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Keith Wasser

Apple Bringing New Full-Screen Video iAds to Mobile Apps - 0 views

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    Discusses initial details of Apples plans to introduce in-app video ads. Where currently a user has to click a banner within an app in order to view the advertiser's video, the article reports that now videos will play automatically within an app. Sounds annoying as hell.
sarah daboub

How Much Do We Really Love Online Video? - PSFK - 0 views

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    Video infographic that shows our evolving relationship with dynamic multimedia content.
Sadie Thow

Convies Combines Whatsapp And Vine For A Smooth Video Messaging Application - 0 views

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    Oh my gawd! All the besties totes <3 Convies. Advertisers can use this in the same way they use Vine.
Sadie Thow

Game on: Restaurants Winning with Gamification - 0 views

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    Digital signage and gamification can foster increased engagement, productivity and profitability for restaurants. Check out the video for Pizza Hut at the bottom. Is making pizza into a game worth it? I was on Papa John's website yesterday and they had a more basic version of this. And it frustrating. Because they made something easy, more difficult. The key is to make the experience EASIER for the customer not MORE COMPLICATED.
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    Digital signage and gamification can foster increased engagement, productivity and profitability for restaurants. Check out the video for Pizza Hut at the bottom. Is making pizza into a game worth it? I was on Papa John's website yesterday and they had a more basic version of this. And it frustrating. Because they made something easy, more difficult. The key is to make the experience EASIER for the customer not MORE COMPLICATED.
paigekeenan

A 2014 Social Media Guide | Social Media Today - 0 views

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    The article is targeted for businesses and how they should be using social media for marketing. They seem to like the idea of ads on social media especially if their videos ads.
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    The article is targeted for businesses and how they should be using social media for marketing. They seem to like the idea of ads on social media especially if their videos ads.
sarah daboub

AR Video Game Lets You Conquer Your Neighborhood By Jogging [Video] - PSFK - 0 views

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    Run An Empire lets players take over territory in the real world and get exercise simultaneously.
sarah daboub

Amazons Magic Wand Keeps Your Kitchen Stocked At All Times [Video] - PSFK - 0 views

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    The Amazon Dash is a WiFi and voice-enabled barcode scanner that lets people add items to a shopping list.
paigekeenan

What Facebook Might Look Like Using Oculus Rift - 0 views

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    Video of what facebook would look like with its recently acquired Oculus. It turns the social media into an environement similar to the game second life
shawgravitt

When Gaming Is Good for You - WSJ.com - 2 views

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    playing video games can be good for you. good to know that there can be a benefit to mindless time wasting.
sarah daboub

Why TV Should Look To Twitter For Inspiration - PSFK - 0 views

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    PSFK, with The Curve Report from the NBCUniversal Content Innovation Agency, is examining how social media is driving the evolution of video content.
shawgravitt

Op-Ed: The future of advertising lies within video games - 1 views

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    In-game advertising (IGA) is the simplest form of advertising in the gaming space and the most successful.
Sadie Thow

Trends Shaping Asia's Ad Industry - 0 views

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    Okay, okay this is a video -- not an article. But I like it. Shows the difference between the Asian market and that of the West. HALF the world's social and mobile use is in Asia, so that part of the world is kinda of important to pay attention to.
Sadie Thow

Tracking Your Online Activity Across Devices - 1 views

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    I know, I know. This is old - in internet time - but didn't know this existed. Interesting how information collected on different devices can be used interchangeably.
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    What is most interesting to me about this is the potential for storytelling - think of it like a play where the first act is inside a mobile banner, the second act is in a web banner and the third act is served via Netflix video ad.
sarah daboub

Futuristic Battery Can Charge A Smartphone In 30 Seconds [Video] - PSFK - 0 views

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    Supercharge your devices in less than a minute.
shawgravitt

Is the 2nd Screen Really the 1st Screen for Millennials? - 0 views

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    the millennials are changing the way people think about watching tv. the big screen is on but we are on another device. even without the big screen we are watching more and more television on mobile devices.
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    I think the headline of this article is a good way to put it. Is it true? I would say probably so. The article avoids committing to too many opinions - which screen are people really paying attention to? Who knows? It's a legitimate question.
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    This isn't really what the article was about, but I love branded content stuff like this when it's done thoughtfully: "A recent example is Chipotle, which recently launched an original Hulu series on factory farming to promote their brand beliefs."
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