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jessielee214

2019 Hotel Accounting Trends Are All About the As | Hospitality Technology - 1 views

  • From an industry perspective, the next chapter of hospitality accounting will be all about the three “A’s”: apps, automation and analytics. Faced with greater demands in 2019, hoteliers will be forced to find new forms of automation to speed up financial processes and improve visibility on the backend, while enticing guests to utilize mobile apps through enhanced personalization on the frontend.
  • Mobile app reporting not only streamlines efficiencies and allows easier access to data, it also allows today’s hotelier to be more agile. GMs and other personnel can be on the go and still have KPIs, productivity data and real-time stats in the palm of their hand.
  • Good data supports good management. As more guests tap into hotel apps on the front end, hoteliers can track, analyze and adjust their offerings on the backend to meet guests’ needs, all while supporting a business synergy and strategy that makes sense.
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  • Increased automation will remove manual workloads and streamline processes. Putting the right industry-specific accounting software in place will be a game-changer for hotels looking to pinpoint inefficiencies and significantly reduce expenses across property lines.
  • During the next wave of hospitality technology, more and more hoteliers will recognize the power of analytics and adapt their strategy accordingly. Smart operators will seek out the most versatile technology on the market to collect and store information through data warehousing, which enhances data mining, analytics reporting, decision support and business forecasting.
  • Hotels have already begun replacing front-desk employees with apps, robots and automated kiosks. As a result, finding high-quality labor (at a reasonable cost) is no easy task.
  • As we continue to live in an increasingly customized world, hoteliers will seek targeted accounting tech partners to replace one-size-fits-all solutions.
  • Apps/AI Over the last decade, the hospitality industry has developed a fixation on mobile technology that has revolutionized hotel management. In the next phase, this trend will continue with full force—and any service that is currently delivered using pen and paper will eventually make the shift to mobile.
  • Hoteliers are already using their mobile apps for real-time data analysis, allowing them to make informed decisions whether they are on property, near their work areas, in the field or on the fly.
  • Predictive analytics and forecasting tools will continue to allow management teams to better anticipate and adjust decisions to meet future guest needs without sacrificing bottom-line results.
  • While there has been significant introductions with regard to guest-facing apps, and apps focused exclusively to enhance the guest experience, the untold value in mobile apps, for the operator, is behind the curtain
  • Automation Rising demands from guests will require hotels to be more responsive than ever. To keep up with the pace, managers will need to access an array of critical information on-the-fly, from in-house guest preferences to upcoming reservations, restaurant volumes, spa bookings and so forth—with automatic alerts set up that notify staff members when there’s a deviation from the plan related to forecasts or scheduling changes.
  • By combining varied data sources into one centralized location, or data warehouse, an API-powered data system will provide a holistic snapshot of entire portfolio raw data into a user-friendly format with gauges, dashboards, trendlines and more to equip hoteliers with the answers they need to impact bottom-lines.
  • Analytics The phenomenon of “big data” has infiltrated the professional world, spanning industries and transforming all facets of business, from accounting and operations management to marketing and business development. No longer bogged down by paper and binders, today’s hoteliers can access numerous data sets at every turn, from STR reports to PMS documents and guest satisfaction surveys.
  • On a micro level, big data will help property managers faced with countless day-to-day decisions make more informed choices on the floor, from keeping track of labor expenses to assessing the cost of a new light fixture.
  • On a macro level, corporate and regional managers will have the extended oversight necessary to ensure the right decisions are made at every level of the company from the ground-up.
  • And finally—partnering with a hotel-specific provider will continue to be invaluable for hoteliers to speed up their internal processes, minimize investment, reduce errors, and increase overall performance to make more informed decisions on the horizon.
  • the next chapter of hospitality accounting will be all about the three “A’s”: apps, automation and analytics.
  • Apps/AI
  • this trend will continue with full force—and any service that is currently delivered using pen and paper will eventually make the shift to mobile.
  • significant introductions with regard to guest-facing apps, and apps focused exclusively to enhance the guest experience, the untold value in mobile apps, for the operator, is behind the curtain.
  • Mobile app reporting not only streamlines efficiencies and allows easier access to data, it also allows today’s hotelier to be more agile.
  • interact with and enhance the guest experience by being more available and more attentive on the floor. Removing the chains and restrictions of the desktop and expediting report compilation, hoteliers can truly begin to refocus on delivering the best experience possible without worrying about becoming mired in the weeds of business ineffeciencies.
  • Predictive analytics and forecasting tools will continue to allow management teams to better anticipate and adjust decisions to meet future guest needs without sacrificing bottom-line results.
  • Good data supports good management. As more guests tap into hotel apps on the front end, hoteliers can track, analyze and adjust their offerings on the backend to meet guests’ needs, all while supporting a business synergy and strategy that makes sense.
  • Automation
  • managers will need to access an array of critical information on-the-fly, from in-house guest preferences to upcoming reservations, restaurant volumes, spa bookings and so forth—with automatic alerts set up that notify staff members when there’s a deviation from the plan related to forecasts or scheduling changes.
  • Increased automation will remove manual workloads and streamline processes. Putting the right industry-specific accounting software in place will be a game-changer for hotels looking to pinpoint inefficiencies and significantly reduce expenses across property lines.
  • Analytics
  • Smart operators will seek out the most versatile technology on the market to collect and store information through data warehousing, which enhances data mining, analytics reporting, decision support and business forecasting. These capabilities will result in increased efficiencies, reduction of expenses and improvement of overall performance and profitability.
  • Over the next five years, the advantages of having a big data strategy will be infinite. Hoteliers who decide to apply big data in a meaningful way will reap the rewards in every facet of their business, from sales and marketing to guest satisfaction. On a micro level, big data will help property managers faced with countless day-to-day decisions make more informed choices on the floor, from keeping track of labor expenses to assessing the cost of a new light fixture. Using consistent data monitoring and evaluation, hotel teams will be able to deliver a higher level of service while making informed strides every day.
  • Technology and Labor
  • Effective labor management technology can help proactively notify management when there’s an issue and eliminate overtime before it happens to ensure that guest satisfaction remains high while balancing profitability. Mobile and dashboard data related to key functions that consume labor will become the GM’s best friend.
  • finally—partnering with a hotel-specific provider will continue to be invaluable for hoteliers to speed up their internal processes, minimize investment, reduce errors, and increase overall performance to make more informed decisions on the horizon
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    Accounting trends in the hospitality industry are always evolving with technology. Hotels are looking for technology that will catch their data and analyze it all while delivering it in a more user friendly app. Apps, Automation & Analytics are the A's of hotel accounting and technology.
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    Currently, accounting is about three different things. First, there are apps. Apps can be used to help hoteliers make informed decisions based off the analysis of real-time data. They are able to make these decisions from basically anywhere. Second is automation. Automation helps get rid of the looming manual workloads most hotels endure. The third thing is analytics. In today's hospitality industry, hoteliers are able to access data sets from wherever they may be. According to this article, apps, robots, and automated kiosks have already started to replace front-desk employees.
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    Accounting cannot be without data. In my opinion it is mainly about data analysis. With automation and analytics, it will be more reliable and descriptive. Apps helps mainly in its portability and time efficiency.
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    The article talks about three future trends called A's - apps, automation, and analytics. It makes examples of their function and works. In my opinion, the A's can use in any industry, not only in hospitality. They can help us work more efficiently and shorter working hours.
Chris Cardoso

