if you invest in Hotel Property Management System (PMS). There are advantages in cloud computing in hotel industry both for hotel staff and guests.

Global distribution systems work by connecting travel companies (airlines, car rentals, cruise lines) to travel agencies (online or human) who then connect with the interested traveler. By this chain, the travel agent is able to offer real time availability from the companies to the traveller. The benefits of this system are the ability to deliver tons of information direct from the relevant companies, it is convenient for those that use them and easy to track travelling trends and interests. To me, it works like a mass marketing strategy. The content is generated by the owners and instead of enlisting their own man power, they utilize the efficiency and convenience of remote technology to mass distribute. The intended consumer receives the information without ever having to think where it's coming from, but inevitably trusts its reliability. The productivity of this system is something that those in the hospitality industry cannot ignore because this represents moments of the first interaction between the interested consumer and your operation. In order for the information to reach them in a convenient medium. In summary, GDS's help information get from the travel company to the consumer everyday in real time via global networks.

Global Distribution Systems (GDS) are largely responsible for the expansion of the travel industry. They provide the foundation for most internet-based travel services offered globally, and they link the providers of travel services in real-time. To make the travel business more complex and informatics, the GDS system provides global data, pricing, inventory, offers, and real-time availability of flights, hotel rooms, car rentals, and even bus tickets. GDS enables travel agencies and their customers to access travel information, purchase and compare options for reservations, and schedule trips. One of the most essential tools for the travel industry is the GDS system. Global Distribution Systems are server-hosted web platforms that offer worldwide discounts on the booking of travel-related goods like airfares. Amadeus, Sabre, and Travelport are the three main GDSs in the market, and they are connected to more than 650,000 travel agents. Travel agencies depend on GDS's assistance to maximize their own profits because GDS is a direct seller of airline tickets. To increase their revenues and their ability to offer tickets to customers, travel agencies enter into an agreement with GDS and gain access to a listing of fares.

" Benefits of Global Distribution System Global distribution systems are widely responsible for the growth of travel industry and stepping stone of most internet based travel services. Benefits of Global Distribution System for Travel Agents and Tour Operators GDS systems deliver worldwide data, rates, inventory, offers, real-time availability of airlines, hotel rooms, car rental, bus tickets, and many more to make the travel industry more informatics and sophisticated. How Travel GDS Marketplace Is Reshaping the Travel Industry GDS stands for Global Distribution System and it's essentially a central reservation system that allows travel agencies and their clients to access travel knowledge, buy and compare reservations choices and book travel. functions across the world and connects the travel service suppliers or vendors to the travel agencies in real-time, by providing a centralized service that covers the bookings of airline tickets and more. permits travel agents to access, in real-time, availability, feature and costs for airlines and extra travel services worldwide. The leading global distribution systems are Amadeus, Sabre, Galileo, and Worldspan. This permits users to buy tickets from various suppliers or completely different airlines. GDS can link services, rates, and bookings that combine a spread of products and services in travel sectors: e.g., airline bookings. Independent travel agents, travel agencies are now using an increasing sophisticated GDS system to seek out the best travel and accommodation and rates for their clients. Travel Agencies have historically relied on GDS for services, products & rates to produce travel-related services GDS system is one of the most necessary tools for the travel business the system will yield results with real-time pricing and availability comparisons There are 3 major GDS within the market- Amadeus, Sabre, and Travelport here are over 650,000 and travel agents connected via a GDS system Systems enable users to bu

This article introduce a new online marketing product that not only can help the hotel reduce cost but also improve the hotel's online presence which results in an increase in direct bookings, less reliance on 3rd party intermediaries, and the best ROI. This new product can up-to-date the hotel's information that will attract more guests that put a hotel miles ahead of the competitors. It also offers an option for guests to choose the phrases that they are interesting. In addition, this product provides the freedom to make convenient updates for hoteliers. The hotel management team does not need the outside support team to manage the e-marketing system.

