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Frederik Van Zande

Tracking New RSS Subscribers With Google Analytics (To Understand Them Better) - 0 views

www.webresourcesdepot.com/tics-to-understand-them-better

RSS custom google analytics subscribers optimization

shared by Frederik Van Zande on 23 Dec 09 - Cached
  • Frederik Van Zande on 23 Dec 09
     
    "For a website, gaining RSS subscribers requires hard work as visitors prefer to subscribe websites with fresh/quality content & expect this to be continious. On the other hand, RSS subscribers are very valuable loyal readers which follow the website regularly. So, for a website, it is very important to analyze "how visitors become RSS readers" like: * from which websites do they reach to yours * which page of yours is the one that gains you most subscribers, etc. Google Analytics, besides all the simplicity it offers, has a very functional event tracking method for analyzing custom events which we will be using to track new RSS subscriptions and see how to analyzing them deeper."
Alexandria Wong

Template or Custom Website for Your Business - Website Creation - Easy as Pie Marketing... - 2 views

easy-marketing-ideas.easyaspiecreative.com/...template-versus-custom-website

marketing website planning creation small business tips

shared by Alexandria Wong on 20 Jan 10 - Cached
  • Alexandria Wong on 20 Jan 10
     
    Whether you choose a custom website or a template will depend on several factors. Here are some essential things to consider before you jump into investing in a website for your business.
Frederik Van Zande

Design and Build Email Newsletters Without Losing Your Mind (and Soul) - Smashing Magazine - 0 views

www.smashingmagazine.com/...etter-without-losing-your-mind

e-mail best practice html e-marketing css coding cross browser

shared by Frederik Van Zande on 02 Feb 10 - Cached
  • Frederik Van Zande on 02 Feb 10
     
    ""We really love this new website you've built! Now we'd like to send out an email to all of our customers, friends and anyone, and it should look exactly like the website except with a spinning mailbox at the bottom, and have my photo, and my cat's photo…" Ever had that conversation with a client? You've built plenty of websites in your time and could knock off a blog template in your sleep, but HTML email? Seriously? HTML email has the reputation (often well deserved) of being a horrible design medium."
Frederik Van Zande

SEOmoz | SEO Guide: International Versions of Websites - 0 views

www.seomoz.org/...rnational-versions-of-websites

seo international strategy url

shared by Frederik Van Zande on 15 Sep 09 - Cached
  • Frederik Van Zande on 15 Sep 09
     
    This structure of URLs is one element of a problem called internationalization. The internet evolved (or was intelligently designed for those not down with the Darwin ;-p) in a way that made TLDs (Top Level Domains like .com, .info, or .org) almost completely useless for determining the intent of a website. (The exception to this is regulated TLDs like .gov, .edu and some country specific TLDs) In theory, a .com is supposed to only be used by companies and .org by nonprofit organizations. Obviously, this does not happen. Combine this with the current trend to misuse country specific TLDs (ccTLDs) for shorter domains names (Hint: Bit.ly has nothing to do with Libya) and you can easily see why the semantic value of TLDs has became a relatively poor metric for categorizing websites.
Frederik Van Zande

Design To Sell: 8 Useful Tips To Help Your Website Convert | How-To | Smashing Magazine - 0 views

www.smashingmagazine.com/...s-to-help-your-website-convert

persuasion ROI design best practice techniques

shared by Frederik Van Zande on 07 Apr 09 - Cached
  • Frederik Van Zande on 07 Apr 09
     
    As we see more and more businesses move their services online, and even more that begin their life on the Web, a greater need arises for websites that are designed and built to sell. A great-looking website may achieve the goal of shaping and delivering a strong brand, but its good looks alone aren't enough to sell the products or services on offer. For that, you need to introduce the element of marketing.
upty123 patel

Using a website as communication tool - 1 views

www.siliconindia.com/...siuserblog.php

web site website communication tools Internet

shared by upty123 patel on 20 Jan 12 - No Cached
  • upty123 patel on 20 Jan 12
     
    How your website is a communication tool
Frederik Van Zande

Web Strategy: The Many Forms of Monetization using the Web - 0 views

www.web-strategist.com/...-of-monetization-using-the-web

e-marketing monetization strategy

shared by Frederik Van Zande on 18 Oct 08 - Cached
  • Frederik Van Zande on 18 Oct 08
     
