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Frederik Van Zande

eKomi - Guaranteed real customer feedback - the new type of seal of approval - 0 views

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    eKomi is a leading independent quality rating system for online businesses, similar to the rating systems of eBay and Amazon. With a authentic seal of approval you can boost trust of new customers and prove yourself to be a serious top-quality merchant. Give your customers the opportunity to independently give their feedback, help your visitors decide upon their purchase, collect highly valuable customer feedback information, and increase your revenues.
Frederik Van Zande

Customer Feedback: Persuasion and Usability Matter | Get Elastic - 0 views

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    Perhaps one of the most sensitive calls to action (aside from asking for credit card information) is the request for customer feedback (especially when the request is made through the intrusive and long-despised pop up window.)
Frederik Van Zande

The Magic Behind Amazon's 2.7 Billion Dollar Question - 0 views

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    Since its release in 2007, the last volume of the Harry Potter series, Harry Potter and the Deathly Hallows, has garnered 3,286 reviews from Amazon.com customers. While response has been overwhelmingly positive for the book, several hundred Amazon customers rated the book as mediocre or worse. Because of a very subtle yet clever feature, Amazon makes the best of both the positive and negative reviews easy to find. And that feature, based on our calculations, is responsible for more than $2,700,000,000 of new revenue for Amazon every year. Not bad for what is essentially a simple question: "Was this review helpful to you?"
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