While two years old, this piece really does cement the importance of sites such as Buzzfeed and their business (money making) model. In their words: "But the sharing of sponsored content is the centerpiece of BuzzFeed's business model. Mr. Peretti is so sure about the premise that he has dispensed with traditional banner advertising entirely." And it's true, one of the reasons I enjoy reading through both political news and ridiculous lists is because there is that simplicity in sharing an article at a moment's notice, without feeling intrusive.
While two years old, this piece really does cement the importance of sites such as Buzzfeed and their business (money making) model. In their words: "But the sharing of sponsored content is the centerpiece of BuzzFeed's business model. Mr. Peretti is so sure about the premise that he has dispensed with traditional banner advertising entirely." And it's true, one of the reasons I enjoy reading through both political news and ridiculous lists is because there is that simplicity in sharing an article at a moment's notice, without feeling intrusive.
With the whole content first idea for mobile sites, it's sometimes hard to maintain they're aesthetics when you're quite simply, trying to put the information on the page. However, these sites nailed it.
With the whole content first idea for mobile sites, it's sometimes hard to maintain they're aesthetics when you're quite simply, trying to put the information on the page. However, these sites nailed it.
Article profiles a startup called Jana Mobile, which recently released a marketing platform called "Marketplace," a platform designed to bring mobile users in emerging markets together with brands. The fundamental principle of the company is to compensate mobile users in Asia and Africa (where mobile data is still very expensive) for the cost of the data required to view branded content.
PSFK, with The Curve Report from the NBCUniversal Content Innovation Agency, is examining how the Internet is giving rise to a new form of media celebrity.
Facebook went from social media to mainstream media and shifted the power from users back to big money corporations that can pay more and more to have their content seen.
the millennials are changing the way people think about watching tv. the big screen is on but we are on another device. even without the big screen we are watching more and more television on mobile devices.
I think the headline of this article is a good way to put it. Is it true? I would say probably so. The article avoids committing to too many opinions - which screen are people really paying attention to? Who knows? It's a legitimate question.
This isn't really what the article was about, but I love branded content stuff like this when it's done thoughtfully:
"A recent example is Chipotle, which recently launched an original Hulu series on factory farming to promote their brand beliefs."
The NBA set a goal of heavily increasing followers and interaction surrounding its NBA Cares campaigns and succeeded on all fronts. This is a prime example of an ad campaign done well - focusing on the proper audience and giving them what they want :)
The NBA set a goal of heavily increasing followers and interaction surrounding its NBA Cares campaigns and succeeded on all fronts. This is a prime example of an ad campaign done well - focusing on the proper audience and giving them what they want :)
A short piece regarding how efficient and reliable social media outlets like Twitter were in reporting the Boston Marathon Bombing versus regular news outlets.
A short piece regarding how efficient and reliable social media outlets like Twitter were in reporting the Boston Marathon Bombing versus regular news outlets.
REALLY AWESOME GROUP LIVEBLOG of the events during Hurricane Sandy from a few of the writers at ThoughtCatalog.com It was a great way to see what was happening through the eyes of those living through it.
REALLY AWESOME GROUP LIVEBLOG of the events during Hurricane Sandy from a few of the writers at ThoughtCatalog.com It was a great way to see what was happening through the eyes of those living through it.
And here's someone (or lots of someones) forecasting already for next year. Some nice content from not the author and people who are actually relevant.
Literally the most awesome things that have come out of selling groceries - for example: In-store geofencing using Apple's iBeacon protocol
Mass customization to deliver personalized products to every customer
The mobile shopping revolution.
Some of the things that could in turn become trends in the future.
Literally the most awesome things that have come out of selling groceries - for example: In-store geofencing using Apple's iBeacon protocol
Mass customization to deliver personalized products to every customer
The mobile shopping revolution.
Some of the things that could in turn become trends in the future.