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Frederik Van Zande

Exact Keyword Tracking with ga.js: Unofficial Google Analytics Blog - 0 views

www.roirevolution.com/...eyword_tracking_with_gajs.html

adsense google analytics javascript keywords paid search ppc roi script tool

shared by Frederik Van Zande on 27 Jun 08 - Cached
  • Frederik Van Zande on 27 Jun 08
     
    Last April, I posted a script that allowed paid search advertisers to view the exact search queries of their visitors. This was essentially a free tool that gave website owners the ability to weed out ineffective keywords and put more money toward the precise phrases that were really driving their business. Google Analytics doesn't do this out of the box. It will tell you exact search queries for visits from organic listings, but for paid search, you're stuck with the keywords that you're bidding on. With broad and phrase matching, these could vary pretty drastically from what the visitors typed into the search engine.
Frederik Van Zande

Blended Search Can Boost Your Ecommerce Business :: Varien :: Open Source eCommerce Dev... - 0 views

www.varien.com/...-boost-your-ecommerce-business

blended_search e-commerce e-marketing e-shop google msn search seo yahoo

shared by Frederik Van Zande on 26 Apr 08 - Cached
  • Frederik Van Zande on 26 Apr 08
     
    In ecommerce, one of the most important things is search. And right now, search has been moved to a whole new level with what is called blended search. Blended search is when the search engine takes it beyond text links to include pictures, video, blogs, news and just about anything else. This is changing ecommerce search especially, because now product search is part of this.
Frederik Van Zande

Total Search Marketing, Part 1 - 0 views

searchengineland.com/080702-071343.php

e-marketing international search local search natural search paid inclusion paid search seo

shared by Frederik Van Zande on 02 Jul 08 - Cached
  • Frederik Van Zande on 02 Jul 08
     
    It's been a long held concept that natural search, aka SEO, is a top internet marketing tactic for acquiring better conversions, leads, and ROI. Now, eConsultancy has collected data and documented a study in the U.K. showing that natural search is the best tactic for generating online leads, concluding it is greatly underused despite the fact that it outperforms nearly all other types of online marketing.
Frederik Van Zande

The Forgotten Metric: Direct Traffic Signals Brand Preference | Get Elastic - 0 views

www.getelastic.com/irect-traffic-google-analytics

brand preference direct traffic e-commerce e-shop metric metrics roi

shared by Frederik Van Zande on 31 Jul 08 - Cached
  • Frederik Van Zande on 31 Jul 08
     
    We all want to know which sites, search engines and keywords are sending us traffic. But what about direct type in traffic? When people access your site URL by typing it in from memory, it can be a great indicator of your brand preference, success of your offline and online marketing efforts and customer satisfaction. If you're smart and lucky, you named your site your main-keyword-dot-com and you get search traffic from visitors who use their address bars as search engines. For example, a search on "reusable bags" sends you automatically to "reusablebags.com" which sells…you got it, reusable bags.
Ariel Castro

Google Insights for Search - 0 views

www.google.com/search

google insights trends marketing tools seo search visualization

shared by Ariel Castro on 12 Jul 09 - Cached
  • Ariel Castro on 12 Jul 09
     
    With Insights for search you can compare search volume patterns for any keyword, region, seasonality, geographic distributon or properties.
Frederik Van Zande

Ecommerce Product Search: Handling Attributes :: Varien :: Open Source eCommerce Develo... - 0 views

www.varien.com/...rce-product-search-web-gallery

e-commerce e-marketing e-shop search search_results search_systems search_usability shop usability

shared by Frederik Van Zande on 26 Apr 08 - Cached
  • Frederik Van Zande on 26 Apr 08
     
    One of the most important aspects of an ecommerce Web site is its product search. How your search results page is designed, and what it offers, are very important in terms of providing the results customers want. And as customers continue to expect more personalized results, they will create product searches that are increasingly narrow.
Frederik Van Zande

Brand Monitoring on Vimeo - 1 views

vimeo.com/5870289

brand monitoring tutorial google alert brand reputation tools

shared by Frederik Van Zande on 04 Aug 09 - Cached
  • Frederik Van Zande on 04 Aug 09
     
    The video explains how to setup a brand monitoing dashboard using free available tools such as google alerts, social mention, techonarti search, twitter search, wordpress search and off course netvibes
Frederik Van Zande

Optimizing for Hunters Part 2: Beyond Search and Navigation | Get Elastic - 0 views

www.getelastic.com/2-beyond-search-and-navigation

e-shop search navigation comparisson shopping

shared by Frederik Van Zande on 11 Dec 08 - Cached
  • Frederik Van Zande on 11 Dec 08
     
