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teresaricks

How the cloud is disrupting the hospitality industry | Lightspeed HQ - 2 views

  • back in the 40
  • first hotel management system Hoteltype
  • n the 90s
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  • first database management systems
  • The hospitality industry is at “a tipping point in terms of cloud adoption”, with hoteliers expected to invest 7 – 8% more in cloud technology over the next 2 to 3 years.
  • Cloud-based hotel management systems
  • hosted by the vendor’s server rather than the hotel’s
  • On-site hotel management software, managed by the hotel’s IT team, comes with considerable upfront, maintenance and running costs.
  • business can save 50% with cloud computing solutions
  • limitless flexibility to work with the vendors of their choice
  • cost of general operational and maintenance fees,
  • are part of the package and covered by the vendor
  • personalized experiences with the help of captured customer information
    • npate083
       
      Cloud based services will also allow the hotel to enhance the guest experience. The customer information can be captured and be shared through multiple outlets in a building to ensure the guest is receiving the best service possible.
  • With traditional software, hoteliers are limited to standalone software packages
  • The reality is that with traditional hotel management software, adding and removing resources is difficult and hoteliers are essentially stuck with one system until the license expiry date
  • cloud-based hotel management systems are entirely scalable – they have an unlimited capacity to expand
  • One of the biggest strengths of a cloud-based hotel management system is that it can be easily connected to other software applications, even if these applications don’t share the same provider.
    • npate083
       
      Cloud services allows the flexibility of using multiple vendors of your choice, as opposed to traditional software that did not offer that type of flexibility.
  • Cloud-based applications are offered as software as a service (SaaS)
    • npate083
       
      Using cloud services will allow businesses to save on hardware installation cost as well as maintenance and running costs. According to this article, businesses can save 50% of their IT costs by switching to cloud services.
  • The hospitality industry is at “a tipping point in terms of cloud adoption”, with hoteliers expected to invest 7 – 8% more in cloud technology over the next 2 to 3 years.
  • Cloud-based hotel management systems – or, simply put, systems hosted by the vendor’s server rather than the hotel’s – give hoteliers a single, scalable system from which to manage every aspect of their hotel business.
  • A Frost & Sullivan study showed that business can save 50% with cloud computing solutions. The apparition of the cloud and its flexible pricing has slashed businesses’ hardware costs, making it possible for even hotels with small budgets to run an advanced management system.
  • SaaS hotel management systems are pay-as-you-go. Therefore, rather than having to pay a large sum for a long-term commitment, hoteliers can pay smaller amounts on a regular basis.
  • The cloud lets hoteliers record this data – their preferences, transactions and behavior – every time the customer interacts in some way with their hotel, such as ordering room service, eating in the hotel restaurant or even booking a day trip or spa session.They can then use this data to make suggestions based on the customer’s preferences and behavior.
  • Secondly, they enable you to provide guests with the convenience and seamless experience they expect, even before they step into the hotel reception. Armed with a cloud-based system, you can give your guests the convenience they now expect from a hotel stay, such as booking rooms on their mobile phones or accessing their room from an app, to name a few examples.
  • with traditional hotel management software, adding and removing resources is difficult and hoteliers are essentially stuck with one system until the license expiry date. You’re in a contract, with very little wiggle room.
  • Cloud-based software gives hoteliers a hotel management system that facilitates rather than restricts business operations. Unlike their on-site predecessors, cloud-based hotel management systems are entirely scalable – they have an unlimited capacity to expand. They give hoteliers the agility and freedom to add or remove resources in line with their growth and scale their hotel management systems to the services they offer.
  • One of the biggest strengths of a cloud-based hotel management system is that it can be easily connected to other software applications, even if these applications don’t share the same provider.For hoteliers, this capacity and the possibilities that it brings are revolutionary. They now have limitless flexibility to work with the vendors of their choice and can bundle applications together thereby creating a truly customized management suite that meets their needs.
  • Cloud-based technology gives hoteliers the key to run smart businesses that are in tune with modern-day travelers, and more profitable.
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    This article speaks on how cloud systems are changing the hospitality system in a BIG way. Listed below, are how it is doing so successfully: Due to Cloud-based applications being offered by a vendor, there is no expensive hardware to install which makes it a reoccurring system for smaller hotels to be able to use such an advanced system. They allow guests to maneuver through their stay stress-free and giving them the convenience of not having to go down to the front desk to ask questions or make any food orders and these cloud systems record their behavior which allows the hotels to give them suggestions on where to go, what spa treatments to get and of course, what food to order. It also allows hotels to integrate software with various vendors unlike the traditional ones being used. With this, hoteliers can now have a customized management suite to meet all of their needs.
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    Cloud computing software basically allows hotels to build their own IT infrastructure. Cloud computing is expanding in the trends of hospitality software allowing hotelier to operate their hotel management system with just a computer and a web browser wherever they are on real time. In addition one of the main advantage is the ability to integrate other vendor's software into their own opening a seeming less opportunity to work with whoever they desire. Cloud computing allows a cost reduction on the IT department as well as a better connectivity with guest demands and expectations.
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    This article summarizes the benefits of switching from a traditional software system to a cloud based system. Some of the benefits the article mentions are low costs, better guest experience, and more flexibility. The article highly suggests that in the next few years most hoteliers will be switching to a cloud based software system.
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    This article gives an in depth look at how cloud computing is enhancing the hospitality industry. It gives a variety of pros to cloud computing and compares cloud computing to traditional or older ways of using servers.
dskomorowsky

