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laura kaczkowski

Travel Agents Increase Use of GDS to Book Hotel Rooms - 3 views

www.prnewswire.com/...ook-hotel-rooms-135915248.html

shared by laura kaczkowski on 14 Sep 12 - No Cached
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  • he leading global provider of revenue generating solutions for hoteliers, clearly demonstrates how crucial Global Distribution System (GDS) platforms and GDS Shopping Displays are to travel agents:
  • 84 percent of respondents indicated that they were using their GDS platform the same amount or more often than in the past, with 35 percent stating that they are using GDS more.
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  • where 26 percent of travel agents stated that they used their GDS platform more often than in the past and 19 percent said they used the GDS Shopping Displays more often than before.
  • "Travel agents are increasing GDS hotel use, and have once again confirmed their confidence in GDS Shopping and Booking Displays,"
  • Travel agents in 25 countries across the Americas, EMEA (Europe/Middle East/Africa) and Asia/Pacific regions who subscribe to one of the four major GDS systems were asked to participate.
  • n the survey, travel agents worldwide also indicated that promotional messages are effective and often prompt bookings: 66 percent of all travel agents surveyed who were aware of promotional messages requested additional information by looking at the screen attached to the promotional message.
  • "This survey definitively shows that promotional messages are not only an excellent way to reach travel agents, but also a valuable sales catalyst,
  • s the leading provider of revenue generating solutions for hoteliers across the globe. TravelClick offers hotels world-class reservation solutions, business intelligence products and comprehensive media and marketing solutions to help hotels grow their business.
  • is one of the fastest growing marketing research firms in the United States. With offices across the country and in Europe and partnerships with many of the largest companies in the financial services, consumer package goods, automotive, healthcare, media, technology and travel and leisure industries worldwide, PMI also offers advanced advertising and brand measurement along with direct marketing expertise.

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  • laura kaczkowski on 14 Sep 12
     
    In the article, "Travel Agents Increase Use of GDS to Book Hotel Rooms," it talked about how the leading global provider of revenue is generating solutions for hotels, it shows how important GDS platforms are to travel agents. "84 percent of respondents indicated that they were using their GDS platform the same amount or more often than in the past, with 35 percent stating that they are using GDS more." Back in 2009, when the last study was conducted, about 26 percents of travel agents said that they used their GDS platform more often than in the past. This study also states that the annual GDS shopping displays will be over $50 million in 2011, which will increase more than a million bookings compared to 2010. There was another survey that was done and they surveyed different travel agents from across the world that were subscribed to a major GDS system. In the survey the travel agents indicated that promotional messages are effective and often prompt bookings. Out of the travel agents they surveyed, 66% said that they were aware of the "promotional messages requested addition information by looking at the screen attached to he promotional message." From this survey it showed that promotional messages are an excellent way to reach travel agents and from reaching the agent, they also reaching the customer, it's a win-win reaction.
  • Michael Anthony on 14 Sep 12
     
    I enjoyed the part about brand and promotional messaging, that is always a lure for me. When I see an attractive offer, evern If I'm not interested in booking or going to the destination, I often click on it anyway just to see the offer. It is a very effective marketing tool.
Juan Du

Accounting technolog Used in the Hotel Industry | - 5 views

www.ehow.com/grams-used-hotel-industry.html

shared by Juan Du on 07 Feb 12 - No Cached
  • Hotels rely on different tools, including their accounting software, to increase their effectiveness and make them more competitive in their core business.
  • Hotels can decide to purchase accounting software dedicated solely to one function or can invest in enterprise software. Some chains have opted to outsource their accounting operations to major computer companies and accounting firms.
  • The percentages of room-rate vacancy and seasonal trends are evaluated and measured against the best establishments to assess hotel performance.
    • Juan Du
      Juan Du on 28 Feb 13
       
      Hotel managers are often faced a lot of problem to deal with the accounting system. Now hotel manager can manage all of the accounting responsibilities by use hotel accounting technology. Using Web-based hotel accounting software can save your business money . The functions covered in all of the accounting systems.
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  • Decisions governing selection of accounting programs depend on multiple factors including the uses of the accounting programs.
  • Hotel managers are often faced with the challenge to propose and procure the appropriate technology and software to run their operations.
  • This article describes major factors to weigh in selecting accounting software for the hotel industry.
  • Decision Criteria Used in Selection Process: Major factors identifying selection of accounting programs used in hotels are: ---Annual revenue ---Budget ---Location ---Multiple sites ---National or international location ---In-house vs outsourced operations
  • Accounting software is crucial in measuring and tracking the hotel's profitability.
  • Functions covered in accounting software programs include: --Accounts payable --Accounts receivable --Budgeting --Cash management --General ledger --Sales analysis --Payroll --Procurement --Order entry --Fixed assets --Inventory management
  • Accounting software is used to track the profitability of hotel operations and identify trends in the hospitality industry.
  • This article describes major factors to weigh in selecting accounting software for the hotel industry.
  • Decisions governing selection of accounting programs depend on multiple factors including the uses of the accounting programs.
  • Hotels rely on different tools, including their accounting software, to increase their effectiveness and make them more competitive in their core business.
  • Accounting software is used to track room-rate revenues and identify any discrepancies that require remediation and corrective actions.
  • Accounting software is used to track the profitability of hotel operations and identify trends in the hospitality industry. Careful consideration of the purpose, functionality and desired results from accounting software must be taken prior to selection and purchase.
  •    This article describes major factors to weigh in selecting accounting software for the hotel industry.
  • Accounting software is used to track the profitability of hotel operations and identify trends in the hospitality industry. Careful consideration of the purpose, functionality and desired results from accounting software must be taken prior to selection and purchase
  • How to Select Hotel Accounting Software:     Decisions governing selection of accounting programs depend on multiple factors including the uses of the accounting programs
  • Decision Criteria Used in Selection Process: Major factors identifying selection of accounting programs used in hotels are: ---Annual revenue ---Budget ---Location ---Multiple sites ---National or international location ---In-house vs outsourced operations
  • Accounting software incorporates the widely used Generally Accepted Accounting Standards (GAAP) and focuses on key measures unique to the hotel industry, such as revenue per room (RevPar)
  • Accounting software encompasses multiple functions of a hotel's operations, ranging from data mining to running financial reports.  Functions covered in accounting software programs include: --Accounts payable --Accounts receivable --Budgeting --Cash management --General ledger --Sales analysis --Payroll --Procurement --Order entry --Fixed assets --Inventory management
  • Print this article DartUtils.loadGoogle160 = function() { dmjs.runInlineAd = true; $('.AdUnit160').hide(); $('.AdWrapper').addClass('no160'); }; dartAds.renderiFrameAd([{ sz: '160x600' }], 160); How to Select Hotel Accounting Software:    Decisions governing selection of accounting programs depend on multiple factors including the uses of the accounting programs
  • Hotels rely on different tools, including their accounting software, to increase their effectiveness and make them more competitive in their core business.
  • Hotels can decide to purchase accounting software dedicated solely to one function or can invest in enterprise software. Some chains have opted to outsource their accounting operations to major computer companies and accounting firms
  • Accounting software is used to track room-rate revenues and identify any discrepancies that require remediation and corrective actions.  The percentages of room-rate vacancy and seasonal trends are evaluated and measured against the best establishments to assess hotel performance.
  • The hospitality industry has had steady growth, with increasing demands for internal controls and financial accountability.  Accounting software is crucial in measuring and tracking the hotel's profitability
  • Areas of Functionality in Hotel Accounting Software
  • Areas of Functionality in Hotel Accounting Software
  • Ruth James on 07 Feb 12
     
    This article describes accounting software functions within the Hotel industry. The article states that "Accounting software is used to track the profitability of hotel operations and identify trends in the hospitality industry". It is said that when selecting accounting software, you must identify what results you are looking for from the software; and also the functions that you are able to receive. You must also understand the needs of your property, and industry. The article also discusses various decision criteria, which is a part of the selection process. Some of these criteria's that you must look out for are: annual revenue, budget, location, multiple sites, national or international locations, in-house verses outsource operations. I love the fact that this article also discusses the functions of hotel accounting software. Some of those functions that were stated are: account payable, account receivable, and payroll. The article also brought up some trends about hotel and lodging accounting software. One of the trends that stand out to me was the fact that some companies hand over their entire accounting responsibilities to major accounting companies or, accounting firms; this is referred to as outsource. Having a accounting software is a very beneficial asset for a company.
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  • Ligia Elizondo on 01 Mar 12
     
    This article talks about the importance of choosing the right accounting software for hotels. Hoteliers need to take into consideration the purpose, functionality and desired results before selecting accounting software which "is used to track the profitability of hotel operations and identify trends in the hospitality industry." In order to select a hotel accounting software it has to match the needs and functions of the premise. Some of the most important factors in the selection process are annual revenue, budget, location, multiple sites, national or international location, and in house vs. outsourced operations. "Accounting software encompasses multiple functions of a hotel's operations, ranging from data mining to running financial reports." Some of the major functions in accounting software are accounts payable, accounts receivable, budgeting, cash management, general ledger, sales analysis, payroll, procurement, order entry, fixed assets, and inventory management. The hospitality industry is reporting increasing demands for internal controls and financial accountability therefore is very important that hotels select the right accounting software because is in charge of keeping records of the hotel's profitability. In addition accounting software reports room rate revenues and discrepancies and use the Generally Accepted Accounting Standards.
  • Diane Cacho on 02 Mar 12
     
    Accounting software programs are essential to the hospitality industry because it helps organize and keep track of the hotels operations and its profits. It's important to select the right accounting software that will help tie in the needs and concerns of your hotel. The significant factors to look upon in choosing the best program for your business are annual revenue, budget, location, multiple sites, national or international location, and in-house verses outsourced operations. Accounting software incorporates multiple roles of a hotel's operations such as data mining and running financial reports. Hotels can choose to purchase accounting software devoted exclusively to one purpose or can invest in enterprise software. The hospitality Industry counts on the different tools, as well as their accounting software, to increase their usefulness and creating them to become more competitive in their central business.
  • Marcia Brown-Kelly on 02 Mar 12
     
    I believe one of the most critical items missing from the selection process when purchasing accounting software is the need have interface with the PMS system. This would be a more integrated approach for the smooth transition of front and back of house operations.
  • Ganna Gorbachuk on 05 Mar 12
     
    Marcia, you are right! Its a very important idea, to have interface with the PMS system. As for the main topic of this discussion accounting is a step for understanding the factors which influence your business positevly and negatively, in order to use proactive or reactive strategy. Some things that should theoretically work in your business can actually be unsuccessful, so financial data analysis is a key for problem-defining and therefore for finding solution.
  • samira sobhani on 30 Jun 12
     
    This article gives some useful hints on how to choose an accounting software for your hotel business and what are the tips and tricks. There are lots of accounting software packages in the market which has a number of different options but the point is that each of these features will match a specific  need.  
  • Chelsey Alvarez on 01 Jul 12
     
    This article is about choosing the correct accounting software for the hotel industry. Through different types of software you are able to track the profitability of a hotel.
  • marilyn diaz on 18 Sep 12
     
