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Frederik Van Zande

Should You Remove Keywords With Low Click Through Rates? | Get Elastic - 0 views

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    Because the AdWords system rewards keywords with high click-through history (relative to competitors) with better ad positions and lower cost-per-click, click through rate is considered an important performance metric. Along with a keyword's relevance to ad text and landing page copy, click through rate influences a keyword's "Quality Score." Every PPC campaign is bound to have a few (or few thousand) keywords with low click through rates. You can identify them easily enough with web analytics and campaign reports, but what do you do with them?
Frederik Van Zande

Safe Ways To Accept International Payments | Practical eCommerce - 0 views

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    Many ecommerce businesses receive international orders for both single items as well as large quantities. These businesses usually take credit card payments for the orders, which puts them at great risk of incurring chargebacks, especially for large ticket items and large transactions. They do not want to turn away an order, but they are frustrated with the level of chargebacks they receive. Implementing the appropriate payment methods and properly financing your export sales are two key factors to your success in exporting. The most widely used methods of payment instruments in business-to-business international transactions are bank wire transfers and commercial letters ALTof credit (L/C's). Typical financing can either be obtained through the normal lending channels or through the U.S. government when you have exhausted the conventional options.
Frederik Van Zande

Saving High Dollar Sales: A Great Example of Triggered Email | Get Elastic - 0 views

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    A few months ago I went through the process of configuring a custom wheelchair at Spinlife.com. I needed help understanding the options and called customer service. Lisa walked me through the process like a knowledgeable saleswoman and prepared a custom quotation for me which I received by email.
Ariel Castro

AD Core Search Marketing Technology - 0 views

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    adCore™ is a next generation online advertising technology which fully automates your paid search activities. The system takes you through the entire SEM process from keywords and ads creation through campaign optimization and maximization and down to reporting and monitoring. adCore™ takes your business to a new level of performance and efficiency.
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    I want to share this great tool
Frederik Van Zande

Hot Ecommerce Trend: Embedded Video in Email | Get Elastic - 0 views

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    'm often asked what I think the hottest trend in ecommerce is and I believe it's video content. So I'm excited to see more new technology emerge that can embed video right into retail email, and retailers experimenting with it. Anna Yeaman reports one retailer boasting a 20-27% click through rate without linking to video, and 51-65% with links to video. And Forrester Research reports video in email can increase click through by 2-3X.
Frederik Van Zande

Reduce Bounce Rates: Fight for the Second Click (Jakob Nielsen's Alertbox) - 0 views

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    Different traffic sources imply different reasons for why visitors might immediately leave your site. Design to keep deep-link followers engaged through additional pageviews.
Frederik Van Zande

SEOmoz | A Visual Tour Through the Basics of Social Media Marketing - 0 views

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    I've been asked several times to give presentations on the basics of social media marketing, and have now refined my 15 minute introductory tour to the point where I think it's fairly good (and I'm really damn picky about my presentations). The following presentation (in visual and text form) should be helpful for anyone trying to convince their bosses, team or cohorts that investing in SMM is ...
Frederik Van Zande

Reducing Customer Anxiety About Products on Product Pages | Get Elastic - 0 views

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    he final variable in the Marketing Experiments conversion sequence is "a" for anxiety about following through with a purchase. Some of this anxiety is about the product, some is about you as a retailer. You must address both. And unlike friction (resistance) which must be minimized and balanced with an attractive incentive, anxiety needs aggressive overcorrection on your website. Ecommerce anxiety comes in a number of flavors, including fears about: * Quality of the product * Quality and reliability of your customer service * Will the item arrive on time? * Will the product be as described or as appears on screen? Is it the right color or size? * Will it fit? Is this item true to size? * What if the product needs to be returned? * Is this site secure (privacy, credit card information)? * Is this really the best price? Today's post will focus on anxiety on the product page specifically.
Frederik Van Zande

Optimizing for Conversion, Ignoring Consumption | FutureNow's GrokDotCom / Marketing Op... - 0 views

