Skip to main content

Home/ Hospitality Technology/ Group items tagged viewpoint

Rss Feed Group items tagged

YIZHE YANG

Multiview Enterprise .NET n10 Software - 0 views

  •  
    For organizations seeking a solution that easily conforms to their existing operations, Multiview Enterprise .NET n10 offers a flexible, integrated suite of financial solutions. With Multiview Enterprise .NET n10, companies gain superior visibility over corporate data, creating a more effective and efficient organization while still controlling costs; Multiview is one of the most robust yet affordable solutions in the market.
  •  
    For a company, the data of finance is very important. The software is in addition to sophisticated financials, Multiview also offers a robust reporting and analytics environment with the ViewPoint tool. With ViewPoint, companies have access to all corporate data coupled with the ability to drill down to the underlying detail in every subsystem.
avila031

Online event registration software: own, open-source or paid solution - pros and cons (... - 0 views

  • development of your custom registration system;using free or low paid open source solutions;using commercial online event registration software that can be launched on your website.
  • programming knowledge;knowledge of server operation and updating;skills to optimize performance and protect applications from attacks;adaptation of the application to work in various internet browsers;implement legally required solutions related to the protection of personal data (GDPR).
  • The greatest advantage of developing your private solution is total control over the operation and functionality of the application.
  • ...2 more annotations...
  • The stage of functional design is crucial and all shortcomings in defining the app’s features will adversely affect the later stages of its development.
  • In other words, they regularly register a large number of attendees per month, measured in thousands rather than in hundreds.
  •  
    This is a great article for any company that produces large events and is thinking about implementing event software. It helps to analyze both the pros and the cons of software like this as well as what it takes from your company in order for it to work. It points out that without someone who understands programming your company is going to have a very hard time running this software and getting it set up. Overall, I agree with the articles viewpoint on a companies size playing a major deciding factor. A company should only invest in this costly software if they take part in large scale or consistent events that need the software. Before jumping into a software a company can try many of the online simple tools and figure out what they need from a software.
kakaboshi

Tech Viewpoint: Three interesting on-demand food delivery trends - 0 views

  • Customer appetite and constant connectivity are driving innovation in the online delivery space for food retailers.
  • Here are three trends to watch in on-demand food delivery.
  • Retailers and on-demand delivery providers are starting to recognize the communal nature of food by offering different types of group ordering options.
  • ...7 more annotations...
  • Group ordering
  • Some retailers are also open to offering delivery via a variety of proprietary and third-party platforms.
  • Multiple platforms
  • The average food delivery consumer has two delivery apps, according to a recent survey from US Foods.
  • Respondents are slightly more likely to start with a restaurant in mind and look for it in the apps (54%) than start by opening the app and then looking for ideas (46%), giving more incentive to offer delivery via multiple platforms.
  • Wherever you go, there your food is
  • Intrepid retailers are delivering food to remote locations that may offer few or no other dining options.
  •  
    This article talks about three new innovative trends in the online food delivery market that satisfy the highly connected consumer: Group Ordering, Multiple Platforms, and Remote Location Delivery.
hectorpachon

A viewpoint on GDS surcharges and the evolving airline distribution landscape | PhocusWire - 0 views

