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Frederik Van Zande

Landing Page Tutorials and Case Studies | Copyblogger - 0 views

www.copyblogger.com/landing-pages

e-marketing landing page resources roi seo

shared by Frederik Van Zande on 13 Apr 08 - Cached
  • Frederik Van Zande on 13 Apr 08
     
    A landing page is any page on a website where traffic is sent specifically to prompt a certain action or result. Think of a golf course… a landing page is the putting green that you drive the ball (prospect) to. Once on the green, the goal is to get the ball into the hole. Likewise, the goal of the copy and design of a landing page is to get the prospect to take your desired action.
Frederik Van Zande

Optimizing Landing Pages to Match Customer Motivation | Get Elastic - 0 views

www.getelastic.com/s-to-match-customer-motivation

landing page optimization e-commerce e-shop e-marketing strategy

shared by Frederik Van Zande on 17 Dec 08 - Cached
  • Frederik Van Zande on 17 Dec 08
     
    Picking up where we left off in the Marketing Experiments Conversion Sequence C = 4m + 3v + 2(i-f) -2a, the last couple posts covered "m" for Motivation discussing optimizing your ecommerce sites for "hunters" on home pages and search and navigation. Today I want to look at motivation from a different angle. I want you to choose a landing page that is top priority for you to optimize. For example, your most profitable product with the highest abandonment rate. I want to get you thinking about which customer motivations are most likely to match your business, your products, your typical customer and your landing page presentation.
Frederik Van Zande

Every Touch Point Matters: Optimizing the Thank You Page » Closed Loop Market... - 0 views

www.closed-loop-marketing.com/...-optimizing-the-thank-you-page

e-shop e-commerce thank you page order fulfillment

shared by Frederik Van Zande on 08 Jan 09 - Cached
  • Frederik Van Zande on 08 Jan 09
     
    Once the party's over, are you leaving customers out in the cold? Thank you pages typically don't receive much design or marketing attention. After all, by the time a site visitor sees a Thank You page the chase is over, right? The visitor purchased a widget, filled out the signup form, or downloaded a white paper - in other words, the web site has won, and another conversion stat has been chalked up in the company's analytics package. Success! Check out our positive ROI!
Frederik Van Zande

Stop Google From Translating Your Pages with New NoTranslate Tag - 0 views

www.seroundtable.com/...018518.html

Google translate block

shared by Frederik Van Zande on 23 Oct 08 - Cached
  • Frederik Van Zande on 23 Oct 08
     
    Ever want to stop Google from translating your pages? You know, when you view a page in Google and it says, "translate" this page. Well, now you can.
Frederik Van Zande

Usability Review: Customer Service Landing Pages - Varien - 0 views

www.varien.com/...customer-service-landing-pages

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shared by Frederik Van Zande on 26 Apr 08 - Cached
  • Frederik Van Zande on 26 Apr 08
     
    One of the most important pages on your ecommerce Web site is the customer service landing pages. This page often has contact information, and maybe even FAQs. The idea is to make it easy to find, and ensure that the information on the customer service landing page is easy for the customer to use.
Frederik Van Zande

The Landing Page Design Toolbox: 100 Tools, Tips and Resources - 0 views

www.virtualhosting.com/...x-100-tools-tips-and-resources

best content copywriting e-marketing landing pages practice seo

shared by Frederik Van Zande on 26 Apr 08 - Cached
  • Frederik Van Zande on 26 Apr 08
     
    Ideally, your landing page should be a place where you can get visitors to do what you want, whether that be buy a product, click on links, or even just read through information without having to do any additional work. There are a number of things that you can do to improve your site's page. Here's a list of 100 resources that can help you get on the road to building better landing pages.
Frederik Van Zande

Usability and e-commerce Part 2: Product overview page | Vera Brannen's Blog - 0 views

blog.usablebrands.co.uk/...e-part-2-product-overview-page

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shared by Frederik Van Zande on 06 Apr 08 - Cached
  • Frederik Van Zande on 06 Apr 08
     
    After you have defined your product categories and how to structure them (see Usability and e-commerce Part 1) you are ready to define the product pages. Let's start with the product overview page:
Ariel Castro

