Group items tagged

brands are having to find creative ways to get their brand out on the web. most people are using search engines and if you are not in the top 5 you probably wont get clicked.

Core of the article: "Facebook has changed its algorithms over the last couple of years to highlight more posts by individuals and bury posts from brands - unless, of course, a brand wants to pay for ads to promote its posts."

This is a topic I want to make sure to cover today. Both this specific issue on Facebook and the broader shift of the major social platforms towards native advertising and other marketing partnerships.

plain and simple - how to make money for your brand via social media sharing

plain and simple - how to make money for your brand via social media sharing

Discusses Instagram's failure to develop a platform for advertisers that treats them as more than individual users. Suggests that Instagram would do well to adopt some of the more brand friendly practices of Facebook and Twitter.

Article profiles a startup called Jana Mobile, which recently released a marketing platform called "Marketplace," a platform designed to bring mobile users in emerging markets together with brands. The fundamental principle of the company is to compensate mobile users in Asia and Africa (where mobile data is still very expensive) for the cost of the data required to view branded content.

How certain markets use miscellaneous data to inform content.

Visual brands, visual ads.

I will just copy and paste their summary, because it is so much better than anything I could write. "By incorporating the cognitive computing capabilities into a mobile app that allow search results to respond to context, a range of new possibilities are opened. Natural language processing (searching by voice) and advanced data analysis can assess a customer's relationship with the brand and place personalized context around responses to questions they ask." This is an amazing idea, which will most assuredly bring with it success, as Watson has already been used by major companies in a variety of ways. By assessing the way consumers think, this application will be able to think ahead in terms of what the consumers will want to buy next - and how they will buy it (in store, or online).

I will just copy and paste their summary, because it is so much better than anything I could write. "By incorporating the cognitive computing capabilities into a mobile app that allow search results to respond to context, a range of new possibilities are opened. Natural language processing (searching by voice) and advanced data analysis can assess a customer's relationship with the brand and place personalized context around responses to questions they ask." This is an amazing idea, which will most assuredly bring with it success, as Watson has already been used by major companies in a variety of ways. By assessing the way consumers think, this application will be able to think ahead in terms of what the consumers will want to buy next - and how they will buy it (in store, or online).

Great stuff - it's a heady idea but I don't all that hard to understand. Does it seem creepy to anyone?

I have had the same experience over the past couple months with my clients. It's the lazy marketers that will lose out. Better campaigns now have a bigger advantage than before.

A bit..."captain obvious," yet it's an opinion that worth stressing in a climate where engagement is assumed as always the best sign of a consumer/product relationship to a brand.

Article discuses the scope of the market for counterfeit social media followers on Welbo, the Chinese Twitter. Gets into the allure of fake followers for a brand wanting to increase its presence and touches on the inadequacies of systems that measure interaction in terms of numbers of followers.

This is a big cottage industry around FB and Twitter et al too.

Outlines the increasing reach of messenger apps and their trends toward becoming quasi-platforms, with internal mechanisms for social interaction, gaming, person-to-person payment, etc.

an interesting opinion on data and mobile advertising.

the millennials are changing the way people think about watching tv. the big screen is on but we are on another device. even without the big screen we are watching more and more television on mobile devices.

I think the headline of this article is a good way to put it. Is it true? I would say probably so. The article avoids committing to too many opinions - which screen are people really paying attention to? Who knows? It's a legitimate question.

This isn't really what the article was about, but I love branded content stuff like this when it's done thoughtfully: "A recent example is Chipotle, which recently launched an original Hulu series on factory farming to promote their brand beliefs."

Interesting how they're trying to help people gain more clout, so their own brand can have more clout. Don't think it will help.