Hotel firm upgrades accounting system - 0 views

  • LBA Hospitality Partners with M3 Accounting + Analytics to Enhance Accounting Processes and Increase Efficiencies July, 31 2013 M3 Accounting + Analytics Seeking to update and streamline accounting processes for its 70-plus Southeast properties, Dothan, Ala.-based Larry Blumberg & Associates, Inc. (LBA Hospitality) recently announced an expanded partnership with M3 Accounting + Analytics, the national leader in hotel-specific accounting software, operations reporting, and business analytics. “If we are to continue to be an industry leader, we must have the ability to meet the requirements of our stakeholders and provide accurate, real-time and relevant information for our management team and owners,” said LBA President Beau Benton.  LBA sought the ability to swiftly handle budgets, forecasts, and reports, and to dissect business data, all while insuring that the back-office accounting platform functionality was state-of-the-art and industry-specific.  In choosing M3, Benton cited how the company integrates accounting, business intelligence, and reporting, while eliminating most redundancy, software investment and annual hardware/software maintenance. In addition, Benton and LBA were looking for continual and automatic upgrades, backup and disaster protection, and minimized downtime.  LBA is implementing the full suite of M3 products: accounting through the AccKnowledge platform, time, attendance and labor management through the newly released RightTime solution and LaborWatch, and payroll services through RightPay. The company will also continue to use M3 Link business intelligence reporting, as LBA will be expanding it to bring financial data, operating stats, Smith Travel feeds and guest satisfaction data (including verbatim responses) into one completely customizable dashboard. LBA, which launched its business by developing a Sheraton Inn in 1973, is rapidly growing its management business and securing more and more agreements from sophisticated owners and investors.   Scott Watson, M3 Vice President of Sales & Marketing, said, “While our core product remains our accounting solution, we’ve continued to evolve and offer new products and services that meet the current and future needs of the hospitality industry. It is truly exciting that our product platform will help Beau and LBA achieve the aggressive growth they are anticipating over the next five years.”  The implementation and training process for all LBA properties is expected to be complete by December 1.  About LBA Hospitality Based in Dothan, Ala., LBA Hospitality is a hospitality management company focused on maximizing return, safeguarding assets and enhancing value. Founded in 1973, the company now manages 70 properties throughout the Southeast, from Texas to Virginia. More information is available at http://www.LBAHospitality.com.  About M3 Accounting + Analytics M3 is the national leader in hotel-specific accounting software, operations reporting, business intelligence and analytics, processing more than $8 billion in financial transactions for more than 3,000 properties. M3’s integrated suite of hospitality accounting products includes: AccKnowledge, Link, payroll and labor management services, and document imaging and retrieval – all designed to help provide hotel operators, owners and managers unsurpassed access to the information they need in the most integrated and cost-effective manner. The company was founded in Gainesville, Ga. in 1998, and also has a base of operations in Tampa, Fla. More information is available at www.M3AS.com. 
  • “If we are to continue to be an industry leader, we must have the ability to meet the requirements of our stakeholders and provide accurate, real-time and relevant information for our management team and owners,” said LBA President Beau Benton.  
  • continue to be an industry leader, we must have the ability to meet the requirements of our stakeholders and provide accurate, real-time and relevant information for our management team and owners,” said LBA President Beau Benton.  
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  • “If we are to continue to be an industry leader, we must have the ability to meet the requirements of our stakeholders and provide accurate, real-time and relevant information for our management team and owners,” said LBA President Beau Benton
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    LBA Hospitality Partners with M3 Accounting plus Analytics to enhance accounting processes and increase efficiencies." As an industry leader LBA's Presidents feels they need to ability to meet requirements of their stakeholders and provide accurate real-time information for management and owners. When choosing M3 LBA's president noted how the company integrated accounting, business intelligence, and reporting while removing redundancy, software investment and annual hardware/software maintenance. Part of the requirements for choosing a company was continuous automatic upgrades, backup, disaster protection and limited downtime. LBA chose to implement a full suite of M3 products: Accounting through the AccKnowlege platform, time, attendance and labor management through RightTime solution and LaborWatch and payroll through RightPay. LBA will be expanding to bring financial data, operating costs, Smith Travel feeds and guest satisfaction data in one customized dashboard using M3 Link business intelligence reporting. LBA continues to grow after developing the Sheraton in 1973. Scott Watson of M3d is happy that M3 can meet the needs of their customers even though their core product is accounting solutions. They continues to help companies as they grow. Through this partnership they hope to continue to grow as meet the needs of their guest, investors and team. While it is important to have a core product to offer, I think it's also important to have additional products that meet the needs of your customer much like S. Watson said about M3 continuing to evolve and meet the needs of the hospitality industry. I feel this would make the company more marketing. It looks as if the President of LBA reviewed what the company's needs were and then chose to partner who leads the company in hotel specific accounting software. The president recognized the need to be able to report numbers accurately and forecast real data to its team, owners and investors. When I m
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    The Larry Blumberg & Associates hospitality firm (LBA Hospitality) partnered with a management company, M3 Accounting & Analytics, to integrate new software in it's 70 properties throughout the southwest, fro Texas to Virginia. The services that will be provided by M3 will range from Accounts Payable, to General Ledger, Daily Sales Report, Labor Cost, Check Writing, Cash Management, Forecast, Budget, etc. M3 provides products and services that will continue to evolve and improve to be cutting edge in hospitality. LBA is using M3 to streamline an aggressive five year growth plan. Other hospitality business will begin to incorporate a service provider that can encompass all accounting needs.
Yunfan Wu

Get a Grasp on Guests with Hospitality Industry Marketing Analytics | MaassMedia | E-Ma... - 0 views

