Group items tagged

Bounce rate has become one of the most talked about web metrics, and a lot has been written about what this metrics means and how it should be interpreted and used. I also wrote about Bounce Rate in my post called Bounce Rate Demystified.

We all want to know which sites, search engines and keywords are sending us traffic. But what about direct type in traffic? When people access your site URL by typing it in from memory, it can be a great indicator of your brand preference, success of your offline and online marketing efforts and customer satisfaction. If you're smart and lucky, you named your site your main-keyword-dot-com and you get search traffic from visitors who use their address bars as search engines. For example, a search on "reusable bags" sends you automatically to "reusablebags.com" which sells…you got it, reusable bags.

Fireclick, an industry leading provider of web analytics services, is proud to introduce the world's first publicly-available web analytics benchmark index. The Fireclick Index provides an objective comparison of key metrics across a variety of segments. Compare the performance of your online business to the many successful industry leading web sites using Fireclick today!

Because the AdWords system rewards keywords with high click-through history (relative to competitors) with better ad positions and lower cost-per-click, click through rate is considered an important performance metric. Along with a keyword's relevance to ad text and landing page copy, click through rate influences a keyword's "Quality Score." Every PPC campaign is bound to have a few (or few thousand) keywords with low click through rates. You can identify them easily enough with web analytics and campaign reports, but what do you do with them?

This structure of URLs is one element of a problem called internationalization. The internet evolved (or was intelligently designed for those not down with the Darwin ;-p) in a way that made TLDs (Top Level Domains like .com, .info, or .org) almost completely useless for determining the intent of a website. (The exception to this is regulated TLDs like .gov, .edu and some country specific TLDs) In theory, a .com is supposed to only be used by companies and .org by nonprofit organizations. Obviously, this does not happen. Combine this with the current trend to misuse country specific TLDs (ccTLDs) for shorter domains names (Hint: Bit.ly has nothing to do with Libya) and you can easily see why the semantic value of TLDs has became a relatively poor metric for categorizing websites.

Content is the engagement metric on the World Wide Web. Users or Net enthusiasts arrive on the Net expecting informative, engaging content and recreation. All that can be read heard and visualized on the WWW is content.   Content is not only the written word, it is everything on the World wide web that fills the … Making Most of An Engaging Content for Digital Marketing Read More »

Many people, including myself, don't enjoy filling out forms. Forms are usually long, unclear, and contain too many required fields, etc. To the contrary, from a business perspective forms are an excellent tool for gathering information. Our job as web analysts is to make both parties happy and help optimize form length with input analysis.

adCore™ is a next generation online advertising technology which fully automates your paid search activities. The system takes you through the entire SEM process from keywords and ads creation through campaign optimization and maximization and down to reporting and monitoring. adCore™ takes your business to a new level of performance and efficiency.

I want to share this great tool