    This article is about how a hotel should choose their accounting program. There are many things to consider when choosing the right program for your institution. It is not just what is more cost effective, but what does it include and are they things your hotel needs. It is like a PMS system, you get some basics, but you also may need to be able to add more options, or none at all. Another factor when selecting this program is the size of your hotel. If it is one hotel or a chain. Accounting software is crucial in measuring and tracking a hotel's profit. In conclusion, when hotel management buys an accounting program, they must analyze the software, and not just buy the first one they come across.
  • Erica Davis on 23 Sep 12
     
    This particular article discusses the need for accounting software programs within the hospitality industry. These programs can do just one thing or be all-encompassing, such as an enterprise program. Accounting programs still have to follow the Generally Accepted Accounting Principles (GAAP), which regulate the accounting industry. They help track the profitability of the company, amongst other things. Additionally, hospitality companies must be very careful in choosing the right program. These programs can help managers run a business more effectively but it has to be matched with the right program. There is also the option of outsourcing the accounting function to a third party, which could save a lot of time and money down the road. Erica
  • Qianlin Wang on 16 Oct 12
     
    Hotel software is designed for all areas of hotel operation including property management, accounting, GDS reservations, central reservations, reception, POS, spa/club/golf management, guest management, inventory management, yield/revenue management, accounting, and web site design. Small hotel software is available for properties with less than 100 rooms and focuses on basic front and back office functions and/or reservations and guest management. One of the major types of hotel software used by the hotel/motel industry is accounting programs. Accounting software is used to track the profitability of hotel operations and identify trends in the hospitality industry. To select good accounting software for the hotel depends on multiple factors including the uses of the accounting programs. Accounting software incorporates the widely used Generally Accepted Accounting Standards (GAAP) and focuses on key measures unique to the hotel industry, such as revenue per room (RevPar). Knowledge experts should be familiar with both general accounting rules as well as industry specific guidelines.
  • haojingting on 20 Oct 12
     
    This article describes major factors to weigh in selecting accounting software for the hotel industry. And Major factors identifying selection of accounting programs used in hotels are: ---Annual revenue ---Budget ---Location ---Multiple sites ---National or international location ---In-house vs outsourced operationsThe hospitality industry has had steady growth, with increasing demands for internal controls and financial accountability. Accounting software is crucial in measuring and tracking the hotel's profitability. And besides the normal functions, the advanced accounting software can be used to track room-rate revenues and identify any discrepancies that require remediation and corrective actions. The percentages of room-rate vacancy and seasonal trends are evaluated and measured against the best establishments to assess hotel performance.
  • Xue Yan on 20 Oct 12
     
    The article demonstrates that accounting software in hotels is used to track data of hotel operations, to make future decisions and some other functions related to finance and daily operations. So hotels should consider several aspects while establishing accounting software. Such factors affecting decisions are like: Annual revenue, Budget, Location, Multiple sites, National or international location and In-house vs outsourced operations. Regarding the trend of accounting system, the article says that accounting software can make the hotels more competitive and more effective.
  • rebecca Bonet on 20 Oct 12
     
    The article describes major factors to weigh is selecting accounting software for the hotel industry. Accounting Software is used to track the profitability of hotel operation and identify trends in the hospitality industry. Hotel industry carefully finds out what will be a great functionality and result before purchasing accounting software. First of all, selecting hotel accounting software and the uses of the program. Secondly, identifying the selection of accounting program, used in the hotel. For example, annual revenue, budget, location, multiple site, etc. The article discusses the function of hotel accounting software. Some of the functions are hanging from data mining to running financial report. Also, the article discuses about lodging accounting software, one of the example that they used is that they really on different tools including their accounting software to increase their competitive in their core business. The article talks about accounting Software Metrics in the hotel industries. They use this Metrics by tracking room rate revenues and by doing the room- rate vacancy and seasonal trends. Having the accounting software in hotel is very important for the industry
  • Xiameng Zheng on 19 Feb 13
     
    The hospitality industry has had steady growth, with increasing demands for internal controls and financial accountability. Accounting software is crucial in measuring and tracking the hotel's profitability. Accounting software is used to track the profitability of hotel operations and identify trends in the hospitality industry. So it's important for hotel manager to choose the suitable accounting software. This article tells how to select hotel accounting system properly. Including the decision criteria used in selection process, areas of functionality in hotel accounting software and standards used for accounting and auditing in hotel industry, etc.
  • Juan Du on 28 Feb 13
     
    Hotel managers are often faced a lot of problem to deal with the accounting system. Now hotel manager can manage all of the accounting responsibilities by use hotel accounting technology. Using Web-based hotel accounting software can save your business money . The functions covered in all of the accounting systems.
espence13

Revenue Management : From the Perspective of the Hotel Industry - 0 views

www.entrepreneur.com/...316568

shared by espence13 on 11 Feb 19 - No Cached
  • In the hotel and hospitality industry, it is believed that the ideal revenue management is to sell the right room to the right client at the right moment at the right price on the right distribution channel with the best commission efficiency.
  • Today, every bit of data about your room occupancy a couple of years ago can be scrutinized against the specific date and season to determine why you sold your room at that price. And compare it with today's trend and determine the actual cost of the room you should be selling at.
  • Big hotel chains like Marriot were the first ones to understand value and implement the concept of revenue management decades ago. Today, especially in Asia, the developing economies are at a cusp of a technological revolution.
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  • Where cutting edge tech startups and companies in the hospitality industry have tremendous cloud computing power and have built world beating revenue management systems.These systems don't just crunch numbers and generate reports, but they are built on technologies such as AI and Machine Learning to give you, the hotel owner the best possible set of data analysis, to help you make the right decisions.
  • oday we already have the technology to help hotel owners carefully analyze in-house data such as past occupancy rates, general sales, customer segmentation, market share information, and customer satisfaction to name a few. However, external influences such as past weather conditions, holiday seasons, nearby competitors and their prices to name a few are also being analyzed for better price determination.
  • espence13 on 11 Feb 19
     
    "The Future of Revenue Management " Hotel revenue management is moving front and centre of the overarching business model for many hotels, and this trend is only set to rise further. Revenue management undergoes constant change, more so than other departments. This is because it is rooted in technological capability. Technology will continue to evolve and more sophisticated methods of guest analysis will come to the fore, as revenue managers keep searching for ways of becoming more competitive. This constant change has contributed in large part to the expanding roles that today's hotel revenue manager is charged with carrying out. After all, it is through inventive marketing strategies that hotels can generate business. Ecommerce, social media, client engagement and relationship management have all become central to the revenue manager's job in order to drive business. The hotel sector is probably more competitive than ever before. Hotels aren't only competing with their cross-town rivals, but inter-city and even international counterparts. Online travel agencies, the rise of hostels, and high guest demands make the industry even more competitive. So, hotels are turning to guest analytics; and new technology is making efficient analysis that produces unique, valuable insights possible.
vincentsalazar

HNN - 0 views

www.hotelnewsnow.com/...ds-Dont-ignore-impact-of-GDSes

GDS hotels

shared by vincentsalazar on 12 Sep 16 - No Cached
  • Recent global data released by TravelClick projects 2015 to be a record year for bookings through global distribution systems, the channel used when guests book through traditional travel agents. TravelClick is projecting 62 million bookings through GDSes in 2015, which is up from 61 million in 2014 and 42 million during the depths of the recession in 2009.   According to the data, a total of $12 billion in revenue was booked across all channels in the second quarter in the top 50 global markets, encompassing 69 million roomnights. GDS bookings covered 16.3% of those bookings. The highest portion of bookings came through direct bookings (36.9%), followed by Web bookings (22.5%). Central reservations system bookings (12.8%) and OTA bookings (10.2%) represent the remaining portion.   GDS bookings have managed to hold their share of transient bookings through the past two years, staying steady at 19.1% during the second quarter of each year. The total revenue from transient bookings in the top 50 markets during the second quarter grew year over year from $11.5 billion in 2014 to $11.8 billion this year.  
  • vincentsalazar on 12 Sep 16
     
    "Recent global data released by TravelClick projects 2015 to be a record year for bookings through global distribution systems, the channel used when guests book through traditional travel agents. TravelClick is projecting 62 million bookings through GDSes in 2015, which is up from 61 million in 2014 and 42 million during the depths of the recession in 2009. According to the data, a total of $12 billion in revenue was booked across all channels in the second quarter in the top 50 global markets, encompassing 69 million roomnights. GDS bookings covered 16.3% of those bookings. The highest portion of bookings came through direct bookings (36.9%), followed by Web bookings (22.5%). Central reservations system bookings (12.8%) and OTA bookings (10.2%) represent the remaining portion. GDS bookings have managed to hold their share of transient bookings through the past two years, staying steady at 19.1% during the second quarter of each year. The total revenue from transient bookings in the top 50 markets during the second quarter grew year over year from $11.5 billion in 2014 to $11.8 billion this year. " This article elaborates the rise in current and predicted bookings by GDS systems in the Hospitality industry. Over 12 billion dollars in revenue has been recorded thanks to the rise of GDS systems. This revenue has managed to hold on to a steady rise since over the last 5 years. If projections are correct, revenue in top markets will only grow larger.
haelidenton

Hotel Industry Embraces Green Revolution - 0 views

www.entrepreneur.com/...201838

shared by haelidenton on 17 Jan 12 - No Cached
  • According to a recent report published by the Green Hotels Association, "Companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth and 17 percent higher operating income growth than companies with poor environmental track records."
  • According to a recent report published by the Green Hotels Association, "Companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth and 17 percent higher operating income growth than companies with poor environmental track records.
  • According to a recent report published by the Green Hotels Association, "Companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth and 17 percent higher operating income growth than companies with poor environmental track records.
  • ...19 more annotations...
  • According to a recent report published by the Green Hotels Association, "Companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth and 17 percent higher operating income growth than companies with poor environmental track records.
  • According to a recent report published by the Green Hotels Association, "Companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth and 17 percent higher operating income growth than companies with poor environmental track records.
  • According to a recent report published by the Green Hotels Association, "Companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth and 17 percent higher operating income growth than companies with poor environmental track records."
  • According to a recent report published by the Green Hotels Association, "Companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth and 17 percent higher operating income growth than companies with poor environmental track records.
  • According to a recent report published by the Green Hotels Association, "Companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth and 17 percent higher operating income growth than companies with poor environmental track records.
  • According to a recent report published by the Green Hotels Association, "Companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth and 17 percent higher operating income growth than companies with poor environmental track records.
  • According to a recent report published by the Green Hotels Association, "Companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth and 17 percent higher operating income growth than companies with poor environmental track records.
  • According to a recent report published by the Green Hotels Association, "Companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth and 17 percent higher operating income growth than companies with poor environmental track records.
  • According to a recent report published by the Green Hotels Association, "Companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth and 17 percent higher operating income growth than companies with poor environmental track records.
  • According to a recent report published by the Green Hotels Association, "Companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth and 17 percent higher operating income growth than companies with poor environmental track records.
  • According to a recent report published by the Green Hotels Association, "Companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth and 17 percent higher operating income growth than companies with poor environmental track records.
  • According to a recent report published by the Green Hotels Association, "Companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth and 17 percent higher operating income growth than companies with poor environmental track records.
  • The green economic revolution is impacting the $90 billion U.S. hotel industry
  • the hotel's adoption of native gardening also gives guests a compelling reason to eat at the hotel and accounts for 15 percent of hotel guests' revenue stream.
  • Cost-competitive advantage . Saving green by going green is where most of today's business focus is directed. In these recessionary times, going green can make the difference in being able to compete on price.
  • Green revenue growth . This is where the green economic revolution is heading, growing revenue by going green. This is a multi-trillion-dollar global opportunity for building or cementing customer loyalty as consumers focus increasingly upon sustainability and wellness.
  • Green entrepreneurship . In every economic revolution, there is opportunity for the entrepreneur as the traditional big players struggle to adopt their legacy systems and business practices. Customers are looking for businesses that offer fresh solutions that support their quest for "going green."
  • The green economic revolution is impacting the $90 billion U.S. hotel industry
  • Food grown in the hotel's native garden provides hotel guests with a healthy dining experience. In fact, the hotel's adoption of native gardening also gives guests a compelling reason to eat at the hotel and accounts for 15 percent of hotel guests' revenue stream. According to a recent report published by the Green Hotels Association, "Companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth and 17 percent higher operating income growth than companies with poor environmental track records
  • Ruth James on 17 Jan 12
     