  • 55% of all leisure and business reservations are expected to be made online for 2013 (PhoCusWright), which means measuring and optimizing a hotel’s digital marketing is more important than ever before.
  • The average conversion rate for hotel websites is about 2%. In other words, approximately 98% of visitors to a hotel’s website leave without making a reservation. This suggests that the hotel industry could be doing significantly more to capitalize on visitors’ interest. It is imperative that hotels utilize the right data in the right way to paint a clearer picture of how their audience interacts with their marketing.
  • Hotel franchisors can also capitalize on trends in their data. For example, if there is a substantial increase in searches for a particular destination, brands can recommend that their franchisees in that location raise their rates because of the spike in demand. This could substantially improve the revenue that the franchise’s website generates.
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  • Many independent hotels haven’t implemented any data analytics on their websites. Without even a basic implementation, hotel owners are missing out on important insights about their clientele. For example, most hotels offer some assortment of packages to their guests, but if hotels aren’t using analytics, they can’t know which packages are most and least popular with certain types of visitors. By tracking purchases only, they miss out on seeing how many guests viewed the package but chose not to purchase it.
  • Similarly, if the hotel offers services like banquet halls or catering, web analytics can shed light onto visitors’ level of interest and the best ways to market those services online. Are guests searching to sign up for loyalty membership? Do they want to book meetings or events in a particular city or region? Are they more or less price sensitive? Analytics enables hotel brands to gather data that can answer these questions. If utilized correctly, it can be a tremendous asset to improving a revenue management and building a customer relationship management (CRM) system.
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    The article give a specific description of the importance of marketing analytics in hospitality industry. It can provide a ways to better understand guests' purchasing and staying behavior, as well as audience engagement across a variety of marketing channels.
emilywest5

Big data and analytics in tourism and hospitality: opportunities and risks - ProQuest - 0 views

  • The purpose of this paper is to examine and provide insights into one of the most influential technologies impacting the tourism and hospitality industry over the next five years, i.e. big data and analytics. It reflects on both opportunities and risks that such technological advances create for both consumers and tourism organisations, highlighting the importance of data governance and processes for effective and ethical data management in both tourism and hospitality
  • This paper identifies and examines key opportunities and risks posed by the rising technological trend of big data and analytics in tourism and hospitality. While big data is generally regarded as beneficial to tourism and hospitality organisations, there are extensively held ethical, privacy and security concerns about it. Therefore, the paper is making the case for more research on data governance and data ethics in tourism and hospitality and posits that to successfully use data for competitive advantage, tourism and hospitality organisations need to solely expand compliance-based data governance frameworks to frameworks that include more effective privacy and ethics data solutions.
  • Technology (and its rapid development) is one of the key megatrends and driving forces that are seen to shape the future of tourism (Yeoman, 2012, 2018; Yeoman and McMahon-Beattie, 2018) via changes that will impact the way tourism and hospitality providers interact with travellers.
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  • A recent business report on key megatrends and market disruptors suggests that technology and new ways of engaging and interacting with customers are fuelling the rate of disruption as currently businesses are able to reach new customers in new ways and can reinvent customer engagement around service and convenience (Boumphrey, 2019).
  • One of the most important uses of data is to improve personalisation, travel companies using the information they gather to make specific adjustments to their offerings.
  • Currently, considerable amount of structured and unstructured data are produced globally (Nunan and Di Domenico, 2013; Verdino, 2013), a so-called “digital exhaust” (Wang, 2013; Barocas and Nissenbaum, 2014) that is passively generated by users of products and services using mobile devices (Shilton, 2009), an abundance of publicly available data shared on social networking platforms (Nov et al., 2010) and customer data and information purposely collected by tourism organisations’ booking systems or customer relations management (CRM) systems
  • This abundance of data and the act of processing data on a large scale has led to the concept of “Big Data,” which Mayer-Schönberger and Cukier (2013) define as “things one can do at a large scale that cannot be done at a smaller one, to extract new insights or create new forms of value, in ways that change markets, organisations, the relationship between citizens and governments, and more” (p. 6
  • ndeed, one of the latest Euromonitor International travel industry reports confirms that big data and analytics is expected to be the most influential technology impacting the industry in the next five years (Bremmer, 2019), followed by artificial intelligence and the Internet of Things.
  • The use of data is viewed as a disruptive innovation in the tourism and hospitality industry, although it allows organisations in the industry to facilitate personalisation, offer convenience, save costs and overall gain competitive advantage (Evans, 2020).
  • Not surprisingly, privacy is now the top data issue and concern for organisations
  • In particular, in the tourism and hospitality sector, the effective use of big data is associated with revenue management (e.g. using and combining internal data, such as occupancy rates and current bookings, with external data such as information about local events, school holidays and flight information to forecast demand and maximise revenues); market research and strategic marketing purposes (e.g. identifying customer trends to best cater marketing opportunities); customer experience and reputation management (e.g. social media conversations and online reviews, service usage data and internal feedback via customer surveys). A good example of an organisation that successfully uses big data to gain competitive advantage is AirBnB (Evans, 2020; Guttentag, 2019).
  • These concerns have been intensified by recent global cyber-attacks and more specifically by significant data breaches in a wide range of industries and sectors, including the tourism and hospitality industry (Armerding, 2018; PwC, 2016, 2017). The hospitality industry is now in the media spotlight because of high profile breaches (PwC, 2016, 2017).
  • One of the biggest data breaches of the 21st century has affected one of the largest hospitality companies, Marriott International. Starting in 2014, the data breach occurred on systems supporting Starwood hotel brands, which were acquired by Marriott in 2016 and affected ∼500 million customers worldwide, with the breach only being discovered in September 2018. Data and information on names, contact information, passport numbers, travel information and other personal information were compromised, and information on credit card numbers and expiration dates of more than 100 million customers was stolen (Armerding, 2018).
  • Indeed, the 2018 Global State of Enterprise Analytics survey found that globally 49 per cent of companies surveyed believed that the primary challenges organisations most commonly face are data privacy and security concerns (MicroStrategy, 2018). Similarly, another recent industry report shows that over 40 per cent of tourism industry professionals claimed that data privacy and cybersecurity are one of the most influential factors impacting digital commerce in this sector (Bremmer, 2019).
  • These technological advances provide significant opportunities for businesses to harness the wealth of data to support their activities and gain competitive advantage. The efficient uses of data and analytics drive process and cost efficiencies and strategy and change (MicroStrategy, 2018).
  • When selecting analytics solutions, tourism and hospitality organisations are required to address the growing concerns around privacy and security of customer data by putting in place well-designed data governance frameworks capable of providing quality data and be able to provide effective frameworks of data security and protection for all stakeholders
  • Potential frameworks for ethical data management and digital privacy specific to tourism and hospitality would need to identify, in addition to the protections afforded under the recent General Data Protection Regulation (GDPR) (ICO, 2018), how data is collected, what it is used for and who has access to it and why
  • Big data and analytics are playing a crucial role in digital transformation efforts of organisations in general and in the tourism and hospitality industry, thus driving greater effectiveness and efficiency and the strategy to define new business models and bring about successful change (Evans, 2020; MicroStrategy, 2018)
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    This was about the risks in the hospitality and tourism industry when it comes to big data and analytics. Big data is so important in the hospitality industry because it's how companies know who to cater to and with what and how. In addition to the importance of big data, there are risks that come with it. A few risks are data leaks, hackers, etc. Companies invest money in their systems so these things are avoided.
laboygrisell

