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Without going into technical details, it seems widely accepted that aviation accounted for around 900 million tons of CO2 emission (CO2E) in 2018 equal to an estimated 2.4% of total global emissions (12% of total transportation-related CO2E), and this number is sadly forecast to triple to more than 2,700 million tons of CO2 by 2050.Despite the fact that airlines have become significantly more fuel efficient, we are experiencing a dramatic growth in total aviation emission as the number of planes flying more hours per day keeps growing much faster than the gains made in fuel efficiency.However, because most of the emission happens at high altitude during the actual flight, the “net emission impact” is considered by experts to be twice that number and then further increased due to the amount of energy that goes into production of aviation fuel.

Define your travel program targets for CO2E per day, month, quarter or year

Select travel services based on emission rather than price

Integrated booking systems, social media, smartphones, metasearch, property management systems, artificial intelligence, and advances in smart appliances

smoother processes that make their lives easier and provide improved guest experiences

using technology to look and book their next trip, including hotels.

It’s one thing to report lackluster restaurant sales because of a slow economy or missed marketing opportunities. It’s another entirely to realize the people you’ve hired to work for you have been skimming off the top and stealing from the register.

Every year in the restaurant industry, employee theft accounts for $3 to $6 billion of missing income for high-volume restaurants across the country.

the first step in reducing or limiting employee theft is identifying what kind of theft is taking place in your restaurant.

With a variety of online visitor tracking tools out there, hotels and similar businesses can monitor individual customers when they visit their site, and tailor their offers and recommendations based on their behavior.

Almost every industry has their buyer personas, and the hospitality industry is no different. You’ve got your once-a-year family travelers, your regular businesspeople, and so on. Once these buyer personas are created, hotels and casinos can tailor their marketing efforts to reach one

the traveler’s journey is complicated, and can very from person to person. It means that there is much more competition online, and hospitality industries have to compete to get shoppers’ attention

The company also introduced Spark, a post-consumer food waste tracking product. Plate waste is tracked through a display monitor that shows diners how much waste has been generated and how they can help prevent it.

The Leanpath software now incorporates behavioral science in a way it did not initially.

Founded in 2004, Leanpath launched the first automated food waste tracking system. Kitchens are outfitted with tracking stations that include a scale, integrated camera and touchscreen to identify what is being wasted and why.

Visitor management of protected areas [1–3] is supposed to keep the tourism intensity below the area limits while respecting the needs of the local economy and community as a multi-faceted goal of participative management [4]. It requires reliable, comprehensive, and detailed data about tourism intensity, including its impacts and practical methods and tools to exploit the data for the purpose of visitor management

Visitor management of protected areas [1–3] is supposed to keep the tourism intensity below the area limits while respecting the needs of the local economy and community as a multi-faceted goal of participative management [4]. It requires reliable, comprehensive, and detailed data about tourism intensity, including its impacts and practical methods and tools to exploit the data for the purpose of visitor management

At first, a literature review (Section 2) is conducted in the areas of tourism impacts, tourism sustainability , visitor management, tourism modelling and simulations, visitor monitoring and tracking, and the utilization of data about visitors. Specific attention is paid to the promising method of individual tracking, its variants, and the challenges related to its deployment.

To identify a certain individual’s location, a marketer might choose to use various mobile location technologies that are available in modern smartphones such as Global Positioning System Technology, Cell Phone Triangulation, and so on. To further enhance the potential of proximity marketing, Bluetooth technologies and WiFi technologies are also utilized broadly

There are major retailers that can successfully use proximity marketing. For example, consider Macy’s, which can choose to do it. If they send store maps or coupons or offers applicable for their credit card to their customers nearby, it will fall under this proximity marketing. Not only these, but retailers can also attract people to enroll in their rewards or loyalty programs as well.

The real estate business is another sector where proximity marketing can be applied in search of creating high value. Those who are realtors can easily find it out who is in need of new homes, office spaces, rentals, etc., and then show him/her advertisements that will be helpful. In this way, both parties get benefitted.

The development of technology provides new opportunities for businesses to grow.

Our smartphones have changed how we shop, work, socialize, and live. It’s no wonder that so many businesses are taking on the challenge of proximity marketing.

The aim of proximity marketing is to deliver marketing campaigns to consumers in close proximity to retailers, restaurants, or other locations of interest to target messages.

Best practices for companies in the hospitality sector to protect data include:

Always encrypt payment card information. Operate a continuous training program in cybersecurity to maintain a well-trained workforce. Always adhere to relevant regulations, such as PCI DSS. Use cybersecurity measures such as firewalls, network monitoring, anti-malware, and traffic filtering to protect against common threats. Conduct tests against your organization’s cybersecurity defenses in which you mirror the behavior of an actual hacker. Know where your data is and enforce the principle of least privileges to limit access to sensitive information.

groups may use different computer systems to store information, and the information can also frequently move across those systems.

