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Editor's Note: This is part four in our special report on "Video for Ecommerce," where we describe real stories of online merchants creatively using video to drive sales and grow their brands. Previous installments are linked in below. What's next once you've added product videos to your site? Get the word out. "We know that [consumers] are looking for videos online," said David Burch at video analytics company TubeMogul.com. "That's why our goal, and the goal of our merchants, is to be everywhere where video content is consumed."

'm often asked what I think the hottest trend in ecommerce is and I believe it's video content. So I'm excited to see more new technology emerge that can embed video right into retail email, and retailers experimenting with it. Anna Yeaman reports one retailer boasting a 20-27% click through rate without linking to video, and 51-65% with links to video. And Forrester Research reports video in email can increase click through by 2-3X.

In our effort to help users search all the world's public videos, the Google Video team joined the Sitemaps folks to introduce Video Sitemaps-an extension of the Sitemap Protocol that helps make your videos more searchable via Google Video Search. By submitting this video-specific Sitemap in addition to your standard Sitemap, you can specify all the video files on your site, along with relevant metadata.

The market of online videos is getting bigger and wider everyday. Becoming easier and faster to access the internet, we can make our own videos and post them easily on websites. In other words, streaming videos has become increasingly easier.

See video product reviews by owners. Discover new products, watch product demonstrations, compare prices, and get unbiased shopping advice from people just like you.

Music futurist Gerd Leonhard has just released an informative video explaining what music 2.0 is and how the music industry should change to adapt to 'web 2.0' principles. The video is embedded below. Some of the themes are that control doesn't work (e.g. DRM and trying to control networking) and that music is meant to be shared. Even iTunes comes into some criticism - iTunes works great, says Leonhard, but it "is a locked community". Ultimately, Leonhard says that "open is king" and that "we have to give up on the idea of control and move to an open ecosystem in music." Check out the video!

A video-sharing platform YouTube is an American company based in San Bruno California. It is among the top-ranking social media platform with more...

The folks over at TubeMogul have compiled a great report titled, "Web Video Marketing - Best Practices." In this report, TubeMogul shares with us a formula

Here they are, in no particular order: (well, maybe ;-)) Reel SEO http://feeds.feedburner.com/videoseo Beet.TV

Overview of MPEG-4 encoding format: MPEG-4 is a standard used to compress audio and visual data. The MPEG-4 standard is generally used for streaming media

When Matt Cutts, who heads up Google's webspam team, dropped by our Kirkland offices a little while ago we found ourselves with a video camera and an hour to spare. The result? We quickly put together a few videos we hope you'll find useful

The Internet makes copying photographs, artwork, and words easy, since a relatively unsophisticated user can just browse the web saving or copying nearly anything that suits his fancy. As an e-business owner you'll want to both protect your photographs and, conversely, ensure that your employees are not taking protected work of others. After all, a copyright violation could cost thousands of dollars in legal fees, time, forced subscription fees, and potential fines. U.S. copyright protection extends to all forms of "expression" including software, written papers, charts, digital files, music, video, and presentations. This protection begins the moment a work is "fixed in a tangible medium of expression," and copyrights are federally enforced. Generally, ideas, short phrases, facts, slogans, and useful articles are not copyright protected, but most everything else is.

Taking lessons from two marketing disciplines, online retailers and their web designers can build a well structured Internet store organized into themes or categories that will make it easy for shoppers and search engines alike to find important information and product pages. In this Ecommerce Know-How, I will briefly define search engine optimization (SEO) and information architecture (IA), describe one of the many places where these marketing specialties intersect, and explain how easy and natural thematic structure and linking really is. I've also included a video. I should point out that this technique is very intuitive, and many site owners or designers are probably using it to some extent naturally. We are simply putting a name to these natural tendencies.

Bernardo Huberman, Hewlett-Packard's director of the HP Social Computing lab, and fellow researcher Gabor Szabo have published a highly detailed report (PDF) on "predicting the popularity of online content." Focusing on content submitted and popularized on popular social sites Digg.com and Google's YouTube, the two concocted not one but three ways to predict how much traffic and overall user interaction a story or submitted video will receive well after it hits its initial popularity.

Apparently only updates from Facebook PAGES are indexed, and according to Danny Sullivan, that includes links, status updates, photos, videos shared by page owners (not comments made by the fans).

Me encanto este sitio, tiene muy buen material de consulta, los videos de google estan geniales.

Shopping online is risky. Customers rely on relatively small, 2-D product images or sometimes video to get an idea of the actual 3D product they are potentially buying. One of the most common reasons for online returns is the item appeared different on the site, and the customer expected a different color, higher quality, different size or other attribute than what was perceived from the image. If a customer has a negative experience buying online, even if only once, the buyer will likely be more cautious for every future online purchase. This wary customer needs more trust-builders to convert. Common concerns include sizing and color fears.

The video explains how to setup a brand monitoing dashboard using free available tools such as google alerts, social mention, techonarti search, twitter search, wordpress search and off course netvibes