Why Event Management Software? 10 Reasons to Get Started - 3 views

  • The global EMS market is forecast to grow at a CAGR of 8.42% during the period 2016–2020
  • Event management software is an investment with a definite return.
  • Event management software provides detailed analytics of every digital aspect of your event starting from the event website, event app, registrations, ticketing to overall feedback.
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  • Event management software assimilates multiple event planning tasks in one single place. A major plus, in this case, is the time and money that it saves up for the event planners.
  • Why Event Management Software? 10 Reasons to Get Started
  • Why Event Management Software? 10 Reasons to Get Started
  • event website
  • payments online.
  • Event Registration and ticketing– Creation of your event website and event app– Event promotion– Event Networking– Attendee Management– Feedback– Event analytics to track it all
  • networking platform
  • Another benefit of digital check-ins is that it helps in ensuring event security.
  • Every event planner wants his/her event to stand out, to make an impression.
  • Easy answer: customization.
  • very element of your event is customizable. You can design your event website and event app and tailor it as per your brand requirements.
  • Event management software can hand down provide you the value addition of a number of vendors at almost half the cost
  • event management software was created to make planning speedier and more efficient.
  • planning in terms of event website, networking platform, event analytics,
  • Attendees can register on your event website, move on to choose the type of ticket they wish to purchase and pay using the payment portal hosted on your own domain.
  • A QR code is basically a two-dimensional barcode that can be scanned
  • Event management software is the collective term for a wide range of software products used in the management of professional and academic conferences, trade exhibitions, conventions, and meetings.”
  • Making the most of these event analytics can really help you maximize your overall event ROI.
  • Event promotion is one of the most important aspects of event planning.
  • event networking platform feature of the software
  • Event networking platform is a great way to help attendees fulfill their agenda of networking as well as drive engagement throughout the event.
  • Some event management software work on subscription models. This is a great option for event planners who conduct a lot of events within a year. You can create and manage multiple events from a single platform.
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    Last updated on Feb. 14th, 2018, this article discusses the multiple benefits of event management systems. Event management systems can assist in event registration, promotional efforts, attendee management, and feedback. They are customizable and allow event planners to monitor the event planning process. In addition, they are time and cost-friendly, can track event analytics, and provide an organized way for planners to plan multiple events at a time.
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    In this article you'll find tips on how crucial is the technology advancement in all types of the events.
Yoshihiro Kanno

Hotel Website Analytics: Is There Such Thing as Free Lunch? | By Adam Hammock and Linds... - 0 views

  • There is no medium that allows tracking like the Internet does,
  • Website and campaign conversions, ROIs, pathing and behavioral metrics have become standard, and many hoteliers are turning to more sophisticated tools to measure these essential metrics.
  • SiteCatalyst, though a paid website analytics application, proves to be worth the expense.
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  • It offers far more custom metrics and variables than Google Analytics, along with a higher quantity and customization of reports and dashboards for our HeBS Digital client base.
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    This article showed how online marketing analytic tools have become sophisticated and help hoteliers to develop more effective marketing strategy. For example, Adobe Site Catalyst has developed its segmentation capabilities that allow users to quickly dissect a slew of visitors to unveil special characteristics otherwise you would not be able to notice. This is a revolutionary way of data mining which was not in our marketing text book. As opposed to that Google Analytics is free, you have to pay to use this SiteCatalyst. Whether it is worth your dollar is depending on your size of business and branding strategy. 
cmogu001

Tools That Keep Online Customers Coming Back | E-Commerce | E-Commerce Times - 0 views

  • More than 44 percent of firms currently use Web analytics to evaluate customer behavior, researchers found.
  • Companies personalizing home pages and delivering targeted content are the ones realizing the most value from their analytical evaluations, the report suggests.
  • 59 percent of industry-leading retailers list keeping pace with competitors as a top driver for their online initiatives.
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  • Businesses will differentiate themselves on the uniqueness of their products, competitive pricing and the quality of their service operations.
  • As customers demand more from their e-commerce Web sites, their preference for consistency while shopping online must be satisfied.
  • What's interesting here is that 53 percent of best-in-class merchants list Web 2.0 technologies on their road maps for development initiatives in the next 24 months.
  • Forty-two percent of all retailers strive to improve data integration processes by centralizing databases and sharing information throughout their enterprises, according to the study.
  • Leverage the use of analytics to determine online customer behavior, buying patterns and habits
  • Adoption of online tools should facilitate interaction by customers -- e.g., interactive product imaging and site search.
  • Effective personalization and use of analytics as a dynamic function can lead to increased customer conversions, higher customer satisfaction and strengthened brand loyalty.
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    This article expounds how customers demand more from their e-commerce web sites and how their preference for consistency while shopping online must be satisfied in order for any business to remain successful. The article points out and elaborates on how e-commerce is really an all encompassing strategy that companies could use to sell their products and services, both online and offline to potential customers. The article also mentions how consumers are more likely to purchase any products or services from companies that leave them feeling more informed and secure in their purchase decisions. Most e-commerce platforms facilitate the integration of multiple applications such as online storefronts, POS systems, real-time inventory tracking and customer analytics into a single management platform. Lastly, because online shoppers are empowered with an abundance of competitive advantages it is important for retailers and other hospitality businesses to strive to improve data integration processes by centralizing databases and sharing information throughout their company.
teallemejia

