Could Sold Out Products Increase Email Click Through? | Get Elastic - 0 views
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Frederik Van Zande on 16 Apr 09Chad White from the Retail Email Blog recently spotted this email from TigerDirect that dynamically updates image files when a product sells out. This practice prevents the frustration and disappointment when one clicks to a product that's no longer available, creates urgency for other products and may prompt the recipient to open TigerDirect emails right away in the future.