Guests have a lot to say about their experiences at hotels, but they don't always say it directly to you. And in a hospitality world where word of mouth and online reviews have more influence every day, it's one of the reasons that more and more hotels have started investing in social listening tools. These tools allow hotels to find out about guests' wants, needs, desires, complaints and more-and jump into the conversation if it makes sense. Some even let you keep an eye on the competition. The Internet is treasure trove of business intelligence if you know how to look.

This article is about Hoteliers, marketers, and advertisers and how they have been struggling to grab attention of customers in this competitive market. This is when virtual reality brings a massive change to the way properties are advertised and customers are informed. This is going beyond images, text, and audio-visual ads. You can use virtual reality to give the guest a view of the conference room, amenities, guest rooms and even offer a quick trip to interesting locations nearby. Virtual reality for the hotel industry allows guests to make better decisions by knowing what to expect during their stay. It's important to use this technology to tell an engaging story to ensure guests enjoy the experience and give preference to your hotel over others.

Both Facebook and Twitter advertising allow for targeting users based on demographic and psychographic data. Both platforms also offer Promoted Posts as a way of boosting a post to new or existing fans. These posts may consist of imagery, stories, or testimonials. Facebook's Carousel ads can appeal to multiple markets as a rotating gallery is embedded into each ad. Additionally, Facebook's Remarketing Ad option uses "cookie" tracking to identify audiences that may have already visited the site, thus have shown interest in the brand.