Proximity marketing is a marketing technique whereby recipients are targeted with marketing messages based on their vicinity. Simply put, it’s when you send ads to people who are close by your venue

WiFi-equipped smartphone these days and logs into public hotspots, meaning that you only need the right software to collect customer data and advertise to them using your guest WiFi.

The way it works is that when a customer logs into your guest WiFi network, you collect data about their device (specifically the MAC number of the device), based on which you can “follow” the customer around the venue and later identify them when they return

A total of 40 venue directors hosting teams from Major League Baseball (MLB), Major League Soccer (MLS), the National Basketball Association (NBA), the National Football League (NFL), and the National Hockey League (NHL) completed the survey. Staffing and training, fan behavior, technology utilization, patron screening, cybersecurity, and drone mitigation were areas of focus.

The majority of respondents indicated that their current entry screening checkpoints caused lines to form outside their venues, and the average wait time is less than 10 minutes during the busiest times.

Top training requirements for security staff included venue/event familiarization, prohibited items, fan code of conduct, standard operating procedures, how to operate security technology, and crowd management. Facilitated in-person training was the most common method, followed by table-top exercises, routine refresher courses, e-learning, and workshops.

With the adoption of biometrics like fingerprints, face or iris scanning, or even voice recognition, biometrics have the potential to revolutionize the hospitality industry

Biometric technologies are solutions that are commonly used to identify a person based on some aspect, namely, a person’s unique physical or behavioral characteristics.

There are two types of biometrics used to recognize a person. The first type is biometrics based on physiological characteristics. The second is behavioral biometrics. Physiological identifiers include the following:

around 83% of marketers say they can run more successful campaigns when they use location data.

more than 225 million American consumers, and 94% of all millennials, now own a smartphone. And they’re using them more and more.

consumers now spend more time daily on mobile devices (3 hours and 43 minutes) than watching TV (3 hours and 35 minutes).

A location-based digital marketing strategy utilizes the physical location data of potential customers to target them with online or offline messaging that is highly personalized. When it comes to the resort and hotel industry, the target audience is potential guests, those currently staying at your establishment, and even returning visitors. 

proximity

The ads a potential customer will see on their social media platforms, while visiting a website, or even on their search engine results pages can be made more relevant based on their real-time location data.

“Expectations and technology change. Today the critical point we are focusing on with our PMS is overall improvements to the guest experience. The whole concept of understanding your guest and understanding their preferences and behaviors to enhance the experience goes along with a hotel’s ability to market to the guest in a better way.”

“Going interactive with the guest experience is going to have an impact in the sense that every guest can be a user on your PMS,”

“This will include functionalities such as: updating profiles, tracking rewards, making requests from the room, and interacting with other guests.

HRIS has emerged as among the most crucial aspects of hospitality IT. No hos

. No hospitality management system can be considered complete without an effective HRIS system.

Greytip Software is a focused HR & Payroll software solutions company.

Trigger-based email is sent according to a consumer’s particular behavior or preferences.

ensure that a brand remains engaged with and relevant to consumers by giving them important updates

: The rules of email marketing best practices must foremost be understood and used. The customer must be the one to subscribe to get email messages, and the co

1. New age customer relationship management programs prompt hotels to obtain information regarding guest preferences from different systems at the basic property level and spreads the same throughout the company. The process is operated by merging property level CRM data with a greater CRM system located at the headquarters for an entire chain of hotels. The information is used to provide customized services as guests check into a hotel of the same chain. It does not end here, historical transaction data of the guest is also supplied to avoid prior mistakes and ensure complete satisfaction. Various softwares like BizTalk Server 2006 and Microsoft Dynamics CRM help in information management and assist in comprehending the trends, behaviors and habits of various guests. 2. In-room systems incorporated by different hotels offer gaming options, bill display, thermostat and light control, in-room music apart from the privilege to watch first-run movies with wide screen plasma monitors. Some hotels also have device oriented interaction facilities that helps in reducing the hurdle of maintaining multiple service offerings for different areas of a multi-use property cum residence. The Microsoft Media Center with advanced plug-ins facilitates the process. 3. The new Radio Frequency Identification (RFID) system enable guests to locate each other at a ski resort and allow them to pay for a meal resulting in a cashless payment system that is capable of being used on and off property. It helps in yielding an immediate return on investment while raising the profit level. The whole process is facilitated through the implementation of Microsoft BizTalk Server and Microsoft MapPoint Location Server in combination with RFID and other location based services. It thus allows better security and freedom apart from the option to pay for meals. 4. Implementation of efficient business processes is possible through interchange of data. Creation of specific interfaces leads to integration between property-level systems. The process is operated through implementation of an "Information Hub" powered by Microsoft BizTalk Server at the property level which routers all collected informations to different systems and runs the business by streamlining data exchanges. 5. The dynamic platform offers a self-healing hotel technology for constantly monitoring a hotel's systems to solve problems before they spread throughout the property.