6 Technology Trends Shaping the Future of Event Management - 0 views

  • Event management today is fundamentally different than it was ten years ago.
  • Events and conferences are dynamic entities with changes often happening in real-time. Up until recently, event management tools weren’t equipped to handle these changes instantaneously.
  • The event technology landscape is exploding in a variety of different directions. It is projected that the event tech market will grow to USD 9.28 billion by 2020. The challenge for event organizers is keeping up with the latest tools, implementing those that best fit their needs, and then using them for maximum impact.
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  • Which tools should we implement to create a seamless, personalized attendee experience throughout the event process? How can we best leverage technology to manage event agenda, speakers, and sessions in real-time, and across different views? How can we deliver event content in a way that’s easy to consume for attendees and via their preferred channels?
  • Personalized Event Experience
  • Event attendees are increasingly demanding more contextual and personalized experiences. Online platforms such as Amazon and Netflix with their recommendation systems have made users accustomed to interfaces that “know” their interests.
  • Live Audience Engagement
  • make their experience as interactive as possible. Ideally, you’ll have one platform that you can use to enable live polling and in-session Q&As which will help you turn passive attendees into active participants.
  • Event organizers are now demanding solutions that incorporate at least a basic level of analytics e.g. tracking the behavior of event participants and then using those insights post-event to drive future event improvements.
  • Conversational Experiences
  • AI-enabled chatbots can easily recognize these questions and instantly provide the answers. What’s even more interesting is that AI-powered chatbots, like our Sava event chatbot, are capable of learning user preferences from previous interactions and personalizing the conversations accordingly.
  • All-in-one Platforms
  • There is a strong demand for a single platform to manage the event agenda and the on-site technology, engage attendees across channels, and get behavioral analysis.
  • Sophisticated event management solutions bridge the gap between the physical and online worlds, creating a frictionless, unified experience for event attendees. They aim to solve key challenges for event organizers helping them plan successful events and improve as they go based on the wealth of collected data.
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    This article relates the future shape of Event Management Software that is set to define the future of events management. No longer is it just about just planning seating and defining attendee and rooming lists. Technology has enabled event planners to reach deeper into the behavior, desires and participation needs of attendees defining preferences and engaging rather than just making things happen. Key fundamentals include the capability to reach out to attending audiences, monitor their engagement and illicit responses as well as interact directly or indirectly, through chat bot or polling. While this article focuses on the planner to attendee experience, this holds similar opportunity for Hotel and Event spaces to engage simultaneously and seamlessly through the same platforms. These are incredible and exciting opportunities that 10 years ago were a bucket wish list for event planners and Conference service professionals alike.
abroo041

Must-Know Event Technology Trends for 2020 | Social Tables - 3 views

  • In addition to speeding up registration time, incorporating RFID technology into events will help with both qualitative and quantitative data analysis, thereby making it easier for planners to target what worked during their event and what didn’t.
  • Though event apps are admittedly helpful, they now have a new hurdle to face. Producing an application to be used for one event is costly, time consuming, and inefficient, as users must learn how to interact with the app for each new event attended. Phone storage space is very important to consumers. Many are hesitant to download an application that they will only use once. Thus, event apps that can continue to deliver value to customers beyond the date of the event itself, are going to become a huge trend.
  • RFID also has the potential to allow attendees to become more engaged with the event across various social platforms.
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  • Menu options, travel directions, appointment updates, facial recognition software and contact information are just the beginning of the very real ways that event planners will soon be able to use wearable tech.
  • Event technology trends aside, the number one thing for any event professional to remember, is to let your tools work for you, rather than the other way around. The purpose of implementing advanced technology is to make your life, and the life of those whom you plan events for, as easy as possible.
  • 5G will also make it more feasible to incorporate the cutting-edge into event experiences.
  • Projection mapping is the act of creating an augmented reality experience with the help of projectors.
  • this visual technology proves to be an efficient and cost effective way to create optical illusions in nearly every location.
  • event technology adoption can increase attendance by 20%, increase productivity by 27%, and decrease costs by as much as 30%.
  • branded apps provide limitless opportunities to interact with consumers right on their own phones
  • Apps can be customized to appear as if they were created specifically for events or stays, while offering functionality that serves to enhance and personalize the attendee experience.
  • Planners can utilize branded multi-use apps to connect with attendees and engage them on a variety of levels before, during, and after the occasion.
  • Event spaces can create customized apps to enhance experiences and share things like helpful facts, historical tidbits, and even the personalities of their unique employees,
  • Because they’re often cloud-based, these programs also provide accurate, customizable, and collaborative project planning that’s accessible by all managing parties
  • With event diagramming software, both event planners and venues are able to map everything out visually
  • provides helpful tools like drag-and-drop diagramming, 3D walkthroughs, and seating software on a single platform.
  • Hotels especially can use apps in this way, allowing guests to control their rooms from their phones and even communicate with chatbots to find nearby attractions.
  • Projection mapping5GBranded multi-use appsEvent diagramming
  • It also opens up new possibilities for app developers to push the boundaries of current event tech trends
    • abroo041
       
