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Frederik Van Zande

A Copywriter's Intro to Frame-switching and Nested Storytelling | FutureNow's GrokDotCo... - 0 views

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    Here's the first thing to remember about frame switching as it applies to copywriting: All copywriting stories are "nested." Matryoshka+doll-1In writing copy you inevitably create - at a minimum - one frame of reference: the one between your authorial voice and the reader. In fact, copywriting teachers often advise aspiring writers to "talk" onto the page as if they're talking to a best friend, simply because that mental exercise animates that almost invisible frame of reference in the mind of the writer.* Writers who forget that frame of reference tend to produce artificial, corporate-speak copy.
Frederik Van Zande

Effective Action Based Copywriting - 0 views

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    Effective Action Based Copywriting Location: Salon D Copywriting, copywriting, copywriting - it's not just about lots of content anymore. This session will examine ways to write effective copy for search and sales. Learn about action based copywrighting from leaders in......
Frederik Van Zande

Don't Put the 'We' in Welcome Emails | Get Elastic - 0 views

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    One of the basics of customer-centric, persuasive copywriting is using "you" and "you're" rather than "I," "our" and "we." People are self-centered and respond better when you make your site all about them. This goes for all touch points in your marketing - including your welcome emails.
Frederik Van Zande

5 Copywriting Keys to Landing Page Credibility | FutureNow's GrokDotCom / Marketing Opt... - 0 views

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    Salesmanship is about transferring confidence, and you can't inspire confidence without first establishing your credibility. So when it comes to Landing Page copy, credibility is truly Job #1.Here are five must-haves for building that credibility where it often counts the most:
Frederik Van Zande

Improve Your Copywriting by Pumping Up Your Verbs | FutureNow's GrokDotCom / Marketing ... - 0 views

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    Remember how, a while back, we talked about the benefits of using active verbs in your copy (Think Active!)? You must have got some benefit from that discussion - it's one of my most popular articles ever. So I think it's time we played Fun With Grammar again (if only your 9th grade English class had been so application-oriented).
Frederik Van Zande

Junta42 blog: How Poor Marketing Kills Great Content - 0 views

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    Don't forget to market your content online.
Frederik Van Zande

Offers That Improve Terms, Add Services, and Make Bribes | Copyblogger - 0 views

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    We've already looked at some classic response-boosting offers along with offers that lower risk, reduce price, and increase urgency. Now let's look at offers that improve terms or that offer services or bribes.
Frederik Van Zande

99 Headline Techniques Revealed | Chris Bloczynski dot Com - 0 views

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    When you're trying to draw your readers into the text of your article or sales page, your headline is a crucial first element. Writers should ...
Frederik Van Zande

Does Telling Someone to "Click Here" Actually Matter? | Copyblogger - 0 views

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    I've always been a big proponent of having actionable anchor text for links when I really want someone to click. ...
Frederik Van Zande

How to Get Past the "Don't Buy" Button | Copyblogger - 0 views

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    When it comes to selling online, getting someone to take action right now is often the key to success. Many ...
Frederik Van Zande

Personas for Persuasion Architecture and Scenario Design - 0 views

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    Conversion Rate Marketing - Future Now persuades your prospects to take action
Frederik Van Zande

Web credibility articles & resources - 0 views

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    Web credibility resources, articles, tutorials and information. Featured articles have been re-published all over the Internet.
Frederik Van Zande

5 Easy Ways to Make Your About Us Page More About Your Customers - Search Engine Guide ... - 0 views

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    For many sites, visitors that find their way to your About Us page tend to have a somewhat higher conversion rate than those that don't. Potential customers that do visit this page are showing a bit more than a casual interest in what your site has to offer and are looking for additional signals of trust.
Frederik Van Zande

The truth about long salescopy | Marketing Tips Featuring Derek Gehl - 0 views

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    A well-written long salesletter is the ONLY thing that can make up for the lack of face-to-face sales time between you and your online customer.
Frederik Van Zande

Use These 10 Tips to Write Your Most Popular Post Ever - 0 views

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    One popular post can bring your more traffic and links than a month's worth of your usual content. In this post, I want to set you a challenge with the potential to launch your blog into the stratosphere. Make the next post you write your most popular post ever. The ...
Frederik Van Zande

The Landing Page Design Toolbox: 100 Tools, Tips and Resources - 0 views

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    Ideally, your landing page should be a place where you can get visitors to do what you want, whether that be buy a product, click on links, or even just read through information without having to do any additional work. There are a number of things that you can do to improve your site's page. Here's a list of 100 resources that can help you get on the road to building better landing pages.
Frederik Van Zande

The Psychology of Numbers in PPC Ads | Get Elastic - 0 views

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    According to Marketing Experiments' Dr. Flint McLaughlin, whenever you use an X-Y range in your ad, most people will revert to the first number as the mean (average) standard. In other words, on a range of 35-50%, one will assume that 50% off is the exception, and most items are 35% off. (Slide 18 of PPC Live Optimization Clinic replay)
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