    The Hotel Industry and its vendors are acknowledging and taking a keen revenue advantage, because their customers are supporting a green environment focus. This green economic revolution has impacted the $90 billion dollar Hotel industry. The article describes a hotel in Austin Texas profoundly in regards to their property having the "largest solar system in the continental U.S.". The hotel goes as far as creating their motto, which gear guest towards a green environment focus; their motto states "Environmental consciousness in action." The hotel grows its own food and vegetables, in which they serve the guest with, and they also give some of their produce to local food banks. The hotel guest often brag about how well they slept in the night, this might be caused by the toxic free chemical environment they are in. The lodging have refrained from using chemical pesticides 20 years ago, which may have added to the result of guest sleeping well; stated the general manager. The Ritz-Carlton program "Jean-Michel Cousteau's Ambassadors of the Environment program" was originally for the children that were staying on the Kapalua in Hawaii. The children enjoyed it so much, and their parents became very inquisitive; that the program emerged into the entire property focus. This program gives guest the opportunity to have involvement with the native forest; native nature walk and the hotel also harvest a native garden. This is almost the same idea as the hotel located in Austin Texas. There are many valid reasons for the reason why the Hotel Industry should be green conscious. The Green Hotels Association states that "Companies with proactive environmental strategies will make 4 percent higher investment, 9 higher sales growth and 17 percent higher operating income growth than companies with poor environmental practices.". If I was a general manager, this would be one of my main concerns and focus. Going green is cost effective, but the ending
  • ...4 more comments...
  • ying jiang on 07 Feb 12
     
    Getting green could enable the hotel be competitive on price and grow the revenue. There are already several hotels going green and receive positive feedback from their guests.
  • Marcia Brown-Kelly on 09 Feb 12
     
    Going green is a great initiative within hotels. having worked with resorts implementing green initiatives, I would say one of the biggest challenge is changing the culture of employees to start doing things differently in order to maintain a sustainable program. Hotels in my experience that are successful employs environmental officers who educate and monitor various areas of the green initiatives. Going green can have huge capital investment in the initial stages but have huge gains especially in energy conservation in the long term. Our guests are also more socially conscious and will respond well to green hotels though they may not always practice conservation during their stays.
  • Gerardo Collado on 05 Jun 12
     
    This article explains the green revolution pertaining to the hotel industry with an estimated $90 Billion. Consumers are becoming conscious of the Earth's finite resources, thus, the green revolution is coming about slowly but without a doubt making an impact in the way the economy works. This is allowing an opportunity for hotels to increase revenues and gain market share due to this niche on catering to such consumers with a green initiative lifestyle. For example, the Ritz Carlton- Kapalua Hawaii, is combing fun and green education to educate children of the unique local surrounds found within the region, encouraging to frequent business by the wonderful experience. As well, it is interesting to learn that companies engaged within the strategies focused on the environment are experiencing high growth regards return on investment, sales growth and operating income. In every spectrum of hotel building and operating, the green initiative is possible from construction and architectural planning to hotels free of chemicals and property-developed horticulture gardens. The full capacity of the green revolution has not been seen to its full potential only leaving to wonder the full extent of its possibilities.
  • luis capote on 10 Jun 12
     
    This article talks about how the eco-friendly environment concept is helping the hotelier industry achieve higher revenues and market shares. This whole concept is an ample opportunity for hotels to compete, stay on business and raise awareness to consumers about green resources that can be used to save our planet. People show interest in collaborating with the going green concept and learn more, however businesses need to be more conscious about the environment. For example, The Habitat Suites in Austin Texas is using the largest solar system in the continent to provide power. It is also a toxic free chemical environment and reproduces in own its own fruits and vegetables gardening. Three main factors are impacting the green revolution's hotel industry; cost-competitive advantage, green revenue growth, and green entrepreneurship. Feel free to read more about the article to have a deeper understanding.
  • anonymous on 22 Sep 12
     
    nowadays, more and more hotels attending to join the green army. one of the most important reason is this kind of hotel will have a better market. because of the education level of the guests, their invironmental awareness become stongly. so the guests want to do more to make a contribution the the environment protection. on the other hand, the customers all knows that even the price of the green hotel is higher, but it is more health and safe. it will make them feel better and have a good experience in the hotel. as we know, a good experience is the final goal of hotel. so, the green hotel must have a bright future.
  • haelidenton on 06 Sep 14
     
    The green economic revolution is impacting the $90 billion U.S. hotel industry. There is an opportunity to increase revenue and market share by "going green". Habitat Suites in Austin, Texas is a leader in this area. The hotel's motto is "Environmental consciousness in action." Habitat Suites has an environment that is free of chemicals, has the largest hotel solar system, and uses their own organic fruit and vegetable garden for food in the hotel. Due to this environmental consciousness, the customers are reacting positively. Commenting on how great they slept, due to the ecologically fresh rooms. Many hotel chains are jumping on the green revolution bandwagon. At the Ritz-Carlton, Kapalua in Hawaii, they started an environment program that was originally designed to provide fun for kids. But after positive feedback from the children, this has grown from just learning about local marine life to educational nature walks. These walks go through Maui's native forests and a garden that grows native foods and has community engagement in order to preserve their island's culture and environment. The food that is grown in the native garden is used in the hotel to provide guests with a healthy dining experience. Because of this, it has increased guests' reason to eat at the hotel and is 15 percent of the hotel guests' revenue stream. This environmentally friendly program increases the possibility of repeat business and attract new travelers who search for these types of experiences. A report published by the Green Hotels Association states, "Companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth and 17 percent higher operating income growth than companies with poor environmental track records." Even non-hotel-industry entrepreneurs are realizing business opportunities in the green vacation industry. Patricia Griffin, president of the Green Hotel Association, started the associatio
Alyssa Westmeyer

Non-guests driving incremental revenues - 1 views

www.hotelnewsnow.com/...s-driving-incremental-revenues

revenue generation driving revenue local guests revenue share

shared by Alyssa Westmeyer on 05 Sep 13 - No Cached
  • The necessary equipment is installed by partner LiquidSpace, which takes a commission of each booking fee. Hoteliers are required only to pay for marketing materials up front, the costs of which are recouped in two to three bookings
    • Alyssa Westmeyer
      Alyssa Westmeyer on 05 Sep 13
       
      Although I don't know the cost, it seems there is very little investment required for what is a potentially great revenue source. Revenue share is required but it seems there is an ROI if marketed appropriately.
  • Marriott expects to have introduced the Workspace concept into as many as 400 hotels by year end
    • Alyssa Westmeyer
      Alyssa Westmeyer on 05 Sep 13
       
      This is a significant technological innovation that is integrating into the market quickly due to this large primary adopter - Marriott. Because this meeting room booking function is currently handled on property via phonen/email by F&B or Convention Services, having an online booking tool will make it easier, faster and more effortless to generate revenue in unused spaces. Eventually larger companies may even be able to work this function into their proprietary booking tool if they wish to avoid getting into another OTA revenue share situation.
  • Roof draws 90% of its guests from the local community
  • ...1 more annotation...
  • Roof draws 90% of its guests from the local community
    • Alyssa Westmeyer
      Alyssa Westmeyer on 05 Sep 13
       
      This is an incredible number. Many properties struggle to maintain local business because they know it is crucial to their long-term success. Locals provide consistent revenue when visitor traffic wanes. That is why opportunities like LiquidSpace can be so impactful. They embrace the local community and provide it with a benefit.
Irine Wallace

Opera Property Management System - 0 views

www.micros.com/...OPERAPropertyManagementSystem

Property Management System (PMS)

shared by Irine Wallace on 10 Sep 12 - No Cached
  • Reservations ― features are integrated with other functionality such as profiles, cashiering and deposits. This property management software module provides a complete set of features for creating and updating individual, group and business block reservations, including deposit handling, cancellations, confirmations, wait listing, room blocking and sharing.
  • Reservations ― features are integrated with other functionality such as profiles, cashiering and deposits. This property management software module provides a complete set of features for creating and updating individual, group and business block reservations, including deposit handling, cancellations, confirmations, wait listing, room blocking and sharing.
  • Reservations ― features are integrated with other functionality such as profiles, cashiering and deposits. This property management software module provides a complete set of features for creating and updating individual, group and business block reservations, including deposit handling, cancellations, confirmations, wait listing, room blocking and sharing.
  • ...11 more annotations...
  • Reservations ― features are integrated with other functionality such as profiles, cashiering and deposits. This property management software module provides a complete set of features for creating and updating individual, group and business block reservations, including deposit handling, cancellations, confirmations, wait listing, room blocking and sharing.
  • Profiles ― complete demographic records for guests, business accounts, contacts, groups, agents and sources. Profiles include addresses, phone numbers, membership enrollments, stay and revenue details, guest preferences and additional data that make reservations handling and many other activities faster and more accurate.
  • Back Office Interface ― revenue transfers, market statistics transfers, daily statistics transfers, and city ledger transfers can be easily made from OPERA Property Management System to a back office system.
  • Rooms Management ― handles all facets of room supervision including availability, housekeeping, maintenance and facility management. The Queue Rooms feature of the property management software coordinates Front Office and Housekeeping efforts when guests are waiting for rooms which are not immediately available for assignment.
  • Cashiering ― posting guest and passer-by charges (including taxes and other generates), making posting adjustments, managing advance deposits, settlements, checkout and folio printing are a few of the many activities handled by OPERA Cashiering. Cashiering accommodates multiple payment methods per reservation including cash, check, credit cards and direct bill. In multi-property environments, guest charges can be cross-posted from any property in the hotel complex
  • Cashiering ― posting guest and passer-by charges (including taxes and other generates), making posting adjustments, managing advance deposits, settlements, checkout and folio printing are a few of the many activities handled by OPERA Cashiering. Cashiering accommodates multiple payment methods per reservation including cash, check, credit cards and direct bill. In multi-property environments, guest charges can be cross-posted from any property in the hotel complex
  • Cashiering ― posting guest and passer-by charges (including taxes and other generates), making posting adjustments, managing advance deposits, settlements, checkout and folio printing are a few of the many activities handled by OPERA Cashiering. Cashiering accommodates multiple payment methods per reservation including cash, check, credit cards and direct bill. In multi-property environments, guest charges can be cross-posted from any property in the hotel complex
  • Cashiering ― posting guest and passer-by charges (including taxes and other generates), making posting adjustments, managing advance deposits, settlements, checkout and folio printing are a few of the many activities handled by OPERA Cashiering. Cashiering accommodates multiple payment methods per reservation including cash, check, credit cards and direct bill. In multi-property environments, guest charges can be cross-posted from any property in the hotel complex
  • Cashiering ― posting guest and passer-by charges (including taxes and other generates), making posting adjustments, managing advance deposits, settlements, checkout and folio printing are a few of the many activities handled by OPERA Cashiering. Cashiering accommodates multiple payment methods per reservation including cash, check, credit cards and direct bill. In multi-property environments, guest charges can be cross-posted from any property in the hotel complex
  • Cashiering ― posting guest and passer-by charges (including taxes and other generates), making posting adjustments, managing advance deposits, settlements, checkout and folio printing are a few of the many activities handled by OPERA Cashiering. Cashiering accommodates multiple payment methods per reservation including cash, check, credit cards and direct bill. In multi-property environments, guest charges can be cross-posted from any property in the hotel complex
  • Your front desk often makes the difference between ‘never agains’ and ‘long-term relationships.’ At the core of the OPERA Enterprise Solution is our premier property management software, the OPERA Property Management System (PMS). Designed to meet the varied requirements of any size hotel or hotel chain, OPERA PMS provides all the tools a hotel staff needs for doing their day-to-day jobs – handling reservations, checking guests in and out, assigning rooms and managing room inventory, accommodating the needs of in-house guests, and handling accounting and billing. The property management software is configurable to each property’s specific requirements and operates in either single-property or multi-property mode, with all properties in an enterprise sharing a single database
  • Irine Wallace on 10 Sep 12
     
