Group items tagged

sacrificed a chance to connect with your customers.

Human interaction and connection building can't be automated. Some tools may aid in that relationship, but ultimately people matter.

Automate the things people can't see and put as many human beings into helping customers and building connections as possible

Switching to the cloud from a client server platform pays off with a big drop in both the initial capital outlay and the ongoing operating costs for the property management and other systems.

pects of a franchisee’s business, from guest check-ins and housekeeping services to billing and finances. Over time new features have been rolled into the software platform making it more robust and useful for hotel owners—it’s currently distributed in eight countries and available in four languages. And while plenty of cloud-based PMS packages are now available from third-party vendors like Micros, Maestro, and RoomKey, Choice’s internal solution has garnered its fair share of attention. “We had been getting knocks on the door from IT vendors at other hotel companies and individual Choice franchisees that own other brands, saying they were interested in our product,” says Pacious, “So we set up a new division so we could take a look at other opportunities we could develop.” This led the company to launch SkyTouch last year, a new division that develops and markets cloud-based software solutions to hotels inside and outside the Choice system. Pages: 1 2 3 4 2013-06-18 Sean Downey !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src="//platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs"); (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/all.js#xfbml=1"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk')); (function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/plusone.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })(); (function() { var li = document.createElement('script'); li.type = 'text/javascript'; li.async = true; li.src = ('https:' == document.location.protocol ? 'https:' : 'http:') + '//platform.stumbleupon.com/1/widgets.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(li, s); })(); inShare0 Related Articles attachment-3

his led the company to launch SkyTouch last year, a new division that develops and markets cloud-based software solutions to hotels inside and outside the Choice system. Pages: 1 2 3 4 2013-06-18 Sean Downey !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src="//platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs"); (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/all.js#xfbml=1"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk')); (function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/plusone.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })(); (function() { var li = document.createElement('script'); li.type = 'text/javascript'; li.async = true; li.src = ('https:' == document.location.protocol ? 'https:' : 'http:') + '//platform.stumbleupon.com/1/widgets.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(li, s); })(); inShare0 Related Articles Hotel Market Insight: Cleveland a

This led the company to launch SkyTouch last year, a new division that develops and markets cloud-based software solutions to hotels inside and outside the Choice system.

Baha Mar is billed as one of the largest hospitality projects ever built in the Western Hemisphere, with partners including Grand Hyatt, SLS, Rosewood, Jack Nicklaus, sbe, Peter Burwash International and luxury retailers including Bulgari, Cartier, Rolex, Tiffany & Co., amongst others.

One example that Napoli finds interesting is how retailers are teaming with influencers to co-create exclusive collections. (Think Something Navy's success with Nordstrom). "Those kinds of partnerships allow the influencer the ability to reach out to their following," says Napoli. "Not only is the influencer co-creating with the brand or retailer, but also really leveraging Instagram tools, which are polls and submitting feedback, to determine what to create next."

new apps are starting to pop up with social commerce at the core of their business.

Each brand or store on Countr, including Bloomingdale's, Outdoor Voices, Aritizia and hundreds more, is personalized with product recommendations based on the user's social activity.

"Starting Countr came from the realization that online shopping is still really inefficient and, more importantly, shopping is fundamentally a social experience,"

In January, Eric Senn launched Storr, another app in this space that essentially turns people into retailers. "We're really excited about the potential that Storr has to revolutionize traditional retail and capitalize on the social commerce movement in a way that empowers people to make money that would normally go to traditional retailers," says Senn.

"We're moving away from channel-first commerce to people-first commerce."

"Along the way, we lost the social experience that shopping can be, which so many people have enjoyed throughout the history of commerce."

"What Twitch did was it created not only a livestream experience, but a meaningful interaction through that livestream over a shared experience."

Creating a space that's a one-stop shop where people can have a community and share images of items they may be able to purchase back and forth with friends — there's a real ROI to that. That's the revolution here."

Heavy graphics, animation and flash demos cause your site to perform slowly. Sites that are built keeping these guidelines in mind will deliver better user experiences, will perform better on search engines, and ultimately drive higher ROI.

