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Music futurist Gerd Leonhard has just released an informative video explaining what music 2.0 is and how the music industry should change to adapt to 'web 2.0' principles. The video is embedded below. Some of the themes are that control doesn't work (e.g. DRM and trying to control networking) and that music is meant to be shared. Even iTunes comes into some criticism - iTunes works great, says Leonhard, but it "is a locked community". Ultimately, Leonhard says that "open is king" and that "we have to give up on the idea of control and move to an open ecosystem in music." Check out the video!

These pages provide links to examples of thesauri and to classification schemes that may be used for controlling database or WWW site subject content. They also provide links to descriptive and critical material about such metainformation.

Last week's reputation management post brought several emails about how to go actually go about implementing a reputation management program. With that in mind her are five steps that you can take to manage your reputation online (and control the search engine rankings also).

a beta version of industry benchmarking and a data-sharing settings page. Both are designed to give our customers more choice and better control over their data.

adCore™ is a next generation online advertising technology which fully automates your paid search activities. The system takes you through the entire SEM process from keywords and ads creation through campaign optimization and maximization and down to reporting and monitoring. adCore™ takes your business to a new level of performance and efficiency.

I want to share this great tool