Cloud Computing in the Travel Industry | Accenture - 0 views

  • Before the pandemic, companies were managing under legacy on-premise technology, hesitant to make big investments in cloud due to concerns about cost, time and security. But in a world after the pandemic, the travel industry must adapt fast to survive
  • The value it delivers goes beyond technology to organizational transformation, making the journey through cloud in travel a key CEO priority.
  • Airlines and airports reinventing airport experiences: From contactless, smooth passage, through bag drop and security to airside shopping for travelers who have pre-filled biometric data
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  • Travel companies must future-proof their businesses built upon living systems and processes enabled by agility and scale. They need to take a deep relook at strategy, organization, practices, technology and talent functions.
  • Compete for investment capital Cloud-related investments drive business changes needed for increased productivity, smoother traveler experience, vertical integration & resilience.
  • Rehost scalable functions Rehost high-volume, scalable functions on Infrastructure-as-a-Service (IaaS).
  • Cloud is central to the travel industry’s survival and future growth. There’s no time for delay. Companies must use this crisis as a springboard to scale up cloud adoption, improve resilience and innovation capabilities, and create the seamless, contactless and effortless experiences travelers demand
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    Before the pandemic, companies were afraid to invest in cloud due to the concerns of the cost, time, and security. But in today's world technology is something companies need to adopt. It's time for travel companies to see the cloud for what it is, the passport to future value. All sections can benefit from this technology including hotels, airlines, and airports. This is the best time to invest into technology to benefit the industry by taking a deep relook at strategy, organization, practices, technology, and talent function. As travel is being rebuilt, cloud-related investments will deliver higher returns on capital than investment in new aircraft, new hotels, and new ships. This is the perfect time to invest into cloud adoption.
kbroo026

Why restaurant data analytics are a necessary tool for success | Nation's Restaurant News - 0 views

  • Recent trends such as diverse sales channels
  • create a multi-layered restaurant operating environment, turning data analytics into a necessity rather than an option.
  • A central repository refers to
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  • the harmonization of records that creates a platform for activities, records, and transactions to be easily accessed, shared, and analyzed.
  • Information from data analytics should be simple, relevant, and accommodative to operations. Easily understandable metrics, such as weight-based food waste
  • represents simplicity.
  • Management should foster culture on “let’s look at the data first” instead of solving issues based on anecdotes and hypothetical terms.
  • Similar to an organized kitchen with streamlined production, restaurant management should take the same approach with data analytics. Organized data enables organizations to get a finger on the pulse of their business.
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    Restaurants have long focused on improving kitchen efficiencies, but they now need to also focus on data efficiencies. Analyzing sales and labor reports on a daily basis rather than weekly allows managers to make more timely decisions that impact revenue and profit. Data should also be presented in simple, meaningful terms which benefit managers and line staff. Owners and GMs need to foster a "data first" culture when seeking to improve efficiency, service, and value.
Yuri Kim

Villa Plus hotel group implements IBM business analytics software - 3 views

  • Villa Plus implemented IBM’s Coremetrics analytics software to help it understand customer behaviour.
  • Villa Plus advertises online and pays websites for every click-through. To ensure it gets value for money and fills vacancies quickly, it needed to understand customers, what to advertise to them and on which websites.
  • “We wanted to be able to monitor the whole journey of a customer before they buy,” said Lifford. “It helps us pick up, track and understand what people want.”
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    In today's society, online booking is definitely a major form of reservation in the hospitality industry. Thus I think it will be profitable for the companies to understand why some customers booked and others just visited their website and left without booking. These kinds of information can be achieved with the aid of software, as shown in the article. This article is related to software utilization in monitoring the user journey on websites. Hotel chain Villa Plus decided to increase its properties by 40%, and because of this, Villa Plus began to implement IBM's sophisticated analytics software, instead of Google Analytics they had used. With the IBM's software, Villa Plus can track and understand customer needs and behavior across its website. These understandings help the company to advertise the right properties to the right people on the websites. Villa Plus is expecting this to result in high occupancy rates as well as a great return on investment.
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    I like this Villa Plus, I think it can help customers as much as possible to get what they want and filter what they don't want, it can save time for valuable customers because they can get what they want at one time instead of searching from different websites or even leave without reservation. I also use online booking every time, I think this Villa Plus also can help me a lot next time when I book online again.
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    Nowadays, online booking is very popular. But hotels still face with low occupancy rate. I think this IBM software is good. It can help solve this kind of problem. Advertising the right properties to the right people on the websites and result in high occupancy rates as well as a great return on investment.
irinatroitskaya

Finding the Green in Being Green | News | Hospitality Magazine (HT) - 0 views

  • water-efficient fixtures can reduce water and sewer bills by up to 30%, while energy-efficient lighting can reduce electricity use up to 75%. Increasingly granular data collection, remote management and analytics are helping hotels exert more nuanced control over energy use, uncovering new pockets of savings without impacting guest comfort.
  • Better mobile, cloud or web-based access encourages managers to fully use energy saving systems such as EMS
  • Solutions such as Verdant’s enable users to create recipes — setting profiles they can apply to groups of rooms, based on exposure, season, etc. Since installing the system nearly a year ago, average run times for HVAC systems at Baywood fell from between 34.5-57% to below 23%.
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  • Many brands let guests know about their sustainability efforts, but elect to keep guests from having to actively participate. But in certain niches, such as properties marketing to millennials, it makes sense to put energy savings front and center.
  •  
    This article discusses the implementation of computer technologies in hotels' green practices. Electricity use accounts for 60-70% of the utility costs and average daily water consumption per occupied room is 218 gallons. Management is permanently under pressure to cut these costs, however, this should be done without impacting guests' comfort. Installation of water-efficient fixtures and energy-efficient lighting helps to reduce utility bills. Computer operated systems aimed at consumption data collection, analytics and remote control are an essential addition to energy-saving equipment. Energy harvesting wireless sensors, thermostats, and other products help collect data that later is processed by IBM Watson, which applies predictive analytics to guest behavior to drive greater energy efficiency of HVAC and other equipment. Wireless networking in energy management enables the hotels to create customized profiles for different rooms depending on their exposure, season, occupancy, etc. based on historical data. Furthermore, satellite technology that tracks the weather and ground moisture helps limit excess irrigation. Computer technologies are meant to substitute guest's active efforts in resource savings. Yet sometimes the sustainability technologies become the selling point for hotels. For instance, guests, especially millennials, might be attracted by the hotel's energy panel that demonstrates how the power generated while using fitness equipment immediately adds to the hotel energy grid.
Gabriela Moreno

Big Data Opens New Frontiers for the Reporting and Analytics Industry: dbta.com - 0 views

  • Companies are now awash in big data, and end users are demanding greater capability and integration to mine and analyze new sources of information.
  • However, many respondents worry about the skill sets they will need to effectively deliver solutions on these platforms.
  • “Big data should be thought of as a new natural resource,” Deepak Advani, vice president of IBM Business Analytics Products
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  • Big data affords companies the opportunity to ask questions they never were able to ask before, adds Christian Hasker, director of product development for Quest Software.
  • These and countless other questions can be answered by adopting big data techniques.
  •  
    In summary, the article Big Data Opens New Frontiers for the Reporting and Analytics Industry explains how companies are now facing mass quantities of data in the likes which they have never seen before. The increase in data is adding a new dimension to they way businesses are expected to operate. Many large scale companies are integrating data technology with their other software systems.  As a result, companies are seeing increased levels of customer satisfaction and functionality. However, this a still relatively new concept and there are still many questions that need answers when it comes to implementing the latest in data management systems.  
Jing Huang