  • The fact is that the current system is old. It’s been around since the 60s and it has serious flaws baked into its older mainframe approach. Not so long ago, research revealed security flaws in PNRs as used by the GDS, which meant they could be easily hacked.
  • This means that travel agents’ bookings are swayed by the airlines they have preferred agreements with. It earns them bonus payments if they reach a certain volume each year. This can skew the equation away from the traveler's best interests.
  • The fact is that three main players still dominate the global travel distribution system.
  • ...8 more annotations...
  • Recently, there have been disputes between certain airlines and the GDS.
  • Tensions between airlines and GDSs have been further exacerbated with carriers making more from unbundling their fares and then offering services like luggage, food and drink as add-ons. This move has been hugely profitable for airlines -- and has increased airline revenues by shielding these add-ons from middlemen.
  • European airlines have perhaps been most active in exploring models outside the GDS.
  • The fact is that it’s new technology that will guide and change the travel distribution system. Smaller players have more of an opportunity to create innovative solutions that do not involve the big three.
  • They have direct access to consumers and are pushing hard into selling travel. If Facebook opens up its user base of more than one billion people to travel companies you can imagine that many will jump on board.
  • Airlines have been heading towards a merchandising strategy for some time now, increasing profits and shifting from a service provider to a retailer.
  • However, there is no doubt that this is the path they need to take to grow and attract wider sales.
  • The fact is, in order to make these changes successfully they cannot be restricted by financial burdens, outdated systems and old technology. New platforms and systems need to be continuously developed to support them as the airlines’ business model evolves and passengers demand more from their carrier wherever they book their tickets.
  •  
    Some argue that the GDS is a fair system. It it does enable travel agents and clients to access travel data, make price comparisons, access special rates and book travel. The big 3 Travelport, Amaadeus, and Sabre do generate billions of dollars of global travel sales for travel providers. The fact is though that the current system is old, dating back to the 60's, has serious flaws, and can be hacked. It is also biased as travel agents bookings are swayed by the airlines they have preferred agreements with, which can skew the equation away from the traveler's best interests. Having 3 Big players with a virtual travel monopoly is not an ideal situation. Carriers are fighting back and airlines are changing strategy. Tension between airlines and the GDS caused by disputes has European airlines exploring models outside the GDS. To make the changes successful they cannot be restricted by outdated systems, old technology or financial burdens.
  •  
    It discusses the high fees of the GDS and the fact that their system needs to be upgraded. Also, the challenges airlines face with paying those fees and ways the airlines are making additional revenue without having to pay fees to the GDS.
  •  
    Due to the high fees some airlines were or are paying to the GDS companies, they are re-thinking their strategy to get more revenue out of the passengers, in order to mitigate the lost of revenue for not being anymore in an open GDS market like Amadeus. Amadeus knows they are the big gorilla in the market with a 44% of the share, compared to Sabre or Travelport, the other two leaders in the GDS market.
kayshap96

How Technology Is Redefining E-Commerce - 0 views

  • The last decade was the biggest in the history of the e-commerce industry.
  • According to eMarketer, China pulled in almost $900 billion from e-commerce storefronts in 2016, with the U.S. earning more than $423 billion in sales revenue. Overall, the e-commerce world received approximately $1.915 trillion in 2016.
  • Redefining The Consumer Shopping Experience
  • ...6 more annotations...
  • The advent of virtual and augmented reality technologies has provisioned e-commerce vendors with an avenue to display their wares in immersive detail, comparable to the real-life experience.
  • Making Selling As Easy As Buying
  • The traditional emphasis in the e-commerce industry has always been on the shopping experience from the viewpoint of the buyer. In addition to promoting seamless buying, technology is also working to the advantage of the seller. Easy access to instantaneous communication, information transfer, logistics processing and online networking have allowed for remote orchestration of sustainable e-commerce platforms. Sellers no longer have to micromanage every aspect of the e-commerce business or possess the huge start-up capital associated with the sector in the past.
  • Seamless Payment Processing
  • If there’s one other thing that has been the bane of the e-commerce industry, it’s the issue of processing payments made by buyers. It's proven to be either too hard or too expensive to incorporate a payment gateway capable of processing orders from all world markets.
  • With other revolutionary payment solutions like Bitcoin gathering momentum, technology might once and for all eliminate the industry’s payment limitations. The ability to pay through blockchain removes the intermediate middlemen, allowing both businesses and customers to have more control over how they conduct business.
  •  
    This article is describing how technology is redefining E commerce. E commerce has been playing a really big part into everyone's everyday lives, but with technology expanding so is E commerce. For example, technology has been helping with online stores since they are able to show exactly what they are selling with detailed descriptions. Paying methods have also been made a lot easier, and are more reliable. Since technology is not done growing that means E commerce will also be expanding!
kingleo7

Google (not the GDS) is the new enemy in airline distribution - 1 views

  • GFS is “very bad” for the airline industry (and travel in general), airline.com and future distribution. He sees the roll out of the service enables Google to extend its reach to the top of the trip planning funnel – i.e where consumers go first to start planning a trip. And, Healy thinks airlines need to evaluate GFS in a different way to other potential threats because of Google’s power and the data it has on consumers and their purchase intent. He says that “in good times” a GDS makes about $3 per booking, an airline makes about $21 but currently, according to Healy, Google is making $16 per online airline booking.
wvald012

