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Marisa Chauvet

How to get the most out of the Global Distribution System (GDS) - 0 views

started by Marisa Chauvet on 07 Jun 13
  • Marisa Chauvet
     
    This article first talks about the benefits of participating in the GDS network.
    How the GDS provides a perfect virtual marketplace for travel inventory sellers such as hotels, airlines, and car rental systems to showcase their wares to a global Internet travel audience.

    The GDS is a natural outlet for hotels, resorts, and even smaller inns that want to increase revenue and online marketing exposure.

    The GDS also allows independent properties a chance to offer special "dynamic packages" that include hotel, airfare, special events to their customers.

    Second, Who the Global Distribution System best suited. For example,
    The GDS is ideally suited for larger hotels and resorts located in desirable areas that have standard room types such as single rooms, queen rooms, king rooms, etc. Because the technology behind the GDS is older, there are limits on the total number of unit types that can be managed through the system.

    The GDS was never really designed for vacation rental management or smaller bed and breakfasts that contain limited inventory. It is also best to realize that the GDS cannot create consumer demand, so businesses located in popular travel destinations will always have an advantage using the GDS over businesses located in rural or lesser-known geographical areas.

    Next, GDS Payment Plan Options
    The most common commission payment plan for GDS reservations is known as the "retail model." In this model, hotels and other resorts elect to pay 10% per GDS reservation to the travel agency or travel website that provided the customer reservation.

    Also, How can a company get the most out of the GDS once they sign up.
    Most companies that sell GDS services will assist you in making sure your property's best attributes are included in the GDS setup. Helping those companies on the set up such as making sure to list nearby attractions, hospitals, restaurants, etc. Travel agents often view property data in older, less graphical format, so knowing where you are located and what amenities are nearby, is important to the agents when searching for the best location for their travel client.

    Final, this articles explains how The GDS network offers properties valuable marketing exposure on the various popular online travel websites and to over 600,000 travel agents worldwide. However, the GDS is only the "icing on the cake." Most properties will still get many more online reservations through their own website than they will from the GDS network. Therefore, to make sure that your company have a well designed website, easy to use navigation, allow potential customers to book online, and that your company hires a professional company to market the company's website. The practice of making travel arrangements online continues to grow. Make sure that your property combines GDS exposure with its own website booking engine to maximize online revenue.

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