Group items tagged landing - E-marketing

Landing Page Tutorials and Case Studies | Copyblogger - 0 views

www.copyblogger.com/landing-pages

e-marketing landing page resources roi seo

shared by Frederik Van Zande on 13 Apr 08 - Cached

Frederik Van Zande on 13 Apr 08

A landing page is any page on a website where traffic is sent specifically to prompt a certain action or result. Think of a golf course… a landing page is the putting green that you drive the ball (prospect) to. Once on the green, the goal is to get the ball into the hole. Likewise, the goal of the copy and design of a landing page is to get the prospect to take your desired action.

<div class="cArrow"> </div><div class="cContentInner">A landing page is any page on a website where traffic is sent specifically to prompt a certain action or result. Think of a golf course… a landing page is the putting green that you drive the ball (prospect) to. Once on the green, the goal is to get the ball into the hole. Likewise, the goal of the copy and design of a landing page is to get the prospect to take your desired action.</div>

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Optimizing Landing Pages to Match Customer Motivation | Get Elastic - 0 views

www.getelastic.com/s-to-match-customer-motivation

landing page optimization e-commerce e-shop e-marketing strategy

shared by Frederik Van Zande on 17 Dec 08 - Cached

Frederik Van Zande on 17 Dec 08

Picking up where we left off in the Marketing Experiments Conversion Sequence C = 4m + 3v + 2(i-f) -2a, the last couple posts covered "m" for Motivation discussing optimizing your ecommerce sites for "hunters" on home pages and search and navigation. Today I want to look at motivation from a different angle. I want you to choose a landing page that is top priority for you to optimize. For example, your most profitable product with the highest abandonment rate. I want to get you thinking about which customer motivations are most likely to match your business, your products, your typical customer and your landing page presentation.

<div class="cArrow"> </div><div class="cContentInner">Picking up where we left off in the Marketing Experiments Conversion Sequence C = 4m + 3v + 2(i-f) -2a, the last couple posts covered "m" for Motivation discussing optimizing your ecommerce sites for "hunters" on home pages and search and navigation. Today I want to look at motivation from a different angle. I want you to choose a landing page that is top priority for you to optimize. For example, your most profitable product with the highest abandonment rate. I want to get you thinking about which customer motivations are most likely to match your business, your products, your typical customer and your landing page presentation.</div>

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The Landing Page Design Toolbox: 100 Tools, Tips and Resources - 0 views

www.virtualhosting.com/...x-100-tools-tips-and-resources

best content copywriting e-marketing landing pages practice seo

shared by Frederik Van Zande on 26 Apr 08 - Cached

Frederik Van Zande on 26 Apr 08

Ideally, your landing page should be a place where you can get visitors to do what you want, whether that be buy a product, click on links, or even just read through information without having to do any additional work. There are a number of things that you can do to improve your site's page. Here's a list of 100 resources that can help you get on the road to building better landing pages.

<div class="cArrow"> </div><div class="cContentInner">Ideally, your landing page should be a place where you can get visitors to do what you want, whether that be buy a product, click on links, or even just read through information without having to do any additional work. There are a number of things that you can do to improve your site's page. Here's a list of 100 resources that can help you get on the road to building better landing pages.</div>

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5 Copywriting Keys to Landing Page Credibility | FutureNow's GrokDotCom / Marketing Opt... - 0 views

www.grokdotcom.com/...9s-to-landing-page-credibility

copywriting optimization landing page best practice persuasion

shared by Frederik Van Zande on 20 Dec 08 - Cached

Frederik Van Zande on 20 Dec 08

Salesmanship is about transferring confidence, and you can't inspire confidence without first establishing your credibility. So when it comes to Landing Page copy, credibility is truly Job #1.Here are five must-haves for building that credibility where it often counts the most:

<div class="cArrow"> </div><div class="cContentInner">Salesmanship is about transferring confidence, and you can't inspire confidence without first establishing your credibility. So when it comes to Landing Page copy, credibility is truly Job #1.Here are five must-haves for building that credibility where it often counts the most:</div>

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Usability Review: Customer Service Landing Pages - Varien - 0 views

www.varien.com/...customer-service-landing-pages

best customer e-commerce e-marketing e-shop examples practice service trustworthy usability

shared by Frederik Van Zande on 26 Apr 08 - Cached

Frederik Van Zande on 26 Apr 08

One of the most important pages on your ecommerce Web site is the customer service landing pages. This page often has contact information, and maybe even FAQs. The idea is to make it easy to find, and ensure that the information on the customer service landing page is easy for the customer to use.