      The world of technology is advancing every day. As technology grows and advances, so does its use in the events industry. This blog post discusses some of the technological advances that have made their debut in the events industry and how they can improve an event, how they help the event planner and venue, and even shows us examples of how they are used in real life. It gives statistics on how these technologies have benefit events. For example, when the blog post speaks about gamification, it mentions that "gamified events see a 44 percent increase in engagement". The post is not only suggesting to us that adding gamification is a good idea for future events, but it shows us how well gamification works.
  • Knowing event technology trends—and adopting the most valuable ones—gives planners and venues the competitive advantage
  • Studies show that using event technology can increase attendance by 20 percent and increase productivity by 27 percent. 
  • Each match automates personalized actions, such as printing a badge with the attendees name, sending an email with a scannable lunch voucher, and finalizing a swag bag for their ticket-tier (no sense creating swag bags for no-shows).
  • The technology speeds event check-ins, improves security, and helps businesses at tradeshows collect more valuable leads by tracking attendee visits to booths.
  • can also use facial recognition to watch for crowd flow bottlenecks and collect session attendance data so you know what worked—and what didn’t.
  • The ability to support advanced tech like facial recognition makes venues more attractive to corporate planners. The technology also allows automation at certain access points, which means lower manpower requirements and lower costs. 
  • Properly integrated apps add value to events, providing attendees with more opportunities for networking, interaction, and engagement with peers, speakers, and exhibitors.
  • Offering tech to support projection mapping provides bang for the buck. There’s no need to physically construct or deconstruct any part of your exhibit hall to add this fun, popular technology to your toolbox and draw more events. 
  • This visual technology is an efficient, cost-effective way to create optical illusions on anything—from cars to landmarks to stages.
  • With tradeshow or conference maps, speaker bios, and schedules in the event app, there’s no need for bulky information packets. Push notifications in the apps help keep attendees informed and on schedule. Planners can also use apps to personalize the event agenda through live polling and attract event sponsors with the option of targeted attendee surveys.  
  • Event spaces can create customized apps to share helpful info like maps, historical tidbits, and even the personalities of their unique employees
  • Easy-to-use 3D event diagramming software provides accurate, customizable, collaborative project planning regardless of venue design or size.
  • Give clients peace of mind and leave nothing to chance on the big dayUpload a floor plan to work with, so you know the diagram is to scaleTake clients and stakeholders on 3D ‘fly throughs’ to clarify your visionPlan seating charts and manage attendees’ meal choices or other preferencesHelp staff easily identify and accommodate VIPs and guests with special requests
  • Sales reps can collaborate with planners in real time, share variations on the event proposal, and visually portray upsells.
  • Attendees can use this tech to follow slide presentations, participate with quizzes and polls, take notes, and engage in text-based Q&A. They can also view graphs, tables, videos, and other content; and follow website and social media links. 
  • Any speaker can keep an audience attentive and engaged with this technology, leading to good reviews and a successful event.
  • Supporting second screen tech for presentations is much less expensive than making physical upgrades that aren’t in the budget. 
  • This data underscores the importance of social media sentiment analysis in monitoring your brand and messaging, keeping an eye on competitors, and making improvements to services during and after events.
  • Tracking attendee activity on social media during an event provides actionable data to help you make adjustments in real-time
  • Replenishing food and beveragesEasing show floor bottlenecksDriving session attendanceAddressing technology issues (mobile apps, Wi-Fi, or audio/visual)
  • Venues can social media sentiment to promote popular services and learn where there’s room for improvement:
  • Wristbands and smart badges using near-field communication (NFC) chips keep disruptions and lines to a minimum, thereby increasing attendee productivity and engagement.
  • Access different event areasExchange information with peersReceive exhibitor marketing materialMake cashless purchases
  • Wearable tech helps you speed-up check-in, control access, and monitor attendee behavior with less staffing. It also improves ROI for exhibitors, who can drive attendees wearing the tech to visit a booth of interest based on an individual’s profile.
  • On-site staff can use real-time data to learn when they need to offer overflow rooms or investigate security breaches, such as non-VIP guests in restricted areas. 
  • Indoor wayfinding helps attendees navigate exhibit halls with ease,
  • gather useful attendee behavioral data, send leads to sales team members in real-time, and build attendee profiles to send targeted messaging
  • You can also incorporate proximity advertising options as a value-add for exhibitors and sponsor
  • Post-event, you can utilize IPS data to see where attendees spent their time visiting booths and attending presentations.
  • Adding hotel bars, restaurants, spas, gift shops, and other amenities to the location map can help drive additional revenue during events while improving the attendee experience
  • store attendee admission information on their person, helping to detect fraud and streamline access
  • Attendees can review their travels throughout a tradeshow and see who they interacted with, while exhibitors are notified in real-time when sought-after prospects come into their booth.
  • Planners can generate pop-up directions for attendees based on their location at an event instead of investing in producing/shipping/replacing physical signage
  • validates your event and highlights improvement opportunities by tracking session popularity, length of attendee visits to exhibitor booths, and strong tradeshow traffic.  
  • RFID and beacon technology helps security and general event staff do their job better in real-time, which is essential for building trust and streamlining crowded events
  • event planners are turning to venue sourcing platforms to connect with the perfect site for their particular event.
  • discover detailed venue layouts, capacity ranges, and on-site services
  • Venue platforms offer exceptional ROI and generate more leads through improved discoverability.
  • Convey elements that make your venue uniqueShowcase your event spaces visually with accurate floor plans, 3D diagrams, quality photos, and videosLeverage the success of past events with testimonials and social media accolades
  • artificial intelligence (AI) tech is using badge scans, social media info, and other behavioral data to match attendees with people they should meet or seminars they may want to attend. 
  • Instead of taking-up significant time pre-event and on-site manually recommending seminars, exhibitors, and sponsors to attendees, AI can do it for you—even in real-time—based on their profiles and preferences captured during registration. 
  • it requires transparency and advance notice about how you may use data submitted by attendees. 
  • Attendees entering the geofenced area triggers predetermined actions, such as event check-in, push notifications, or advertising related to the event. 
  • Planners can sell geofencing to exhibitors and sponsors to reach attendees at events, or even promote their event on attendee devices at a competing event under a separate geofence. You can also provide attendees with a better experience via seamless registration and check-in, along with automatic app downloads as soon as they walk on-site.
  • provides analytics, both post-event and in real-time to help you better understand things like the duration of an attendee’s time at an event and overall peak attendance. 
  • Hotels can serve ads promoting their brand, facility, and services to attendees at events
  • once a prospect visits an event website, ads for that event will appear on any subsequent websites the prospect visits, in the form of website banner ads, search engine results, and pop-up or push ads on mobile apps. 
  • Event marketing teams should develop relevant and creative ads with clearly visible event dates to convince prospects who have visited an event website, but haven’t yet registered
  • venues can use it to generate return visits from event planners
  • retarget attendees during events with offers for in-house services like food and beverage, spa, and discounts on extending their stay.
  • Gameplay creates an immersive attendee experience, while generating leads and booth visits for exhibitors via quizzes, scavenger hunts, and trivia on mobile apps.
  • Gameplay fosters a sense of common purpose; creates an environment of collaboration and trust; facilitates easier communication; and boosts attendee confidence. You can also gather information about attendee engagement and interests via game choices.
  • Promoting the use of gameplay on-site showcases a venue to organizations looking for facilities supporting team building exercises as well as immersive attendee experiences.
  • Event technology is a term used to describe all of the digital tools and software used in the events industry. Everything from check in & registration, to diagramming, to social media tools, and more can be considered event technology.
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    RFID, event applications, wearable technology, virtual reality, and social media are upcoming popular uses for event planners. With RFID event planners are able to keep better track of the guests attending the event as well as keeping them more involved. I first heard of this a few months ago when attending an event and it described that a chip with RFID was placed inside the wristband-type ticket. For me, the most interesting thing is the wearable technology! Imagine an event where you can have directions given to you or a layout of the event right on your wrist! Also, the watch can notify you of events happening within an event or you can see order your food or see the menu. To know that soon enough it will be a norm for everyone to have some type of wearable technology and that event planners can truly get the guests involved through this use is exciting.
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    This article discusses five major event technology trends. The first is RFID, which can assist in registration time but even more important is being used to gather both qualitative and quantitative data analysis. This kind of data acquisition is great because it allows for planners to analysis, study and understand what worked and didn't work for their events. The second is multi-use apps. These apps allow the event to incorporate important aspects like activities, scheduled break down, and speaker info all at once. Additionally these apps allow attendees to socialize with other participants, and expand their network. The other technologies are some that can definitely change the industry once they are fully integrated. These include: wearable technology, virtual reality, and social media.
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    Nowadays the event planning becomes more and more popular. With the development of event planning, we have 5 event technology trends shaping the future of event planning. The first on is RFID-radio frequency identification. In addition to speeding up registration time, incorporating RFID technology into events will help with both qualitative and quantitative data analysis, thereby making it easier for planners to target what worked during their event and what didn't. In this way, it will be easier to foster repeat attendees. The second one is multi-use apps. It's easy to use apps to solve problems. event apps that can continue to deliver value to customers beyond the date of the event itself are going to become a huge trend. The third one is wearable technology. Like google glasses should be a trend in the future. Facial recognition and contact information make the event planning more easier. The fourth one is VR. VR is a great way to up attendee engagement during events. The last one is social media. Social media will be a really important trend. Social media is more than likely the way that investors and sponsors will advertise your event.
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    This article introduces four new advances to technology that help ease the process of event planning. Projection mapping, 5G, Branded multi-use apps, and event diagramming.
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    This article shares the technology innovation with meeting/convention operations and how these technology help offer better guest satisfaction.
anonymous