As things stand now, mobile queries represent about 10% of all queries made on Google. People are using mobile devices to conduct searches, as well as share content, connect with friends and browse the web

Embracing social media. 93 percent of social media users expect companies to have a social presence. 85 percent of social media users want companies to interact with them on social sites. A well-planned social initiative can turn fans into brand evangelists.

The Internet has consolidated itself as a very powerful platform that has changed the way we communicate, and the way we do business.

The growing importance of e-commerce in the modern hospitality industry has created an urgent need for simple solutions to manage companies' online presence. Now that each hotel is involved in e-commerce, why is hotel e-commerce so important today?

We forget that the human brain can only consume limited information. It is important to take a holistic approach and prioritize information. Good web site architecture and organized content improves site usability and its efficiency when used with search engines.

make sure your ad groups are made up of tightly knit keyword themes and that those keywords are reflected in your ad copy; ensure that your landing pages clearly reflect the offer promoted in the ad copy and includes clear calls to action and conversion factors.

Top e-commerce sites are continually testing new things. It's the only way to achieve continual improvement.

hospitality industry has always been among the first to capitalize on new technologies

option to pay for metasearch advertising on a commission-based model, which allows hotels to pay only when they receive a booking through the metasearch channel, as opposed to the traditional PPC model, which charges hotels for every click-through they receive.

help hotels attract qualified traffic to their websites and efficiently drive more direct bookings

The idea of proximity marketing is that a specific message can only be communicated to the right person by its proximity.

Enhanced customer experience: Using a proximity marketing strategy enables your company to personalize the customer experience in a way that varies your offerings based on the customer’s past, present, or future location and behavior. App utilization: Using proximity ads to provide valuable info and offers can improve user interaction with a business’s app, which can be a place for users to read regular updates and withdraw discounts, etc. Cost-effectiveness: Mobile proximity marketing is a cost-efficient way to target ads to the desired audience. Customer relationship boost: Proximity ads help businesses better understand the needs of their customers. This allows them to meet these needs to enhance relationships and interactions.

Businesses of all sizes use proximity marketing to engage with potential customers,

The aim of proximity marketing is to deliver marketing campaigns to consumers in close proximity to retailers, restaurants, or other locations of interest to the target audience.

method of location-based marketing via a company’s use of their customers’ location is a foundation for a proximity marketing strategy.

as long as they’re physically near to the business. It makes ads more practical and efficient, as well as more personal.

Near field communication (NFC) proximity marketing is a marketing tactic in which retailers put a chip on the product that works as a transmitter and connect to in-store visitors’ mobiles to send them various info about certain products.

designed to identify the customer profile and send the message directly to the person.

n the form of coupons or discount cards, advertisement banners in the store, or a personalized advertisement on a store companion website.

this is done by utilizing mobile location tech technologies, such as GPS. But technologies such as Bluetooth and WiFi also serve this type of marketing.

A hyper-local sales campaign is one in which a local retailer maximizes their geographic location to house a specific sales event and makes use of the surrounding local culture to generate interest.

WiFi proximity marketing is integrated with in-store marketing to provide guests with personalized, customer-activated content based on their proximity.

Using proximity marketing technology, the ad campaigns reach a more personal level with their audience, adding a more engaging and personalized touch.

One such method is radio-frequency identification (RFID) proximity marketing. It allows companies to embed a unique identifier on their product, insert it into the RFID proximity marketing imaging system, and then automatically customize their targeting.

granting you a valuable asset: consumer data. When a customer wants to log in to your WiFi network, ask them to provide their email first so you can reach out to them later and send personalized offers.

meaningful data points like demographic, location/geography, platform, and time.

GPS-based proximity marketing. Also called geo-targeting and geo-marketing, this tactic lets companies identify and engage customers based on their location. It is mainly used in retail, services, and real estate.

Those locations – your local grocery store, fitness club, a particular bar- can leverage that information to send you exclusive offers and promotions.

Beacons, easily installed in every store and retail space, use an electrical signal to identify customer location and transmit data to them through Bluetooth.

calculate daily traffic patterns and broadcast promotional messages to individuals nearby, making product recommendations or simply notifying them of discounts and beneficial deals.

