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The folks over at TubeMogul have compiled a great report titled, "Web Video Marketing - Best Practices." In this report, TubeMogul shares with us a formula

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). It is perhaps one of the last few complex nuts left to crack. Why? Because it is hard. Not impossible. Just hard. And for now it is equal parts quantitative, qualitative and faith.

The Internet Marketer's Handbook was compiled by Danny Dover and is the result of literally hundreds of hours of study and practice in internet marketing and search engine optimization techniques. The information below represents the web's best resources and tools. All of the items listed below are available to the general public and most are free of charge. Enjoy!

Most of marketing is now measurable, directly or indirectly. With digitally produced and distributed marketing - particularly channels such as search engine marketing, online advertising, email marketing, post-click marketing, and web site optimization - it's often practical to test dozens or hundreds of ideas within a short time. So if you have more than one competing suggestion for "what will work best", the solution is "test them and let's find out". The answer is quantifiable, not emotional.

Yesterday, I posted the Missing Google Analytics Manual. That was relatively easy to put together since there are so many wonderful resources already written about it. However, as I tried to put together this post, I realized a real gap in the knowledge base available. I'll be posting this as an ongoing series, that I might turn into a best practices whitepaper. The "Voice of the Customer" (VOC), can be obtained in many ways: surveys, reviews, customer requests, interviews, focus groups, field reports, etc. In order to find those golden nuggets that can lead to improvement you need to start with the segment of customers that like you the least.

So you have your ecommerce website up and running, and you wonder if you need any specific terms and conditions to govern transactions on your site. The answer is yes. Because if a problem should arise, having terms and conditions may help resolve that problem in your favor. Prior to the customer purchasing anything from you, make sure they check a box agreeing to the terms and conditions. This will bind the customer to any reasonable and legal terms. The purpose isn't to trap or trick a customer but rather to enable both the customer and company to agree in advantage to terms.

The perception that search engine optimization is a limitless source of free traffic and sales is one reason that SEO campaigns sometimes fail to live up to expectations. Yes, SEO efforts can deliver excellent returns on investment. But how much expected return is realistic? This article will help you estimate the potential growth in traffic and sales that SEO efforts can drive to your site.

Since its release in 2007, the last volume of the Harry Potter series, Harry Potter and the Deathly Hallows, has garnered 3,286 reviews from Amazon.com customers. While response has been overwhelmingly positive for the book, several hundred Amazon customers rated the book as mediocre or worse. Because of a very subtle yet clever feature, Amazon makes the best of both the positive and negative reviews easy to find. And that feature, based on our calculations, is responsible for more than $2,700,000,000 of new revenue for Amazon every year. Not bad for what is essentially a simple question: "Was this review helpful to you?"

I've written about this before, but new reports keep reinforcing the point that most organizations don't know what to make of their Web Analytics, meaning they can't take action to improve their site based on the information they have. And while the best bet in these situations is simply to hire an expert guide, that may not be an option for you (or maybe you're just a hard-core DIY-er when it comes to website improvement). If that's the case, here is a quick and dirty 5 step process to get you started:

The idea that ads that engage us emotionally work better than those that don't might provoke a, "Well, duhhh!" reaction from Neuromarketing readers. Surprisingly, though, I still encounter business executives who don't believe they are swayed by emotional factors when buying things, and often doubt that others are either. So, for those uber-rational decision-makers, here's the hard data…

An ecommerce website, boiled down to its dry essence, is a virtual salesman at best and a slow-to-deliver electronic vending machine at worst. Consciously or not, online stores are conceived, designed, and created to sell products while making as little personal contact with a customer as possible. And as such, well-written product descriptions can have a significant impact on a store's success.

Like fashion and architecture, web design enjoys an ever changing ebb and flow as trends become popular, become mainstream, and then become passé. To maintain a modern and aesthetically-pleasing look, web designers should examine current trends, estimate their staying power, and implement those techniques that will have the best and longest effects.

Some of the most respected link building professionals have rated several link value related factors, which lead to the Link Value Factors.

SEO is nice for popularity, but conversion is even better. So, before you go out and start snatching up more keywords than you can shake ...

One of the most important elements of your ecommerce Web site is the checkout page. This is the first page from the cart, basket or bag (or whatever you call it on your site) after you offer the option to "check out."

One of the most important pages on your ecommerce Web site is the customer service landing pages. This page often has contact information, and maybe even FAQs. The idea is to make it easy to find, and ensure that the information on the customer service landing page is easy for the customer to use.

Many good ecommerce Web sites know that the product details page can have a material say in whether customers stick around - and even whether they come back. Customers like to learn as much as possible about a product before buying, and product details pages can allow customer to explore a product.

Today I'm going to share my thoughts on gift registries. It is true that most ecommerce Web sites these days call them "wishlists," but there are a few companies out there that make the distinction. Additionally, wishlists are often kept private and then sent out by choice, or made public by choice. Gift registries are usually public and searchable (makes it easier for guests to make use of it).

Wishlists are becoming increasingly popular on ecommerce Web sites. This is due in great deal to the fact that we like to be able to personalize our online shopping experiences. Plus, what happens when you see something you like, but can't buy right now? With ecommerce wishlists, it is possible to save something you like for later purchasing without having to look all over the Web site to find it again.