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This article gave us a five new online travel trends.Because travel is a hyper-competitive industry, the most pertinent emerging themes in onine travel are considered and experts insights and predictions are provided in the Las Vegas TDS North America event. First trend is the travel industry need be ready for a mobile-only world. Researches indicates that the mobile sales will increase extremely. Because it is expensive to develop mobile app, so traditional travel companies and online travel companies do not such into launching a mobile app in a short term. Convergence, commerce, content and how these impact customer behavior will be an ongoing theme. There is a risk of firms focus too much on one channel, Customers are using a range of different devices to plan, research, book and review their travel experiences.  Revenue management became essential for the business. It needs to integrate with sales, marketing, channel optimization, loyalty marketing , and operations. Think new markets and new customers like China, India, Brazil and Russia. Firms need to be actively targeting this market and make adjustment such as develop local website etc. Last trend is that there are lots of new development in the industry. Facebook start to monetize travel. Google and Apple are also developing their travel related products. This social travel planning tools become successful. Technology develops and standards emerge, mobile bookings may not just be for the last minute.

The Aloha restaurant managed video as a service platform which is the leading exception reporting and theft deterrence tool for the restaurant owners. By utilizing Enysion's video, restaurant owners can monitor cash handling easier, identifiy potential suspicious activity faster and monitor the exception report effectively. Moreover, Aloha Restaurant Guard which invented by NCR corporation can identified the common scams through analyzes POS data and transactions. I think that combine Aloha Restaurant Guard to Envysion's video, the owner of the resturant may have a whole picture of the restaurant in their mind through easy used video web interface and secure video clip sharing, data from the two platform and intelligence reports. This is a good model for restaurants to reduce the profit losses from fraudulent activities. It smooth restaurants' daily operation meanwhile employees will regular their own behavior during the work period.

This article identifies the importance of green initiatives within operations and how to link them to available BI solutions. By specifically looking at analytics organizations can assess how they are meeting targets and monitor their performance in relation to their "green" goals. This article also discusses considerations related to expanding BI use to include green initiatives.

Company priorities are shifting towards cost savings and becoming more environmentally aware and business intelligence can help to achieve these goals. BI's ability to monitor performance and alert decision makers about changes in behavior makes it a complementary approach to organizations wanting to become more eco-friendly. Although BI applications are well poised to fill this need, businesses still require a roadmap to successfully tie-in their BI use with their green initiatives. Outside of technology adoption and lowering energy consumption, organizations also support social action initiatives and invest in R&D efforts that work towards more environmentally friendly products and internal processes. This in turn has a broader effect on the environment at large. The benefits that expand beyond the organization include what occurs within the company as well. Whether managing recycling programs, reusing raw materials, lowering consumption, etc. businesses require a way to monitor these initiatives and to identify ways of becoming more efficient over time. This is where the use of BI and analytics comes in.

The new relationship between hotel marketing automation provider ZDirect and global travel technology company Sabre Hospitality solutions has proven to be a very successful new way for connect a company with its customers. Customers can make reservation easier and faster way through this new technology. This technology also increases brand-recognition for customers and two way communications between customers and retailer. It also help a company from building up its brand to make sure the brand will operate smoothly to make this combination a very powerful technology for hospitality industry. One of its very successful technique is that it will create a unique personalized profile for each customer based on his or her behaviors.

The opportunity to improve utilization of predictive personalization in hospitality marketing is vast. A role that was previously fulfilled entirely by a human is now able to be translated into the digital world. There are a number of reasons that marketers are not yet excelling at the use of this data to provide results, the greatest of which is that clearly defined goals are necessary to narrow down the specific data that is needed in order to create a program that produces the desired result. We still have a long way to go before we know how to fine tune marketing according to digital activity but a starting off point is to use location markers to customize email and website marketing to the area in which the user is interested.

The article give a specific description of the importance of marketing analytics in hospitality industry. It can provide a ways to better understand guests' purchasing and staying behavior, as well as audience engagement across a variety of marketing channels.

Theft is a huge challenge in the restaurant industry and it's an expensive one. Now the POS system can assist with security by flagging suspicious transactions and identifying theft behaviors and flagging on video. This is an enormous help to the industry. The greatest area of impact is that having a system with this capability deters theft. The second area is that managers do not have to be present in order to catch theft and can do so at any time through device notifications and internet-based cameras. Video is flagged so there is now no need to watch hours of tape in order to find suspicious activity. Simply by the fact that Subway is now recovering $1.6 million in less than 1 year, it is clear that this system has huge value and will continue to positively affect finances in the restaurant industry as technology advances.

Very good post...and interesting one.