Modern business owners rely on digital marketing channels for both growth and retention.

Beacons can create interactive experiences and offer valuable information (such as displaying discounts) to smartphone users as they walk near to encourage them to stay or shop longer or make a purchase.

However, this technology is still considered to be one of the most expensive ones for marketing purposes.

There are less expensive proximity marketing solutions for budget ad campaigns. For instance, QR (Quick Response) Codes are a powerful tool that allows companies to create digital proximity marketing opportunities by simply creating one and hanging it on the wall in the store.

mobile browser detection. When visitors arrive at your website, many factors are taken into account, including their IP address, browser, and device. Every time a visitor to your website activates their mobile phone or pulls up your page on their laptop browser, you have a chance to reach out and, potentially, monetize them.

Enhanced customer experience: The use of a proximity marketing strategy enables your company to personalize the customer experience in a way that varies your offerings based on the customer’s past, present, or future location and behavior. App utilization: The use of proximity ads to provide valuable info and offers can improve user interaction with a business’s app, which can be a place for users to read regular updates, withdraw discounts, etc. Cost-effectiveness: Mobile proximity marketing is a cost-efficient way to target ads to the desired audience. Customer relationship boost: Proximity ads help businesses better understand the needs of their customers. This allows them to meet these needs to enhance relationships and interactions.

hotel visitors can receive information about the hotel and the various offers it has. Also, as guests are looking for the best cafes or restaurants for a good price, hotels can partner with local bars and restaurants and inform the guests of the deals they could get.

Businesses are uncovering the benefits of marketing to clients in their proximity.

B2B transactions involve business-to-business.

B2E transactions involve a business and its employees.

C2C transactions involve two or more consumers (customer-to-customer).

The industry can make profits to many countries and pull foreign currencies into the country.

The travel distribution system is currently facing many changes as online agencies such as Priceline, Travelocity, Expedia, etc. have introduced a way to access travel suppliers directly via the worldwide web. In general, Global Distribution Systems have not shown much of an effort toward targeting on-line customers. As an alternative, Customer Relation Systems have remained trustworthy to their travel agency distributors.

The Internet is not the full solution to success in the Hospitality and Tourism industry. However, the Internet is the “overall business answer” across industries

The success of the Hospitality and Tourism industry will depend upon the abilities to identify and answer quickly to current and potential customer needs

Starwood Hotel Group was standing ahead of other Hotels to offer a online “virtual tours” of its properties. This feature provides a site visit to potential guests without having to travel to each property. And now, many well-known hotels are also providing this promotion feature for stand top of the roles to attract potential customers.

Google presented the vision of Internet marketing is likely to grow by 2015. Some of them are worth to be informed and aware about.

50% of ad campaigns will include video ads bought on a cost-per-view basis 50% of ads will be bought using this real-time bidding technology to tailor experiences for different viewers Smartphones / mobile phone will be the number one screen for digital brands to engage users There will be at least 5 metrics that advertisers will regard as more important than the “click” 75% of web ads will be “social” in nature such as facebook. Therefore, Ads will be shared, discussed, subscribed to and recommended Multimedia formats enable great creativity and interaction – these will grow from 6% of display ad impressions to 50%, especially for brand building campaigns Digital display advertising is going to grow to a $50 billion industry This forecast shows that competition to attract potential customers via worldwide web will be more and more drastic.

World Tourism Organization (WTO) estimates that over 1.5 billion tourists would take international journeys in the year 2020.

Another e-Commerce model such as Auction style-pricing models are becoming customer preference, where the customer are able to control the price of the products and services to be consumed.

Airlines have a stronger straight link to customers as they compete directly against travel agents [23]. Furthermore, they could have stronger control over the customers due in part to the e-ticketing. In this respect, online technology has replaced the travel agency by adding value via fare shoppers, promotions, and personalized recommendations

Customers are almost guaranteed that they will obtain the best price by negotiating via an online agent such as Priceline. But a shortcoming to all of this is that the customer will not understand all of the normal benefits of air tickets as they are sacrificed via online auction purchases. For example, in many cases the travel ticket does not permit any changes or accrual of or without significant penalty charges.

