Hotel E-Commerce: Navigating the Complex Hospitality Digital Marketing Landscape - 0 views
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#1 cthom049 on 09 Sep 18Both Facebook and Twitter advertising allow for targeting users based on demographic and psychographic data. Both platforms also offer Promoted Posts as a way of boosting a post to new or existing fans. These posts may consist of imagery, stories, or testimonials. Facebook's Carousel ads can appeal to multiple markets as a rotating gallery is embedded into each ad. Additionally, Facebook's Remarketing Ad option uses "cookie" tracking to identify audiences that may have already visited the site, thus have shown interest in the brand.
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