Skip to main content

Home/ Creative Circus Trends Spring 2014 2/ Group items tagged insights

Rss Feed Group items tagged

Sadie Thow

9 Lessons Learned From Redesigning an E-Commerce App for Growth - 0 views

  •  
    Pretty insightful tips on app redesign. Or how to make it good in the first place. Really like No. 4.
Anthony Feggans

Brands Must Uncover Data Insights That Are Often Hidden | Adweek - 0 views

  •  
    How certain markets use miscellaneous data to inform content.
shawgravitt

How To Use Analytics To Build A Smarter Mobile Website - 1 views

  •  
    This article introduces some insights into how to use analytics to build a smarter mobile website. Lots of help in analyzing your google analytics to full understand how to design and develop your mobile site.
sarah daboub

'Surf Selfies' Reveal Your Web Addiction - PSFK - 0 views

  •  
    A web plugin monitors users' online browsing habits and provides an insightful weekly report.
Urs L

IBM Watson-Powered Mobile Apps Can Reinvigorate Brick-and-Mortar Retailers | Innovation... - 1 views

  •  
    I will just copy and paste their summary, because it is so much better than anything I could write. "By incorporating the cognitive computing capabilities into a mobile app that allow search results to respond to context, a range of new possibilities are opened. Natural language processing (searching by voice) and advanced data analysis can assess a customer's relationship with the brand and place personalized context around responses to questions they ask." This is an amazing idea, which will most assuredly bring with it success, as Watson has already been used by major companies in a variety of ways. By assessing the way consumers think, this application will be able to think ahead in terms of what the consumers will want to buy next - and how they will buy it (in store, or online).
  •  
    I will just copy and paste their summary, because it is so much better than anything I could write. "By incorporating the cognitive computing capabilities into a mobile app that allow search results to respond to context, a range of new possibilities are opened. Natural language processing (searching by voice) and advanced data analysis can assess a customer's relationship with the brand and place personalized context around responses to questions they ask." This is an amazing idea, which will most assuredly bring with it success, as Watson has already been used by major companies in a variety of ways. By assessing the way consumers think, this application will be able to think ahead in terms of what the consumers will want to buy next - and how they will buy it (in store, or online).
  •  
    Great stuff - it's a heady idea but I don't all that hard to understand. Does it seem creepy to anyone?
paigekeenan

Advertisers Use Social Media to Promote Brands in Real Time - 0 views

  •  
    Here's some insight in how marketers use social media. You notice things like a company will reply to a tweet, but I never knew the extent of how closely they follow these conversations. And then come up with the right answer with respect to the brand and who they are tweeting at.
1 - 6 of 6
Showing 20 items per page