Online companies have more of a chance at success in Hong Kong due to the dense population, strong education systems, high credit card and cell phone usage. This leaves room for the future development of the next Priceline or Travelocity in Asia which could pose a major threat to hospitality & tourism organizations. Based on the high volume cell phone usage in Hong Kong, Mobile commerce should be a new trend on next stage. [29]

As low cost computer real-time data, fast speed internet access, voice and video communications become a reality, travel agencies may no longer be needed. On the other hand, the Internet challenge can also mean chance. Hotel owners and operators who understand and master e-commerce or m-commerce challenges will be able to jump ahead of online threats from large players such as Priceline. Otherwise, many will find themselves out of business.

Information Technology tools have allowed travel intermediaries to expand their role in the industry by presenting opportunities to venture into other markets on a geographical level.

Not only should hoteliers focus on the business traveler, but they should also consider whether there are other types of potential target customers as we may find that both young and older generations were sitting in the Internet shops utilizing online services during their vacation as well.

Organizations have to invest in the expertise and equipment (Hardware, Software) for building a strong IT base at first.

Internet security has been a major issue surrounding the Internet community.

Governments are currently addressing Internet based global commerce by considering rules of conduct, guiding principles, laws and taxation. [*30]

Today, hotels are distributing their product via more and more channels. How they keep control of availability and price, maintain a consistent level of customer service, in addition to keep their distribution partners up to date at the same time has becomes a complicated and expensive process.

The core transactions of our business involve intimate face-to-face interactions, which have certain limitations in regard to the use of e-commerce in the hospitality industry compared with other enterprises

It is important to take a look at how Internet technology will affect the future of the tourism industry. Most IT tools are being utilized

The hospitality & tourism internet future suggests a universal system where property management systems will eliminate the need for expensive on-site computer hardware/software.

Future success for hospitality & tourism companies depends upon their abilities to identify a target market and the strategic opportunities available for survival and growth.

It is crucial for hospitality & tourism organizations to stay on top of the roles of the major online players that are posing a serious threat to the industry such as Travelocity, Priceline, Expedia, Yahoo, etc. Their role in the future of hospitality & tourism marketing is crucial to the survival of Hoteliers.

the company started trading under the "KYAK" ticker on NASDAQ from Friday onwards. We have a price estimate of $31.05 for Kayak, which is at a premium of close to 20% to the current market price.

We estimate that the company earns higher revenues from advertising compared to referral fees per query

We expect Kayak's online ad revenue per 1,000 queries to go up to $268 by the end of our forecast period.

Google acquired Zagat in September 2011 for $151 million as a way to compete against Yelp in the ad-supported review business.

Google in May rolled out the Google Knowledge Graph, which helps a user refine their search results.

In the Bing redesign that added the Facebook integration, Microsoft also added a middle column to the results page called “Snapshot.”

Menu options, travel directions, appointment updates, facial recognition software and contact information are just the beginning of the very real ways that event planners will soon be able to use wearable tech.

Event technology trends aside, the number one thing for any event professional to remember, is to let your tools work for you, rather than the other way around. The purpose of implementing advanced technology is to make your life, and the life of those whom you plan events for, as easy as possible.

5G will also make it more feasible to incorporate the cutting-edge into event experiences.

Projection mapping is the act of creating an augmented reality experience with the help of projectors.

this visual technology proves to be an efficient and cost effective way to create optical illusions in nearly every location.

event technology adoption can increase attendance by 20%, increase productivity by 27%, and decrease costs by as much as 30%.

branded apps provide limitless opportunities to interact with consumers right on their own phones

Apps can be customized to appear as if they were created specifically for events or stays, while offering functionality that serves to enhance and personalize the attendee experience.

Planners can utilize branded multi-use apps to connect with attendees and engage them on a variety of levels before, during, and after the occasion.