Tracking Green Initiatives via Business Intelligence - 0 views

  • Green initiatives not only save costs, meet compliance requirements, and reuse resources, but they also help create brand recognition among customers.
  • The benefits that expand beyond the organization include what occurs within the company as well. Whether managing recycling programs, reusing raw materials, lowering consumption, etc. businesses require a way to monitor these initiatives and to identify ways of becoming more efficient over time. This is where the use of BI and analytics comes in.
  • One of the chief benefits of business intelligence is its ability to consolidate information and provide greater insight into operations.  In addition BI helps organizations monitor performance across business units and can be applied to a broad variety of problems. For organizations looking at applying this to energy usage, managing emissions, or electricity consumption in data centers, BI expansion provides a good way to start the process.
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  • Comfort with dashboard use.
  • Current BI infrastructure and data preparation.
  • Companies that are thinking of expanding their BI to include green initiatives should consider the following points:
  • Current green initiatives.
  • Setting realistic goals and expectations.
  • Company priorities are shifting towards cost savings and becoming more environmentally aware and business intelligence can help to achieve these goals.
  • This article identifies the importance of green initiatives within operations and how to link them to available BI solutions.
  •  
    This article identifies the importance of green initiatives within operations and how to link them to available BI solutions. By specifically looking at analytics organizations can assess how they are meeting targets and monitor their performance in relation to their "green" goals. This article also discusses considerations related to expanding BI use to include green initiatives.
  •  
    Company priorities are shifting towards cost savings and becoming more environmentally aware and business intelligence can help to achieve these goals. BI's ability to monitor performance and alert decision makers about changes in behavior makes it a complementary approach to organizations wanting to become more eco-friendly. Although BI applications are well poised to fill this need, businesses still require a roadmap to successfully tie-in their BI use with their green initiatives. Outside of technology adoption and lowering energy consumption, organizations also support social action initiatives and invest in R&D efforts that work towards more environmentally friendly products and internal processes. This in turn has a broader effect on the environment at large. The benefits that expand beyond the organization include what occurs within the company as well. Whether managing recycling programs, reusing raw materials, lowering consumption, etc. businesses require a way to monitor these initiatives and to identify ways of becoming more efficient over time. This is where the use of BI and analytics comes in.
sbarr011

Using data mining and analytics to your hotel's advantage - eHotelier - 3 views

  • Hire a well-trained staff and a knowledgeable IT manager.
  • Refine the process.
  • . Demand timely output
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  • . Select the appropriate tools for analysis and prediction
  • Collect data to support the models.
  • Build segmentation and predictive models.
  • Match your IT priorities with a skilled provider
  • Over the next decade, an evolution is predicted such that more attention is paid to data mining, both the onsite experience and customers social media profiles in order to integrate them into CRM activity and better target marketing communications, offers and rewards.
  • Data mining involves a continuous cycle of inputs and outputs based on models that must be modified and refined as conditions change in the competitive environment.
  • The hospitality industry is known as a highly customer-centered business and accumulates large amounts of customer data from central reservation systems (CRS), property management system (PMS), point-of-sale (POS), and guest loyalty program databases. Therefore, data mining application can play a huge role in the hospitality industry by assisting managers formulate marketing strategies, enhance guest experiences, increase retention and loyalty and ultimately, maximize profits.
  • Deviation detection
  • Clustering
  • Classification
  • Once data-mining is properly managed, the tasks performed can be grouped into five categories
  • Without data mining, valuable marketing insights about customers’ characteristics and purchase patterns may remain largely untapped. Success or failure often depends not only on how well you are able to collect data but also on how well you are able to convert this data set into knowledge that will help you better manage your business.
  • Forecasting
  • Association
  • Association
  •  
    This article discusses the use of data mining and analytic techniques to create a competitive edge for companies in the hotel industry. Hotel companies are a customer centered business which accumulate large amounts of data on customers from various databases. Implementing a data mining system will improve profits, loyalty and retention and enhance guest experiences by helping the marketing and management teams create focused policies. The article discusses seven guidelines that create appropriate use of data mining technology. These guidelines include synching your IT infrastructure with the right data experts. Also, creating accurate segmentation and predictive models of the customers information or profile. As well as gathering the correct data for use in the system's models. Also utilizing the proper methods to collect and sort relevant data. Another important guideline is to have a speedy turnaround of the data. Also, continuous improvement is important find better ways to implement the processes. The final guideline mentioned is to find the proper IT employees to manage the data. The article proceeds to discuss five categories to utilize the information. These are classification, clustering, deviation detection, association and forecasting. The article predicts that over the next ten years there will be more attention paid to data mining to improve the guest experience and focus marketing initiatives. Data mining will be a critical tool to understand and utilize customers behaviors and patterns.
hectorpachon

What is the Future of Point of Sale Technologies in Retail? - Vend Retail Blog - 0 views

  • As a merchant, it’s essential to stay on top of the latest trends in POS technology so you can stay steps ahead of your competition.
  • With the digital age and new technology, cash and cash registers are quickly becoming a thing of the past. Shoppers have more options than ever — from credit, debit and prepaid cards to contactless payments and making purchases via electronic apps — all of which offer a variety of advantages that cash can’t touch. Cashless payments provide speed, convenience, guaranteed payment for merchants and security and transparency for both consumers and merchants. 
  • The biggest advantage of using a cloud-based POS solution is that retailers can do everything from easily accessing their data to upgrading their software across all the stores at the same time.
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  • A critical factor for success in today’s highly competitive market environment is the proper and timely use of technology to enhance customer relationships and improve the quality of the customer experience — all while streamlining the daily activities of your retail establishment. 
  • POS systems are evolving to provide a plethora of data and analytics that can help retailers make smarter, data-driven decisions about their business. In order to personalize and enhance the customer experience, you have to know who your customer is, and that can be done through analyzing data and analytics through your POS.
  •  
    POS is becoming a part of everyday life. Most businesses whether small or large are relying on those systems to operate and keep tabs on their business. Those systems allow companies to record daily transactions with easily accessible information like tracking inventory and keeping tabs on what sells most.
  •  
    POS systems have developed to be the heart of a business. They can take from HR, to analytics, to A.I. all in one place. The main objectives of these developing are to provide more information to the owners or managers to make better decisions for their business. They can control better the labor, the displaying of products, the hours of operations and others. More and more business are benefiting from the upgrades provided by the companies that handle the POS'. Next, you will find the 5 most trending POS benefits: -Increase in mobile payments and tablets POS. -Adoptions of cloud technology. -A seamless personalized customer experience. -The impact of Artificial Intelligence. -Use of data and analytics Hector Pachon.
sharline86