Are sustainable tourists a higher spending market? - 1 views

Resistance to sustainability practices often stems from the industry's view that sustainable tourism requires a profitability tradeoff where the additional costs associated with sustainability do n...

sustainability; hospitality ; behaviors

started by wvald012 on 28 May 18 no follow-up yet
dyaniroberts

Importance of Accounting in the Hospitality Industry - 0 views

  • From an organizational viewpoint, the process of financial management is associated with financial planning and financial control.
  • Financial planning looks for to quantify various financial resources available and plan the scale and timing of expenditures.
  • Financial control refers to monitoring cashflow. Inflow is the money coming into a specific company, while outflow is a record of the expenditure being made by the company. Handling this activity of funds with regards to the budget is essential for a business.
  • ...11 more annotations...
  • The economic climate needs to provide the mechanism for professionals to easily trail performance from the budget, identify issues and quickly make adjustments, and create and use reports that will give them accurate financial status at any point in time
  • A proper accounting system is vital to any business whether big or small to be able to manage its daily functions and keep the businesses running efficiently.
  • Behind every successful business is a reasonable financial model.
  • hotel owners and professionals have the info they need to optimize performance in every operational area, from inventory and payroll to sales and marketing. They can reduce expenses, anticipate to accommodate guests during optimum business times, and scale back operations during sluggish periods.
  • the primary aim of the procedure of managing finances is to attain the various goals a company sets at a given point of time. Businesses also seek to create substantial amounts of profits
  • ust as essentially, there must be managers in place who are trained and in charge of meeting financial goals.
  • There are two broad types of accounting information: Financial Accounts: geared toward external users of accounting information and Management Accounts: aimed more at internal users of accounting information
  • Financial accounts summarize the performance of the business over a particular period and the situation at the end of that period.
  • The level of details required in these accounts displays how big is the business with smaller companies being required to prepare only quick accounts
  • Financial accounts concentrate on the business all together rather than analysing the component parts of the business. For example, sales are aggregated to give a amount for total sales rather than publish an in depth analysis of sales by product, market etc
  • Management accounts usually include a wide selection of non-financial information. For instance, management accounts often include examination of: Employees (number, costs, production etc. ), Sales volumes (units sold etc. ) and Customer ventures (e. g. variety of cell phone calls received into a call centre)
  •  
    This article discusses the importance of accounting in the hospitality industry and how the data that is found is utilized in creating the budget that the property must follow. Companies hire managers and directors who are responsible in forecasting, and ensuring their respective departments meet the budgetary goals for the period / year.
marble_bird

Modern information technologies in the hotel business: development trends and implement... - 0 views