    You're an individual who is responsible for the long term direction of a website, and meets the requirements of business, community, and technology. Part of your role is to keep your website profitable, even if it doesn't generate direct revenue streams.
Frederik Van Zande

Tips on Building a Viral Website - 0 views

www.dewittsmedia.com/...ps-on-building-a-viral-website

blog brand awareness seo social networking viral marketing

shared by Frederik Van Zande on 03 Apr 08 - Cached
  • Frederik Van Zande on 03 Apr 08
     
    Building a viral website is very important now days specially in the web 2.0 space. At one time blogs, forums, and other forms of social networking was not such a big deal on the internet like it is today which granted don't take me the wrong way a lot of people used computers in the early days for networking, but not like today.
Ariel Castro

25 Must Know Websites for SEO in 2010 | SeoUnique Blog - 3 views

www.seounique.com/...every-seo-should-know-for-2010

seo links research tools emarketing

shared by Ariel Castro on 26 Feb 10 - Cached
  • Ariel Castro on 26 Feb 10
     
    SEO is a changing environment and it pays to keep up to date with the latest techniques. Look at the list of 25 must know SEO websites for 2010
Frederik Van Zande

Web Strategy: How To Evolve Your Irrelevant Corporate Website - 0 views

www.web-strategist.com/...r-irrelevant-corporate-website

corporate website e-marketing strategy

shared by Frederik Van Zande on 18 Oct 08 - Cached
  • Frederik Van Zande on 18 Oct 08
     
    Traditional Web Marketing needs to evolve, and this post intends to kick start the next generation.
Gary Fox

5 Reasons Why You Should Have a Mobile Website - 1 views

www.tribalcafe.co.uk/...mobile-website

mobile website commerce social media

shared by Gary Fox on 14 Mar 11 - No Cached
  • Gary Fox on 14 Mar 11
     
    Smartphones are becoming common, people are browsing for local services yet only 3% of businesses are ready for mobile.
Frederik Van Zande

Explaining OpenSocial to your Executives - 0 views

www.web-strategist.com/...-opensocial-to-your-executives

e-marketing open social strategy

shared by Frederik Van Zande on 25 Apr 08 - Cached
  • Frederik Van Zande on 25 Apr 08
     
    [Using portable applications, companies can now efficiently extend their website experience to existing communities on popular social networks]
Frederik Van Zande

SEOmoz | Hey Googlers - It's OK To Be Honest & Direct When Answering Questions - 0 views

www.seomoz.org/...irect-when-answering-questions

answers geotargeting google localisation questions seo serp

shared by Frederik Van Zande on 23 Jun 08 - Cached
  • Robert Longfield - 5:16 pm Q: Further on Geotargetting. I run a multinational site with about 12 different languages being supported. We are implimenting geotrageting so users are directed to the appropriate language page for their country. The concern of some is that Google may penalize me... John Mueller - 5:35 pm A: I would recommend not redirecting users based on their location. This can be a bad user experience. It's better to allow a user to choose his version based on his searches. Rand: Such brazen hypocrisy! Google can geo-target its search results, geo-target its homepage, geotarget many of its other service pages, but heavens forbid anyone else do it. This is ridiculous. Robert - I'd say to simply do a quick check before you redirect your users. If their browser accepts cookies, feel free to drop one, re-direct them to the appropriate page and let your user data, feedback and analytics tell you whether or not it's the best experience or not. If the browser doesn't take cookies, drop them on an international landing page that lets them choose their country/language - this will also work well for search engine bots (which don't accept cookies), and will be able to find all of your country-targeted content.
  • Frederik Van Zande on 23 Jun 08
     
    Rather than attack the content provided by the Googlers directly, I thought it would be more valuable to provide the answers from Google alongside the answers I would have given. Hopefully, in this fashion, I can better explain my fears about how Google is communicating with website owners and marketers.
Frederik Van Zande

Growing Your Email Subscriber List With Contests | Practical eCommerce - 0 views

www.practicalecommerce.com/...-Subscriber-List-With-Contests

contests e-commerce e-mail e-marketing e-shop subscriber

shared by Frederik Van Zande on 29 Jul 08 - Cached
  • Frederik Van Zande on 29 Jul 08
     