Google Makes Facebook Pages a Higher Priority for Businesses | WebProNews - 2 views

www.webpronews.com/...-googles-real-time-results-now

google facebook social media rank twitter

shared by Ariel Castro on 01 Mar 10 - Cached
  • Ariel Castro on 01 Mar 10
     
    Apparently only updates from Facebook PAGES are indexed, and according to Danny Sullivan, that includes links, status updates, photos, videos shared by page owners (not comments made by the fans).
Frederik Van Zande

Get Your E-Store Reviewed on Facebook - Get Elastic Ecommerce Blog - 0 views

www.getelastic.com/facebook-pages-reviews

e-marketing e-shop facebook social marketing viral marketing

shared by Frederik Van Zande on 15 May 08 - Cached
  • Frederik Van Zande on 15 May 08
     
    Facebook recenly released a guidebook for businesses titled: Facebook Insider's Guide to Viral Marketing. Don't get too excited about the title, just because you set up a Fan Page for your business and buy a few social ads does not mean you'll unleash a profit-virus, or even make a ripple in the pond. But the guide does help you understand what Facebook has made available for you and how to get a Page all set up.
Frederik Van Zande

5 Copywriting Keys to Landing Page Credibility | FutureNow's GrokDotCom / Marketing Opt... - 0 views

www.grokdotcom.com/...9s-to-landing-page-credibility

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shared by Frederik Van Zande on 20 Dec 08 - Cached
  • Frederik Van Zande on 20 Dec 08
     
    Salesmanship is about transferring confidence, and you can't inspire confidence without first establishing your credibility. So when it comes to Landing Page copy, credibility is truly Job #1.Here are five must-haves for building that credibility where it often counts the most:
Frederik Van Zande

Usability Review: My Account Page :: Varien - 0 views

www.varien.com/...te-screenshots-my-account-page

account architecture e-commerce e-marketing e-shop information my usability user_control

shared by Frederik Van Zande on 26 Apr 08 - Cached
  • Frederik Van Zande on 26 Apr 08
     
    Loyal ecommerce shoppers often like to set up an account with etailers they visit frequently. This means that how you set up the "My Account" page can be important. In terms of design and usability, it is important to cater to your ecommerce shoppers. All of the examples below are the My Account pages for various etailers. Each represents the first thing that comes up when the My Account selection is made on an ecommerce Web site.
Frederik Van Zande

5 Easy Ways to Make Your About Us Page More About Your Customers - Search Engine Guide ... - 0 views

www.searchengineguide.com/...-make-your-about-us-page-m.php

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shared by Frederik Van Zande on 26 Apr 08 - Cached
  • Frederik Van Zande on 26 Apr 08
     
    For many sites, visitors that find their way to your About Us page tend to have a somewhat higher conversion rate than those that don't. Potential customers that do visit this page are showing a bit more than a casual interest in what your site has to offer and are looking for additional signals of trust.
Frederik Van Zande

Usability Review: "Confirm Order" Pages :: Varien - 0 views

www.varien.com/...usability-confirm-order-pages

confirmation_pages customer e-commerce e-marketing e-shop order service usability web_design

shared by Frederik Van Zande on 26 Apr 08 - Cached
  • Frederik Van Zande on 26 Apr 08
     
    What does that page look like just before you "confirm" or "finalize" an order? This can be a big deal in ecommerce. Ecommerce Web sites should consider what their confirmation page offers, just before online shoppers are completely committed.
Frederik Van Zande

Are You an SEO Link Opportunist? | SEO Design Solutions - 0 views

www.seodesignsolutions.com/...re-you-an-seo-link-opportunist

e-marketing linkbuilding seo

shared by Frederik Van Zande on 28 Jun 08 - Cached
  • Frederik Van Zande on 28 Jun 08
     
    Link opportunities are abundant if you know where to look. Sometimes there is value in linking outside the box as your site is only as strong as its weakest link. Are You an SEO Link Opportunist? by SEO Design Solutions. Each link has value, for example a PR0 link from a page already present in the Google backlink algorithm using the link:command has far greater value than a PR6 link from a page that has weak internal linking or is not crawled frequently.
Frederik Van Zande