shared by marble_bird on 08 Jun 20 - No Cached
  • Today, the process of digitalization of the Russian economy has a significant impact on hospitality industry.
  • Digitalization is becoming a major trend, which is evident in the distribution models of hotel services, and also actively comes to the sphere of automation of internal business processes
  • Digital innovations are gradually becoming the new standard of hotel service
  • ...34 more annotations...
  • digitalization of hotels also includes introduction of advanced solutions for analytics and security.
  • Digital security systems can not only track the slightest disturbance of the public peace, but also provide additional information.
  • At present day, it is too early to assess the effectiveness of some recent innovations, that are related mostly to the hotel's image and attract customers.
  • The main trends in the use of modern technologies in hospitality industry in the conditions of digitalization of the economy are presented in figure 1.
  • The main disadvantages of traditional technologies include the following: local server requires regular maintenance from the system administrator; access to database is restricted by local network facilities; connection speed is limited by the speed of a local provider and divided among all who are drawn to the sever database
  • Artificial intelligence plays an equally important role in improving the efficiency of public catering enterprises.
  • Use of artificial intelligence also allows to analyze the work of the restaurant, and to detect violations of rules by the staff via control of bills, number of the discount card uses, as well as the number of cancellations and deletions of checks.
  • The issue of privacy that characterizes traditional tourism industry is also addressed through blockchain technology, minimizing exposure to sensitive data in the face of existing problems with cyber attacks and fraud in traditional financial services.
  • if the concept of hospitality industry enterprise changes, it is possible to change the composition of paid licenses.
  • Almost all companies in hospitality industry have started to think about using chatbots to solve specific business problems [9].
  • One of the ways to get competitive advantages for accommodation facilities is to invest and use new technologies. In this regard, augmented reality is the most promising technology for the modern tourism industry. its development and application can increase the competitiveness of destinations.
  • Augmented reality can be used to interact with guests before, during, and after their stay.
  • Augmented reality technologies can be used to stimulate travel purchases (the effect of being present in a hotel room, as well as demonstrating the environment and local services using a virtual reality headset). Also, virtual and augmented reality, including those with tactile sensations, can be implemented by digital concierges to issue recommendations to the client on various issues and types of recreation
  • The API allows one hotel technology system to automatically (i.e., without the participation of hotel employees) interact with another technology system and gain access to its functionality.
  • The largest companies develop APIs for clients or internal use at some stage.
  • The main point of switching to outsourcing is to optimize the company's costs while significantly improving the quality of services provided. The main criteria for outsourcing are the lack of competitive advantages and not the strategic position of this operation or function for the company
  • With the help of speech Analytics tools, specialists can work with 100% of requests. To do this, all dialogues are translated into text and analyzed using a special system.
  • Based on this analysis, you can develop a change program for existing procedures and processes and optimize self-service systems (personal account, website).
  • The result of the introduction of innovative speech analytics technologies will be an increase in sales efficiency, an increase in loyalty and customer satisfaction, a reduction in service costs without loss of quality, and behavioral analytics.
  • Currently, biometrics can already be used to identify and confirm the client's identity. Face scanning technologies when registering with the service.
  • Analysts predict that the international market for biometric solutions for the hotel sector will grow exponentially in the coming years. Biometrics, as the most reliable and accurate authentication system, can provide real-time information about employees and their use of their working time.
  • The result of using this technology is payment without wallets and Bank cards, increasing the speed of customer service, and a high level of security.
  • In 2018, Amazon presented a special version of the voice assistant for hotels — Alexa for Hospitality, which is currently being tested in Marriott hotels.
  • At the same time, the use of Echo speakers in hotels raises concerns about the privacy of personal data. Amazon claims that audio recordings of the guest's voice commands will be deleted every day, and the hotel administration will not have access to both request records and response records.
  • IT outsourcing is the transfer to a third-party contractor (outsourcer) of all or part of the functions for servicing the organization's information needs. Currently, this technology is becoming increasingly common in the hospitality industry.
  • The result of the analysis of cash transactions is a regular analysis and detailing of violations, categorization of violations, development of measures to counter violations, training of personnel [13].
  • The main problems of implementing information technologies in the hospitality and tourism industry include the high cost of these developments, the duration of staff training processes, and the adaptation of the built system of business processes of enterprises.
  • The problem is also the difficulty of attracting investment in the hotel business
  • Another problem with the introduction of information technology in the hotel business is the lack of relevance of regulatory documents and legal barriers to the introduction of innovations
  • In addition, the introduction of modern information technologies in the hospitality industry is complicated by the level of technical and technological complexity of implementation projects.
  • nformation technologies are improving at a rapid pace
  • In the leading Russian hotels that are part of the global hotel chains, the work is fully automated, technological, and has its own computer and Internet services. Such hotels already have a successful experience in implementing modern information technologies.
  • Customers of the hospitality industry already have a lot of experience in using mobile devices.
  • Digital marketing is becoming a key channel of communication between the hotel and the network. At the same time, only the implementation of continuous data collection, processing, analysis and aggregation tasks will allow the management of hospitality enterprises to achieve one of their main goals - to better understand their customers and interact with them.
  •  
    This article describes trends in technology in the hotel industry and the applications of them in the Russian economy. The article discusses what the trends in IT are and how they may apply to the hotel sector of the hospitality industry, providing real-world examples and hypothetical scenarios. The information in this article is insightful to the relationship between hospitality and information technology and provides a perspective on this relationship from the viewpoint of the Russian hotel economy specifically.
rrodr658