    Cultivating a solid, permission-based email list can take a lot time. So some businesses understandably get impatient waiting around for their lists to grow. ALTFor these businesses, online contests may be an attractive quick fix. As an example, let's say a newly launched shoe e-retailer, Shoe-Fanatics.com, wants to grow its email list really fast. So it partners with a well-established fashion news website Fashion-Freaks.com, to run a contest or giveaway. Fashion-Freaks.com has been around for years, and they've built up a subscriber list composed of users with the same demographics that Shoe-Fanatics.com is looking for. Fashion-Freaks.com will send an email promotion to its readers, recommending they all visit Shoe-Fanatics.com to enter a contest, or redeem a nice coupon. When readers of Fashion-Freaks enter the contest, they can opt in to Shoe-Fanatics's email marketing list.
Frederik Van Zande

Reducing Customer Anxiety About Products on Product Pages | Get Elastic - 0 views

www.getelastic.com/anxiety-product-pages

e-commerce e-shop e-marketing e-trust trust merchandising product information product images value persuasion research report

shared by Frederik Van Zande on 05 Jan 09 - Cached
  • Frederik Van Zande on 05 Jan 09
     
    he final variable in the Marketing Experiments conversion sequence is "a" for anxiety about following through with a purchase. Some of this anxiety is about the product, some is about you as a retailer. You must address both. And unlike friction (resistance) which must be minimized and balanced with an attractive incentive, anxiety needs aggressive overcorrection on your website. Ecommerce anxiety comes in a number of flavors, including fears about: * Quality of the product * Quality and reliability of your customer service * Will the item arrive on time? * Will the product be as described or as appears on screen? Is it the right color or size? * Will it fit? Is this item true to size? * What if the product needs to be returned? * Is this site secure (privacy, credit card information)? * Is this really the best price? Today's post will focus on anxiety on the product page specifically.
Frederik Van Zande

News: deviantART Version 6 - 0 views

news.deviantart.com/52608

announcement blog e-marketing example new version

shared by Frederik Van Zande on 12 Jul 08 - Cached
  • Frederik Van Zande on 12 Jul 08
     
    creative announcement of a new website version
Frederik Van Zande

Optimizing for Hunters Part 2: Beyond Search and Navigation | Get Elastic - 0 views

www.getelastic.com/2-beyond-search-and-navigation

e-shop search navigation comparisson shopping

shared by Frederik Van Zande on 11 Dec 08 - Cached
  • Frederik Van Zande on 11 Dec 08
     
    To follow up our recent post on customer motivation and optimizing your website for hunters (e.g. moms armed with Christmas lists), I want to show you some examples beyond the search box and navigation menu. I'll use a personal story - I'm in the market for a car GPS. Previously knowing nothing about them (features, brands, prices etc), so I started off a howser. I decided I want to check Crutchfield (great product filters and product descriptions), Amazon (access to more products, the seller marketplace and more customer reviews) and Best Buy Canada (Canadian pricing, option to pick up in store).
Victoria Phee

Why Do I Need SEO to Improve My Site? - 0 views

web-design.teamcreatives.com/...ed-seo-to-improve-my-site.html

seo search engine optimization article advantages

shared by Victoria Phee on 02 Dec 08 - Cached
  • Victoria Phee on 02 Dec 08
     
    Why do I need SEO to improve my site? Because 80 percent of all website traffic originates from the search engines, with the majority coming from a select few.
Frederik Van Zande

Legal: "Terms and Conditions" Protect Your Online Business | Practical eCommerce - 0 views

www.practicalecommerce.com/...s-Protect-Your-Online-Business

e-commerce legal e-shop best practice

shared by Frederik Van Zande on 27 Nov 08 - Cached
  • Frederik Van Zande on 27 Nov 08
     
    So you have your ecommerce website up and running, and you wonder if you need any specific terms and conditions to govern transactions on your site. The answer is yes. Because if a problem should arise, having terms and conditions may help resolve that problem in your favor. Prior to the customer purchasing anything from you, make sure they check a box agreeing to the terms and conditions. This will bind the customer to any reasonable and legal terms. The purpose isn't to trap or trick a customer but rather to enable both the customer and company to agree in advantage to terms.
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