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Frederik Van Zande

Cart Abandonment: Nipping FUDDs in the Bud | Get Elastic - 0 views

www.getelastic.com/nment-nipping-fudds-in-the-bud

abondonment best practice convertion e-commerce e-marketing e-shop roi shopping cart

shared by Frederik Van Zande on 04 Jun 08 - Cached
  • Shipping charges too high - 43% Total cost of purchase more expensive than anticipated - 36% Wanted to comparison shop at other Web sites before making a purchase - 27% Could not contact customer support to answer questions - 16% Forgot usernames and passwords for store accounts - 14%
  • 44% of shoppers surveyed by the e-Tailing Group’s research in late 2006 reported they typically compare 3 stores when making a decision, and 84% cited free shipping as “very to most influential” when buying gifts online. It could very well be a dealbreaker between buying from you or a competitor. So online stores that offer free shipping have an advantage over stores that don’t, right? Not unless the free shipping message gets through to the customer.
  • Frederik Van Zande on 04 Jun 08
     
    What are FUDDs? We're not talking about wabbit-hunters or the beer of choice in Shelbyville. FUDDs are fears, uncertainties, doubts and deal breakers that influence consumers' purchase decisions. How you address them can have a huge impact on your conversion rates. PayPal and ComScore recently conducted a study on shopping cart abandonment and discovered customers' top reasons were
Frederik Van Zande

How to Increase Shopping Cart Abandonment - 0 views

www.grokdotcom.com/...shopping-cart-abandonment

abondonment best practice credibilty e-commerce e-shop shopping cart user experience

shared by Frederik Van Zande on 28 Apr 08 - Cached
  • Frederik Van Zande on 28 Apr 08
     
    So, it wasn't exactly Daniel Day-Lewis in There Will Be Blood ("I've abandoned my CAAARRRRRRT!!!"), but when Jeffrey told me today that he still hadn't bought his nephew the Fisher Price Grow to Pro Basketball hoop after two weeks of putting it off, I assumed he was being dramatic. Jeffrey claimed to be sticker shocked from shipping cost inflation, a common reaction while shopping online. One minute, you think you know the whole price. Then - bam - you proceed to checkout, only to find that the price has shot up as much as 25%. Was Jeff being cheap? Probably. But it's understandable. The truth is that online shopping has spoiled us. When Amazon ships for free - at least it feels that way if you buy into Amazon Prime - and when Zappos wants you to return those shoes (yes, really), anything less feels like a cheap plastic substitute for the real thing. ToysRUs.com does so many things right. The product image views are clear and show multiple angles. The customer reviews are helpful and thoroughly integrated. I could go on, but the important thing - the reason they still haven't sold Jeffrey a Fisher Price Grow to Pro Basketball hoop - is that they set a poor expectation of total cost before checkout.
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