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    We have worked with many demand or lead generation companies over the past 10 years. Most of the time when they come to us, they ask us to help them increase the number of people they convert into a free trial, a free download, or to create an account. Conversion Isn't an Event, it's a Process We always like to focus first on increasing the number of leads towards the top of the sales funnel. However, without the next step, consumption, the companies don't necessarily achieve their better but usually unstated goal of increased revenue. This is the same fuzzy focus that has companies intent on getting more clicks to their PPC ads just so they can show the increased traffic numbers without focusing on converting that visitor into a lead or sale. To tell you the truth it is not as hard to get visitors to take the uncommitted step, as it is getting them to actually use and consume the product. When you optimize for customer experience you really need to take the whole scenario from awareness (clicking your ad) through conversion and ultimately to consumption (and ideally to evangelism) into account.
Michael Satterwhite

Create a Twitter Following - Entrepreneur.com - 0 views

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    Guy Kawasaki comes through with more straight talk...and solid recommendations from an experienced entrepreneur who uses Twitter to great advantage.
Frederik Van Zande

Customer Feedback: Persuasion and Usability Matter | Get Elastic - 0 views

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    Perhaps one of the most sensitive calls to action (aside from asking for credit card information) is the request for customer feedback (especially when the request is made through the intrusive and long-despised pop up window.)
Frederik Van Zande

Email Marketing: Optimize the New Subscriber Experience | Practical eCommerce - 0 views

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    Response rates are almost always higher for new subscribers to an email list. According to the "Email Marketing Benchmark Guide" by MarketingSherpa, subscribers click through at a 25 percent higher rate in their first month than in their second, and 67 percent higher in the first month than after the first year.
Frederik Van Zande

Optimizing Website & Landing Page Copy - A 10 Step Process | FutureNow's GrokDotCom / M... - 0 views

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    When evaluating and improving copy I work through these 10 steps one at a time.
Frederik Van Zande

The Landing Page Design Toolbox: 100 Tools, Tips and Resources - 0 views

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    Ideally, your landing page should be a place where you can get visitors to do what you want, whether that be buy a product, click on links, or even just read through information without having to do any additional work. There are a number of things that you can do to improve your site's page. Here's a list of 100 resources that can help you get on the road to building better landing pages.
Frederik Van Zande

Cart Abandonment: Nipping FUDDs in the Bud | Get Elastic - 0 views

  • Shipping charges too high - 43% Total cost of purchase more expensive than anticipated - 36% Wanted to comparison shop at other Web sites before making a purchase - 27% Could not contact customer support to answer questions - 16% Forgot usernames and passwords for store accounts - 14%
  • 44% of shoppers surveyed by the e-Tailing Group’s research in late 2006 reported they typically compare 3 stores when making a decision, and 84% cited free shipping as “very to most influential” when buying gifts online. It could very well be a dealbreaker between buying from you or a competitor. So online stores that offer free shipping have an advantage over stores that don’t, right? Not unless the free shipping message gets through to the customer.
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    What are FUDDs? We're not talking about wabbit-hunters or the beer of choice in Shelbyville. FUDDs are fears, uncertainties, doubts and deal breakers that influence consumers' purchase decisions. How you address them can have a huge impact on your conversion rates. PayPal and ComScore recently conducted a study on shopping cart abandonment and discovered customers' top reasons were
Frederik Van Zande

SitePoint » More Crimes Against Hypertext - 0 views

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    Back in Crimes Against Hypertext, I identified several common examples of poor hyperlinking. It generated an interesting discussion so I thought I'd write a follow-up, adding a few more examples and some solutions.
Frederik Van Zande

Could Sold Out Products Increase Email Click Through? | Get Elastic - 0 views

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    Chad White from the Retail Email Blog recently spotted this email from TigerDirect that dynamically updates image files when a product sells out. This practice prevents the frustration and disappointment when one clicks to a product that's no longer available, creates urgency for other products and may prompt the recipient to open TigerDirect emails right away in the future.
Frederik Van Zande

Streams, Walls, and Feeds: Distributing Content Through Social Networks and RSS (Jakob ... - 4 views

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    "Users like the simplicity of messages that pass into oblivion over time, but were frequently frustrated by unscannable writing, overly frequent postings, and their inability to locate companies on social networks. "
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