Marriott International Utilizes Advanced Technologies to Elevate Its Cleanliness Standa... - 0 views

  • 这些技术包括带有医院级消毒剂的静电喷雾器,以对整个酒店的表面进行消毒
  • Marriott International rolled out a multi-pronged platform to elevate its cleanliness standards and hospitality norms and behaviors to meet the new health and safety challenges presented by the current pandemic environment, relying heavily on advanced technologies.
  • 喷雾器可快速清洁和消毒整个区域,并可在酒店环境中用于清洁和消毒客房,大厅,健身房和其他公共区域。
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  • 该酒店还在测试紫外线技术,以消毒客人共享的宾客和设备的钥匙。
  • These technologies include electrostatic sprayers with hospital-grade disinfectant to sanitize surfaces throughout the hotel
  • The sprayers rapidly clean and disinfect entire areas and can be used in a hotel setting to clean and disinfect guest rooms, lobbies, gyms and other public areas.
  • ultraviolet light technology for sanitizing keys for guests and devices shared by associates.
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    The development of technology has enabled the hotel industry to provide safer services to guests in the context of the widespread of Covid-19. Marriott International has launched a multi-pronged platform to improve its cleanliness standards, reception regulations, and behaviors to meet the new health and safety challenges posed by the current pandemic environment, including static electricity with hospital-grade disinfectants Sprayer to disinfect the entire hotel surface. The sprayer can quickly clean and disinfect the entire area and can be used in the hotel environment to clean and disinfect rooms, halls, gyms, and other public areas. In addition, Marriott Group is also testing ultraviolet disinfection technology to disinfect the equipment shared between guests.
cingram21

