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The perception that search engine optimization is a limitless source of free traffic and sales is one reason that SEO campaigns sometimes fail to live up to expectations. Yes, SEO efforts can deliver excellent returns on investment. But how much expected return is realistic? This article will help you estimate the potential growth in traffic and sales that SEO efforts can drive to your site.

Link opportunities are abundant if you know where to look. Sometimes there is value in linking outside the box as your site is only as strong as its weakest link. Are You an SEO Link Opportunist? by SEO Design Solutions. Each link has value, for example a PR0 link from a page already present in the Google backlink algorithm using the link:command has far greater value than a PR6 link from a page that has weak internal linking or is not crawled frequently.

SEO is a changing environment and it pays to keep up to date with the latest techniques. Look at the list of 25 must know SEO websites for 2010

How SEOed is Your Site?" It has a series of multiple choice questions to help you gauge your degree of SEOedness.

SEO is nice for popularity, but conversion is even better. So, before you go out and start snatching up more keywords than you can shake ...

Taking lessons from two marketing disciplines, online retailers and their web designers can build a well structured Internet store organized into themes or categories that will make it easy for shoppers and search engines alike to find important information and product pages. In this Ecommerce Know-How, I will briefly define search engine optimization (SEO) and information architecture (IA), describe one of the many places where these marketing specialties intersect, and explain how easy and natural thematic structure and linking really is. I've also included a video. I should point out that this technique is very intuitive, and many site owners or designers are probably using it to some extent naturally. We are simply putting a name to these natural tendencies.

Why do I need SEO to improve my site? Because 80 percent of all website traffic originates from the search engines, with the majority coming from a select few.

The surest way to successfully construct a building is to follow a blueprint. A blueprint contains detailed plans and designs that enables skilled personnel to build the structure just from the blueprint. In the same way, a detailed set of plans is the surest way to build a successful search marketing campaign. And just like construction blueprints, while each SEO blueprint may be unique, each will also contain similar details to ensure success. What details should a search marketing blueprint contain?

About social bookmarking

Why online presence

Why Seo?

Learn how to optimize your weblog to rank well in Google and other major search engines.

In the last big Matt Cutts interview, Eric Enge managed to get Matt Cutts to say PageRank Sculpting (or siloing, for you Bruce Clay fans) was okay to do on your site and that noindex pages still have PageRank attributed to them. Well . . . Eric Enge did another interview with Matt Cutts this month that he posted moments ago. As usual, Eric managed to get Matt Cutts to tell us some juicy info and he did it all so nonchalantly. ;-) Take these, for example:

SEOmoz cheat sheet for SEO

It's been a long held concept that natural search, aka SEO, is a top internet marketing tactic for acquiring better conversions, leads, and ROI. Now, eConsultancy has collected data and documented a study in the U.K. showing that natural search is the best tactic for generating online leads, concluding it is greatly underused despite the fact that it outperforms nearly all other types of online marketing.

Having battled the SEO war on all fronts (for myself, for clients, for a firm, and most recently, in-house), I've learned a lot over the years when it comes to link campaigning. Although I am completely FOR generating content that will get linked to naturally, often time this is easier said than done. If you're not a link baiting aficionado or if you're limited by what you're authorized to do, then you'll need to get links the old fashioned way and simply ask for them.

This structure of URLs is one element of a problem called internationalization. The internet evolved (or was intelligently designed for those not down with the Darwin ;-p) in a way that made TLDs (Top Level Domains like .com, .info, or .org) almost completely useless for determining the intent of a website. (The exception to this is regulated TLDs like .gov, .edu and some country specific TLDs) In theory, a .com is supposed to only be used by companies and .org by nonprofit organizations. Obviously, this does not happen. Combine this with the current trend to misuse country specific TLDs (ccTLDs) for shorter domains names (Hint: Bit.ly has nothing to do with Libya) and you can easily see why the semantic value of TLDs has became a relatively poor metric for categorizing websites.

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