    To follow up our recent post on customer motivation and optimizing your website for hunters (e.g. moms armed with Christmas lists), I want to show you some examples beyond the search box and navigation menu. I'll use a personal story - I'm in the market for a car GPS. Previously knowing nothing about them (features, brands, prices etc), so I started off a howser. I decided I want to check Crutchfield (great product filters and product descriptions), Amazon (access to more products, the seller marketplace and more customer reviews) and Best Buy Canada (Canadian pricing, option to pick up in store).
Frederik Van Zande

SEOmoz | How to Use Search Engines & Web Data to Conduct Competitive Brand Analysis - 0 views

www.seomoz.org/...comparative-analysis-of-brands

e-marketing seo web

shared by Frederik Van Zande on 26 Apr 08 - Cached
  • Frederik Van Zande on 26 Apr 08
     
    This week, the SEOmoz crew and I are heading to Pubcon in Las Vegas for one of the search industry's more advanced conferences. However, before departing, I felt an irresistable urge to do some coverage of a tough competition shaping in the world of search marketing...
Frederik Van Zande

Ecommerce Know-How: Information Architecture to Improve SEO and Usability | Practical e... - 0 views

www.practicalecommerce.com/...e-to-Improve-SEO-and-Usability

seo e-commerce e-shop ia

shared by Frederik Van Zande on 08 Jan 09 - Cached
  • Frederik Van Zande on 08 Jan 09
     
    Taking lessons from two marketing disciplines, online retailers and their web designers can build a well structured Internet store organized into themes or categories that will make it easy for shoppers and search engines alike to find important information and product pages. In this Ecommerce Know-How, I will briefly define search engine optimization (SEO) and information architecture (IA), describe one of the many places where these marketing specialties intersect, and explain how easy and natural thematic structure and linking really is. I've also included a video. I should point out that this technique is very intuitive, and many site owners or designers are probably using it to some extent naturally. We are simply putting a name to these natural tendencies.
Frederik Van Zande

Blueprint Of A Successful SEO Campaign : Online Marketing for Marketers - 0 views

blog.onlinemarketingconnect.com/...t-of-a-successful-seo-campaign

seo strategy e-marketing

shared by Frederik Van Zande on 30 Oct 08 - Cached
  • Frederik Van Zande on 30 Oct 08
     
    The surest way to successfully construct a building is to follow a blueprint. A blueprint contains detailed plans and designs that enables skilled personnel to build the structure just from the blueprint. In the same way, a detailed set of plans is the surest way to build a successful search marketing campaign. And just like construction blueprints, while each SEO blueprint may be unique, each will also contain similar details to ensure success. What details should a search marketing blueprint contain?
Ariel Castro

AD Core Search Marketing Technology - 0 views

www.podiumadtech.com

sem adwords metrics control yahoo search marketing msn

shared by Ariel Castro on 27 Feb 10 - Cached
  • Ariel Castro on 27 Feb 10
     
    adCore™ is a next generation online advertising technology which fully automates your paid search activities. The system takes you through the entire SEM process from keywords and ads creation through campaign optimization and maximization and down to reporting and monitoring. adCore™ takes your business to a new level of performance and efficiency.
  • Ariel Castro on 27 Feb 10
     
    I want to share this great tool
Frederik Van Zande

SearchEngineWatch: What People Search For - Most Popular Keywords - 0 views

searchenginewatch.com/showPage.html

architecture e-marketing information search_engines seo thesaurus usability

shared by Frederik Van Zande on 26 Apr 08 - Cached
  • Frederik Van Zande on 26 Apr 08
     
    A number of major search engines provide a way to glimpse into the web's query stream to discover the most popular search keywords or topics.
Frederik Van Zande

Official Google Webmaster Central Blog: The anatomy of a search result - 0 views

googlewebmastercentral.blogspot.com/...anatomy-of-search-result.html

e-marketing search search_results seo

shared by Frederik Van Zande on 26 Apr 08 - Cached
  • Frederik Van Zande on 26 Apr 08
     
    When Matt Cutts, who heads up Google's webspam team, dropped by our Kirkland offices a little while ago we found ourselves with a video camera and an hour to spare. The result? We quickly put together a few videos we hope you'll find useful
Frederik Van Zande