    SUMMARY OPERA Property Management System is fully integrated with all the OPERA modules and offers the most extensive list of certified interfaces in the industry. FEATURES: Reservation, rate management, profiles, front desk management, back office interface, room management, cashiering, account receivables, commissions, reporting, fully configurable, global perspective, hospitality system interface, opera express, tailored to fit hotel's operational business needs, scalable to suit the size of the hotel, helps operators to become more productive, profitable and professional, and delivers fast, accurate and online information on property
  • Jenna Rashbaum on 10 Sep 12
     
    A lot of hotels use OPERA as their property management system. I have never personally worked in a hotel so I am not familiar with PMS's but from everything that I have read and heard from people is that OPERA is very efficient with everything. This system seems as though it can do everything for your property just the way that you would like it to. OPERA is customizable to your company's needs which seems great. This is a great website that you posted as it informs all of us exactly what this PMS is capable of.
Alyssa Westmeyer

Hotel technology trends that are changing how hotels do business - 1 views

www.lodgingmagazine.com/...2

pms cloud

shared by Alyssa Westmeyer on 03 Oct 13 - No Cached
  • Choice created the software in 2003 as an inexpensive solution for franchisees of its economy brands.
  • The PMS had a lot of growing pains at first, but eventually it became more and more cloud enabled and was adopted across the company.
  • “A lot of companies had outsourced their IT and now they’re bringing it back in house because they can do almost everything they need on the cloud or through software as a service.
  • ...4 more annotations...
  • Switching to the cloud from a client server platform pays off with a big drop in both the initial capital outlay and the ongoing operating costs for the property management and other systems.
  • pects of a franchisee’s business, from guest check-ins and housekeeping services to billing and finances. Over time new features have been rolled into the software platform making it more robust and useful for hotel owners—it’s currently distributed in eight countries and available in four languages. And while plenty of cloud-based PMS packages are now available from third-party vendors like Micros, Maestro, and RoomKey, Choice’s internal solution has garnered its fair share of attention. “We had been getting knocks on the door from IT vendors at other hotel companies and individual Choice franchisees that own other brands, saying they were interested in our product,” says Pacious, “So we set up a new division so we could take a look at other opportunities we could develop.” This led the company to launch SkyTouch last year, a new division that develops and markets cloud-based software solutions to hotels inside and outside the Choice system. Pages: 1 2 3 4 2013-06-18 Sean Downey !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src="//platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs"); (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/all.js#xfbml=1"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk')); (function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/plusone.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })(); (function() { var li = document.createElement('script'); li.type = 'text/javascript'; li.async = true; li.src = ('https:' == document.location.protocol ? 'https:' : 'http:') + '//platform.stumbleupon.com/1/widgets.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(li, s); })(); inShare0 Related Articles attachment-3
  • his led the company to launch SkyTouch last year, a new division that develops and markets cloud-based software solutions to hotels inside and outside the Choice system. Pages: 1 2 3 4 2013-06-18 Sean Downey !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src="//platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs"); (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/all.js#xfbml=1"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk')); (function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/plusone.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })(); (function() { var li = document.createElement('script'); li.type = 'text/javascript'; li.async = true; li.src = ('https:' == document.location.protocol ? 'https:' : 'http:') + '//platform.stumbleupon.com/1/widgets.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(li, s); })(); inShare0 Related Articles Hotel Market Insight: Cleveland a
  • This led the company to launch SkyTouch last year, a new division that develops and markets cloud-based software solutions to hotels inside and outside the Choice system.
  • Alyssa Westmeyer on 03 Oct 13
     
    Choice Hotels has been a industry leader in the cloud PMS movement. They identified the opportunity to create their own platform 10 years ago when cloud was barely on the radar and have now successfully distributed it to 5,500 of their properties. Unique functionality built into the system is internet redundancy via cellular data plan, company-wide campaign pop-up messages to staff, interface to Pegasus and revenue management through predictive analytics. The platform has been so successful that, in response to inquiries from other companies who wanted to use Choice's proprietary system themselves, they created an additional revenue stream by establishing a separate company that sells and creates custom cloud PMS systems. One advantage pointed out is that managers no longer need to be on property to access and make changes to their PMS. While this is hugely beneficial to the majority of the industry (who already work long hours and visit the property on their day off), there may be some who take advantage of the situation. If this becomes the case, less oversight at the property means that operations has the potential to slip. It doesn't seem that this is a concern for Choice Hotels but it should be considered.
ryanrodgers2014

E-marketing in the hospitality industry - Digital Doughnut - 1 views

www.digitaldoughnut.com/...ng-in-the-hospitality-industry

shared by ryanrodgers2014 on 07 Nov 16 - No Cached
  • The online marketing is doubtless one of nowadays most powerful advertising methods. All companies, and notably in the Tourism and Hospitality industry, are fiercely competing to lead and overwhelm the online space in order to shift market shares from competition, increase their online traffic and make more profits. In addition, International hotel chains are considerably reducing their offline marketing budgets year on year for the benefit of the online ones.
  • Social Media websites such as Facebook, Twitter, YouTube,… possess the advantage that they can spread any information or update posted rapidly to a very wide audience. Furthermore, sharable videos (i.e. choosing an engaging storyline and telling it with compelling visuals) constitute an amazing tool that keeps users’ attention and subtly persuade them along the way words can’t.
  • Content optimization for Search Engine: While the website’s content should match the guests’ search criteria, many hoteliers fail in making their websites a dumping ground for content to end up with websites that generate very poor value to guests and very low business opportunities.
  • ...5 more annotations...
  • However, as emails and/or e-newsletters might be unsolicited, senders should either offer recipients an opt-out option or get their prior consent (opt-in). In fact, experience shows that permission-based email marketing is one of the most cost-effective and efficient marketing tools available.  
  • This makes search engines one of the most effective tools in driving targeted traffic to a hotel’s or destination’s website. In the hospitality sector, hoteliers have two options with regard to SEM: Search Engine Optimization (SEO) or sponsored search:
  • Interface design:Adjustment of the web content for screen sizeso that users can comfortably access content in an intuitive way on a smaller screen and benefit from all functionalities on a mobile device (hotel search, access to reviews, bookings, payments, etc.).
  • A successful e-marketing strategy should comprise a set of specific e-actions that help hoteliers reach their planned objectives. These e-actions can be grouped into the following five main sections (A to E):
  • E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. It is growing at a dramatic pace in the hospitality industry and is significantly impacting the business behaviors since it drives more revenue than traditional marketing.  
    • ryanrodgers2014
      ryanrodgers2014 on 05 Oct 20
       
      The hospitality industry is constantly evolving. A recent report by Adobe Digital Insights showed that 61% of leisure arrangements are made online. These statistics go on to show that in order for your hotel business to thrive, you need to put emphasis on digital marketing.
  • amichellemagluta on 07 Nov 16
     
    This article is meant to show the different types or e-marketing for the hospitality industry. It also goes on to explain how they can be used in the industry. I also enjoyed the most popular ways to use these tools. With technology moving at a fast pace, e-marketing is the next best way to market and to attract customers.
  • ...9 more comments...
  • anonymous on 12 Nov 16
     
    This article talks about how the E-marketing has grown drastically in the hospitality industry. It says how the E-marketing is having a huge impact in the business behavior because it is bringing way more revenue to the business. One of the e-action that help hoteliers reach their planned objectives is search engine marketing. Most pf the people that goes on the internet uses search engine to find information about hotels online. Mobile advertising is growing very fast since the connectivity speeds have improved and screen resolutions have advanced. Email advertising is also a great powerful e-marketing tool that companies use to put their business out there. This just help creates direct revenue for all type of guest. If a company want to succeed In e-marketing, they have to make sure that their online space is well managed and that everything is under control.
  • iancochran on 09 Apr 17
     
    E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. It is growing at a dramatic pace in the hospitality industry and is significantly impacting the business behaviors since it drives more revenue than traditional marketing.
  • mtorres619 on 10 Apr 17
     
    E - Marketing will eventually take over any other type of marketing in the future. As we all know its a big trend and businesses need to keep up.
  • agarc521 on 04 Oct 17
     
    This article explains the importance of emarketing. It is explained in detail the important factors and uses of emarketing. There are many forms emarketing can take, and having knowledge of each form is helpful for many in the hospitality industry and other industries that can benefit from emarketing.
  • Rachel Rodriguez on 19 Nov 17
     
    "A successful e-marketing strategy should comprise a set of specific e-actions that help hoteliers reach their planned objectives. These e-actions can be grouped into the following five main sections"
  • Rachel Rodriguez on 19 Nov 17
     
    This article not only recognizes the important role of e-marketing in the hospitality industry but also explains the different categories that allow hoteliers to reach their goals. Each of these categories has its own particular way to promote the firm and each of them is equally important to fully reach the potential of the e-marketing. We are witnessing a new marketing era and the hospitality business can benefit from it immensely.
  • bdolman on 09 Apr 18
     
    The article titled " E-Marketing in the hospitality industry" emphasizes that the Internet Marketing is growing in the Hotel industry and it it has contributed in generating more revenue than other traditional marketing strategies. There are several actions Hotel owners can take to achieve their marketing objectives, this includes Search Engine Marketing (SEM), Search Engine Optimization (SEO), Sponsored search, Social Media marketing, Mobile advertising, Email advertising, and Display advertising. According to the author this actions will allow companies to compete and gain market share, increasing their online traffic and ensuring that their online space is under control and properly managed. Moreover, I believe as it is mentioned in the article that the fact that most hotels had implemented Web 2.0 services had allowed them to transform their websites content becoming a social platform where customers share their photos and content. This together with Mobile and Social media marketing are powerful tools in Hotel marketing.
  • aycasa on 19 Jul 18
     