How proximity engagement turbo-charges QSR loyalty| Q | QSR Web - 0 views

    • cingram21
       
      This article does a nice job of explaining how to effectively utilize proximity marketing to grow loyalty. It discusses the importance of understanding privacy and how important it is to monitor app downloads and deletions to determine if the strategy is aligned with guest expectations.
  • That's the beauty of proximity engagement. Not to be confused with location-based marketing, proximity engagement is about engaging your customer with a message they will actually want, not simply sending them the message you want them to get.
  • The aforementioned study also found that only 39% of respondents said they would keep an app for more than six months, with 28% admitting they deleted an app after using it. So, if offering an engaging app is the way to your customers' hearts, you need to figure out how to get them to keep yours on their phones.
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  • This is happening despite the fact that most restaurant leaders and marketers know consumers don't want to be shouted at or nudged. In fact, when the signal-to-noise ratio gets too weak, consumers will not feel the value and are much more likely to delete the app.
  • There's an increasing amount of pressure to restrict the sharing and use of consumer data without consumers' explicit permission, which is fantastic from a consumer protection and privacy perspective.
  • Stanford University's Behavior Design Lab founder, BJ Fogg — considered the father of behavior design — explains that it takes motivation, ability and a prompt to converge at the same time for a behavior to happen.
  • When a customer is nearby, their ability to patronize your restaurant is high. When it's around mealtime, or if it's been a couple weeks since that customer has had their favorite dish at your store, their motivation to act is also likely high. When both of those criteria are aligned, then the probability they will respond to the right prompt with action is high.
rosedelice

How to Combat the Negative Side of Consumer Behavior With Societal Marketing - 0 views

  • Some companies treat corporate social responsibility primarily as a form of branding. For instance, a company that donates 10 percent of profits to cancer research might develop a marketing plan to let the public know about its good works so customers will feel better about buying its products. A more comprehensive approach to societal marketing would include an examination of the company's products and services and what effect they have on the customer and the society.
  • Consumers generally say they want to buy products that are more environmentally sustainable or socially responsible, but that doesn't translate to actual sales if the product costs too much or doesn't perform as well as its rivals. It might seem as if there's a gap between what customers say they want and what they really want, but in reality they want it all. An unpleasant-tasting, expensive brand of fair trade coffee is not going to outsell a delicious and affordable rival just because it is fair trade. However, a delicious and affordable fair trade brand could do very well. The fact that the coffee is fair trade is a benefit to the consumer, but only if the coffee meets the customer's other requirements for taste and price. Effective societal marketing treats the social responsibility aspect as an extra benefit to choosing an already fine product.
  • Sometimes a company can make its marketing campaign more socially responsible by making relatively small changes to a popular product. For example, if a restaurant offers a children's meal option including a grilled cheese sandwich, chips and a soda, it could improve the menu by offering fresh fruit and milk or juice as options. Some parents will still decide to order the chips and soda, but some will choose the fruit and milk. The company is giving customers what they want either way, but by including healthier options the company is doing what it can to have a positive impact on society.
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    Consumers generally say they want to buy products that are more environmentally sustainable or socially responsible.Effective societal marketing treats the social responsibility aspect as an extra benefit to choosing an already fine product. The company needs to give customers what they want either way by including healthier options.
Panpan Xie

New software product transforming hotel guest experiences debutes in Middle East - 0 views

  • Hoteligence is a cloud-based software platform which helps hotels to increase revenue, offer improved room entertainment, and track and analyse guests’ buying behaviour in order to optimise business performance.
  • Hoteligence is all about offering guests relevant content and services at the relevant time. Guests can choose what and when they want to watch something, and they can choose which channel, which device and in which location in the hotel. We make this possible with great content across all media."
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    A Swedish hotel intelligence organization has chosen Dubai as the location to use a new software product called Hoteligence. This software is about offering guests specific content and services at the specific time. It is a cloud-based software platform that can be operated through TV, iphone, ipad, Android, etc. It offers room entertainment: customers can play Angry Birds, listen to music and connect to social media platforms such as facebook and twitter. This software is also a useful marketing tool which can track and analyze guests' buying behavior. The feedback until now is very good, so I think it is possible to implement Hoteligence to a bigger market and more levels of hotels as this software not only increases the added benefits for guests, but also gives hoteliers a good marketing tool.
Nicole Stevens

At Disney Parks, a Bracelet Meant to Build Loyalty (and Sales) - NYTimes.com - 1 views

  • Visitors would wear rubber bracelets encoded with credit card information
  • vacation management system called MyMagic+
  • If you fully use MyMagic+, databases will be watching, allowing Disney to refine its offerings and customize its marketing messages
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  • wristbands equipped with radio frequency identification, or RFID, chips
  • Disney is not the first vacation company to use
  • MyMagic+ will allow users of a new Web site and app — called My Disney Experience — to preselect three FastPasses before they leave home for rides or V.I.P. seating for parades, fireworks and character meet-and-greets. Orlando-bound guests can also preregister for RFID bracelets. These so-called MagicBands will function as room key, park ticket, FastPass and credit card.
  • MagicBands can also be encoded with all sorts of personal details, allowing for more personalized interaction with Disney employees
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    The technological makeover Disney is planning will require brand new software yet to be used in the parks. RFID scanners will be placed at set locations allowing guests easier access to the 'Magic'. No more turnstiles or waiting in lines. With just a flick of the wrist those mickey ears are yours and you are on your way. Personal RFID tags will be placed into guest MagicBands allowing Disney to track guests behavior within the parks. This is all thanks to the new vacation management system called MyMagic+.
Michelle Munne

At parks, Disney invests in interactive experiences | disne - Business - The Orange Cou... - 0 views

