The benefits of proximity marketing for retailers - 0 views
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#1 swhit133 on 07 Nov 18The largest advantage of proximity marketing for many businesses is the immediate delivery of marketing metrics. Proximity marketing offers a business intelligence that can help marketers to design their marketing strategy. This form of marketing offers valuable consumer insight and provides informative responses in real time. Retailers benefit because they learn what products their customers are interested in, and ideally, by offering on-the-spot coupons, promotions and special offers, the technology will drive shoppers to make a purchase at the store rather than later from an online merchant.
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