    Throughout this article Mohamed Derouiche, discussed how there are six main sections/ "e-actions" to a successful e-marketing strategy. 1. Search Engine Marketing (SEM): "SEO attempt to improve a website's organic (i.e. non-sponsored) search rankings in Search Engine Results Pages (SERPs) by increasing the content's relevance to search terms." 2. Sponsored search: "Sponsored search corresponds to search ads that allow a hotel /chain to be included in the sponsored results of a search for selected keywords." I am sure everyone has noticed a sponsored or an ad link once you search something on Google. 3. Social Media Marketing: "Social Media websites such as Facebook, Twitter, YouTube,… possess the advantage that they can spread any information or update posted rapidly to a very wide audience. " 4. Mobile Advertising with this you can- "Study of people's behavior: This aims at the examination of "when", "where" and "why" people use Smartphones and tablets to better understand their booking trend, needs and expectations." 5. Email Advertising: "Email advertising, also known as email marketing, is considered as a powerful e-marketing tool for hoteliers since it creates direct revenue opportunities for past, present and future guests." I'd consider this one of the most effective ways to advertise because everyone has an email that they check often and with an email online a text message you can include a lot more information and pictures on popular destinations. 6. Display advertising: "Display advertising conveys its advertising message visually using text, logos, animations, videos, photographs or other graphics." This is another popular method in my opinion because people like to see things not just read about it. Nothing makes you want to go on a trip more than seeing a picture of a beautiful beach while you are in the cold weather or rainy season.
  • zport003 on 26 Sep 18
     
    This article describes the various ways in which the hospitality industry uses e-marketing. This article begins by offering other terms used to refer to e-marketing. The hospitality industry is significantly adopting the use of e-marketing, which is influencing business behavior and earning more revenue than the traditional marketing. The article states that a successful e-marketing strategy should comprise a set of specific electronic actions that have the potential to help the industry reach its planned objectives. The article describes these actions into five sections that include search engine marketing (SEM), social media marketing, mobile marketing, email marketing, and display advertising. Search engine marketing is being used in the industry because a large number of internet users use search engines to find information about tourist destinations making search engines as an effective tool for driving traffic to a hotel's website. Social media marketing involves the use of social media websites helps in spreading information to a large audience and interacting with them online. Mobile advertising is also part of e-marketing, and has been significantly adopted by the industry as the use of mobile devices is high in the industry and most people use them to access online content. The industry highly uses email marketing as it helps in creating direct revenue opportunities for the past, present, and potential clients. Display marketing is used in the industry to send adverting message to target clients using text, videos, animations, and logos.
  • gaston326 on 14 Nov 19
     
    E-marketing is a tool used by nearly all businesses nowadays. It is through this form of marketing that we are able to spread our word across the globe. When E-marketing, it is important to invest in search engines so that your products, in our case our restaurants and resorts, appear first. Our marketing can appear in the form of ads and pop ups, but also in emails. A big one is using social media platforms such as twitter, youtube and instagram.
  • pvega018 on 16 Nov 19
     
    Interestingly this article is back from 2014 and back then there was a different perspective on the capabilities of e-marketing as it was rather new to the world of hospitality. Comparing this article to the present just shows how much the experience has brought us and how much e-marketing truly benefits and expands our industry. Through e-marketing we can reach customers we never thought or even imagined of reaching out to.
ldevaul

8 Disruptive Hotel Technology Trends to Watch in 2021 - 6 views

hoteltechreport.com/...hotel-tech-trends-2021

technology hospitality hotel Software travel solution Tech business

shared by ldevaul on 17 Jan 21 - No Cached
  • For those of us keeping an eye on technology in hotels, it can be difficult to discern what trends are here to stay and what trends are simply a marketing stunt.
  • Venture capitalists are finally starting to recognize the opportunity to invest in tools and platforms that allow hotels to capture new levels of hotel operations efficiency and revenue growth.
  • Cloudbeds offers an all-in-one suite of tools, including a property management system, channel manager, booking engine, and revenue manager, growing revenue and automating workflows at more than 20,000 properties.
    • ldevaul
      ldevaul on 30 Aug 21
       
      This is definitely something to look into. SaaS programs, nowadays, are super robust and offer so much data and opportunity for large and small businesses.
  • ...29 more annotations...
  • Despite being one of the largest and most dynamic segments of the US and global economy, penetration of cloud-based technologies in the segment remains incredibly low, and the vendor landscape remains tremendously fragmented on a global basis,” says Matt Melymuka, co-founder and partner at PeakSpan Capital.
    • ldevaul
      ldevaul on 30 Aug 21
       
      This is very interesting...one of the largest industries and they are the slowest to invest in cloud-based technologies. A lot of companies clearly prefer to print everything and leave an actual paper trail!
  • Hotels use Zingle’s messaging tools to deliver five-star service at scale; Medallia’s investment in Zingle gives hotels the opportunity to provide frictionless guest service and streamline time-consuming interactions, such as check-in.
    • ldevaul
      ldevaul on 30 Aug 21
       
      I'm sure companies who invested in this program during the height of pandemic were very thankful!
  • Life House, a tech-first hotel experience, shows proof-of-concept: that hotels that invest in technology drive higher revenue, better guest reviews, and a higher star-rating.
  • Hotels are catching on, adding convenience through streaming, voice activation, guest-room tablets, and food ordering tech.
    • ldevaul
      ldevaul on 30 Aug 21
       
      The guest room tablets that can order room service and manage the operating system in the room is a game changer. Hotel Mousai in PV Mexico has this installed in all of their suites and it was super impressive!
  • White labeling is a practice in which a product – in this case, hotel software – is manufactured by a third party and uses branding by the purchaser, or marketer, so that the end product appears to have been produced by the purchaser.
  • Oaky, one of the industry’s leading upselling tools, raised a Series A funding round of $9.5 million led by PeakScan Capital. Oaky’s appeal to investors stems from the app’s data-driven approach to driving incremental revenue. Their deep understanding of customer behavior makes Oaky one of the top-rated upselling tools on the market today.
    • ldevaul
      ldevaul on 30 Aug 21
       
      This would be great for hotels who are struggling to increase their revenue.
  • For instance, feeding data from your PMS into a business intelligence tool leads to real, operational data to analyze trends and provide recommendations for better marketing campaigns, smarter staffing decisions, seasonal trends, and market competition. Hotels that are comfortable using APIs can automate tasks that take up much of their employee’s time with manual data entry.
  • On-demand convenience dominates our lives, and guests expect this level of ease from their hotel experience as well.
  • An API, application programming interface, is simply a messenger of data between applications. APIs allow your various hotel technology tools and programs to work together, connecting your RMS to a PMS, or your PMS to your upsell software, or your business intelligence software to your PMS. An API makes your technology user-friendly and efficient; when your tools work together, you capture each platform’s full capabilities.
    • ldevaul
      ldevaul on 30 Aug 21
       
      This is super useful! When all of your software can speak to each other it improves productivity so much!
  • Hilton is taking a different approach, partnering with Netflix to allow guests to control their streaming straight from the Hilton Honors mobile app.
    • ldevaul
      ldevaul on 30 Aug 21
       
      This is genius! Definitely will be trying this at my next Hilton stay.
  • As far as voice-activation, Volara is leading the way in providing a thoughtful, Alexa-esque guest-room solution. Volara integrates with the most popular work order management systems so that guests can make requests and get confirmation when the item or service they need will be delivered.
  • And for savvy marketing managers, tablets provide a new channel through which to send targeted, automated messages generating $5,000 per month in additional revenue.
    • ldevaul
      ldevaul on 30 Aug 21
       
      This is great for hotel marketers! Proving their value and having the company invest in tech that shows an huge ROI. Love this!
  • 2nd Kitchen is a godsend for hotels without a kitchen on-site: guests can order room service from restaurants near your hotel, taking care of care of orders, menus, payment, fulfillment, and customer support for your property.
  • Hotels are a prime target for hackers. “Only about 25% of all U.S. businesses, including hotel operators, are fully compliant with current data security best practices. That means that three out of four are not and are potential disasters waiting to happen,” reported one cybersecurity expert.
    • ldevaul
      ldevaul on 30 Aug 21
       
      This is definitely worth exploring more!
  • Numerous high-profile malware attacks on the hotel industry have led to hundreds of millions of guests’ data being compromised and millions of dollars in damage. Just this February, MGM Resorts revealed they were the target of a massive data breach that compromised personal information for more than 10.6 million guests. Files leaked in the MGM attack included information on celebrities, chief executives of technology companies, reporters and government officials, according to Skift.
  • Expedia and Booking have taken some pretty big hits in recent months.
  • Why the dive in stock price? There are two factors outside Coronavirus that are impacting OTAs. First, hotels are getting better at capturing direct bookings. Hotel tech like direct booking platforms, metasearch ad managers, and messaging integrations help properties draw more visitors to their site and convert more direct bookings, circumventing the high OTA commissions in the process.
  • Secondly, Google has entered the travel market in a big way. Google has expanded from traditional AdWords to include hotels everywhere via its Hotel Ads product.
  • 5G may be getting all the buzz, but for property owners, WiFi 6 is much more relevant. WiFi 6 is the term used to describe the next iteration of Wifi, a faster, more efficient connection enabled through new technologies. WiFi 6 is about 30% faster than our current WiFi.
  • With WiFi 6, your property can leverage in-room technology to provide better service, driving positive guest reviews and repeat business. Smart thermostats, smart speakers, and smart locks will all perform better with the adoption of WiFi 6 over the next five years.
  • Investors in Oaky already recognize this next insight: data has become the world’s most valuable resource. The sooner you start to mine guest data for better customer insights, the better positioned your property will be against your competition.
  • Data can fuel smarter marketing campaigns, inform your pricing, and help you capture a higher market share than your competitors by knowing your guests on a deeper level.
  • Earlier this year, Revinate launched the hotel industry's first Guest Data Platform to aggregate, clean and deliver rich guest profiles for hotels and property groups of all sizes. The platform combines data from multiple sources to provide a complete picture of a hotel’s guests, delivering the information needed to increase guest satisfaction scores, direct bookings, and ultimately, profit.
  • Brands in the alternative lodging sector include Stay Alfred, Sonder, The Guild Hotels and to some extent groups such as Selina and OYO. 
  • The biggest distraction or barrier these next-gen hotels face is that they’re taking the wrong approach to tech. The companies that win will be the ones who stop acting like tech companies – using buzzwords like AI and virtual concierge – and focus on being more innovative and agile real estate businesses than traditional market players today. Those that succeed will be tech-enabled businesses; not tech businesses.
  • Smart hotel rooms use technology to allow guests to personalize their stay experiences.
  • Technology is becoming more important to hotel operations because it can deliver increasingly high value for hoteliers and guests.
  • The most important software in the hotel industry is the property management system, which acts as “mission control” for hotel operations. Hoteliers use a PMS to manage reservations, check guests in and out, and handle billing.
  • While exciting technologies present new options for hoteliers to enhance their offerings, these new innovations also mean hoteliers must focus on data security and continued training when implementing the technology that guests expect.
  • ldevaul on 30 Aug 21
     