SEOmoz | Hey Googlers - It's OK To Be Honest & Direct When Answering Questions - 0 views

www.seomoz.org/...irect-when-answering-questions

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shared by Frederik Van Zande on 23 Jun 08 - Cached
  • Robert Longfield - 5:16 pm Q: Further on Geotargetting. I run a multinational site with about 12 different languages being supported. We are implimenting geotrageting so users are directed to the appropriate language page for their country. The concern of some is that Google may penalize me... John Mueller - 5:35 pm A: I would recommend not redirecting users based on their location. This can be a bad user experience. It's better to allow a user to choose his version based on his searches. Rand: Such brazen hypocrisy! Google can geo-target its search results, geo-target its homepage, geotarget many of its other service pages, but heavens forbid anyone else do it. This is ridiculous. Robert - I'd say to simply do a quick check before you redirect your users. If their browser accepts cookies, feel free to drop one, re-direct them to the appropriate page and let your user data, feedback and analytics tell you whether or not it's the best experience or not. If the browser doesn't take cookies, drop them on an international landing page that lets them choose their country/language - this will also work well for search engine bots (which don't accept cookies), and will be able to find all of your country-targeted content.
  • Frederik Van Zande on 23 Jun 08
     
    Rather than attack the content provided by the Googlers directly, I thought it would be more valuable to provide the answers from Google alongside the answers I would have given. Hopefully, in this fashion, I can better explain my fears about how Google is communicating with website owners and marketers.
Frederik Van Zande

Reducing Customer Anxiety About Products on Product Pages | Get Elastic - 0 views

www.getelastic.com/anxiety-product-pages

e-commerce e-shop e-marketing e-trust trust merchandising product information product images value persuasion research report

shared by Frederik Van Zande on 05 Jan 09 - Cached
  • Frederik Van Zande on 05 Jan 09
     
    he final variable in the Marketing Experiments conversion sequence is "a" for anxiety about following through with a purchase. Some of this anxiety is about the product, some is about you as a retailer. You must address both. And unlike friction (resistance) which must be minimized and balanced with an attractive incentive, anxiety needs aggressive overcorrection on your website. Ecommerce anxiety comes in a number of flavors, including fears about: * Quality of the product * Quality and reliability of your customer service * Will the item arrive on time? * Will the product be as described or as appears on screen? Is it the right color or size? * Will it fit? Is this item true to size? * What if the product needs to be returned? * Is this site secure (privacy, credit card information)? * Is this really the best price? Today's post will focus on anxiety on the product page specifically.
Frederik Van Zande

Personalization: What Sort-By Reveals About a Customer | Get Elastic - 0 views

www.getelastic.com/personalization-and-sort-by

personalization e-shop e-commerce navigation sort-by

shared by Frederik Van Zande on 18 Mar 09 - Cached
  • Frederik Van Zande on 18 Mar 09
     
    Many retailers allow site customers to sort site search, category and sub-category results by price, average customer review, top sellers, new arrivals to name a few. While this is great for usability, it's also an opportunity to glean information about your customer which you can apply to merchandising and personalization on home pages, product pages, promotional banners and even email campaigns.
upty123 patel

Info on Seo web site content writing and tips - 1 views

www.websitepromotion-india.com/...seowebsitecontentwriting.htm

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shared by upty123 patel on 31 Jul 10 - Cached
  • upty123 patel on 31 Jul 10
     
    About web page content writing
Frederik Van Zande

Usability Review: Product Image Rich Media :: Varien - 0 views

www.varien.com/...-web-site-product-details-page

best content e-commerce e-marketing e-shop practice product_details rich_media usability

shared by Frederik Van Zande on 26 Apr 08 - Cached
  • Frederik Van Zande on 26 Apr 08
     
    Many good ecommerce Web sites know that the product details page can have a material say in whether customers stick around - and even whether they come back. Customers like to learn as much as possible about a product before buying, and product details pages can allow customer to explore a product.
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