This article is to emphasize the importance of point of sales system, including the advantages that help restaurant operating business every. For instance, counting is the simplest approach to checking your inventory on the shelves in a small business and this is called stocktaking, especially, for small businesses, like a small toyshop, stocktaking is a thoroughly practical approach. However, most of the time stock management is not that simple, and sometimes the practical option is not the best option. There can be discrepancies between the physical and the stock records, especially when it concerns annual stock management. This is why it is advisable for every business owner to use computerized POS systems in stock management. The best thing about having a computerized POS System in the retail business is: as new stocks arrives and as it is sold, it keeps the stock levels current and updated, hence making it is easier to identify which items are selling and which items are not. A POS System is also good in checking for any obsolete or out of date stock that needs to be disposed. For the managers, if they are still counting the inventory manually on the shelves or in the warehouse, something should be thought twice about the lacking of efficiency method, for there are many advantages in using a POS System mentioned in this article. One advantage of a POS System is its ability to help the business achieve detailed real-time stock level information. In addition, a POS System can also give some information such as weather forecasts, public holidays and major sporting events, which can be of great help in determining the stock level of seasonal products. Managers can now efficiently and effectively handle their stock management accurately.

iPerceptions put information together on online travel shopping. One question being what are some of the things that keep travelers from booking rooms. Price was number one on this list of things. This is not surprising because most online travel customers comparison shop to find the best deals. Next, after price, functionality and site design were among the biggest stumbling blocks to those who wanted to book online. Having a website that is easy to navigate so the customer can get the information they are looking for is critical to that traveler actually making that reservation. 8% gave up after being unable to find what they needed. And 7% had a technical issue when trying to book. That's 15% altogether. The survey also concluded that it is mostly leisure travelers who were seeking information as opposed to business travelers. Although, business travelers were more likely to complete reservations. Maybe this can be accredited to the fact that business travelers have all the information they need so they don't have to spend time searching. Or the increased frequency of travel makes them more familiar with sites and where to go and how to get information. The highest percentage of respondents said they arrived at a website by typing in the web address. This leads me to believe that in addition to having a website that is functional and easy to navigate, your web address must be memorable and easy to spell. Those who got to the site by search engine came in at a close second.

Choice Hotels, for example, uses proprietary systems. Their current system, Choice Advantage, is cloud-based (just one thing I don't like about it, other than it's a proprietary system - I don't trust the cloud). Micros/Opera is the one most commonly specified by franchise organizations (Wyndham, Carlson, Intercontinental and others). I look at value for the investment, reliability, easy to use, and short learning curve for new employees. With those things in mind, there are two I particularly like.

This article introduced some property management systems, such as FOSSE, Choice Advantage, Micros/Operas, and so on. The author mentioned two in detail. One is Visual Matrix, used by most Best Westerns. It is easy to use and can save a lot of time on training. The other one is Check-Inn. It is a good choice for small business, which isn't very sales and marketing intensive. I think each hotel group should choose their property management system based on its size and strategies.

Motel 6 deployed the Crossbeam X-Series security platform to ensure traveler security during the online reservations process without slowing the network or negatively affecting the user experience. The Crossbeam X-Series platform runs third-party, best-in-class firewall software to deliver high-performance, highly scalable protection for its e-commerce traffic. As the risk reduction strategy of Motel 6 is to use the best products on the market for all security applications, Motel 6 is expecting greater long-term benefits with Crossbeam.

A hotel's PMS is at the core of all functions, but outside threats are becoming more common. "In a report researched by Sky High Networks, the percentage of organizations that experience at least one threat per month from data exfiltration (hackers) is 49.8%." Keeping guest information private is critical and when information is leaked it is hard for the company to gain back guest trust. It is clear that society is becoming more and more comfortable with e-commerce. This article points out that reliance on cloud based PMS systems may be the next best thing. These systems use hi-tech encryption which make it near impossible for hackers to breach. However the article says properties must choose a PMS that makes the most sense. Technology is constantly changing and jumping on the bandwagon of cloud computing may not be the best decision. Who knows what new technology will be implemented next.