    This article takes a deep dive into the emerging tech trends in 2021. They briefly touched on how SaaS is slowly taking over the traditional PMS and how venture capitalist can't get enough of these programs. Another honorable mention in this article is the explosion of guest room tech such as streaming services, voice activation, and guest room tablets. OTAs that have traditionally been top dogs when it came to hotel bookings are slowly declining and big data is becoming super insightful to hoteliers. This article touches on so many avenues of tech and it's definitely a must read!
vincentsalazar

Social Network Ad Spending to Hit $23.68 Billion Worldwide in 2015 - eMarketer - 0 views

www.emarketer.com/...1012357

technology e marketing

shared by vincentsalazar on 01 Oct 16 - No Cached
  • vincentsalazar on 01 Oct 16
     
    "In Western Europe, we see a similar trend, and social network ad spending per user will remain about half the amount spent in North America throughout our forecast. By contrast, Asia-Pacific social networkers will command only $8.04 each from advertisers trying to reach them this year, and that figure will increase to just $10.54 by 2017. In that region, user bases are still growing significantly while spending still lags. Social Network Ad Spending per Social Network User Worldwide, by Region, 2013-2017 The US and China will be the leading individual countries in social network ad spending for the foreseeable future, collectively commanding more than half the worldwide market throughout our forecast period. This year, advertisers in the US will spend $9.59 billion on social ads, up 31.0% from 2014 and more than double the amount they spent in 2013. By the end of our forecast period, social network advertising in the US will total $14.40 billion-just shy of 20% of all digital ad spending countrywide. In China, ad spending on social networks will reach $3.41 billion this year and is expected to increase to $6.11 billion in 2017, or 12.5% of all digital ad dollars in the country. At a company level, unsurprisingly, Facebook is dominating the paid social advertising landscape globally. eMarketer estimates that in 2015, the company will make $15.50 billion in ad revenues, or 65.5% of all social network ad spending worldwide. That portion is up from 2014, when Facebook owned 64.5% of the social ad market. Twitter is also gaining share, expected to take 8.8% of global social network ad spending, or $2.09 billion, up from 7.1% share in 2014. LinkedIn, the other major US-based social ad seller for which eMarketer forecasts ad revenues, will make $900 million in advertising this year, but its share of global social ad spend will dip to 3.8%, down from 4.2% last year." This article states the increase in e-marketing expenses companies are willing to pay in order for th
Ruoxi Wang

Hospitality Biz India :: Importance of e-marketing - Sudhanshu Kumar Singh, Group Gener... - 0 views

www.hospitalitybizindia.com/detailNews.aspx

hospitality e-marketing

shared by Ruoxi Wang on 14 Nov 13 - No Cached
  • E-Marketing, also called Online Marketing, Internet marketing, I-marketing, web marketing, etc., plays an important role in maintaining hotel revenue as well as occupancy. Several aspects like Search Engine Optimisation (SEO), Social Media Optimisation (SMO), Search Engine Marketing (SEM), Email Marketing , Portal Marketing, Mobile App, Mobile Website, Website Maintenance, Future E-Marketing v/s Offline Marketing have been touched upon in this article in order to give an insight into the strategic importance and role E-marketing can play.  
  • Future of Online Marketing v/s Offline MarketingGrowth of online marketing was low in the initial years due to inhibitions, but it is now growing with extraordinary pace as the confidence of Indian buyers is increasing gradually. Seeing the current behaviour of Indian buyers, online experts estimated that the trend of online marketing will become a basic phenomenon among buyers in coming years. The present and future e-marketers are keeping their eyes on the Indian market trends and studying the consumer behaviour for creating best and attractive deals potential clients.
  • Portal Marketing: Another form of online revenue sharing consists in people working together and registering online in a way similar to that of a corporation and sharing the proceeds. A third form of revenue sharing on the Internet consists of enticing Internet users to sign up and create content by offering a share of advertising revenue.
  • ...4 more annotations...
  • Mobile App: It is mobile application software designed to run on smartphones, tablet computers and other mobile devices. It is usually available through application distribution platforms, which are typically operated by the owner of the mobile operating system, such as the Apple App Store, Google Play, Windows Phone Store, and Blackberry App World. Some apps are free, while others must be purchased.
  • Mobile Website: It helps access the world wide web, i.e. the use of browser-based Internet services, from a hand held mobile device, such as a smartphone, a feature phone or a tablet computer, connected to a mobile network or other wireless network.
  • Website Monitoring: This is often used by businesses to ensure that their sites are live and responding. Website monitoring companies that offer website performance monitoring allow businesses to simulate the actions of thousands of visitors to a website and observe how it responds. They also simulate visitors across multiple geographies and servers Internet connections, some monitoring companies can test and display performance data globally in a single view. Performance monitoring tools send out alerts when pages or parts of a website malfunction, which allows the webmaster to correct issues faster.
  • Channel Manager: It helps hoteliers practise a sophisticated pricing strategy with relative ease. It will ensure appropriate responses to the changing market conditions and improve revenue through early identification of sales and promotional needs. In simple words, you will be able to sell rooms to the right guests at the right time at a right price. This will significantly increase the revenue generation capability of a hotel and increase efficiency. Stop overbooking with automatic update rates and inventory across all your multiple channels/travel websites.
  • Ruoxi Wang on 14 Nov 13
     
    This article introduced the importance of e-marketing in today's internet time and in the future. This kind of marketing is growing rapidly. Including the use of portal marketing, mobile app, mobile websites, and so on. The author was from India. He said online marketing will grow dynamically in India, especially in hospitality industry. I think it's not only for India, for the developed countries, a media plan for any service industry product has online e-marketing as the first channel to reach the target audience.
ovila009

Global distribution system (GDS): Complete guide for hotels - SiteMinder - 1 views

www.siteminder.com/...global-distribution-system

shared by ovila009 on 14 Sep 19 - No Cached
  • More than 600,000 travel agents plug into the GDS every day on behalf of companies to book flights, hotels, car rentals and destination activities.
  • Despite the growth of third party online travel agencies (OTAs) like Booking.com and Expedia, the GDS remains the number one way to promote your hotel to the corporate travel market globally.
  • A GDS is a worldwide conduit between travel bookers and suppliers, such as hotels and other accommodation providers.
  • ...62 more annotations...
  • The history of global distribution systems dates back to the 1960s when a more sophisticated method was needed to keep track of flight schedules, availability, and prices
    • anonymous
      anonymous on 14 Sep 19
       
      This is how GDS started back in the day in order to keep track of things however nowadays it is used for so much more.
  • Hoteliers are always looking at ways to increase their reach to attract more customers, increase revenue, and make a profit
    • anonymous
      anonymous on 14 Sep 19
       
      Hence why GDS is so beneficial for hotel companies and other industries.
  • As soon as a reservation is made on the GDS or an online booking website, the channel manager instantly reduces inventory across all channels, including the hotel’s own website, and automatically delivers the reservation details back into the PMS or central reservation system (CRS).
    • anonymous
      anonymous on 14 Sep 19
       
      Reservations are now made quick and easy with this system. It gives customers a pleasant experience.
  • There are several major global distribution systems that house and process the majority of data from hotels, airlines, and other distributors. These include Amadeus, Sabre, Galileo, Worldspan, Apollo, and Pegasus.
    • anonymous
      anonymous on 14 Sep 19
       
      Here we can see some examples of GDSs.
  • The Apollo reservation system was used by United Airlines until 2012, when it switched to SHARES, a system used by its former Continental Airlines subsidiary.
  • Sabre is seen as a pioneer for online travel agencies, corporate booking tools, revenue management, and web and mobile itinerary tools, to name a few.
  • Galileo traces its roots back to 1971 when United Airlines created its first computerised central reservation system
  • created by other airline groups in an attempt to gain market share in the computer reservation system market.
  • Worldspan is a Travelport platform, and is the technology leader in web-based travel eCommerce, offering solutions for all facets of travel business online. As a leading GDS, Worldspan provides travel distribution, technologies and services for thousands of travel companies worldwide, including travel agencies, corporations, travel suppliers and travel websites.
  • Amadeus has the biggest global footprint of any of the GDSs, with a potential reach to millions of guests.
  • Abacus was founded in 1988 and became a leading provider of travel solutions and services in the Asia Pacific region.
  • Pegasus Solutions pioneered the hospitality reservations industry.
  • The best systems will connect your hotel directly to the world’s most prominent GDSs
  • Using a software provider to tap into the GDS saves a lot of money and time.
  • Essentially, the GDS can increase hotel bookings and revenue by placing hotels on more ‘supermarket shelves’ globally.
    • anonymous
      anonymous on 14 Sep 19
       
      It gives hotels the ability to expand and increase the number of customers they get by exposing them more internationally.
  • there are still more bookings being generated through the GDS than through hotel websites.
  • The GDS is indeed a unique and direct marketing tool for your hotel.
  • booked quickly and efficiently.
  • The GDS can help hotel managers uncover new market segments to promote their products to
  • More travel agents are relying on the GDS to find the best places for their clients to stay.
  • the GDS improves search positioning and displays your brand messaging during the search and booking process
  • Hotels generate more revenue through a GDS because it places the hotel’s information, availability and rates in prominent locations where it is easy for travel agents to find.
  • you can market all of your rooms to all of your distribution channels at one time.
  • Your GDS should help you maximise your bookings and increase your revenue
  • the capability for the GDS to integrate completely with your existing PMS, online booking engine and channel manager.
  • help you make the best decisions regarding your marketing strategy and distribution plan.
  • discover and tap into the most powerful and motivated market segments.
  • trial the GDS for a short time and measure results before continuing your subscription.
  • Because cruise travellers rely heavily on travel agents for their trip arrangements, it’s highly likely any hotel bookings will also be made through this channel.
  • A GDS is a worldwide conduit between travel bookers and suppliers, such as hotels and other accommodation providers
  • Cruises tend to rely on more conventional channels like travel agents to reach and convert guests.
  • With the cruise industry currently in a state of growth, it represents a chance for hotels to get a slice of the revenue.
  • It appears travel agents are driving most of this success, with 70% of cruise bookings made via this channel.
  • Cruises do all the hard work to book their guests but often they will arrive a day or two early or depart a day or two after their cruise, booking at hotels for the extra time.
  • Most prominent is your hotel description
  • you eliminate the frustration of signing up with each individual platform, and you can connect to all of the top providers without paying the individual fees.
  • The GDS is often used to tap into the corporate travel market because it has the ability to present hotels, flights, and car rentals in one simple interface which is convenient.
  • Live rates and availability are sent from a hotel’s property management system (PMS) directly to the GDS and online booking websites via a channel manager.
  • What are the major GDS systems?
  • here are several major global distribution systems that house and process the majority of data from hotels, airlines, and other distributors. These include Amadeus, Sabre, Galileo, Worldspan, Apollo, and Pegasus.
  • There are several major global distribution systems that house and process the majority of data from hotels, airlines, and other distributors. These include Amadeus, Sabre, Galileo, Worldspan, Apollo, and Pegasus.
  • Amadeus GDS
  • Sabre GDS
  • Galileo GDS
  • Worldspan GDS
  • Apollo GDS
  • Abacus GDS
  • Pegasus GDS
  • – like the ones mentioned above – so you don’t have to worry about signing up to each one
  • individually.
  • In one fell swoop you can access all the retail and traditional travel agents you want:
  • There are a few specifications which will greatly aid successful GDS connectivity: Being centrally located Being located close to an airport Room capacity of more than 20 rooms Lodgings that are set up for corporate markets and not affected by seasons
  • Here’s a checklist to ensure you’re using the GDS to its full potential:
  • 1. Pooled inventory
  • 2. Commission-free structure
  • 3. Integration capabilities
  • 4. Comprehensive reporting
  • 5. Ability to target specific markets
  • 6. No lengthy contracts
  • 7. Simple and affordable connection
  • Essentially, the GDS can increase hotel bookings and revenue by placing hotels on more ‘supermarket shelves’ globally. This approach is particularly effective at capturing international corporate travellers. You can gain lucrative international corporate business, particularly if you’re near a major airport gateway or close to government or commercial enterprises.
    • yoevelyn
      yoevelyn on 30 Jan 21
       