Event spaces can create customized apps to enhance experiences and share things like helpful facts, historical tidbits, and even the personalities of their unique employees,

Because they’re often cloud-based, these programs also provide accurate, customizable, and collaborative project planning that’s accessible by all managing parties

With event diagramming software, both event planners and venues are able to map everything out visually

provides helpful tools like drag-and-drop diagramming, 3D walkthroughs, and seating software on a single platform.

Hotels especially can use apps in this way, allowing guests to control their rooms from their phones and even communicate with chatbots to find nearby attractions.

Projection mapping5GBranded multi-use appsEvent diagramming

It also opens up new possibilities for app developers to push the boundaries of current event tech trends

Knowing event technology trends—and adopting the most valuable ones—gives planners and venues the competitive advantage

Studies show that using event technology can increase attendance by 20 percent and increase productivity by 27 percent. 

Each match automates personalized actions, such as printing a badge with the attendees name, sending an email with a scannable lunch voucher, and finalizing a swag bag for their ticket-tier (no sense creating swag bags for no-shows).

The technology speeds event check-ins, improves security, and helps businesses at tradeshows collect more valuable leads by tracking attendee visits to booths.

can also use facial recognition to watch for crowd flow bottlenecks and collect session attendance data so you know what worked—and what didn’t.

The ability to support advanced tech like facial recognition makes venues more attractive to corporate planners. The technology also allows automation at certain access points, which means lower manpower requirements and lower costs. 

Properly integrated apps add value to events, providing attendees with more opportunities for networking, interaction, and engagement with peers, speakers, and exhibitors.

Offering tech to support projection mapping provides bang for the buck. There’s no need to physically construct or deconstruct any part of your exhibit hall to add this fun, popular technology to your toolbox and draw more events. 

This visual technology is an efficient, cost-effective way to create optical illusions on anything—from cars to landmarks to stages.

With tradeshow or conference maps, speaker bios, and schedules in the event app, there’s no need for bulky information packets. Push notifications in the apps help keep attendees informed and on schedule. Planners can also use apps to personalize the event agenda through live polling and attract event sponsors with the option of targeted attendee surveys.  

Event spaces can create customized apps to share helpful info like maps, historical tidbits, and even the personalities of their unique employees

Easy-to-use 3D event diagramming software provides accurate, customizable, collaborative project planning regardless of venue design or size.

Give clients peace of mind and leave nothing to chance on the big dayUpload a floor plan to work with, so you know the diagram is to scaleTake clients and stakeholders on 3D ‘fly throughs’ to clarify your visionPlan seating charts and manage attendees’ meal choices or other preferencesHelp staff easily identify and accommodate VIPs and guests with special requests

Sales reps can collaborate with planners in real time, share variations on the event proposal, and visually portray upsells.

Attendees can use this tech to follow slide presentations, participate with quizzes and polls, take notes, and engage in text-based Q&A. They can also view graphs, tables, videos, and other content; and follow website and social media links. 

Any speaker can keep an audience attentive and engaged with this technology, leading to good reviews and a successful event.

Supporting second screen tech for presentations is much less expensive than making physical upgrades that aren’t in the budget. 

This data underscores the importance of social media sentiment analysis in monitoring your brand and messaging, keeping an eye on competitors, and making improvements to services during and after events.

Tracking attendee activity on social media during an event provides actionable data to help you make adjustments in real-time

Replenishing food and beveragesEasing show floor bottlenecksDriving session attendanceAddressing technology issues (mobile apps, Wi-Fi, or audio/visual)

Venues can social media sentiment to promote popular services and learn where there’s room for improvement:

Wristbands and smart badges using near-field communication (NFC) chips keep disruptions and lines to a minimum, thereby increasing attendee productivity and engagement.

Access different event areasExchange information with peersReceive exhibitor marketing materialMake cashless purchases

Wearable tech helps you speed-up check-in, control access, and monitor attendee behavior with less staffing. It also improves ROI for exhibitors, who can drive attendees wearing the tech to visit a booth of interest based on an individual’s profile.

On-site staff can use real-time data to learn when they need to offer overflow rooms or investigate security breaches, such as non-VIP guests in restricted areas. 