Meaningful innovation, or technology for technology's sake? - 0 views

    • rrodr658
       
      This whole article is based on professional opinions on the impact of technology within the hospitality industry. The majority of professionals did end up agreeing with technology being a powerful tool that will continue to enhance the hospitality industry and although some say that technology will take over jobs, these professionals dont believe so. They believe it will push people to become more tech-savy and improve their skills.
  • now machine learning is being applied to everything from creating the ideal travel itinerary to cleaning up the coding that night auditors have been screwing up for decades.
  • both on the industry best practices as well as the career paths of those who have dedicated their lives to hospitality
  • ...9 more annotations...
  • ptable ROI.
  • user community to sort out the bugs and refinements.
  • support human aid technology as long as it enhances revenue generatio
  • ot replacing
  • n, improves efficiency, guest satisfaction and provides acce
  • it will revolutionize the sales process i
  • hospitality industry will have to embrace technology to remain profitable and functional in years to come
  • does not necessarily mean that humans will be replaced completely.
  • technology is needed to make sure the customers is engaged throug
jordanskj

A GDS Primer: What is the GDS and Which Travel Agents Need It? - 0 views

  • The advantage to travel agents is that the GDS not only can show you many fares from multiple airlines, but it also offers a great depth of information about each flight in one place. The carrier, the times, the costs, the class of the seat, aircraft type and so much more. It’s a smorgasbord of options. So if you’re booking a high volume of tickets, it’s great to have access to every minutiae of information from multiple carriers in one go.
  • In today’s world, the GDSs have a bit of a split personality. There is the old school, traditional GDS commonly called “the green screen.” Then there’s the hip side of the GDSs, which people will call “point and click” or “GUI” (Graphical User Interface). Essentially, it’s a more intuitive and prettier looking version of the GDS.
  • To learn the GDS green screen takes intense training, and to become proficient takes tons of practice and constant use. That means daily use with a mentor (for at least 6 months to a year), not just booking a ticket for a client every few weeks.
  • ...16 more annotations...
  • While new agents can partially navigate the GDS with the GUI interface, the code that comes back still has important information like fare types and rules that the agents really needs to understand. So many agents, in the end, need to learn the green screen (and find it faster) regardless.
  • One of the reasons that most leisure agents don’t need the GDS is because the air will be included in a vacation package by the tour operator, or you can book it with the cruise line and you don’t need to use the GDS.
  • Global Distribution System (GDS) is a travel agent’s motherboard for booking airline tickets and other sorts of travel goodies (like hotel and car)
  • It can be easy to confuse the GDS with a Central Reservation System or Computerized Reservation System (CRS). CRSs are automated inventory-tracking systems that were (originally) owned and run by individual vendors (like airlines, car companies and hotels).
  • GDSs function as an umbrella for many many CRS systems. It’s like a CRS motherboard. (In fact, many vendors outsource their CRS systems to a GDS.)
  • an show you many fares from multiple airlines, but it also offers a great depth of information about each flight in one place. The carrier, the times, the costs, the class of the seat, aircraft type and so much more. It’s a smorgasbord of options. So if you’re bookin
  • If you are a leisure travel agent, there’s a huge whopping huge chance that you don’t need to use a GDS
  • American Airlines created the first CRS system in 1946. And while this helped automate inventory for vendors, travel agents did not have direct access to that inventory. Travel agents would need to call the airline’s booking center, who would then contact one of their CRS operators, then relay the results to the travel agent over the phone (literally, like playing telephone). It took a lot of people power to book a single airline ticket. Travelers booking their own ticket? Forget about it! 
  • There are many GDS options, and each GDS system will has access to their own pool of carriers. The four largest GDSs are: Amadeus, Sabre, Travelport (which is the parent company of Apollo/Galileo and Worldspan).
  • Let me be blunt: unless you’re some kind of prodigy, the GDS green screens are not user friendly. Be afraid, be very afraid.
  • he GUI is the point-and-click version of the GDS. You may have heard of options such as Sabre Red Workspace and TravelPort Smartpoint. So why doesn’t everyone use it? Here’s the problem: At its current stage of development, even GUI users need to understand the language of the green screen.
  • Essentially, the GUI interface isn’t quite there yet . . . and developing this technology is reeeeeally expensive and comes with a lot of growing pain
  • To book in the GDS, you must have an IATA/IATAN accreditation number, in addition to an ARC accreditation number if you’re located in the United States.
  • As a new agent, you can’t get these accreditation numbers because they require a lot of experience. So you come into the industry under a host agency (more on what a host agency is) and use their accreditation number instead.
  • Corporate travel agents book a whole lot of air, so the GDS is pretty much a must for them.
  • If your specialty is around the world tickets or you have a steady stream of clients with multi-stop itineraries, the GDS will be a necessity. 
  •  
    This article looks at GDS and GUI systems and gives a holistic viewpoint of performance, positives and negatives, and what type of agencies can utilize each system. I felt that the more complicated system and its requirements for agency users to have and understanding of coding, made the GUI system more likely to have a higher utilization in the future.
  •  
    The article delves into the importance of GDSs and travel agents along with the controversy surrounding their evolution as airlines are trying to encourage more direct bookings to make more profits and avoid paying commission to travel agents.
  •  
    This article goes into detail about GDS's, the history of GDS's, and if travel agents actually need to use them. The article first explains what a GDS system is, a brief description stating "Global Distribution System (GDS) is a travel agent's motherboard for booking airline tickets and other sorts of travel goodies (like hotel and car)". The article then quickly goes into a brief history of the GDS. GDS was created by America Airlines in 1946, making it easier to check inventory for vendors, though it would still take some time for this technology to reach the travel agents. "Travel agents would need to call the airline's booking center, who would then contact one of their CRS operators, then relay the results to the travel agent over the phone (literally, like playing telephone). It took a lot of people power to book a single airline ticket". We then take a turn, and learn about the usability of a GDS, and that it's quite low. GDS's are not user-friendly, but sadly sometimes a necessity for certain types of travel agents. These types mostly being the ones who book lots of corporate travel arrangements. Lastly, the article discusses if a GDS is right for your business, and if you decide it's not, how to go about booking things without it.
claudecole