      This article goes into how to optimize the use of GDS for a hotel operation and the author touched on a point we have discussed in the class before: how to market your local hotel to an international audience. The author suggests that adding your property to a GDS can be a cost-effective way to bring those international business travelers, specially if your hotel is near an airport.
  • The number of bookings generated through a GDS generally outpaces that of direct bookings
  • anonymous on 14 Sep 19
     
    This article goes in depth into GDS. It explains the concept of the GDS is and how eaxctly it works. It also gives examples of some major GDSs. It talks about the benefits of using GDS in hotels.
  • gaston326 on 18 Sep 19
     
    The global distribution system in the hospitality industry is beyond vital in the act of keeping the ball rolling. GDS provides live products and offers to travelers across the globe. Whats really amazing about GDS is that live availability and rates are transferred through a channel manager directly to online booking sites. This allows guests to acquire the best rates the soonest as opposed to waiting to call a hotel or resort to see what they have and at what price.
  • xiaoyuzhang on 18 Sep 20
     
    This article shows us everything we need to know about Hotel GDS. It includes GDS in the hotel industry, GDS work way in travel, seven major GDS systems, the way to access leading GDSs with GDS software, GDS conditions of use, benefits of connecting hotel to the GDS, and how to use the GDS to capture cruise travel bookings at hotel.
mandalysha

How Hotels Can Drive Increased Revenue and Loyalty By Offering a Reciprocal Value Excha... - 1 views

hoteltechnologynews.com/...cal-value-exchange-with-guests

hospitality hotel tech software

shared by mandalysha on 23 Feb 23 - No Cached
  • As privacy concerns related to data capture reach a fever pitch, consumer data – perhaps better described as the critical currency which powers personalization – is becoming a protected commodity.
  • Over time, privacy and personal data protection concerns began competing with consumer desire for a data-driven, personalized experience.
  • Industries like hospitality, which rely on retrieving traveler information to curate more relevant messaging, offers, experiences, and loyalty rewards, must adjust their approach.
  • ...5 more annotations...
  • Data is valuable, and it’s due time for hotel operators to establish a two-way value exchange that incentives guests to readily share their information to unlock a heightened experience.
  • hotels cannot offer a great guest experience without prioritizing data protection and transparency; one tier of service (personalization) cannot come at the expense of another (privacy and consent)
  • If hotels elevate their efforts to meet guests’ expectations for customized offers and experiences, and treat personalization as a strategic priority, they will see immediate benefits that deliver long-term results.
  • 80% of consumers are willing to share personal data to earn loyalty program benefits. 70% of consumers are willing to share their data to receive special discounts and offers. 71% of consumers will shop more often with brands or retailers that personalize their communications.
  • Next-generation technology sets the stage for this dynamic by allowing hospitality brands to offer their guests data control and value in a seamless, scalable fashion.
  • mandalysha on 23 Feb 23
     
    With privacy being a concern in the hospitality industry, hotels are incentivizing a customer sharing information with a heightened personalized experience. Customers are willing to share personal data to earn loyalty program benefits, receive special discounts and offers, and will shop more often with those brands that personalize their communications.
  • shineal on 23 Feb 23
     
    Even though we are aware that generally, individuals are more inclined to do things when there are benefits to them, this new exchange of data for access to certain benefits has now placed that transaction at the forefront of my mind. This is because schemes are not being applied to secretly obtain customers' personal data, but rather the customers are willing to share them. This exchange is beneficial to guests since they earn travelers' consent, unlock richer experiences, better service, and high long-term loyalty. In my opinion, this is a fair trade. Thanks for sharing this article on "How Hotels Can Drive Increased Revenue and Loyalty By Offering a Reciprocal Value Exchange with Guests."
damanigoode

Technology in Hotels: 8 Trends to Watch in 2020 - 0 views

hoteltechreport.com/...technology-in-hotels-2020

technology hotels trends

shared by damanigoode on 18 May 20 - No Cached
  • Despite all the innovation that has taken place in the sector over the last decade, there remains massive, untapped opportunity and potential in many categories within the hospitality arena.
  • Life House, a tech-first hotel experience, shows proof-of-concept: that hotels that invest in technology drive higher revenue, better guest reviews, and a higher star-rating
  • Most revenue management systems focus on reporting and data visualization; the addition of white label software to the backend of an RMS can improve price optimization, letting hoteliers spend their time on higher value tasks and strategic revenue management.
  • ...7 more annotations...
  • Hilton is taking a different approach, partnering with Netflix to allow guests to control their streaming straight from the Hilton Honors mobile app.
  • 2nd Kitchen is a godsend for hotels without a kitchen on-site: guests can order room service from restaurants near your hotel, taking care of care of orders, menus, payment, fulfillment, and customer support for your property.
  • There are two factors outside Coronavirus that are impacting OTAs. First, hotels are getting better at capturing direct bookings. Hotel tech like direct booking platforms, metasearch ad managers, and messaging integrations help properties draw more visitors to their site and convert more direct bookings, circumventing the high OTA commissions in the process.
  • With WiFi 6, your property can leverage in-room technology to provide better service, driving positive guest reviews and repeat business.
  • The sooner you start to mine guest data for better customer insights, the better positioned your property will be against your competition.
  • Data can fuel smarter marketing campaigns, inform your pricing, and help you capture a higher market share than your competitors by knowing your guests on a deeper level.
  • The companies that win will be the ones who stop acting like tech companies – using buzzwords like AI and virtual concierge – and focus on being more innovative and agile real estate businesses than traditional market players today. Those that succeed will be tech-enabled businesses; not tech businesses.
  • damanigoode on 18 May 20
     
    This article from HotelTechReport.com focuses on 8 software and tech related trends in the hospitality industry. Software as a Service (SaaS), Application Programmable Interfaces (API), Online Travel Agencies (OTA), and WiFi6 are some of the featured technologies whose impact on competition, innovation, security, and revenue growth are explored. The article begins by acknowledging that despite a great deal of technological innovation in the past decade, there is a great deal of unrealized potential when it comes to more effectively leveraging technology and data to improve efficiency, increase revenue, and remain competitive in the industry.
j1abao

8 Disruptive Hotel Technology Trends to Watch in 2022 - 3 views

hoteltechreport.com/...hotel-tech-trends-2022

Technology hospitality tech

shared by j1abao on 12 May 22 - No Cached
  • Venture capitalists are finally starting to recognize the opportunity to invest in tools and platforms that allow hotels to capture new levels of hotel operations efficiency and revenue growth.
  • penetration of cloud-based technologies in the segment remains incredibly low
  • hotels that invest in technology drive higher revenue, better guest reviews, and a higher star-rating.
  • ...44 more annotations...
  • 20,000 properties.
  • hospitality property owners look to address the challenge of competition from peer-to-peer platforms like Airbnb
  • focus on improving guest experience and helping travelers have the trip of a lifetime
  • guest-messaging software
  • messaging tools to deliver five-star service at scale
  • provide frictionless guest service and streamline time-consuming interactions, such as check-in.
  • White labeling has already begun in the hotel industry without hoteliers even knowing it. Property management systems that offer channel management integrations are usually white labelling their channel managers from other vendors
  • The many tech innovations we see penetrating the market require constant vigilance of cybersecurity best practices, regular updates to security software, and dedication to routine testing and threat assessment.
  • Most revenue management systems focus on reporting and data visualization; the addition of white label software to the backend of an RMS can improve price optimization, letting hoteliers spend their time on higher value tasks and strategic revenue management.
  • APIs allow your various hotel technology tools and programs to work together, conne
  • streaming, voice activation, guest-room tablets, and food ordering tech.
  • 2nd Kitchen is a godsend for hotels without a kitchen on-site: guests can order room service from restaurants near your hotel,
  • Numerous high-profile malware attacks on the hotel industry have led to hundreds of millions of guests’ data being compromised and millions of dollars in damage.
  • forced to get smart about security
  • do their research in selecting tech tools
  • regularly host training to their staff
  • all-in-one suite of tools, including a property management system, channel manager, booking engine, and revenue manager, growing revenue and automating workflows at more than
  • There are two factors outside Coronavirus that are impacting OTAs. First, hotels are getting better at capturing direct bookings.
  • Secondly, Google has entered the travel market in a big way.
  • for property owners, WiFi 6 is much more relevant
  • beyond the guest experience, hotels can take advantage of faster WiFi
  • Smart thermostats, smart speakers, and smart locks
  • data has become the world’s most valuable resource.
  • Data can fuel smarter marketing campaigns, inform your pricing, and help you capture a higher market share
  • Hoteliers are just starting to realize the potential of its guest data.
  • put a dollar figure on just how much hotel industry data is worth. The Group purchased STR for $450 million in cas
  • New competitors are challenging old management companies that haven’t innovated enough
  • These next-gen properties are sometimes called hometels (home+hotel), or more generally, alternative lodging
  • Technology in hotels goes far beyond guestroom TVs and phone
  • smart locks
  • ast WiF
  • NFC technology for contactless payments
  • kiosks or mobile apps for digital check-in,
  • robots that deliver room service.
  • Smart hotel rooms use technology to allow guests to personalize their stay experiences.
  • The most important software in the hotel industry is the property management system
  • hoteliers must focus on data security and continued training
    • jtarr003
      jtarr003 on 26 Jun 22
       
      I really enjoyed this article about 8 disruptive Hotel Technology trends to watch in 2022. What I found most interesting about this article is how guest room technology is changing. Guest now want there hotel room to have voice enabled devices in there hotel room to help them control the room that they are staying in. Also guest would rather use on-demand conveniences like uber eats and door dash to eat food to there rooms.
    • jtarr003
      jtarr003 on 26 Jun 22
       
      8 disruptive hotel technology trends to watch in 2022
  • White labeling is a practice in which a product – in this case, hotel software – is manufactured by a third party and uses branding by the purchaser, or marketer, so that the end product appears to have been produced by the purchaser. “The advantage is that a single company does not need to do it all: one firm can concentrate on producing the product; another on marketing it; and another can focus on selling it, each according to its expertise and preference,”
  • Interest in investing in hotel technology has slowly ramped up in recent years.
  • Hotels that are comfortable using APIs can automate tasks that take up much of their employee’s time with manual data entry.
  • Why is data so valuable? “Data are now part of every sector and function of the global economy and, like other essential factors of production such as hard assets and human capital, much of modern economic activity simply could not take place without them
  • Hotels use technology to provide better service, streamline communication, allow guests to personalize their experiences, and offer more convenient processes, like checking in or ordering room service.
  • deliver increasingly high value for hoteliers and guests. For hotel managers, technology specifically designed to manage hotel operations, reservations, housekeeping, and more can enable greater efficiency and fewer human errors
  • dvieg001 on 12 May 22
     