Indoor wayfinding helps attendees navigate exhibit halls with ease,

gather useful attendee behavioral data, send leads to sales team members in real-time, and build attendee profiles to send targeted messaging

You can also incorporate proximity advertising options as a value-add for exhibitors and sponsor

Post-event, you can utilize IPS data to see where attendees spent their time visiting booths and attending presentations.

Adding hotel bars, restaurants, spas, gift shops, and other amenities to the location map can help drive additional revenue during events while improving the attendee experience

store attendee admission information on their person, helping to detect fraud and streamline access

Attendees can review their travels throughout a tradeshow and see who they interacted with, while exhibitors are notified in real-time when sought-after prospects come into their booth.

Planners can generate pop-up directions for attendees based on their location at an event instead of investing in producing/shipping/replacing physical signage

validates your event and highlights improvement opportunities by tracking session popularity, length of attendee visits to exhibitor booths, and strong tradeshow traffic.  

RFID and beacon technology helps security and general event staff do their job better in real-time, which is essential for building trust and streamlining crowded events

event planners are turning to venue sourcing platforms to connect with the perfect site for their particular event.

discover detailed venue layouts, capacity ranges, and on-site services

Venue platforms offer exceptional ROI and generate more leads through improved discoverability.

Convey elements that make your venue uniqueShowcase your event spaces visually with accurate floor plans, 3D diagrams, quality photos, and videosLeverage the success of past events with testimonials and social media accolades

artificial intelligence (AI) tech is using badge scans, social media info, and other behavioral data to match attendees with people they should meet or seminars they may want to attend. 

Instead of taking-up significant time pre-event and on-site manually recommending seminars, exhibitors, and sponsors to attendees, AI can do it for you—even in real-time—based on their profiles and preferences captured during registration. 

it requires transparency and advance notice about how you may use data submitted by attendees. 

Attendees entering the geofenced area triggers predetermined actions, such as event check-in, push notifications, or advertising related to the event. 

Planners can sell geofencing to exhibitors and sponsors to reach attendees at events, or even promote their event on attendee devices at a competing event under a separate geofence. You can also provide attendees with a better experience via seamless registration and check-in, along with automatic app downloads as soon as they walk on-site.

provides analytics, both post-event and in real-time to help you better understand things like the duration of an attendee’s time at an event and overall peak attendance. 

Hotels can serve ads promoting their brand, facility, and services to attendees at events

once a prospect visits an event website, ads for that event will appear on any subsequent websites the prospect visits, in the form of website banner ads, search engine results, and pop-up or push ads on mobile apps. 

Event marketing teams should develop relevant and creative ads with clearly visible event dates to convince prospects who have visited an event website, but haven’t yet registered

venues can use it to generate return visits from event planners

retarget attendees during events with offers for in-house services like food and beverage, spa, and discounts on extending their stay.

Gameplay creates an immersive attendee experience, while generating leads and booth visits for exhibitors via quizzes, scavenger hunts, and trivia on mobile apps.

Gameplay fosters a sense of common purpose; creates an environment of collaboration and trust; facilitates easier communication; and boosts attendee confidence. You can also gather information about attendee engagement and interests via game choices.

Promoting the use of gameplay on-site showcases a venue to organizations looking for facilities supporting team building exercises as well as immersive attendee experiences.

Event technology is a term used to describe all of the digital tools and software used in the events industry. Everything from check in & registration, to diagramming, to social media tools, and more can be considered event technology.

It’s also important to not just talk at people, but engage in conversations where possible – this helps build relationships between potential customers and creates loyalty towards your brand over time

You can also leverage influencer marketing by partnering with relevant influencers who have already built up a large following among potential guests

By responding quickly to inquiries through channels like Instagram Direct or Facebook Messenger, hotels can demonstrate excellent customer service skills which will further strengthen relationships with existing customers while also attracting new ones.

“I feel like a kid in a candy store with all these choices. It performs better from a click-to-install perspective than anything except incentivized ads. From an efficiency standpoint, it’s on par with everybody else out there today,” Hotel Tonight's director of mobile marketing Adam Grenier has said (quoted in a Facebook case study).