Event planners has to negotiate with hotel sales to lower some of the expenses.  This article speaks of ways to save money which is by hosting most of your  events at the same property throughout the years; this will get clients to  return. Hotel sales manager should discount guest rooms offer because they offer  great profit margin than any other event service. Sales planners should compare  prices and try to secure the best price.  It's best to try and negotiate food  and beverage requirements because hotel managers and event planners will always  try to keep their guests happy. Negotiate the audio and visual expense by asking  for discounts and expenses to be waived if possible. Also be flexible on time,  space and dates. 

1. IT The hot-button issue within the realm of hotel-information technology is mobile and cloud technology.A company could have tens of thousands of smartphones or laptops in the field at any given point-each a potential gateway to hackers and other criminals. To the problem the core principle is to provide end-to-end data protection with looking at cost and benefit and how it's supports the business. 2. Terrorism Ironically, one of the main reasons terrorism tops the list is because it has become less of an issue in recent years.Hoteliers need to keep their staffs and travelers mindful of possible threats, but they don't want to scare them. 3. Skimmers A related threat is that of "skimmers," or devices that catch credit card numbers when consumers use them for payment.The best prevention measure is to have an investigative team or third party on hand and making that known to employees. 4. Liability and insurance fraud These two related issues can double, triple, quadruple and quintuple corporate insurance premiums in the blink of an eye. The advisement is hoteliers to educate themselves on the issue, consulting with an attorney, if necessary. 5. Security as taboo "Security" still is something of a taboo in the global hotel industry.Hoteliers need to do a better job of "turning on the light" by talking about security openly and regularly at staff and association meetings, and hotel executives should insist their GMs make security a priority

1. ITAccording to the article, most mobile devices that are used for business are unprotected. Meaning that the devices if the device even have a password and if it does the password is not very complex. There could be thousands of employees accessing company information via the cloud through unprotected smart phones or other mobile devices. This could organizations at risk to hackers and other criminals  2.  TerrorismAlthough terrorist threats are less of a concern nowadays, that does not mean hotel managers should discontinue stressing the importance of security within their establishments. Keeping employees aware and diligent can prove to be a delicate assignment but it is a necessary of part of maintaining a safe work environment in the twenty-first century. 3.  SkimmersSkimmers are devices that steal credit card numbers when consumers use them for payment. Unfortunately, it is most commonly an employee on the inside who is committing the crime.  A third party investigation team will be needed to prove who is stealing from the establishment.  4. Liability and Insurance FraudCombined, these two issues could sky rocket a company's insurance costs through the roof. It is crucial that hoteliers be aware of the legal system and educates themselves on issues concerning liability. Both patrons and employees alike could potentially file claims against an establishment and entitlements can quickly get out of hand.    5.  SecurityDespite the best security measures, there is always the possibility of unforeseen danger. This fear of the unknown is a concern for hotel workers. To confront this fear of the unknown managers must regularly and openly discuss security with employees.  Security should be held as a top priority. 

This article discusses five main concerns brought on by the current state of hotel security. I must say that some of this information surprised me. Something that especially surprised me was learning that mobile devices that are used for business hardly use passwords. The article states, "Amplifying the problem is the sheer number of devices, he added. A company could have tens of thousands of smartphones or laptops in the field at any given point-each a potential gateway to hackers and other criminals." This piece of information is very unsettling to me. How could such valuable information not be protected? The article suggests the solution to this problem is PCI DSS. Terrorism as number two on this list also surprised me because that is not something that would first come to mind for me. The article states that it is ironically on the list for becoming less of an issue. I suppose this reminds hoteliers to never let their guard down when it comes to issues of safety and security within the hotel. However, "skimmers" and liability on this list does not really surprise me. The article suggests that hoteliers be educated about these issues to protect the hotel against them.