How technology is revolutionizing property management - Spacewell - 0 views

  • There are many property managers who are realizing that software can help them make their properties more profitable.
  • It is also projected to grow at a CAGR of 7.6% for nine more years, until 2028.
  • CRM modules can especially help users find customer information immediately. Since their information search time is reduced, their productivity is increased. With this, organizations can save upwards to $6 million a year, according to research by IDC.
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  • Hence, businesses can extract deeper insights and meaningful patterns. This can help them gain a competitive edge in their field since they are able to uncover new opportunities and find answers to questions.
  • With those insights, they can optimize and improve their services and make sure that tenants experience only the height of comfort.
  • Apart from that, organizations can also employ analytics to discover patterns and relationships between various aspects of the business. It is useful for forecasts, which can help the property management to be ready for any event in the future.
  • Thus, customer satisfaction levels can go up or stay at a high point, enabling the property to become more profitable.
  • A property management app can harness this and enable owners or managers to predict when leads are ready to rent, lease, or upgrade their current property. Property management software can also use analytics to personalize interactions–gearing the conversation towards tailored offers and services. With this, it is possible to win over more tenants as you show them how to provide great online customer service your way.
  • In the field of property management, this can be applied to document management, contract management, and portfolio management. You can configure workflows for those processes and ensure that everyone in your organization adheres to best practices.
  • Instead of calling or visiting the property office to lodge their requests, they can simply pull up the property mobile solution. Therein they can create service requests that is processed smoothly by the app so that your maintenance team can take care of them in order.
  • There are platforms that support the real-time monitoring of units and properties using IoT sensors. With this, there is no need for property managers to rely on other interfaces to watch the sensors’ status. Instead, they can access the data directly from the property application’s screen.
  • Additionally, IoT sensors can offer insights into the performance of spaces and buildings. Using those, the management can transform spaces to make them more likable for tenants. This way, they can attract more people and keep a steady stream of revenue.
  • These integrate innovative technologies that change the way property administration is done–shorter waiting times for both the manager and clients, better market predictions, accurate numbers and no more paper-pushing. As a result, managers can take care of their core responsibilities that include tenant screening, rent setting and collection, property maintenance, and budgeting.
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    This article details some of the ways Property Management Systems are expected to grow in the next decade through CRM solutions, analytics, automation, & IoT sensors. These measures will reduce time, increase productivity, increase customer satisfaction, and most importantly generate more revenue.
ghoafat

The Albion Hotel Miami Beach Leaves PBX Behind for Cloud-Based Virtual Communications, ... - 1 views

  • Despite the wide variety of excellent features and services the hotel was able to offer guests on property, The Albion Hotel Miami Beach suspected it was losing some telephone reservation business due to the poor quality of its phone service.
  • Staff members at The Albion Hotel Miami Beach worked daily with a 15-year-old analog PBX that was both inflexible and expensive to support.
  • In a fortunate turn of events, Ray Pasquale, CEO of Unified Office, became a regular guest at the hotel.
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  • e never thought that a business communications system could help improve our overall operations, but this one did,”
  • The hotel implemented Unified Office’s Total Connect Now℠ (TCN℠), a managed business communications service that integrates voice and video communications, messaging, service-level monitoring, business continuity, and business analytics tools into a seamless, high quality, and reliable communications service.
  • The service also provides hotel staff with real-time performance analytics and the latest in work-flow choreography as well as automated notifications for reservations and scheduling.
  • This flexibility means a human is always available to speak with new and returning customers. Hotel staff can also easily manage and configure every aspect of the service remotely via Unified Office’s TCN℠ Operational Management Suite™ (TCNOMS™) web-enabled portal from any device.
  • change the messages played to customers while they are on hold, and they can change their own voicemail and text messages themselves whenever they want.
  • nified Office’s call choreography feature will send incoming calls from customers to a pre-defined group of people in a certain dept
  • If the first person who receives the call is unavailable, others will be able to answer the call wherever they are, on any device, even if they are out of the office.
  • Unified Office’s HQRP™ platform solves the quality and reliability problems inherent with cloud-based VoIP/UC offerings. HQRP™eliminates the need for costly dedicated phone circuits such as T1 access lines, MPLS tunnels and other expensive legacy techniques that are typically used to try to create quality and reliability.
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    This article is about The Albion Hotel in Miami Beach. It talks about how they were losing business due to their outdated PBX (Private Branch Exchange) phone system. It was not reliable. They switched to a cloud based system called TCN (Total Connect Now). They are now, not only saving money, but they are able to work from anywhere at any time. This shows the benefits of cloud computing!
  •  
    In the hotel world, as technology is ever evolving and change it is most times necessary to keep up with change. This hotel was at least 20 years old in the business what worked back then to five years ago even one year ago may not work today. Granted not all hotels need to be tech savvy but if that's the majority of their clientele due to their location they may want to keep up to date to ensure that they are meeting their customers needs.
marble_bird

Modern information technologies in the hotel business: development trends and implement... - 0 views