SEOmoz | Hey Googlers - It's OK To Be Honest & Direct When Answering Questions - 0 views

www.seomoz.org/...irect-when-answering-questions

answers geotargeting google localisation questions seo serp

shared by Frederik Van Zande on 23 Jun 08 - Cached
  • Robert Longfield - 5:16 pm Q: Further on Geotargetting. I run a multinational site with about 12 different languages being supported. We are implimenting geotrageting so users are directed to the appropriate language page for their country. The concern of some is that Google may penalize me... John Mueller - 5:35 pm A: I would recommend not redirecting users based on their location. This can be a bad user experience. It's better to allow a user to choose his version based on his searches. Rand: Such brazen hypocrisy! Google can geo-target its search results, geo-target its homepage, geotarget many of its other service pages, but heavens forbid anyone else do it. This is ridiculous. Robert - I'd say to simply do a quick check before you redirect your users. If their browser accepts cookies, feel free to drop one, re-direct them to the appropriate page and let your user data, feedback and analytics tell you whether or not it's the best experience or not. If the browser doesn't take cookies, drop them on an international landing page that lets them choose their country/language - this will also work well for search engine bots (which don't accept cookies), and will be able to find all of your country-targeted content.
  • Frederik Van Zande on 23 Jun 08
     
    Rather than attack the content provided by the Googlers directly, I thought it would be more valuable to provide the answers from Google alongside the answers I would have given. Hopefully, in this fashion, I can better explain my fears about how Google is communicating with website owners and marketers.
Victoria Phee

Why Do I Need SEO to Improve My Site? - 0 views

web-design.teamcreatives.com/...ed-seo-to-improve-my-site.html

seo search engine optimization article advantages

shared by Victoria Phee on 02 Dec 08 - Cached
  • Victoria Phee on 02 Dec 08
     
    Why do I need SEO to improve my site? Because 80 percent of all website traffic originates from the search engines, with the majority coming from a select few.
Frederik Van Zande

Official Google Webmaster Central Blog: Introducing Video Sitemaps - 0 views

googlewebmastercentral.blogspot.com/...ntroducing-video-sitemaps.html

context e-marketing seo sitemap video

shared by Frederik Van Zande on 26 Apr 08 - Cached
  • Frederik Van Zande on 26 Apr 08
     
    In our effort to help users search all the world's public videos, the Google Video team joined the Sitemaps folks to introduce Video Sitemaps-an extension of the Sitemap Protocol that helps make your videos more searchable via Google Video Search. By submitting this video-specific Sitemap in addition to your standard Sitemap, you can specify all the video files on your site, along with relevant metadata.
Frederik Van Zande

Improving Product Descriptions Using Competitor Customer Reviews | Get Elastic - 0 views

www.getelastic.com/improving-product-descriptions

copywriting customer review e-marketing e-shop inspiration review seo

shared by Frederik Van Zande on 04 Jun 08 - Cached
  • Frederik Van Zande on 04 Jun 08
     
    Customer reviews certainly help shoppers, but they are not substitutes for weak or generic product descriptions. Unique product descriptions help your search engine optimization, help overcome your customer FUDDs and ultimately sell more product! I want to share a few tips for creating unique, compelling product page copy using customer review content - even when your site has few or no reviews.
Frederik Van Zande

Stop Google Analytics From Stealing Your Valuable AdWords Keyword Data | Get Elastic - 0 views

www.getelastic.com/xact-keywords-google-analytics

adwords e-marketing google optimization ppc seo

shared by Frederik Van Zande on 23 Jul 08 - Cached
  • Frederik Van Zande on 23 Jul 08
     
    Are you a Google AdWords advertiser using Google Analytics? STOP! You MUST read this post because you are losing money daily and we are going to help you stop the bleeding. There is a problem with the default functionality of Google Analytics when used in conjunction with AdWords. Google Analytics (GA) doesn't report the actual phrase a shopper entered into the search bar, only the keyword phrase you are bidding on.
Frederik Van Zande

Optimizing Landing Pages to Match Customer Motivation | Get Elastic - 0 views

www.getelastic.com/s-to-match-customer-motivation

landing page optimization e-commerce e-shop e-marketing strategy

shared by Frederik Van Zande on 17 Dec 08 - Cached
  • Frederik Van Zande on 17 Dec 08
     
    Picking up where we left off in the Marketing Experiments Conversion Sequence C = 4m + 3v + 2(i-f) -2a, the last couple posts covered "m" for Motivation discussing optimizing your ecommerce sites for "hunters" on home pages and search and navigation. Today I want to look at motivation from a different angle. I want you to choose a landing page that is top priority for you to optimize. For example, your most profitable product with the highest abandonment rate. I want to get you thinking about which customer motivations are most likely to match your business, your products, your typical customer and your landing page presentation.
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