The article is highlighting the digital marketing trends in the Hospitality Industry today. Since technology has such a strong presence, in the world we live in, e marketing such as social media, video and social marketing are becoming more important in building brand loyalty. The 6 trends mentioned in the article, are stating how these types of marketing skills have the ability to reach a broader audience and also helps to provide real-time data on how the company is performing. The use of this marketing strategy is creating higher profits and increasing the standards within the hospitality industry. Hoteliers have a bigger focus on legal issues, safety and security, diversity and demographics and the value that such technology brings or adds to the business. A great example used within the article is the use of social media, i think this is the most effective and cost effective tactic. It doesn't take much to have the marketing department create a social media platform(s) and try to advertise via e-flyer, e-menus and even videos that help to increase sales. The use of e-marketing allows a company to reach a bigger audience then just locally. There are plenty of shops that start off small but gain massive success with advertising online. Best example would be Salty Donuts, main source of advertising being social media.

This article is about how important e-marketing is important to the hotel business. Since technology is evolving hoteliers are marketing their businesses on the internet. Building a brand is important but what is equally important is understanding what the consumer is looking for and their online behavior. Developing a plan on how to catch the attention of a consumer is very essential. The internet have made the distance of reaching new consumers easier. This will help anyone run a successful business because you have a worldwide audience.

This article talks about how property management systems have changed over the years. Previously the main purpose of the PMS system was focused on back-of-the-house functions like guest registration and housekeeping. Now some PMS systems are equipped with everything from the ability to automate transactions with travel agents to in-room entertainment. These systems are enabling hotels to better serve their guests. Typically full-service hotels and resorts would require more complex PMS systems, but smaller select-service could manage with simpler systems. The overall goal of a PMS system is to increase profitability and RevPar. These new systems are more streamlined across all operations, which enables hotels to meet their goals.

"Today's systems now generally include channel management capabilities, including a web booking engine and global distribution system connectivity to automate transactions with booking agents. Many systems now integrate with third-party technologies like point-of-sale (POS) software, accounting software, keycard and access control systems, self-service kiosks, internet and telephone systems and in-room refreshment (minibar) and entertainment applications. Some systems now come with marketing and sales tools for creating targeted promotions and campaigns based on individual guest profiles, behaviors and preferences. Some systems also include robust data analysis capabilities for generating business intelligence, including insights into emerging trends. Built-in customer relationship management features can help engender higher levels of guest satisfaction, which invariably leads to not only more repeat stays but also a larger volume of positive brand advocacy - e.g., favorable reviews on TripAdvisor and other popular sites - ultimately translating into increased hotel occupancy rates and revenue per available room (RevPAR)." This article explains the advancement of PMS systems in contrast to the traditional POS software and its limitations. Todays PMS systems offer not only booking capabilities but operational room features as well. Market capabilities are now also available directly from these new PMS system which were previously handled elsewhere.

My article was very interesting and it was about the evolution of hotel PMS over the past 10 years. Early generations of hotel property management system only had the necessary features and functions like room inventory maintenance and housekeeping assignment. But now some PMS have been developed to meet the end-to-end needs of modern day lodging properties in ways that could be difficult to imagine a decade ago. Some systems now even come with marketing and sales tools for creating targeted promotions and campaigns based on individual guest profiles, behaviors and preferences. With the help of technology, property management systems for hotels have great opportunities to be improved because the goal of every software should be to provide the best service for the guests based on their information.

"IT solutions can be used to help a hotel to manage its environmental impact (CO2 emissions, energy consumption). Siemens analyses the customer requirements and then implements best-in-class solutions. In addition we provide the required process consulting to establish sustainability reporting within an organization. Here are a few highlights of our "Sustainable Impact" offering: Benchmark customer's own position in sustainability issues vs. competitors and improve own sustainability processes to become best-in-class. Integrate sustainability / energy management into company strategy, organizational framework and corporate behavior Target setting for company-wide KPIs (e.g. CO2) and creation of transparency by setup of IT supported controlling process Support fulfillment of regulatory requirements, voluntary reporting (e.g. GRI, DJSI, CDP) and company positioning (e.g. sustainability report) Manage environmental and other sustainability projects"

in order to keep the green hotel the manger should use the IT solutions. especially in the environment impact, we cannot control the hotel environment sustainability development only by the manual. using the IT solution is fast and convenient. we can use it to analysis and conclude the best solution or advice for the sustainability development of the hotel. we put the data, operation statement and expenses into the system and then the computer can help the hotel to establish the frame for building the green hotel. also we can use the Siemens technology to assign the employees everyday so as to avoid the situation that is over-staff or under staff. moreover we can use the Siemens system to decline the waste of paper, water, energy and so on. This way can save the money and protect the environment.

Nowadays, all hotels are trying to improve their IT with their sustainability efforts. In this article, Siemens has introduced a new system "IT for Sustainability". The new system will help hotels improve energy, resource-efficiency, and save costs in two ways: greening the hotel IT environment and using IT as enabler to lower carbon footprint.