AI in the hospitality industry: Benefits, applications, and use cases - 1 views

  • Science-fiction once claimed that humans would one day live together with robots who would make our lives easier.
  • In recent years, AI is becoming increasingly vital in the hospitality industry owing to its capacity to do traditionally human tasks at any time of day. This might save hoteliers a lot of money, minimize human mistakes, and allow them to provide better service.
  • Customer service is especially important in the travel sector, as hotels often live or die depending on how they treat their clients. The options for improving this element using AI are nearly limitless, ranging from improved personalization to targeted recommendations.
  • ...13 more annotations...
  • The introduction of AI has drastically altered hotel operations. The tremendous number of jobs that front-desk employees are expected to handle demonstrates how different the situation would be without artificial intelligence.
  • A phone system with AI can intelligently route calls. Basic queries can be answered by chatbots on the internet. Remote check-in systems that are AI-connected can allow customers to check into their rooms using a smartphone app without ever having to stop at the front desk
  • To use the data you have on your hotel’s behalf, you must first sort, organize, cleanse, parse, and transform it into something that humans can understand. To put it another way, you must find a means to delete inaccurate or duplicated data, arrange it so that it makes sense, and then present it in a human-readable style, such as charts and graphs.
  • AI, on the other hand, enables personalization on a far deeper level, affecting the very core of the guest experience. It also helps you save time, money, and effort by enhancing efficiency.
  • For example, an AI chatbot linked to your Facebook Messenger can answer queries from visitors and collect basic information to save in your database. This information can then be utilized to tailor future interactions with the guest. You might design special offerings that cater to their specific needs, such as child-friendly accommodations, all-inclusive stays, or experiences that include a hotel room as well as tickets to nearby events or shows.
  • AI may assist you in ensuring that you get it right while also increasing efficiency and accuracy. You won’t have to look very hard to find proof of this. You almost certainly employ both a property management system (PMS) and a point of sale (POS) system. Both of these use AI to assist you to handle bookings, offering add-ons, and adding them to customers’ bills, among other things.
  • Artificial intelligence embedded in the software you use every day, such as your PMS and POS, allows for greater efficiency, a stronger relationship with your visitors, and, ultimately, greater hotel success.
  • Hilton Hotels’ First Robot Concierge, Meet Connie.
  • AI chatbots, for example, have been popular on social media platforms to allow customers to ask questions and receive near-instant responses, 24 hours a day, seven days a week. Hotels benefit from this because it allows them to achieve response speeds that are nearly difficult to achieve through human-to-human interaction.
  • Predict passenger flow using predictive analytics and machine learning to avoid airport overcrowding.Based on the current operational state, as well as prior data and patterns, machine learning can be used to assess the probability of delayed departures.By studying typical baggage mishandling and breaking points, conditions, and settings, developers can leverage machine learning skills construct a virtual assistant to proactively track baggage.
  • AI and machine learning can be used to incorporate real-time feedback into workflows. This can help assess whether or not a guest is happy with their room.
  • RPA is capable of automating dull and repetitive operations. AI is capable of detecting demand patterns, forecasting corresponding prices, and even calculating human resource requirements.
  • Hospitality businesses can use AI and machine learning to determine which aspects of their loyalty program appeal to clients and which are deal breakers. By examining emotional activity, sentiment analysis (which uses Natural Language Processing) can help organizations comprehend positive, negative, and neutral viewpoints.
  •  
    This article details the increasing and already abundant role that AI technologies are playing in the day-to-day operations of hospitality companies. It goes into depth about how these advancements are using analytical data to provide a better guest experience while also taking information from outside sources to focus on aspects of the operation that need improvement or things that are being well received. The process of AI implementation has also allowed for the customization of guest experience allowing guests to be catered to 24/7 offering insights and calculated suggestions.
carine_elie

