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These are paid marketing strategies that require skills and experience to get optimum results. Unlike Google Ads that use short content comprising of a few lines and a title, social media offer greater Ad options.

It is greatly ironic that algorithms, the quintessential example of all that is not human, would be so fundamental to social media. Last week I wrote a post about how Google gathers user data. This week I continue by exposing how popular social media websites use algorithms to utilize user data. Although humans power social media, it is algorithms that provide the frameworks that make user input useful. As proven by the countless social sites online, finding the correct mix of participation and rules can be extremely difficult. Below are some of the algorithms that when combined with the right people have proven successful.

Is social media/Web 2.0 for retail just hype or an essential part of doing business in the 21st century? The Wikipedic definition of Web 2.0 is "a second generation of services available on the World Wide Web that lets people collaborate and share information online." Wikipedia, being a user-generated knowledge base, is itself Web 2.0. In the ecommerce context, Web 2.0 includes leveraging social commerce on your own site, blogging/podcasting and participating in social networks like Youtube, Facebook, Twitter - and anywhere you or your customers can create and share content. Retailers often wonder what Web 2.0 / social media activities to be involved with, so this post ranks what I believe are the top 10 Web 2.0 activities for ecommerce based on their business impact.

I've been asked several times to give presentations on the basics of social media marketing, and have now refined my 15 minute introductory tour to the point where I think it's fairly good (and I'm really damn picky about my presentations). The following presentation (in visual and text form) should be helpful for anyone trying to convince their bosses, team or cohorts that investing in SMM is ...

From the "Research that Makes Spammers Giddy" department, Jordan McCollum over at Marketing Pilgrim points to an interesting new study from Ball State University's Center for Media Design and ExactTarget. The study, Messaging Behaviors, Preferences, and Personas looked at how different groups of people interact with media and which sales channels work best to reach them.

This is for the advanced only, not a company that is still trying to answer "what or why". To gauge the sophistication of your organization, see this chart. Deploying this strategy without grasping the foundations of social media, the cultural changes it implies or testing trial programs will likely lead to failure.

About social bookmarking

Online communities like Facebook, LinkedIn, and Tangle allow members to join groups, post content, and respond to other's activity. While some marketers have tried to exploit the media, there are positive ways for online merchants to participate in linking networks and build stronger relationships with customers.

A wise entrepreneur once said that "you can't build a reputation on what you're going to do." While computers weren't around when Henry Ford coined the phrase, his words still resonate today. With billions of people online-and probably the same number of bloggers and social media participants-it's imperative to take a pro-active approach to your company's reputation management. Don't wait until there's a problem-that's too little, too late.

"Users like the simplicity of messages that pass into oblivion over time, but were frequently frustrated by unscannable writing, overly frequent postings, and their inability to locate companies on social networks. "

Last week's reputation management post brought several emails about how to go actually go about implementing a reputation management program. With that in mind her are five steps that you can take to manage your reputation online (and control the search engine rankings also).

A video-sharing platform YouTube is an American company based in San Bruno California. It is among the top-ranking social media platform with more...

An article on how to effectively use Social Marketing for maximum traffic and exposure.

how to build your brand

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The best posts of 2007 in social media, marketing, SEO, reputation management, viral marketing, domaining, and affiliate sites.