    For this article I want to focus on the room technology aspect. We have become so dependent of our devices at home that sometimes going to hotels is not as pleasant as before. In this article, we can see how hotel chains are changing to cater to our needs so the daily routines are not affected. One example is how Hilton is partnering with Netflix allowing you to sync your Netflix Account with the Hilton Honors app so you can go and use the room tv to keep watching your favorite programs. So no more using your computer or ipad to keep binging on your series while you are in a hotel. The other interesting part is the use of tablets and apps that mimic our regular apps for food ordering within the hotel avoiding the need to call for room service or doing lines at restaurants.
  • ...2 more comments...
  • lande070 on 25 Jun 22
     
    This article reviews the top eight tech trends causing disruption in the hospitality industry: SaaS (software as a service), APIs (application programming interface), guest room tech, privacy & cybersecurity, OTAs (online travel agency) struggling, WiFi 6, big data and digital hotel companies/alternative lodging. The article dives into each of the eight with an overview/background on the tech, how it's advancing, and why and how it's being used. Some of main takeaways are that for many of the tech trends the industry is just starting to realize the full potential and that overall these tech advances should be able to allow companies to harness tech and data to drive customer experience and retention.
  • eileen0917 on 27 Jun 22
     
    I found this article rather interesting because I feel like this is very normal to me now. The fact that it has technology trends of 2022 on it is so interesting because I've been seeing these trends for a while already. I liked how the article called these technology trends a way for the customers to personalize their experience. At the end of the day, they truly are in charge because of these trends. Everything is accesible online and they even have options to add nearby tourist spots to their itinerary. Technological convenience is now a part of everyone's life. This is why hotels are implementing this convenience through streaming, guest tablets, food ordering kiosk, and much more. This is possible because hotels are also using API's which connect hotel technology by tech stacking and using tools to talk to one another. In my opinion, these technological advances could only get better to further improve the convenience hotels can provide.
  • erinkieltyka on 26 Aug 22
     
    This article discusses not only the future of hospitality technology, but the impact it will have on the industry, All of the technology advancements mentioned will change how hospitality businesses operate. For example, cybersecurity is becoming a really important investment for these businesses to make because hackers have been stealing guest data and information. Tech advancements are being placed around privacy of consumer data, when that never used to be a major issue
  • j1abao on 23 Oct 22
     
    This article palms out 8 disruptive hotel technology trends to follow. The explosion of SaaS, APIs going mainstream, room technology innovation, privacy and cybersecurity, the struggles of OTAs, WiFi 6, big data and digital hotel companies. The article illustrates that technology is driving the hospitality industry by explaining new technology trends that enable hoteliers to operate more efficiently and offer guests the opportunity to personalize their experience. But it also means hoteliers must focus on data security and ongoing training when implementing the technology guests expect.
mjbengo04

How to Choose the Best Property Management System - 0 views

www.business-software.com/...est-property-management-system

shared by mjbengo04 on 25 Aug 16 - No Cached
  • The top hotel management software also regulates front- and back-end operations, accounts, restaurant operations and housekeeping staff, working in an interconnected and smooth manner.
  • What modules and features are included in your property management system?
  • How will my hotel revenues increase from using your PMS?
  • ...6 more annotations...
  • To ensure that your property management system will benefit company revenue, choose a vendor (and product) that is experienced, has a strong presence in the market, demonstrates domain expertise and offers high-quality post-sales system support.
  • Is this PMS system affordable for my property type?
  • You may also find it beneficial to ask vendors about their clients’ average return on investment (ROI) to get a better understanding of the cost benefits your company will receive after implementing the solution.
  • Note: Many basic features of a PMS don’t connect with OTAs, leaving the hotelier to manually manage room inventory and rates, which can be tedious and costly.
  • Is the property management system delivered on-premise or as a SaaS solution?
  • Hoteliers often have a good sense of what they need in a PMS, so think carefully before investing and don’t feel rushed to pick a solution. Furthermore, don’t let the cost factor be a constraint (within reason), as cheaper software may cost you in the long run.
  • mjbengo04 on 25 Aug 16
     
    This article shares both the difficulties and advantages of obtaining a property management system for a hotel. You want to look for a PMS that can not only check a guest in but also function for all departments of the hotel and with other software that is used in the hotel. There are many details one needs to look at before buying a PMS for the hotel, for example what is the return on investment or will this system bring more revenue to the hotel. I believe that the right PMS for a hotel works many wonders both in revenue and being able to satisfy the guest.
Xuan Huang

2013 Hotel Mobile Technology Trends « HeBS Internet Marketing Blog - 0 views

www.hebsdigital.com/...hotel-mobile-technology-trends

hotel network mobile technology

shared by Xuan Huang on 31 Jan 13 - No Cached
  • One of the most notable developments this year is that the terms “mobile marketing” and “mobile technology” really evolved to include not just mobile phones. Tablet devices such as the iPad, Samsung Galaxy and Google Nexus quickly became a significant part of the travel planning and booking process.
  • Google search statistics also show a dramatic increase in hotel queries in the mobile and tablet channels in 2012:
  • Tablets Complement Other Screens
  • ...5 more annotations...
  • It is interesting to note that tablets generated 200% more room nights and 430% more revenue than “pure” mobile devices
  • According to eMarketer and mobile ad network Chitika, mobile’s estimated share of web traffic in North America is 28% as of June 2012.
  • Marketing in a SoLoMo (Social, Local, Mobile) World
  • Hoteliers can accomplish this in a very affordable ways, such as adding a check-in special on Facebook and Foursquare, or sending them a text message offering a discount to be used on-property. SMS marketing and geo-location offers should become key in how hoteliers target travelers not after but during their travel experience.
  • The Key to Revenue Growth in 2013
  • Xuan Huang on 31 Jan 13
     
    As GDS technology has taken place in the past 2 decades in hospitality in dustry, a branch of it, mobile technology, is also showing its great potencial. Now more and more people can not live without mobile and mobile could be very useful when people are on their vacation like planning and booking hotel or airlines. Besides "pure" mobile devices, tablets also generately damatical revenue for hotel industry. As a result, hoteliers should notice those trends in customers purchasing habits and make a new maketing plan in a SoLoMo(Social, Local, Mobile) world, considering how to best utilize SoLoMo to engage their guests and generate incremental revenues.
lvela051

Shaping the Events Industry - THISDAYLIVE - 1 views

www.thisdaylive.com/...shaping-the-events-industry

event management Hospitality

shared by lvela051 on 18 Jul 18 - No Cached
  • An industry that contributes conservatively over N100billion to the Gross Domestic Product (GDP) of Nigeria annually and potentially has about N1trillion in turnover clearly needs to regulate itself.
  • This prompted the convener of Events Market Nigeria (EMN), Temitope Amodu, to bring all the players together such as wedding vendors, stakeholders, entrepreneurs, make-up artistes, DJs and event market enthusiasts among others who gathered for a day of networking, mentoring and discussions on pertinent issues about Nigeria’s ever growing event industry.
  • The 10th edition of the Event Market Nigeria Meet and Greet was the largest free gathering of participants in the event industry in recent times,
    • lvela051
      lvela051 on 18 Jul 18
       
      Have a free gathering of over 700 attendees.
  • ...16 more annotations...
  • said a country that has a population for almost 200 million people and a reputation for an ostentatious culture, it is a no-brainer that the events industry is a rough diamond
    • lvela051
      lvela051 on 18 Jul 18
       
      None seem interested in such a profitable industry with potential.
  • to share industry related insights and emphasised the importance of collaboration as the new completion within the event cycle.
    • lvela051
      lvela051 on 18 Jul 18
       
      Collaboration is needed to create a successful event.
  • He noted that since people love events and have fun, they look for any excuse to throw a party (it is the only thing that can make people sane in a recession or in a volatile emerging market). Thus, it is a no-brainer to set up a business or be involved in any trade or activity that cashes in on this idiosyncrasy.
  • The recent growth in the events industry has contributed to the spontaneous growth in many business verticals e.g. event planning, venue, photography, food and many more services along this massive value chain.
    • lvela051
      lvela051 on 18 Jul 18
       
      All contributors in the success.
  • the hospitality industry has been a source of optimal returns for investors.
    • lvela051
      lvela051 on 18 Jul 18
       
      event management being a part of that industry.
  • The events industry has grown at an average pace of 6.2 per cent each year globally since 2003.
  • 7 million dollars was spent on parties in Lagos over a five months period in 2013.
  • Nigerian company or middle-class family spends over 15,000 dollars per event.
  • The goal is to create an ecosystem that allows growth and development to take place, one that identifies, creates and drives excellence within the youths and veterans of the event industry.
    • lvela051
      lvela051 on 18 Jul 18
       
      Main goal within the event industry.
  • It involves studying the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually launching the event.
    • lvela051
      lvela051 on 18 Jul 18
       
      Event Management:
  • Basically, there are two types of events, namely; corporate and social events.
    • lvela051
      lvela051 on 18 Jul 18
       
      Its important to determine which events are mostly going to be catered too.
  • It is not a very organised industry; particularly because there is no specific legislation regulating this sector of the economy.
  • A common complaint from customers/clients of the industry is the issue of liability.
  • when disputes arise between a professional in the events industry and a client, there are no regulations on the applicable dispute resolution mechanisms
  • the industry is too fragmented.
  • Protect your business via written contracts, create a proper corporate structure for your business, adhere to the simple principles of corporate governance (e.g. have a board of directors or advisors etc), retain a good audit and tax firm to examine your books annually and make your business tax efficient, retain a legal partner to mitigate your legal risks. Run a business and not a hobby!”
    • lvela051
      lvela051 on 18 Jul 18
       
      Important to Protect the business legally.
  • lvela051 on 18 Jul 18
     
    The focus of the article is to highlight how the event industry is becoming more popular among the hospitality industry in Nigeria. It mentions the Events Market Nigeria (EMN) group aims to provide a places that allows for growth and development within the event industry with the newcomers and experienced event planners. The event that was hosted by the EMN, provides free gathering that offer different speakers to offer advice and their experience to those attendees willing to listen. Throughout the article, it states that the country of Nigeria has a population of "almost $200 million people and a reputation for an ostentatious culture", which makes it a perfect place to invest in the event industry. Especially due to the fact that the industry is a source of a more favorable return on investment even though other sources in Nigeria are considered more attractive. What makes the event industry profitable, is the ability to venture with other businesses such as venues, catering, event planning and more. But with all the good, the article does point out the issues such as liability and the lack of rules that are set for the industry. I think that it's an important topic to consider because hotels are implementing a source of revenue with renting out meeting spaces and catering services to outside companies. With more and more events being planned, I think it's a great business to venture in. The ability to have an events department within a hotel or even a restaurant gives the establishment to produce more revenue within other departments. Such as a hotel, the planning of a meeting not only brings in the revenue of the space being rented but also to Food and Beverage with the catering aspect and the front desk with the rooms being occupied by the clients and attendees.
annastone

http://www.hospitalitynet.org/news/4060662.html - 13 views

Six technology trends revolutionizing the hospitality industry include but are not limited to SaaS, Mobility, Social, Personalized Systems, Integration, and Globalization. McIndoe points out that i...

technology hospitality tourism

started by annastone on 13 Jan 15 1 follow-up, last by annastone on 15 Jan 15
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