  • gets them into the park, pays for food and merchandise, and grants access to their hotel room.
  • smart wristband
  • called MyMagic+, will gather data about a guest's behavior to tailor more personalized experiences.
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  • project
  • Disney is banking on them to pull in a new generation raised on video games and iPod Touches, while delivering cost savings, managing crowds and delivering valuable insight into customer preferences.
  • mobile phone app that lets visitors reserve firework- and parade-viewing areas, set up a meeting with Mickey or pick rides so as to skip the line. In addition,
  • the band will gather information about a guest's behavior that could be key to even more personalized experiences in the future
  • total cost of the project at $800 million to $1 billion.
  • Today the company is facing a world where most people walking around its parks have a handheld, Internet-connected computer begging to draw their attention away from the immersive, and lucrative, experience at hand.
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    Disney has been working on this technology for quite some time. They are hoping to have this up and running within the next few years. The wristband would allow them to personalize their guests' experience.
Katie Gallagher

Brink Software, Cloud-based Point of Sale for the Hospitality Industry, Announces Smart... - 0 views

  • Unlike other players in the industry, Brink provides for its clients, a rich suite of fully integrated technology offerings from online ordering, regardless of device; to back-end analytics that are regularly updated from the cloud, with no interruption of services and at no additional cost and allowing restaurant owners and managers to stay focused on what they love, cooking.
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    This article was about a smartphone application that allows customers to place orders and purchase their meals on their personal phone. Brink Software is leading the way in cloud-based POS and made this application available for iPhones and Andriods. By having this application and software in restaurants it lets the owners and managers focus on what they love doing, cooking. When a customer comes into the restaurant they order off the menu that is at their table using QR codes and their phone. The order immediately is sent to the kitchen. The customer then waits for the food to be brought out by the kitchen. They guest will pay with their phone and then be on their way. It also works with take-out as well. The customer would log onto the app, order off the menu, and then choose a pick up time. Their food is then fired in the kitchen at the correct time so it will be ready for pick up. This software also tracks order history, and reward points for loyal customers. This gives the restaurant the ability to track and analyze their customer's behavior and provide targeted incentives. This software allows the restaurant to connect their ordering, in-store registers, smartphones, and PC's all together to better manage the data. I personally think this type of innovation is great. By using devices that most people use on a daily basis, it helps cut back on wait times and labor cost. It also provides the restaurant with better customer service, especially during fast-paced lunch or dinner rush.
marylauren1717

OSF Global Services Completes Redesigned E-Boutique for L'Oreal Canada's Biotherm Brand - 0 views

  • IT professional services provider OSF Global Services announced today the delivery of a dynamic, redesigned and re-platformed webstore for L'Oreal Canada's luxury skin-care brand Biotherm.
  • The user-friendly e-boutique is based on the Demandware® Commerce platform, a robust cloud-based solution, and offers visitors a completely personalized shopping experience thanks to the integration of responsive designed webpages, comprehensive analytics and a new product reviews platform.
  • "L'Oreal Canada's ecommerce goals were an ideal match for our methodical, customer-oriented approach to platform migration and application development," said Gerard Szatvanyi, President and CEO of OSF Global Services. "Our forte is delivering scalable, customized solutions that result in a superior shopping experience for consumers while supporting exponential growth for our clients."
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    L'Oreal Canada is now utilizing OSF Global Service's eCommerce solutions to further their luxury skin-care brand, Biotherm. Their new e-boutique is based on the Demandware Commence cloud-based platform. This new solution will offer their target consumer a personalized shopping experience with the "integration of responsive designed webpages, comprehensive analytics and a new product reviews platform." With online shopping behavior constantly changing, integrating the appropriate platform is key for store and web-based companies. With added control over the products consumers view and purchase, shoppers are provided with deeper insight into Biotherm. I believe that L'Oreal Canada's advance approach to consumer shopping will bring added success to their products while enhancing their 30 brand portfolio. While meeting their customers' expectations, they are able to evolve their image.
hui wang

Cost Controlling in Restaurants - Virbus - 0 views

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    Depends on the worst killer in the restaurant profit, in my opinion is the financial analyzing only in the tax day. This managing decision that not summary the financial statement everyday will lead to the confuse cost management and missing the chance for the maximize profit margin. Especially, cost is the most important part for the daily financial analysis. This article talks about how to manage the cost under effective way and make the property working for more net income. For instance, this article introduce about how to pricing the menu depends on the historical selling data and how to make some development and promotion encouragement for the guests loyal consuming behavior under the low-season.
Diamond Williams

Pineapple Hospitality increases email marketing effectiveness | Hotel Management - 0 views

  • ineapple Hospitality, owner and operator of four one-of-a-kind, independent boutique hotels in the greater Seattle/Puget Sound area of Washington, selects ZMail® electronic communication platform from ZDirect for its eMarketing campaign.
  • "Pineapple Hospitality is a growing company, and as such, we needed to find a way to improve the way we electronically communicate with customers,"
  • "ZDirect is different from other eMarketing and eCRM companies in the hospitality market. They are laser-focused on identifying the right customers that will help us build loyalty and generate new revenue streams with measureable results. This is very important to Pineapple Hospitality as we look to expand beyond the Washington market.
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  • "Today we know who are customers are . . . we enjoy more revenue from our eMarketing efforts . . . and our open rates are increasing. Email click-through rates have risen a hefty 10 percent in a very short amount of time."
  • ZMail streamlines and centralizes a hotel’s electronic messaging initiative by capturing guest behavior, purchase history and preferences information. ZDirect's patented dynamic content engine creates individualized transactional emails; from confirmations to pre-stay promotions and post-stay thank you emails.
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    Pineapple Hospitality has chosen Zmail from the company ZDirect, as the platform they will use for their email marketing campaign. Because Pineapple Management is a growing company, the want to improve the way they communicate with their customers. Siting that it is important to have a platform that works both ways. Allowing the hotel to contact the customers and allowing the customers to contact the hotel. Zmail operates by using their content engine to capture guest behavior, purchase history and preferences. It then send individual transaction emails, emails that cater to the customer individually as opposed to mass emails to all customer. ZDirect offers this service with Zmail that is directly focused on communicating with the "right customers", those who are most likely to be loyal customers to the hotel and spend more money with the hotel. Because Pineapple Hospitality wishes to expand beyond their current market, Zmail is an ideal tool to use to identify potential customers. Since the company has been using Zmail, they have seen a ten percent increase in click-through rates.
LU DENG

