12 Techniques to Increase White Paper Leads | FutureNow's GrokDotCom / Marketing Optimi... - 0 views
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Frederik Van Zande on 03 Mar 09Are you selling your white papers short with poor merchandising? Many sites offering "free" white papers, case studies, or resources in exchange for some visitor information utterly fail to merchandise their downloads. Yet if your website doesn't treat your white paper as containing valuable information, your visitors won't either.