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The article talks about how the most important gastronomic event in Brazil "The Pernambuco Restaurant Week" was promoted to attract a large population. This festival started 20 years ago in New York and nowadays it takes place in 100 cities around the world. By marketing the festival through different media channels and promoting it through e-marketing the participating restaurants are expecting exposure, brand recognition and an increase of business "The festival is aimed at warming the sales of the restaurants that, in turn, undertake to transfer part of the profit to a social institution. This year the organization was chosen as the Child Citizen Orchestra Boys of coke, which serves 130 youths, between 4 and 19 years." The main sponsor of this famous event was MasterCard giving the brand popularity, position, and exposure in the Brazilian market.

Thank you for sharing this. I love Brazilian food. I will have to see if there is any restaurants in the area that are participating.

http://www.capetown.travel/blog/entry/real-world_e-marketing_implementation_insights_from_global_agencies/ This article is a summary of a roundtable meeting between four top online agency leaders. It introduced their thoughts and insights about e-marketing. These marketing, communications and creative agencies help build brands, find customers, manage reputations and convert awareness into profitable purchases. They discussed the key advantages of online media, difference in marketing tourism products and services compared to those in other industries, how it is different to market to a travel consumer as opposed to other consumers, the primary challenge facing in creating online experiences in tourism, whether branded company websites are on longer the most valuable online presence or not, the relation between video and conversion rates and the ways companies monitor and track their brand appearing in cutting-edge social media.

E-Marketing emerged because of the Internet, today, there has an app called 'Hotels with Me' lunched by Hotels.com as an affiliate program in Facebook. Owners of Facebook information pages in the UK, Italy, France, Sweden and Germany can now install this app and earn commission on bookings made through it. 'Hotels with Me' is a hotel search engine run entirely through Facebook. This app has been launched on UK Facebook page in 2010 and grows strongly across APAC and Europe. It enables people to browse, choose and book hotels from almost 140,000 properties worldwide. It is easily to install which just needs a few seconds. And Josie Shah, director of partner marketing at hotels.com regards the app as a unique innovation for them. He thinks the app will be interest to championing sports events, bands or concert tours. And this app is not only convenience for users but also a market expend for owners. Also a video explains how the integration works through a link. http://www.choosewithme.com/affiliate-marketing/

I read an article takes about a mobile app which can help customer makes reservation of same-day hotel room on their mobile rather than on the internet. I think these two apps have the same function which helps the customer browse and book properties much more convenient.

Hotel Concepts- Brilliant, a leading global provider of advanced PMS, recently announced its integration of Flip.to into RezExchange. For a small monthly subscription, Flip.to acts as marketing platform for hotels, restaurants, and airports. Customers can use it to comment, post feedback, and recommend the establishment to friends who in turn can get discounts. It also allows loyal guests and customers incentives to spread the word. RezExchange allows customers to manage their sales channels directly from the hotel management system and will receive all reservations from these channels directly into their own database. With this integration customers don't have to present printed coupons and any earned incentives are automatically credited to their hotel profiles. Hotels, restaurants, and airports that already use RezExchange and integrate Flip.to into their system will become more streamlined making it that much easier for customers and guests to build up and use their incentives.   L'Auberge Carmel hotel in California is the first property to go live with this integration and thus far, this integration has proved successful. Approximately 15 to 25 percent of guests who book rooms at participating hotels engage with Flip.to, and for every 100 engaged guests, an average of 10 to 20 additional room nights are booked within six months. 

This article comments on the perceived effectiveness of daily "flash" deals distributed through the internet to provoke the usage of services of a hospitality enterprise. It also addresses current industry challenges hotels face with regards to sustainability and corporate social responsibility. The first Cornell study surveyed approximately two hundred international hotels. The results showed half of the hotels have used the e-Marketing "flash" deals technique while the other half abstain siting concerns of brand reputation. However the issue of dissatisfaction from those hotels who use daily deals is also prevalent. The conductors of the study recommend those who use the deals to "start small," clearly define the reason for the deal and examine every aspect of the deal, including limitations, to increase ROI and satisfaction. If the deals are tailored to fit both the hotel and guests' needs they should attract and retain customers. The roundtable discussion then dives into an important branding issue of CSR. It highlights common misconceptions related to sustainability such as going "green" being being costly, guests not appreciating sustainable efforts, and the "wait and see" approach being smart for implementation. With education and communication the hospitality industry can inform their internal and external customers of their sustainable business practices and increase customer acquisition. Rather than being reactive, businesses should be proactive and concentrate on their "long-term brand focus."