QikServe: Mobile EPoS app using customer's smartphone - 0 views

  • The product
  • In turn there are no hardware or software requirements for hospitality operators who pay for a one-off set up fee and a small charge per order made using the app.
  • Diners are then able to scroll through the correct menu for the relevant time of day, place a food and drink order with any special requirements added and pay the bill if using a card.
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  • but the more we looked into it we realised the benefits are even greater for waited service - you can reduce the number of waiter visits to the table and it takes away the routine transaction handling and lets them concentrate on the actual customer service
  • he product was perfect for fast-casual restaurant operators.
  • dubbed 'the waiter in your pocket', asks diners to scan a QR code on the table they are seated at to bring up the restaurant menu
  • the product can cut staff costs, reduce cash handling, capture consumer behaviour by tracking visits and orders and can also send targeted offers to restaurant
  • customers.
  • QikServe is also enabled for links to social networking sites including Facebook and Twitter in order to allow diners to leave instant feedback or online reviews of the restaurant experience.
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    It will be an interesting experience that you can place a drink or food order with your special requirements and to pay the bill if using a card by your own iphone, iPad, or Android smart phone? The product, dubbed 'the waiter in your pocket, made this become true. The app uses a cloud-based system, hosted by QikServe, to receive orders, connecting with the restaurant's own EPOS system, so the front and back of the house can view the order as soon as possible. It is time efficient and cost saving. Since it is cloud-based, there are no hardware or software requirements for the operators. Besides the staff costs can be reduced to a large degree because a lot of work can be done by the system. We can also expect improvements in service quality for most of the causal restaurants or chain restaurants. Staff spend more time taking care of  each table with less time spent on ordering and cash handling. The system can help to capture consumer behavior and send target offers to them. QikServe is linked to social networking sites, so we can view feedbacks posted by customers directly. It is a good choice for casual restaurants and chain restaurants to apply this system.
Hui Chen

Hotel Security Casino Security - 1 views

  • n the past the IT department has not
  • Admittedly,
  • been our ally in the access control market
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  • Times are changing, and the technology is such now that we all need the IT guy.
  • Casinos have traditionally used large numbers of cameras.
  • The objective of the casinos is to keep a very close eye not just on the punters who come in to gamble but also on their own staff as the evidence shows that invariably there is some internal involvement in most fraud cases in these environments.
  • the only solution is to have a human watching the gaming tables and as we have seen this is totally ineffective.
  • As yet commercially available Video Analysis systems are not sufficiently sophisticated to pick up these micro gestures and hence this particular activity is best done by humans – indeed it can only be done by humans.
  • there are a range of other applications that are relevant to casinos in addition to all the standard counting and behaviour analysis applications.
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    This article introduces casino security system ---- experts watch and analysis gamblers' behavior through thousands of cameras.
anonymous

Investing in the IT That Makes a Competitive Difference - 0 views

  • To better understand when and where IT confers competitive advantage in today’s economy, we studied all publicly traded U.S. companies in all industries from the 1960s through 2005, looking at relevant performance indicators from each (including sales, earnings, profitability, and market capitalization) and found some striking patterns:
  • Most industries have historically been fairly immune from this kind of Schumpeterian competition. However, our findings show that the internet and enterprise IT are now accelerating competition within traditional industries in the broader U.S. economy. Why? Not because more products are becoming digital but because more processes are
  • One interpretation of our findings might be that IT is, indeed, inducing the intensified competition we’ve documented—but that the change in dynamics is only temporary.
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  • To survive, or better yet thrive, in this more competitive environment, the mantra for any CEO should be, “Deploy, innovate, and propagate”: First, deploy a consistent technology platform.
  • As corporate IT facilitates the implementation and monitoring of processes, the value of simply carrying out rote instructions will fall while the value of inventing better methods will rise.
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    This article talks about how accelerated competition has coincided with an increase in the quantity and quality of IT investment. A lot of companies have change the operating model that they have with the Internet and enterprise software. I learned that the link between competition and technology has become much stronger. In 2008 it was projected that the worldwide enterprise software revenue would approach $190 billion. We learn that it is not easy for most companies to deploy enterprise IT successfully. The technologies themselves are complicated to configure and test, and changing people's behavior and attitudes toward technology is even more challenging. The IT has changed dramatically for a long time and it is still growing and developing.
cmogu001

Tools That Keep Online Customers Coming Back | E-Commerce | E-Commerce Times - 0 views