This article discusses the use of data mining and analytic techniques to create a competitive edge for companies in the hotel industry. Hotel companies are a customer centered business which accumulate large amounts of data on customers from various databases. Implementing a data mining system will improve profits, loyalty and retention and enhance guest experiences by helping the marketing and management teams create focused policies. The article discusses seven guidelines that create appropriate use of data mining technology. These guidelines include synching your IT infrastructure with the right data experts. Also, creating accurate segmentation and predictive models of the customers information or profile. As well as gathering the correct data for use in the system's models. Also utilizing the proper methods to collect and sort relevant data. Another important guideline is to have a speedy turnaround of the data. Also, continuous improvement is important find better ways to implement the processes. The final guideline mentioned is to find the proper IT employees to manage the data. The article proceeds to discuss five categories to utilize the information. These are classification, clustering, deviation detection, association and forecasting. The article predicts that over the next ten years there will be more attention paid to data mining to improve the guest experience and focus marketing initiatives. Data mining will be a critical tool to understand and utilize customers behaviors and patterns.

E-Marketing in the hospitality industry I found this article very informative and helpful. E-marketing could also be called Internet marketing, web marketing, online marketing and even digital marketing. In the hospitality industry, these marketing strategies are growing at a dramatic pace. Because this is making such a significantly impact behaviors by driving more revenues. The article explains the five main sections of e-marketing. 1) Search Engines Marketing * This is the largest majority of internet surfing allowing the hotel to drive targeted traffic to the company's website. 2) Sponsored Search * This type of marketing, is sponsored search corresponds to search ads through a bidding process on keywords. 3) Social Media Marketing * This allow companies to use websites like Facebook, Twitter, and YouTube allowing to take advantage of spreading any information or updates posted repeatedly whenever they want. It also targets a wide audience. In other words, it's the new word of mouth. 4) Mobil Advertising * This is one of the fastest growing e-marketing advertising. With almost everyone nowadays carrying a smart phone, this type of advertising could be critical to bring in new business for the hotel. 5) Email Advertising. * This is the most powerful e-marketing tool for hoteliers to use. It gives you direct revenue opportunities for past, present and future guests. Nowadays, online marketing is the most powerful advertising methods. All companies in the Tourism and Hospitality industry are competing to lead the online marketing techniques to order to shift the market to increase their online traffic and generate more revenues.

The aspects of email marketing for the hotels are discussed in the article. It is stated that e-mail remains a very important e-marketing channel. Although smartphones are considered to be the most effective way to reach the customers nowadays, there are as many e-mail users as smartphone users worldwide (3.7 billion). There are two main reasons why e-mails are still relevant for marketing purposes. First, people are more likely to provide their e-mail addresses rather than phone numbers. E-mails are less invasive. Second, personalized e-mails are strong engagement channel. It is very important to tailor the e-mails according to the demographics and behavioral data that can be obtained from the transaction information and hotel management systems. I suppose, that technology is very important in marketing efforts, but the personal touch is a key to success.

This article discusses the implementation of computer technologies in hotels' green practices. Electricity use accounts for 60-70% of the utility costs and average daily water consumption per occupied room is 218 gallons. Management is permanently under pressure to cut these costs, however, this should be done without impacting guests' comfort. Installation of water-efficient fixtures and energy-efficient lighting helps to reduce utility bills. Computer operated systems aimed at consumption data collection, analytics and remote control are an essential addition to energy-saving equipment. Energy harvesting wireless sensors, thermostats, and other products help collect data that later is processed by IBM Watson, which applies predictive analytics to guest behavior to drive greater energy efficiency of HVAC and other equipment. Wireless networking in energy management enables the hotels to create customized profiles for different rooms depending on their exposure, season, occupancy, etc. based on historical data. Furthermore, satellite technology that tracks the weather and ground moisture helps limit excess irrigation. Computer technologies are meant to substitute guest's active efforts in resource savings. Yet sometimes the sustainability technologies become the selling point for hotels. For instance, guests, especially millennials, might be attracted by the hotel's energy panel that demonstrates how the power generated while using fitness equipment immediately adds to the hotel energy grid.

this article goes in-depth the benefits of using POS systems.. POS systems are being used a lot more than ever before. it is a great and effective tool to follow up on customer engagement and understand more about sale information and profit projections, all while providing excellent customer service

The article give information regarding four global paths through which IT can impact hotel performance. The conducted research by doing a survey on 30 managers of hotels around different areas. The research was extensive and brought information that will be useful for IT and hotels in the future.

Consumers behaviors have changed due to Covid-19. They demand more sanitary practices on places. One of the things of the 'new normal' lifestile is e-menus. The Interactive Firm has launched MyMenusOnline which is a touchless digital restaurant menu. With MyMenusOnline consumers simply scan with their phones a QR Code to view the restaurant's menu. Besides the digital menu presented by the professor in the discussion, this could be the future of menus in restaurants.

The article is focused around technology and change management, and the importance of being able to effectively leverage new technologies to drive value for the organization. Meetings industry is going to become traveler-centric. The traveler, the person going to the meeting, is going to begin demanding change and to play a bigger role in the overall process. They will download a consumer-oriented smartphone app, and then they are then going to insist on similar applications for their organization. This is going to drive changes in behavior within the organization.