shared by marble_bird on 08 Jun 20 - No Cached
  • Today, the process of digitalization of the Russian economy has a significant impact on hospitality industry.
  • Digitalization is becoming a major trend, which is evident in the distribution models of hotel services, and also actively comes to the sphere of automation of internal business processes
  • Digital innovations are gradually becoming the new standard of hotel service
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  • digitalization of hotels also includes introduction of advanced solutions for analytics and security.
  • Digital security systems can not only track the slightest disturbance of the public peace, but also provide additional information.
  • At present day, it is too early to assess the effectiveness of some recent innovations, that are related mostly to the hotel's image and attract customers.
  • The main trends in the use of modern technologies in hospitality industry in the conditions of digitalization of the economy are presented in figure 1.
  • The main disadvantages of traditional technologies include the following: local server requires regular maintenance from the system administrator; access to database is restricted by local network facilities; connection speed is limited by the speed of a local provider and divided among all who are drawn to the sever database
  • Artificial intelligence plays an equally important role in improving the efficiency of public catering enterprises.
  • Use of artificial intelligence also allows to analyze the work of the restaurant, and to detect violations of rules by the staff via control of bills, number of the discount card uses, as well as the number of cancellations and deletions of checks.
  • The issue of privacy that characterizes traditional tourism industry is also addressed through blockchain technology, minimizing exposure to sensitive data in the face of existing problems with cyber attacks and fraud in traditional financial services.
  • if the concept of hospitality industry enterprise changes, it is possible to change the composition of paid licenses.
  • Almost all companies in hospitality industry have started to think about using chatbots to solve specific business problems [9].
  • One of the ways to get competitive advantages for accommodation facilities is to invest and use new technologies. In this regard, augmented reality is the most promising technology for the modern tourism industry. its development and application can increase the competitiveness of destinations.
  • Augmented reality can be used to interact with guests before, during, and after their stay.
  • Augmented reality technologies can be used to stimulate travel purchases (the effect of being present in a hotel room, as well as demonstrating the environment and local services using a virtual reality headset). Also, virtual and augmented reality, including those with tactile sensations, can be implemented by digital concierges to issue recommendations to the client on various issues and types of recreation
  • The API allows one hotel technology system to automatically (i.e., without the participation of hotel employees) interact with another technology system and gain access to its functionality.
  • The largest companies develop APIs for clients or internal use at some stage.
  • The result of the analysis of cash transactions is a regular analysis and detailing of violations, categorization of violations, development of measures to counter violations, training of personnel [13].
  • With the help of speech Analytics tools, specialists can work with 100% of requests. To do this, all dialogues are translated into text and analyzed using a special system.
  • Based on this analysis, you can develop a change program for existing procedures and processes and optimize self-service systems (personal account, website).
  • The result of the introduction of innovative speech analytics technologies will be an increase in sales efficiency, an increase in loyalty and customer satisfaction, a reduction in service costs without loss of quality, and behavioral analytics.
  • Currently, biometrics can already be used to identify and confirm the client's identity. Face scanning technologies when registering with the service.
  • Analysts predict that the international market for biometric solutions for the hotel sector will grow exponentially in the coming years. Biometrics, as the most reliable and accurate authentication system, can provide real-time information about employees and their use of their working time.
  • The result of using this technology is payment without wallets and Bank cards, increasing the speed of customer service, and a high level of security.
  • In 2018, Amazon presented a special version of the voice assistant for hotels — Alexa for Hospitality, which is currently being tested in Marriott hotels.
  • At the same time, the use of Echo speakers in hotels raises concerns about the privacy of personal data. Amazon claims that audio recordings of the guest's voice commands will be deleted every day, and the hotel administration will not have access to both request records and response records.
  • IT outsourcing is the transfer to a third-party contractor (outsourcer) of all or part of the functions for servicing the organization's information needs. Currently, this technology is becoming increasingly common in the hospitality industry.
  • The main point of switching to outsourcing is to optimize the company's costs while significantly improving the quality of services provided. The main criteria for outsourcing are the lack of competitive advantages and not the strategic position of this operation or function for the company
  • The main problems of implementing information technologies in the hospitality and tourism industry include the high cost of these developments, the duration of staff training processes, and the adaptation of the built system of business processes of enterprises.
  • The problem is also the difficulty of attracting investment in the hotel business
  • Another problem with the introduction of information technology in the hotel business is the lack of relevance of regulatory documents and legal barriers to the introduction of innovations
  • In addition, the introduction of modern information technologies in the hospitality industry is complicated by the level of technical and technological complexity of implementation projects.
  • nformation technologies are improving at a rapid pace
  • In the leading Russian hotels that are part of the global hotel chains, the work is fully automated, technological, and has its own computer and Internet services. Such hotels already have a successful experience in implementing modern information technologies.
  • Customers of the hospitality industry already have a lot of experience in using mobile devices.
  • Digital marketing is becoming a key channel of communication between the hotel and the network. At the same time, only the implementation of continuous data collection, processing, analysis and aggregation tasks will allow the management of hospitality enterprises to achieve one of their main goals - to better understand their customers and interact with them.
  •  
    This article describes trends in technology in the hotel industry and the applications of them in the Russian economy. The article discusses what the trends in IT are and how they may apply to the hotel sector of the hospitality industry, providing real-world examples and hypothetical scenarios. The information in this article is insightful to the relationship between hospitality and information technology and provides a perspective on this relationship from the viewpoint of the Russian hotel economy specifically.
dlevine4195

The Dilemma between Artificial Intelligence (AI) & Emotional Intelligence (EQ) in the H... - 0 views

  • there is a humongous dilemma between AI & EQ in hospitality because the industry is all about "PEOPLE".
  • Firstly, it is imperative to understand that technology is extremely important and will help any business to envision and reach goals.
  • hospitality industry, hotels are rapidly adopting AI to maximize profits, guest retention, and overall performance, and more importantly to analyze guests and varying trends using data analytics.
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  • continuous experience with virtual meetings and events, work from home, and the so-called technology-driven life, these guests will expect HUMAN-TOUCH, HOSPITALITY, EMPATHY, MOTIVATION, and more importantly HIGH-END SATISFACTORY SERVICE with integrated technological solutions.
  • In order to achieve all these expectations, hotels should consider training staff to improve their EQ so that they can deal with any situation or use their EQ to make decisions when AI is unable to answer guest's queries or special requests, etc
  • . Furthermore, due to rising customer loyalty, employees can emphasize highly personalized touches and anticipate what a guest needs before he or she actually says them, unlike the AI which is programmed to respond only to certain inputs.
  • rtificial Intelligence is here to stay forever, but only as a dynamic helping tool or as an assistant for humans in the HOSPITALITY industry.
  • Reputation Management:
  • Personalization:
  • Predictive Analytics:
  • Sales & Marketing:
  • Revenue Management:
  • The future is optimistic where an integrated EQ & AI skills are needed to better optimize and provide guests an out-of-the-world experience
  •  
    This article discusses the connection of Emotional Intelligence and Artificial intelligence and how it will positively impact the future guest experience. It will allow the human touch to still be present with the productivity of robot collecting data or analytics.
mmorr116

Wendy's and Google Cloud Partner to Enhance the Wendy's Restaurant Experience | Hospita... - 1 views

  • Wendy's® and Google Cloud announced a partnership to enhance the Wendy's restaurant experience and unlock new customer, restaurant, and employee experiences through data-driven insights.
  • Wendy's intends to leverage Google Cloud's data analytics, artificial intelligence (AI), machine learning (ML), and hybrid cloud tools to create new ways customers can order food in the drive thru, on their mobile devices and through other touchpoints.
  • Google Cloud's AI/ML and data analytics solutions will enable Wendy's to innovate ways to create fast, frictionless, and fun interactions that redefine the way customers visit and enjoy our restaurants."
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  • By bringing together Wendy's commitment to innovation, with the best of Google technology, we can help build the quick service restaurant of tomorrow that redefines speed, convenience, and quality.
  •  
    Wendy's plans to 1) reimagine the restaurant experience for customers and employees by improving business analytics and reporting 2) create new ways of ordering food through mobile, web, and other touchpoints at the restaurant 3) provide a next-gen restaurant experience.
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