This article describes how third party companies are able to track and record consumer information and sell to companies. The way these companies gather the information is done when social media users sign in to their accounts via their mobile device. The information gathered by these companies are: the user's number, data that has been transmitted, the size of the data, the time and the date. Depending on the mobile carrier, this information is held for a specific amount of time. In my opinion, I think this is very valuable information for companies but there has to be some sort of legal regulations to ensure that the information is not misused, lost, or hacked. If companies wish to have access to this information, they should and must be willing to pay a significant amount of money for it.

Is this similar to Google releasing the information when consumers use their search platforms? Unlike the old days when consumers read the fine print to calm their suspicions, I fear everything being done on any mobile device is free game without any warning. I agree there should be some legal regulations.

It is clear that email is one of the most effective and efficient ways of reaching out to your consumers directly, however there are always the ups and downs to this form of marketing. It is predicted that by 2015 there will be an increase of nearly 4.1 billion email accounts compared to the 3.1 billion email accounts as of 2011.   The most common form businesses used email marketing was to send out newsletters, coupons, ads, alerts, etc., now consumers also are looking for more interaction with the business through social media. They want instant responses through Twitter, LinkedIn, blogs and other social networks.  With using all the social networking sites in relation to the business, consumers can also see other consumer reviews.  Using these forms of communication for the business and client, helps to build their customer relationship with each other. As businesses track the movement of their website and emails by monitoring what the consumer clicks on, they gather information on what the consumer is looking for and can then cater to their needs. As positive as social media can be for a company, it can also be negative with bad user reviews and complaints.  Word of mouth is the fastest marketing tool for consumers when they have a bad review.  

Since more people are using smartphone and the number of people using mobile devices keeps rising, hoteliers are trying to focus more on mobile marketing, especially on establishing completed mobile website. Based on a survey, 60% hoteliers are interested in mobile website marketing. More and more hoteliers realize that establishing mobile apps are not that efficient and it becomes an unnecessary expense. Considering cost and revenue, hoteliers have to balance mobile marketing and traditional marketing methods.

This is a very interesting article. As a Chinese teenager, I can experience all the changes and development of Taobao and how it won Chinese market that the author mentioned in this article. eBay can be successful in an international market, while failed rapidly in Chinese market. Firstly we can see how competitive the online market is. After this we also want to ask why eBay was beaten in China? The author of this article listed four reasons: 1) Compared with eBay, Taobao has better marketing strategies in dealing with local market. At the beginning, Taobao promoted itself through TV ads and later used short messages, which were more popular than Internet in China. 2) Taobao has less limitations on buyers and sellers through the whole process. For instance Taobao charges no listing and transaction fees on its sellers and it's free to register as a user in Taobao 3) Products made in China gives Taobao more chances to sell goods in competitive price. 3)Taobao has better terms for its customers, which helps it o to earn a good reputation and also makes Taobao more flexible in customer service. 4) The way that Taobao lists its items are more customer centric and adaptable to Chinese customers' tastes. E-commerce can bring unlimited chances and is full of adventures. As for me, marketing skills, excellent customer service and high-tech are the same important for a company if it wants to increase the share of market and makes profit. Taobao can be set as a good example in e-commerce history.  

This article emphasizes the shift in marketing from a "one-way marketing model" to a "two-way dialogue." This shift to digital marketing is also effective in providing marketers with much insight about their target markets that was not as readily available in the past. This article also discusses the importance of return on investment (ROI) when selecting an advertising campaign.

This article is about how network works for the hotel. TravelClick is a leading provider that designs and produces websites for hotels. Each hotel can have its own unique hyper-local online storefront with information. The Red Lion Hotel is one of the cooperators with the TravelClick. TravelClick designed a special web and mobile platform for the hotel. The guests of the hotel can find the information such as where to have the best breakfast and where is the good place to go. The hotel will excite them to go out and enjoy and encounter. This can give the guests special experience and let them have much fun. The hotel aims to use this way to make a differentiation from other hotels. In my opinion, the competition of the hotels likes the battle, the hotel must differentiates itself from others and let the customers to remember it. The network can help the hotel a lot. It not only has the traditional function of making introduction and reservation, it also can be used for marketing. For instance, TravelClick will serve as Red Lion's agency of record in all matters impacting search engine optimization (SEO), pay-per-click (PPC) and display marketing. The resulting online experience will fuse mobile, social media and interactive map technologies. Make a good use of network can help the hotel manage itself well and attract more guests.