Service Robots and AI: What impact on the future of Hospitality - 0 views

  • Humans and robots working together The question might sound futuristic, yet the use of Artificial Intelligence (AI) is rapidly revolutionizing the business-as-usual model of the hospitality industry. It has the potential to disrupt the customer experience as we know it, and could provide powerful tools to help humans in their decision-making processes, which will impact the industry’s entire workforce. The challenge is to ensure that companies integrate AI and frontline service robots in a fair and equitable way. For that, we need to consider several dimensions such as: The ethical considerations linked to the use of robots in a service delivery context (replacement, responsibility, trust/safety, privacy/data protection, autonomy, and human cues). The customer experience (customer-robot interaction). The optimization of robots’ usage by employees (employee-robot interaction/co-creation with a robot).
  • How AI can improve customer experience By allowing robots to perform repetitive human tasks, AI is redesigning the customer experience. But to what extent? The question remains an open one. However, robots can now provide support to employees or even replace them in some cases. Robots are increasingly being created with specific features that allow them to perform some of the essential tasks of the industry. For example, service robots can perform some of the functions of a waiter, a barista, or the housekeeping team.
  • How the Hospitality sector can take advantage of futuristic opportunities Robots have come a long way since then, and the robotization of the industry is accelerating rapidly as technology and connectivity improves. The use of AI in the field of robotics has also opened up enormous opportunities for the hospitality sector, with a growing range of uses that can improve customer experience, brand awareness and customer loyalty.
  • ...1 more annotation...
  • Getting service robots and customers to co-exist In addition, a key question still needs to be addressed: How will customers adapt to this trend? Do they expect or want their service to be provided by robots? Or, do they still want to be welcomed by smiling humans? The question doesn’t seem to be settled yet. For some guests to accept the implementation of AI enabled service robots more easily, the robots must be able to show empathy and be able to interact, which remains a major technological challenge. At the same time, a whole new generation of travelers is growing increasingly accustomed to a humanless service experience. The future might bring a combination of both.
  •  
    This article is enjoyable to read. It offers a distinct viewpoint on how teamwork and ai technologies are beneficial to the hotel sector. Additionally, it provides good insight into the key lessons learned regarding the development and significance of artificial intelligence in the hospitality and tourism industries.
artandmer