  • More than 44 percent of firms currently use Web analytics to evaluate customer behavior, researchers found.
  • Companies personalizing home pages and delivering targeted content are the ones realizing the most value from their analytical evaluations, the report suggests.
  • 59 percent of industry-leading retailers list keeping pace with competitors as a top driver for their online initiatives.
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  • Businesses will differentiate themselves on the uniqueness of their products, competitive pricing and the quality of their service operations.
  • As customers demand more from their e-commerce Web sites, their preference for consistency while shopping online must be satisfied.
  • What's interesting here is that 53 percent of best-in-class merchants list Web 2.0 technologies on their road maps for development initiatives in the next 24 months.
  • Forty-two percent of all retailers strive to improve data integration processes by centralizing databases and sharing information throughout their enterprises, according to the study.
  • Leverage the use of analytics to determine online customer behavior, buying patterns and habits
  • Adoption of online tools should facilitate interaction by customers -- e.g., interactive product imaging and site search.
  • Effective personalization and use of analytics as a dynamic function can lead to increased customer conversions, higher customer satisfaction and strengthened brand loyalty.
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    This article expounds how customers demand more from their e-commerce web sites and how their preference for consistency while shopping online must be satisfied in order for any business to remain successful. The article points out and elaborates on how e-commerce is really an all encompassing strategy that companies could use to sell their products and services, both online and offline to potential customers. The article also mentions how consumers are more likely to purchase any products or services from companies that leave them feeling more informed and secure in their purchase decisions. Most e-commerce platforms facilitate the integration of multiple applications such as online storefronts, POS systems, real-time inventory tracking and customer analytics into a single management platform. Lastly, because online shoppers are empowered with an abundance of competitive advantages it is important for retailers and other hospitality businesses to strive to improve data integration processes by centralizing databases and sharing information throughout their company.
anonymous

AccorHotels to acquire leader in the concierge market, John Paul - eHotelier - 0 views

  • AccorHotels announces today it has begun exclusive negotiations for the acquisition of John Paul, the leading player in premium customer and employee loyalty services.
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    AccorHotels, which represents 20 brands and over 240,000 hotels, is in negotiation to buy an 80% stake in John Paul. John Paul is a leader in loyalty solution in numerous industries. The company leverages its state of the art technology to do so. With the acquisition of the company, AccorHotels will acquire "the first technology enabled concierge, equipped with proprietary CRM and data platform based on a behavioral profiling and 360 personalization". Having this type of software on hand will allow the company to strengthen its brand by providing a better customer experience. AccorHotels hopes to do so by using the in depth profiling system and strengthening their CRM with data attained through John Paul.
Patrick Montesano

Case study: Restaurant industry in the cloud - 0 views

  • By using Cloud Computing to improve the method in which they interact with customers, over 2,000 restaurants nationwide have been able to migrate to the clouds,
  • The London-based company's Software as a Service (SaaS) solution has allowed restaurateurs the chance to handle bookings, promotions and customer feedback through an online application accessed directly across the internet.
  • The application does away with the need for investment in previously costly hardware
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  • “What we’re seeing is a whole new delivery model, but the benefits for the customer is the direct savings involved.”
  • Livebookings have worked tirelessly on developing their mobile platform in recent months, and Colin Tenwick has found himself talking up Cloud Computing more and more as their system expands and other industries start to make the switch to the new IT infrastructure.
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    As it happens, the restaurant industry is leading the way in IT innovation. A UK-based online reservation provider called Livebookings will soon be rolling out a software package that will allow restaurants to manage their bookings, promotions and customer feedback in real-time. This allows restaurateurs instant data analysis of customer trends and behaviors, and gives them the ability to develop timely strategies to draw in new customers.  Before cloud computing, the need for a significant investment in IT meant restaurants were hesitant to use computing to interact with their customers. Now all they need is access to the internet. Going hand in hand with this new infrastructure is the development of mobile apps, which ultimately put the power in the customer's hands, or pockets, as it were.
Rui Zhu

Features of KingSmart Hotel Software, Hospitality, Motel, Resort, Apartments, Front Off... - 0 views

  • KingSmart Hotel Software System Setup is a comprehensive, powerful and easy to used tool to make KingSmart HPMS flexible and efficient to configure, this allows people to run their hotel to its maximum capacity.
  • Auto assignment and check in of multiple rooms in one touch of button.
  • By optimising rates, you can increase your profit without any extra efforts.
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  • KingSmart HPMS forces the operators always to use the most profitable rates.
  • The built-in email and fax features can be used for cost effective marketing through targeted offers, and send confirmations and other messages to your guests and agents automatically.
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    KingSmart is a popular and successful HPMS because of its automatic, flexible, and customised. Similar with most HPMSs, it can be installed in any types of hospitality establishements. At the same time, it can help each departments within the hotel finish their work more efficiently. It can cover all aspects of daily operation in a hotel such as reservation & registration, group handling, yeild management, sale & marketing, housekeeping modules, revenue management, and so on. Among these aspects, I think some of its applications are more necessary in modern hospitality environment. First of all, KingSmart allows us to run a hotel in its maximum capacity through its powerful, comprehensive, and flexible tools. In addition, managers can increase the profit without any other efforts except using this smart system. KingSmart can force the operaton toward the most profitable rate depending on some marketing strategies installed by managers before. All of the other works are processed by KingSmart automatically. Another automatic application of this system is that it can assign and check in of multiple rooms by one touch of button. In my opinion, it is more important for group reservation of different preferences and behaviors. At last, it establishes a connection between the hotel and customers. Through sending some emails or messages, the hotel can target and keep some loyal groups easier. In a word, KingSmart has so many common benefits with similar softwares and some of its own advantages. It is a good choice for hotels, resorts, and other hospitality properties.
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