This article is about how network works for the hotel. TravelClick is a leading provider that designs and produces websites for hotels. Each hotel can have its own unique hyper-local online storefront with information. The Red Lion Hotel is one of the cooperators with the TravelClick. TravelClick designed a special web and mobile platform for the hotel. The guests of the hotel can find the information such as where to have the best breakfast and where is the good place to go. The hotel will excite them to go out and enjoy and encounter. This can give the guests special experience and let them have much fun. The hotel aims to use this way to make a differentiation from other hotels. In my opinion, the competition of the hotels likes the battle, the hotel must differentiates itself from others and let the customers to remember it. The network can help the hotel a lot. It not only has the traditional function of making introduction and reservation, it also can be used for marketing. For instance, TravelClick will serve as Red Lion's agency of record in all matters impacting search engine optimization (SEO), pay-per-click (PPC) and display marketing. The resulting online experience will fuse mobile, social media and interactive map technologies. Make a good use of network can help the hotel manage itself well and attract more guests.

I agree with you. Hotels need to differentiate themselves among competitiors in order to attract more business. This online experience made by TravelClick could work as a competitive advantage for some hotels that need to make their name known in new markets.

A very interesting website that allows users to post an existing hotel reservation and then receive "bids" from other hotels in the area to give the user better offers and deals. It essentially allows the hotels to pursue customers, allowing them to take advantage of offers such as upgrades and amenities. As mentioned in the article, the website is very user friendly and transparent - allowing users to get a good feel for the hotels that are "bidding" on them. I believe this website is a very interesting and creative application. The company has put an innovative twist on e-marketing that allows for the user to feel "wanted" by the hotels. By giving a customer so many options, they are able to create a competitive lodging market and hopefully, in turn increase profits in the industry.

E-marketing is pretty much an enhancer to revenue management, sustainability in tourism specially in development companies. Nonetheless, e- marketing also encourages individuals to do their booking for hotels and flights via the internet and trains bookers to learn about the search engines when booking flights. In essence, e- marketing encourages to learn about different types of search engines that are available to individuals for traveling and it benefits the different advertising companies as well as the travelers.

The article explains in depth why e marketing is the right way. Marketing involves a product from the geographic location, price depend on the preferences and income of consumers in the target market, the place is the distribution points where the product is available, and promotion methods and media is what the tourism service uses to communicate the availability and benefits of what it's offering, which is a marketing mix.

Hotel Link Solutions a company that provides user friendly digital marketing solutions has taken a presence in the Philippines targeting small and medium sized hotel businesses.  There is a huge lack of awareness in the Philippines and Hotel Link Solutions plans to make online services such a hotel-website services, booking widgets, channel management and social media services available and easy to use for hotel managers and owners. By 2015 Hotel Link Solutions expects more than 1,000 hotels to have the digital marketing packages with their help.  

The Smart Hotelier's Guide to 2013 Digital Marketing Budget Planning

I think it is important not to post just a message on your online marketing initiatives, but to post the right message. As highlighted, viral marketing is most effective when the message is passed along to other users. Its all about spreading the word.

This kind of advanced software provide the hoteliers with a good way to do the marketing research and do the analysis. All the hotels can get benefit. Even more, the customers can improve their experience if the hotels do a good job on marketing.

This article mainly presents an opinion about the importante of webstie in hospitaltiy industiry. It is now becoming the new energy to greatly motivate  hotels.  As the increasing needs of online booking from website, hoteliers have to put more weight on it so that it effectviely meet customers' demands. More video and photos of hotel details are included website to make cutomers vividly learn the hotels they gonna choose. This E marketing tool allows hotels to provide more visual experience to cutomers and capture the target customers in time. Instead of traditional marketing hoteliers use int the early time, Web technology, enable to get more atttentions from customers with fewer employees, reducing labor cost, posters cost and any other advertising cost, which increases revenues of hotels. Also it it provides a more convenient way for hotels to communicate with both clients and customers.

This article introduced how GDS controlled the whole industry in the last decades. Most airline companies and hotels use GDS and the traditional distribution channels and travel agencies dry up. But after 2001, things become different. Hotels need to do marketing and distribution by themselves to survive. But many of them are not professional, so they lock themselves into OTA contracts. They need reinvented hotel marketer by themselves.