Working with OTAs: The Indirect Distribution Dilemma - 0 views

  • properties that work with Online Travel Agents (OTAs) perform significantly better financially than those that do not, with commissions being more than compensated for by the increased revenues, resulting in higher bottom-line profits
  • However, in reality, many hotels still have a (perhaps historic) negative opinion of OTAs
  • the commission levels reaching 25%, sometimes even 30%, that was steep. The current situation is more within the 15-20% range
  • ...13 more annotations...
  • The real question is: How much dependency on the OTAs is healthy for your property: 20%? 30%? 50% or more of of booked room nights?
  • OTAs are a necessary evil, and they bring value most of all whenever they bring incremental revenue to hoteliers. The challenge is to strike the right balance in the distribution mix.
  • play the role as a true partner — must offer independents and chain hotels alike greater flexibility around closing out dates, close to arrival/departure, MLOS, and related tools in their inventory management toolkit
  • Few property owners or managers would object to paying higher margins on inventory that they can't sell on their own; but having to eat that cost on last room available, or even close to last room, during high demand periods is too high a price to pay
  • hoteliers tend to think these bookings are "free." Well, bad news is that they're not: booking engine commissions, advertising on search/metasearch engines, website creation, promo-codes, hosting, SEO, etc.
  • would you have gotten that booking without the OTA?
  • I believe a healthy distribution ratio is the one of 2.5:1 direct online vs OTA booked room nights, enjoyed by the major hotel chains. Marriott and Hilton are doing even better with 3:1 ratio.
  • So what is a smart distribution channel strategy? Blended distribution strategy is the smart thing to do in hospitality
  • OTAs are storms of computer engineers with a pack of money. Would you bet them at their own game? Not sure. Can you "use them" for your own needs only when necessary under particular conditions? I'm sure you can! 
  • OTAs can help hotels gain market insights and business intelligence by applying machine learning algorithms to analyze property-level data. Some OTAs might have already provided some of those value-added reports to their hotel partners. If that is the case, I encourage the OTAs to engage the hotel sales team and see what additional value/reports they can add to the partnership.
  • In fact, we would advise hoteliers to take advantage of OTAs' online reach by listing on their platforms while, concurrently, strongly reinforcing their direct channels by adopting new technology solutions. 
  • The 2021 travel landscape has dictated that the leisure guest is all-important and that guest loyalty should be the prize, not channel loyalty.
  • To put it simply, OTAs are perfect for a first-time visitor to your hotel destination.  If a returning guest books via the OTA for their 2nd visit, then this is a complete failure on the hotel for missing the opportunity to create value or establishing a compelling reason for the guest to book directly.
  •  
    The relationship with OTAs should be about finding the right balance (or mix of business) for your specific hotel. A commonly held point of view is that OTA commissions are exorbitant (in dollars, or as a % of revenue), but shouldn't we be glad if they sold a room we were not going to sell otherwise?
shineal

Data privacy matters in the hotel industry - Insights - 0 views

  • Data privacy matters in the hotel industryDr Michael Toedt Posted on 3 March 2022
  • Data privacy matters – period. As companies (including hotel chains) collect more and more personal data from consumers for marketing and research purposes, consumers are becoming increasingly concerned with data privacy and data protection. They want control over their data and they want to know exactly how it will be used. With legislative changes giving consumers more rights over their personal information, hoteliers need to both know the law and understand why data privacy is so important to hotel guests.
  • Good data privacy builds trust and loyalty
  • ...9 more annotations...
  • “Commitment to data protection” drives brand loyalty for 31% of consumers, a figure that increases to 40% for “Trustworthiness”[1].This backs up the findings from a 2018 survey by Salesforce, which found that consumers are more likely to stay loyal to a company, spend more money and recommend its services if they felt they could trust the organization with their data
  • Data breaches cause serious financial and reputational losses
  • Every type of organization could suffer a data breach if adequate data protection controls and systems aren’t in place.
  • Hotels concerned about their ability to adequately protect guests’ personal data should take immediate steps to address this. A common problem is the existence of multiple guest profiles across different platforms within the hotel tech stack, such as the PMS, CRM, RMS, POS, website, etc. Where these are not fully integrated, data has to be updated manually, which carries significant risks.
  • Key legislation explained
  • There are strict rules around how data can be obtained, stored, managed, and used.
  • Achieving data privacy compliance
  • large amount of valuable data held by hotel groups makes them a prime target for hackers and cyber thieves.
  • From compliance and reputational viewpoint, these functionalities are truly invaluable to hoteliers. However, IT can only do so much. Other key considerations for hoteliers include creating robust data privacy policies, providing clear guest communications, and training staff on data privacy processes. Taking a 360-degree approach is the best way for hotels to protect themselves and their guests from data breaches and the associated risks.
  •  
    This article by Michael Toedt on "Data privacy matters in the hotel industry" speaks on the approaches that can be taken to protect guests' data and their privacy since these practices increase guests' trust and loyalty to companies. Accordingly, it is vital for hotels to securely store guests' information. Thankfully, CDM systems make it much simpler for hotel staff to manage data-related requests from clients, such as updating personal details. They also enable one-click deletions, preventing data disputes.
1 - 16 of 16
Showing 20 items per page