<div class="cArrow"> </div><div class="cContentInner">One of the most important pages on your ecommerce Web site is the customer service landing pages. This page often has contact information, and maybe even FAQs. The idea is to make it easy to find, and ensure that the information on the customer service landing page is easy for the customer to use.</div>

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Should You Remove Keywords With Low Click Through Rates? | Get Elastic - 0 views

www.getelastic.com/dling-poor-performing-keywords

'low adwords click google ppc sem seo through'

shared by Frederik Van Zande on 24 Jul 08 - Cached

Frederik Van Zande on 24 Jul 08

Because the AdWords system rewards keywords with high click-through history (relative to competitors) with better ad positions and lower cost-per-click, click through rate is considered an important performance metric. Along with a keyword's relevance to ad text and landing page copy, click through rate influences a keyword's "Quality Score." Every PPC campaign is bound to have a few (or few thousand) keywords with low click through rates. You can identify them easily enough with web analytics and campaign reports, but what do you do with them?

<div class="cArrow"> </div><div class="cContentInner">Because the AdWords system rewards keywords with high click-through history (relative to competitors) with better ad positions and lower cost-per-click, click through rate is considered an important performance metric. Along with a keyword's relevance to ad text and landing page copy, click through rate influences a keyword's "Quality Score." Every PPC campaign is bound to have a few (or few thousand) keywords with low click through rates. You can identify them easily enough with web analytics and campaign reports, but what do you do with them? </div>

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Optimizing Website & Landing Page Copy - A 10 Step Process | FutureNow's GrokDotCom / M... - 0 views

www.grokdotcom.com/...zing-website-landing-page-copy

copywriting internet strategy text style usability e-commerce e-marketing

shared by Frederik Van Zande on 24 May 09 - Cached

Frederik Van Zande on 24 May 09

When evaluating and improving copy I work through these 10 steps one at a time.

<div class="cArrow"> </div><div class="cContentInner">When evaluating and improving copy I work through these 10 steps one at a time.</div>

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SEOmoz | Hey Googlers - It's OK To Be Honest & Direct When Answering Questions - 0 views

www.seomoz.org/...irect-when-answering-questions

answers geotargeting google localisation questions seo serp

shared by Frederik Van Zande on 23 Jun 08 - Cached

Robert Longfield - 5:16 pm Q: Further on Geotargetting. I run a multinational site with about 12 different languages being supported. We are implimenting geotrageting so users are directed to the appropriate language page for their country. The concern of some is that Google may penalize me... John Mueller - 5:35 pm A: I would recommend not redirecting users based on their location. This can be a bad user experience. It's better to allow a user to choose his version based on his searches. Rand: Such brazen hypocrisy! Google can geo-target its search results, geo-target its homepage, geotarget many of its other service pages, but heavens forbid anyone else do it. This is ridiculous. Robert - I'd say to simply do a quick check before you redirect your users. If their browser accepts cookies, feel free to drop one, re-direct them to the appropriate page and let your user data, feedback and analytics tell you whether or not it's the best experience or not. If the browser doesn't take cookies, drop them on an international landing page that lets them choose their country/language - this will also work well for search engine bots (which don't accept cookies), and will be able to find all of your country-targeted content.
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Frederik Van Zande on 23 Jun 08

Rather than attack the content provided by the Googlers directly, I thought it would be more valuable to provide the answers from Google alongside the answers I would have given. Hopefully, in this fashion, I can better explain my fears about how Google is communicating with website owners and marketers.

<div class="cArrow"> </div><div class="cContentInner">Rather than attack the content provided by the Googlers directly, I thought it would be more valuable to provide the answers from Google alongside the answers I would have given. Hopefully, in this fashion, I can better explain my fears about how Google is communicating with website owners and marketers.</div>

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